Case Of Airbnb Research Articles

A model of tourists’ loyalty: the case of Airbnb

论游客忠诚模型：Airbnb案例分析摘要研究目的Airbnb是目前流行的大众提供住宿民宿的在线平台，其年收益已经超过很多连锁酒店，包括万豪和希尔顿在内。然而， 关于消费者如何消费和热衷于这种Airbnb民宿的原因还知之尚浅。本研究主要以Airbnb为题进行研究，其研究结果深刻讨论Airbnb相关概念，比如服务质量和酒店管理因素等， 以解释分析消费者行为动机和游客忠诚的联系纽带。研究设计本研究采用在线问卷采样的形式，Airbnb客人在线填写问卷，其样本经过结构方程模型（SEM）技术，以分析相关模型结构。研究结果本研究结果表明服务质量、社交体验、以及正宗的当地游客体验对于游客Airbnb忠诚度有着显著促进作用。饶有趣味的地方是，游客对于省钱和感知风险等方面并未对其Airbnb忠诚度有任何显著影响。研究价值在理论意义方面，本研究深刻探讨游客对于大众提供住宿服务的行为模式。在实践意义方面，本研究结果对细分客户市场的需求探索和营销策略制定方面有着特别贡献。

Platform economies and urban planning: Airbnb and regulated deregulation in London

The ‘sharing economy’ has become a new buzzword in urban life as digital technology companies set up online platforms to link together people and un- or underutilised assets with those seeking to rent them for short periods of time. While cloaked under the rhetoric of ‘sharing’, the exchanges they foster are usually profit-driven. These economic activities are having profound impacts on urban environments as they disrupt traditional forms of hospitality, transport, service industry and housing. While critical debates have focused on the challenges that sharing economy activities bring to existing labour and economic practices, it is necessary to acknowledge that they also have increasingly significant impacts on planning policy and urban governance. Using the case of Airbnb in London, this article looks at how these sharing or platform economy companies are involved in encouraging governments to change existing regulations, in this case by deregulating short-term letting. This has important implications for planning enforcement. We examine how the challenges around obtaining data to enforce new regulations are being addressed by local councils who struggle to balance corporate interests with public good. Finally, we address proposals for using algorithms and big data as means of urban governance and argue that the schism between regulation and enforcement is opening up new digitally mediated spaces of informal practices in cities.

Competition and Enforcement of Scofflaw Actors in the Sharing Economy: The Case of Airbnb

Airbnb, a prominent sharing-economy platform, offers dwellings for short-term rent. Despite restrictions, some sellers illegally offer their accommodations, taking advantage of a degree of anonymity proffered by the platform to hide from potential enforcement. We study the extent to which enforcement works in Manhattan, one of the most active short-term rental markets, by testing the effects of two recent enforcement events. We demonstrate that prices of entire-home listings in Manhattan increase and vacancies decrease following each enforcement event, suggesting that illegal entire-home listings are being withdrawn from the market, with these effects varying depending on neighborhood characteristics. We further demonstrate that a significant portion of withdrawn listings re-enter the market under the less-enforced listing category of private rooms.

The sharing economy and digital discrimination: The case of Airbnb

Digital discrimination has become a buzz word following the recent reports of racial and other discrimination associated with Airbnb. This issue is perceived to pose serious concerns with the rapid growth of the sharing economy. This research derives insights into digital discrimination through the lens of a series of online newspaper comments made in response to an article reporting Airbnb’s new anti-discrimination policy. The data were analysed by using text-mining and co-stakeholder analysis. The visualized network and each stakeholder’s surrounding discourse reveal that digital discrimination contains multiple layers and meaning constructions. This paper provides a starting point for tourism and hospitality researchers to contribute to the thinking around the digital discrimination with the rapid growth of the sharing economy.

Emergence and Acceptance of Sharing Economy in India

India is a developing country, socially and culturally unique, fast adapting to international trends. The paper explores the sharing economy through the case of Airbnb, rooms & apartment renting service online, its emergence in India where it is yet to find a “share of mind”. It focuses on consumer understanding of sharing economy, openness to trial, factors used to evaluate such services over existing services. The qualitative study includes Netnography and in-depth interviews to understand the opinion of people online and the level of awareness and perception about sharing economy and Airbnb. Netnography shows that online reviews play a major role in decision-making prior to trial. In-depth interviews show that first time users, rely more on WOM and consider online reviews post a satisfactory transaction. Locations, safety, comfort, cleanliness value for money are confirmed. The study has implications for marketers of such services at India and is useful to create a win-win situation with the design of consumer driven marketing strategies.

Business model innovation: How iconic business model emerges

Research on business model studies the cognitive processes that lead entrepreneurs to develop innovative business models. However, we still know little about how these innovative business model become known to the public to the extent that they are taken for granted as iconic representations of particular types of firms. This study advances business model innovation research by answering the following question: How do iconic business models emerge? In other words: How do innovative business models become prototypical exemplars for new categories of firms? To answer this question, we focus on the case of Airbnb – an online platform allowing home owners to rent out rooms or flats directly to travellers. We analysed how six mainstream business media publications have talked about Airbnb between 2008 (year of creation of Airbnb) and 2013. Our results show that Airbnb business model became iconic in three stages. At first, media attempted to assimilate Airbnb within its category system by drawing analogies with existing iconic business models or established market categories. During the second stage media shifted their attention away from analogies with existing firms and built a more complex understanding of Airbnb and its business model. In the third stage, Airbnb’s business model representation detached from the actions of the instigator company as media routinely referred to Airbnb as the ‘typical’ sharing economy (or peer-to-peer) firm. As media increasingly used Airbnb’s business model to define other firms’ business model, Airbnb’s business model became iconic. We contribute to business model research by theorizing the cognitive process, which underpins the emergence of iconic business models.

Size of Firm, Market Structure, and Innovation

Size of Firm, Market Structure, and Innovation