The operation of a city’s logistics system is associated with many problematic issues, for example, intense pollution and negative impacts on the environment, uneven intensity of traffic flows, and other problems. This article focuses on heavy transport because it causes disruptions in the supply system and affects timely customer service. Optimization processes are associated with route selection, deployment of logistics centers, and the need for cargo consolidation–de-consolidation, which leads to the possibility of using the PPP (public–private partnership) method in practice. A unique aspect of this research is related to the problems of the first and last mile and the use of elements of the “sharing economy”. Therefore, this article aims to analyze the problematic challenges of the first and last mile and the role and significance of heavy transport in urban logistics. For that purpose, in addition to an analysis of scientific sources, an expert survey was conducted and responses related to the questions on optimizing heavy traffic flows in city logistics were analyzed. The study data were processed using Kendall’s correlation coefficient, the concordance method, and the consistency coefficient. During analysis, using the average rank transformation to weights (ARTIW) method, the subjective normalized weights of the main factors that have the greatest influence on a city’s logistics system were determined. Groups of interested parties are also named separately, for whom the results of the study and the formulated decision may be relevant. Based on the results of the research, a recommendation was formulated for the development of small cargo collection and distribution services through self-service terminals located on the outskirts of cities. Proposals are presented to reorganize the system, provide details of new infrastructure elements and suburban terminals, and encourage for the use of environmentally friendly vehicles with a lower carrying capacity.
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