The article presents a comprehensive analysis of modern techniques and technologies used to analyze the tonality of textual data. Through a series of experiments, basic machine and deep learning algorithms such as sentiment analysis were developed to automatically detect and classify emotional tones in texts. Practical applications of these methods are also explored, ranging from social network monitoring to expert analysis and analysis of user reviews. Next, the article delves into the classification of textual data using modern machine and deep learning methods. This section of the paper reviews several classification models, including the Bayesian most-narrow classifier, support vector methods, and neural networks, highlighting their advantages and limitations. In addition, it emphasizes the importance of implementing text classification in various fields, including social network analysis, news article categorization, and automated document processing. In addition, clustering of similar textual data is considered for further analysis. Various clustering algorithms, such as k-means, hierarchical clustering, and spectral clustering, are compared, with special emphasis on their application to large text corpora. A demonstration of the practical application of text clustering, including data organization, topic search, and style identification in paper works, was also demonstrated. Moving on, the article considers the processing of individual thematic structures in textual data and its further analysis. An in-depth analysis of topic modeling techniques, such as the realized Dirichlet distribution (LDA) model, as well as its capabilities and limitations, is explored. Practical applications of topic modeling are demonstrated in various ways, including text collection analysis, news trend detection, and automatic document categorization. Finally, the article discusses some challenges and future prospects for the development of thematic modeling.
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