ABSTRACT Stakeholders' attitudes about and perceptions of school-based child nutrition programs (CNPs) in Ontario were examined through focus groups and individual interviews with children (n = 46), participating parents (n = 19), nonparticipating parents (n = 22), volunteers (n = 4), program coordinators (n = 8), and educators (n = 8). Most children did not perceive stigma in participating in a CNP, although older children were concerned about image and perceptions of others. Parents of participating children perceived benefits of CNPs beyond nutrition, such as social and family convenience. However, they were aware of stigmatization in the broader community. Nonparticipating parents recognized the need for these programs but questioned the potential for abuse of the program, assigning an element of blame to parents of participating children. Volunteers and program coordinators provided insight into the types of children who attend these programs and how parents sometimes kept children from attending. Educators were in full support of these programs but conceded that older children sometimes perceived participation as unacceptable. Social stigma associated with CNPs by the broader community may be reduced by improved knowledge and awareness of the funding, quality, and universality of these programs.
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