City Brand Image Research Articles

Taking the Immersive Dynamic Visual Expression of "Van Gogh Alive" as an Example, Explore the Digital Expression of the City Brand Image

Taking the Immersive Dynamic Visual Expression of "Van Gogh Alive" as an Example, Explore the Digital Expression of the City Brand Image

Study on the Influence of Urban Cultural Festivals on City Brand Image

Urban cultural celebration activities are of great significance to the dissemination of city brand image. For example, Shandong Kite Festival and Binhai Beer Festival are well-known activities, which provide help for the establishment of brand image. In order to promote the brand image of the city, some departments carry out cultural festivals to help spread the brand image.

도시 브랜드 이미지의 시각적 특성 연구 샘물 문화 경관 - 도시의 로고 디자인을 중심으로 -

도시 브랜드 이미지의 시각적 특성 연구 샘물 문화 경관 - 도시의 로고 디자인을 중심으로 -

Taking Advantage of the Momentum -- Research on the Strategy of Urban Brand Communication in Zibo

As an effective way to create the city image and business card, the city s brand communication has been the trend of The Times. For the city that wants to create a unique IP, identifying the characteristics is the fundamental problem. Zibo has been popular on social media since March 2023, and has created a warm and hospitable city brand image with barbecue as a symbol, which has promoted the construction of local city brand. Due to the geographical advantages of Zibo as a transportation hub, rich historical origin and the social attributes of barbecue food itself, the city IP of Zibo Barbecue has been deeply rooted in the hearts of the people through the visual communication, emotional communication and empathy communication of the Internet, which provides reference and inspirational significance for other cities to build brand image in the new media era.

Under the Image of Urban Identity and Non-mainstream Cities under the New Media

With the diversified development of media and media platforms, city brand building has entered a new stage, and some cities have achieved remarkable development results, while some cities with large development space in natural resources, humanities and culture have failed to achieve development leaps. In this paper, the city with beautiful urban environment, rich resources and good development conditions is positioned as "non-mainstream city". This paper aims to explore the recognition degree of "non-mainstream cities" with development potential in people's minds, and take Taiyuan City of Shanxi Province as one of such cities to understand and analyze their development status, the audience's cognition degree of brand positioning of these cities and the shortcomings of current development through questionnaires and other means, and propose corresponding solutions from the aspect of media communication. Guide such cities to improve the visibility and recognition of cities by clarifying brand positioning, making full use of their natural resources and historical and cultural resources to explore urban characteristics, strengthening the integration of culture and tourism, and improving communication strategies, and at the same time improve the quality and efficiency of urban brand construction. Through the influence of media platforms, increase the exposure of these potential cities in the public sphere, extend the urban characteristics and reach a wider audience, realize the three-dimensional communication of the city brand image, help the formation of a good urban spirit and the prosperity and development of a variety of cities, and provide guidelines for more cities in brand construction. This article has certain reference value for the media communication strategy, the perfection of government functions, the construction of social spiritual culture and material civilization, and the coordinated development of countries and regions.

A Study on the Impact of Social Media Marketing on Non local Loyalty of Tourism City Brands: A Case Study of Yantai

Nowadays, social media has become an important way for people to perceive the image of cities, and marketers are increasingly focusing on using social media for brand management. However, the application of social media in the field of city branding has not received enough attention, and most have ignored the behavior of consumers. This study constructs an empirical research model on the impact of social media marketing on city brand loyalty, conducts a case study on Yantai, and uses a questionnaire survey method to examine the impact of social media marketing on non local brand loyalty in tourist cities. The results indicate that there is a significant positive correlation between the information, entertainment, and interaction dimensions of social media marketing and the non local loyalty of Yantai city brands. In addition, the perceived quality of city brand image plays a mediating role in this relationship.

The Influence of Folk Sports Tourism on the Construction of City Brand Image

Abstract Folk sports, as a carrier of inheriting and promoting national culture, can not only show the unique charm of the city but also enhance the city’s popularity and reputation, providing a new opportunity for city brand building. To explore the relationship between folk sports tourism and city brand image, this paper uses the factor analysis method to extract the male factors that affect the city brand image. The model is validated through various validations, and finally, the components of the brand image of the tourism city are determined. Among them, “city tourism function image” and “city culture” are closely related to the development of folk sports tourism. Based on the Stimulus-Organism-Response (S-OR) model, we constructed a model of the influence mechanism of folklore sports perception factors on city brand image and city brand identity. Relevant hypotheses are proposed to explore the relationship between the four factors: folk sports perception factors, immersion experience, city brand image, and city brand identity. Finally, the research findings are rationally explained in the light of reality, and relevant suggestions are put forward for the construction of a city’s brand image.

Wuhan Fashion City Brand Image Shaping in the Context of Yangtze River Culture

Fashion is the symbol of civilization and progress, but also the pursuit of a better life. The purpose of this study is to explore the elements of Wuhan Fashion City brand image construction under the background of Yangtze River culture, so as to integrate the Yangtze River culture elements, enhance the impact of Wuhan City image, and promote the sustainable development of fashion industry, to promote the cultural heritage and development of the Yangtze River.

Retracted: Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

Retracted: Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

The Academic Landscape and Development of City Brand Image Research in China: Visualization based on the CiteSpace Scientific Knowledge Map

The Academic Landscape and Development of City Brand Image Research in China: Visualization based on the CiteSpace Scientific Knowledge Map

Karsten’s Work as a City Branding Strengthener for The Semarang City, Indonesia

Currently the City of Semarang, Indonesia, is trying to have a BRAND which is expected to be able to show the potential of Semarang city. Semarang city is one of the cities in Indonesia which in planning the development of the form of town planning, was planned by a city planner who is also an architect named Ir. Herman Thomas Karsten. Karsten has a lot of architectural works in Semarang city, ranging from buildings that function as houses, offices, to other public buildings such as schools, markets, theater, office building, housings, and hospitals. Karsten's architectural works are known to be comfortable to view or use for their activities. This is shown by the many works of Karsten which are still being used well by building users. This study aims to reveal the potential of the city of Semarang related to the urban cultural heritage of Karsten's work. This research will provide benefits for the stakeholders of the Semarang City in determining the city branding of Semarang city. In addition, this research is also beneficial for the development of architectural scholarship, and will provide new insights to the academic community about the importance of cultural heritage in a city. This research will provide clarity, that the Urban Cultural Heritage will affect the city identity and city character. As for the community, this research will contribute to helping the creation of a new built environment for cultural heritage artifacts through the city's brand image.

Co-creating a city brand image based on cultural identity: the case of Cali and the Salsa music and dance scene

Objetivoesta investigación analiza la co-creación artístico-cultural en relación con la Salsa –baile y música- en Cali Colombia; estudiando cómo este proceso emana de la identidad cultural-afectiva de la sociedad civil, y a partir de la base socio-cultural, se crean estrategias económico-culturales y de marketing territorial.Diseño/metodología/enfoqueel enfoque teórico-conceptual sigue un enfoque de construcción social para explorar la autenticidad territorial; y una lógica de servicio -Service-dominant Logic- aplicada a los procesos de co-creación cultural y socio-económico de la música y la danza como artes escénicas populares. Se adopta un enfoque multi-método cualitativo que analiza in situ las interacciones entre turistas y ciudadanos locales.Hallazgosse evidencia que las músicas y danzas populares se basan en la identidad de la sociedad civil, de interacciones sociales y expresiones artístico-culturales que co-crean una identidad sensorial cultural; y luego esas manifestaciones culturales son adoptadas por las elites empresariales para crear grandes shows o festivales de música y baile, y por los gobiernos para consolidar políticas culturales.Limitaciones de investigaciónel análisis se aplica a una ciudad en concreto, el proceso de co-creación de la Salsa en Cali, Colombia, donde turistas y viajeros son atraídos por la autenticidad de experiencias sensoriales de música y danza a través de interacciones interpersonales con los residentes caleños.Implicaciones prácticaslos procesos de Marca Territorial deben considerar las sinergias entre las dimensiones económicas y culturales, y también las interacciones sensoriales, que propician conexiones afectivas y emocionales para diversos grupos implicaciones con el territorio.Originalidad/valormás allá de las grandes ciudades mundiales productoras de cultura, es necesario conocer mejor cómo emergen propuestas creativas de ciudades pequeñas y medias de países emergentes cuyas ricas tradiciones culturales, atraen viajeros y turistas en busca de experiencias de autenticidad interpersonal, en contacto con habitantes locales, en sus vivencias diarias e interacciones culturales.

The influence of Web Summit attendees' age and length of stay on leisure activity preferences and city image

PurposeWeb Summit is an annual technological event which takes place annually in November and has great worldwide impact. The event fits into the MICE (meetings, incentives, conventions and exhibitions) typology and has mega-event proportions, not only due to the number of participants but also in relation to its media coverage. The aim of this study is to analyse the participation of Web Summit participants in leisure activities outside the event, namely regarding entertainment and culture and heritage. It was also intended to know their perception of the city's brand image, according to the participants' age and the number of days they stay in the city.Design/methodology/approachThis investigation is anchored in a quantitative methodology. Data were collected during the four days of the event from a convenience sample of 410 participants. For this purpose, a 15-item questionnaire was used, specifically designed to meet the study's objectives, assessing three dimensions: entertainment, culture and heritage and brand image.FindingsEntertainment and culture and heritage positively influence tourists' perception of brand image. It was also possible to ascertain that the age of the tourists and their interest in culture and heritage are correlated. Finally, it was found that tourists' perception of entertainment varies depending on the number of days they stay in Lisbon.Research limitations/implicationsThe main limitation of the study is related to the fact that a convenience sample was used in a single destination, which does not allow generalization to other contexts. Therefore, it would be interesting to apply the study in other geographical and cultural contexts, particularly in Rio de Janeiro, where the event will also take place next year (2023).This research contributes to extending the reflection on the role that events play in the brand image of a tourist destination. This study also highlights the importance of understanding consumer behaviour in MICE typology events.Practical implicationsThe MICE sector plays an important role in the tourism industry as it constitutes a driving force of the global economy. Thus, it is considered that this research draws attention to the importance of the regions invested in this sector (e.g. expansion of facilities, ease of access to the site). Thus, in practical terms, the findings allow the authorities and the different stakeholders to better understand the impact of the event on the city's image and, at the same time, adapt the services according to the attendees' preferences.Social implicationsConsidering the results, the study may have an impact on the organization of tours and events related to local culture and heritage, particularly in old quarters, where there is a greater lack of resources and the standard of living of the inhabitants is more precarious.Originality/valueThis research contributes to extending the reflection on the role that mega-events play in the brand image of a tourist destination. This study also highlights the importance of understanding the behaviour of consumers of different ages in events of the MICE typology, in leisure activities outside the event.

Karsten’s Work as a City Branding Strengthener for The Semarang City, Indonesia

Currently the City of Semarang, Indonesia, is trying to have a BRAND which is expected to be able to show the potential of Semarang city. Semarang city is one of the cities in Indonesia which in planning the development of the form of town planning, was planned by a city planner who is also an architect named Ir. Herman Thomas Karsten. Karsten has a lot of architectural works in Semarang city, ranging from buildings that function as houses, offices, to other public buildings such as schools, markets, theater, office building, housings, and hospitals. Karsten's architectural works are known to be comfortable to view or use for their activities. This is shown by the many works of Karsten which are still being used well by building users. This study aims to reveal the potential of the city of Semarang related to the urban cultural heritage of Karsten's work. This research will provide benefits for the stakeholders of the Semarang City in determining the city branding of Semarang city. In addition, this research is also beneficial for the development of architectural scholarship, and will provide new insights to the academic community about the importance of cultural heritage in a city. This research will provide clarity, that the Urban Cultural Heritage will affect the city identity and city character. As for the community, this research will contribute to helping the creation of a new built environment for cultural heritage artifacts through the city's brand image.

Research on the design method of dialect in Chongqing city culture brand

The Chongqing dialect is a living fossil of local culture and integral to national culture. It carries the context of urban development and has the dual attributes of language culture and intangible cultural heritage. Currently, the Chongqing dialect faces the impact of the official language and globalization. This paper research the design method of the Chongqing dialect in the city brand image. The objective is to build a visual atlas of the Chongqing dialect and explore its application scope through workshops and case studies to provide methods for spreading the Chongqing dialect and shaping the city’s brand image. The mixed research method is used to explore the design practice based on the theoretical results and the existing case studies. The participatory action research method is used in the workshop to try to design characters, voice interaction, materials, and technology intervention to build the dialect visual atlas. It also discusses the application of visual transformation of dialect in public transport, tourist attractions, core business districts, museums, and other places in Chongqing. The results show that the research provides a feasible basis for the promotion of Chongqing’s urban brand image, which is conducive to the development of the Chongqing dialect in the urban brand image, and also provides a reference for the design of dialect as the object.

Research on the Design Performance of Regional Culture in City Brand Image

Based on the important role of city brand image in city development, this paper studies the expression of regional culture in city brand image design, and how to use regional cultural advantages to design city brand image. The first part of this paper expounds the research background, purpose and significance of this topic; The second part analyzes the relationship between regional culture and urban brand image design; The third part, based on the regional culture, takes Zhuhai, Guangdong Province as an example, and studies its design innovation performance in the city brand image. The purpose is to provide some reference ideas for the integration of regional culture and urban brand image design and the innovation of urban brand image design.

도시브랜드 이미지가 소비자의 여행의도에 미치는 영향 -지각 가치 이론을 바탕으로 융합 연구-

This study aims to provide a theoretical reference for city managers and designers of city brand images to improve city brand images in a more targeted way and increase consumers" travel intentions. Thus, it can seize the tourism market that is about to recover due to the arrival of the post-epidemic era. This study constructs an influence model of city brand image affecting consumers" travel intention by analyzing perceived value theory, cue utilization theory, brand memory theory, halo effect, and aesthetic response theory. The data were collected using questionnaires, and the validity of the hypotheses and models were verified using reliability, validating factor analysis, model validation, structural equation modeling, and Bootstrap. The results of this study are as follows, brand evaluation, brand communication, brand recognition, and brand aesthetics have a significant positive influence on perceived benefits and consumers" travel intention and a significant reverse influence on perceived risk. Perceived risk has a significant reverse influence on consumers" travel intention. Perceived benefits and perceived risks mediate between each brand dimension and consumers" travel intention.

Design and Communication of City Brand Image Based on Big Data and Personalized Recommendation System

In order to define the positioning of the urban brand image, design the urban brand image, integrate and optimize the communication channels, improve the public participation awareness, and enhance the core competitiveness of the city. In this paper, a personalized recommendation search engine based on big data identifies keywords input by urban users. And give more accurate results based on some relevant information that can be extracted. This paper analyzes how to make better use of big data for tourism destination brand image management, and the existing shortcomings, and puts forward relevant suggestions. The industries related to cultural creative design and tourism elements constitute an intertwined cultural and tourism industry chain, and data technology plays an important role in the cultural and tourism industry chain. Through the development of tourism, tourists will produce comprehensive and diversified consumption in the city. Based on the analysis of big data, it can provide strong decision support for the government and industry managers, and realize the image design and communication of the urban brand identification system. Through the big data platform, establish the brand management strategy, improve the communication content of the city’s brand image, and timely feedback the opinions and suggestions of tourists on the tourism destination, so as to adjust the communication strategy of the tourism image according to the feedback information of tourists. The results show that the big data personalized recommendation system can achieve ideal results in urban brand value and urban tourism related factors.

Application of Visual Guidance Design of Tourist City Combined with Deep Learning Computer Visual Symbols

In recent years, computer vision has received rapid attention and development, and it also represents the most cutting-edge research direction of deep learning. With the rapid development of today’s world economy, the arrival of the information age marked by the network has broken the boundaries of time and space in the sense of physics, and the social form in which the entire human being lives is more and more approaching a small “global village.” The design and application of visual symbols need to achieve innovative combination and deconstruction of image symbols, indicator symbols, and symbolic symbols. When applying visual symbols to the design of urban tourism image, designers need to be clear about its role. The design and application of visual symbols of urban tourism image are of great significance, whether it is to condense and spread urban culture or beautify the environment. City brand image building can effectively protect the natural landscape and reduce the damage to the environment, and some city brand images can also become city landmarks. Therefore, designers should give full play to the advantages of local traditional culture, refine rich design materials, and skillfully integrate them into the design of visual symbols to further display the local humanistic characteristics, especially maximize the advantages and value of visual symbols, so as to make tourism. The city shows unique charm and unique humanistic spirit.

한중 소비자의 로고 시각 요소에 대한 선호도 및 차별성 융합 연구 - 중국의 도시 로고를 중심으로 -

City logos are consumers’ first impression of a city, so city logo design is the key to building a city’s brand image. The purpose of this study is to analyze and empirically study city logos and propose improvement solutions for the city logo design to suit more groups to improve the city brand image and promote the development of city tourism. To this end, an empirical study was conducted based on six city logos, namely Yantai, Chongqing, Hangzhou, Guangzhou, Weihai, and Chengdu, to analyze the preference of Korean and Chinese consumers for visual elements of city logos and their differences.<BR> The results of this study are as follows: Chinese and Korean consumers have significant differences in their preferences for graphics, colors, and fonts. The following suggestions are made for city logo design based on the results. First, in selecting graphics, it is necessary to reduce abstract graphics representing the region’s specific culture and use more intuitive and straightforward figurative graphics. Secondly, colors should respect the cultural differences between different regions to avoid counterproductive effects. Third, fonts should avoid overly decorative fonts so that the message can be quickly transmitted among different national populations.