Campaign Team Research Articles

El discurso de los partidos españoles en TikTok durante las elecciones generales de 2023

Electoral campaigns in Spain used to be characterised by their predominant focus on traditional media such as television, radio and the written press, through which political parties directed their messages towards a broad audience. However, the emergence of the Internet and social networks has introduced significant changes in political communication strategy. This study sets out to conduct an exploratory analysis of the discourses of the main Spanish political parties during the 2023 general elections on the social network TikTok. The discourse analysis has revealed that this platform emerged as a crucial channel for political participation and the dissemination of electoral messages in the most recent Spanish electoral context. Political parties and their candidates have taken advantage of its ability to reach a young and engaged audience. Campaign teams created creative and entertaining content designed specifically for TikTok, including short videos, challenges, political memes and parodies that captured users' attention and encouraged them to actively participate in the electoral process and political debates. The political discourses were varied and covered topics such as the post-pandemic economy, employment, health management versus COVID-19, social policies such as pensions and education, the territorial question, environmental sustainability and political ethics, including the fight against corruption. These issues reflect both the immediate concerns of citizens and the structural challenges facing Spain in the political, economic and social spheres.

Analisis Framing Pemberitaan Debat Pilpres 2024 Pada Asumsi.co dan Republika.co.id: Kajian Afiliatif dan Konstruksi Realitas Media

This study analyzes the framing of the 2024 Presidential Election debate coverage in two media outlets, asumsi.co and republika.co.id, both with political affiliations. Asumsi.co, led by Pangeran Siahaan, also serves as the spokesperson for the Ganjar-Mahfud National Winning Team (TPN), while republika.co.id is owned by PT Mahaka Media Tbk, affiliated with Erick Thohir, a key member of the Prabowo-Gibran National Campaign Team (TKN). Using Robert N. Entman's, the results show that asumsi.co emphasizes the positive image of the Ganjar-Mahfud pair, highlighting their strong debate performance and mastery of the material, while republika.co.id offers more varied coverage, focusing on the candidates' personalities, physical gestures, and rhetoric, with a primary focus on Prabowo and Gibran, and criticism of Anies regarding political ethics.

Depiction of Gemoy Character of Candidate 02 on Political Campaign Media Indonesia Presidential Election 2024

Media of political campaign is an important element in communicating the personal image of a candidates so that the public recognizes them through the application of visual image illustration as a strategic instrument. Candidate 02 in the 2024 Indonesia presidential election is known to the public as a political figure who such as dancing and cracking humor with an adorable stature while campaigning, so the public gives them personal branding with the term Gemoy . In 2024, Disney Pixar-style illustrations created using artificial intelligence became a trend among Gen Z, the age group born between 1997 and 2012, an age range that includes first time voters in the 2024 Indonesian legislative election.The campaign team of candidate 02 Prabowo-Gibran created an AI visualization that was applied to their political campaign media this attracted the attention of the public, especially Gen Z, to the campaign of Prabowo-Gibran. Previous research has used different research methods and have not studied the digital poster media of the campaign based on the depiction of the character of Gemoy Prabowo-Gibran. This research uses visual rhetoric to examine data collected through visual observation, and literature studies to determine the depiction of meaning and visual language used to communicate the messages the subject of research in the form of digital posters as a medium of political campaigns. The results of this research show that the Prabowo-Gibran’s political campaign digital poster has visual and verbal meanings to represent the candidate's vision and mission as well as character design illustrations on the campaign poster using metonymic visual figures of speech to increase the persuasiveness of the personal branding character depiction of Gemoy Prabowo-Gibran.

Identity Politics and Social Fragmentation: A Comparative Study of Indonesia's 2024 Presidential Candidate Campaign Narratives

The 2024 Indonesian presidential election takes place in an increasingly complex socio-political atmosphere, characterized by the strengthening of identity politics and social fragmentation in the public sphere. Campaign narratives of presidential candidates play a strategic role in shaping public perceptions, building a support base, while paradoxically deepening the polarization of society. This phenomenon raises questions about how identity narratives are constructed and distributed in contemporary political campaigns. This study aims to compare the campaign narratives of three pairs of presidential and vice presidential candidates in the 2024 presidential election, focusing on identity issues (religion, ethnicity, social class) and their impact on social fragmentation. This research uses a qualitative approach with Fairclough's critical discourse analysis (AWK) model, as well as triangulation with social media data, official speeches, and campaign team statements. The results showed that the three candidate pairs used different narrative strategies in framing national identity, but simultaneously strengthened social segmentation based on political affiliation, religious symbols, and constructions of morality. Inclusive narratives were often overshadowed by populist rhetoric and "us vs them" imagery that reinforced group identification and weakened social cohesion. This research highlights the need for political literacy and regulation of campaign ethics to prevent continued political exclusivism.

Kajian Hukum terhadap Tindak Pidana Kampanye Hitam di Media Elektronik berdasarkan Perspektif Pemilihan Umum di Indonesia

This study examines the legal regulations on black campaign crimes in electronic media from the perspective of general elections in Indonesia. The research method used is normative juridical with a statutory, case, and conceptual approach. The results of the study indicate that the legal regulations on black campaigns in electronic media in elections in Indonesia are not yet firm and responsive to developments in information technology. Although the Election Law (Law No. 7/2017 in conjunction with Law No. 7/2023) prohibits insults, defamation, and the spread of slander by implementers, participants, and official campaign teams, this provision does not explicitly cover black campaigns by other parties in electronic media. The absence of the phrase "black campaign" in positive law leads to vague interpretations. The Electronic Information and Transactions Law (UU ITE) (UU No. 11/2008 in conjunction with Law No. 1/2024) which can ensnare the spread of hatred and hostility is general and not specific to the context of elections. The disharmony and overlap between the Election Law and the ITE Law result in legal uncertainty. The handling of this crime is hampered by aspects of legal substance that have not yet clearly defined black campaigns, their scope, and sanctions. Structural obstacles include ineffective coordination between institutions (Bawaslu, Police, Prosecutors in the Gakkumdu Center), overlapping authority, differences in interpretation, and limitations in human resources and technology to track anonymous perpetrators. From the aspect of legal culture, there is still a permissive attitude of the community towards negative information, a lack of awareness of political ethics, and the indecisiveness of law enforcement officers, especially if it involves influential political actors. In addition, it is recommended to strengthen the capacity of legal structures, improve the legal culture of the community through digital literacy and political education, and improve the performance of law enforcement officers who are professional, brave, fair, and transparent.

Navigating Politics: How Non-Elite Women in Eastern Indonesia Counteract Dynastic Power

Amid the entrenched grip of dynastic and oligarchic political power, non-elite women politicians are developing innovative strategies to garner public support. This study examines how non-elite women navigate structural and cultural to confront dynastic and oligarchic politics within the Southeast Sulawesi parliament during the 2019 and 2024 elections. The research focuses on three regions—the Kendari City Regional House of Representatives (DPRD), the Konawe DPRD, and the South Konawe DPRD—where non-elite women have secured more electoral victories than their elite counterparts, despite the strong presence of dynastic politics at both executive and legislative levels. Data were collected through interviews with women politicians and their campaign teams, as well as documentation of campaign billboards and campaign shadowing. Using a political anthropology approach, this study reveals that non-elite women politicians strategically identify safer voter bases, build cohesive teams, and cultivate grassroots loyalty. While their overall influence remains limited, they effectively navigate and counter the intrigues of dynastic and oligarchic politics. The study highlights how their electoral success contributes to reducing class disparities and gender gaps, fostering gradual political change at both micro and macro levels.

Political Communication and Political Money of Election Participants on Voters's Political Participant in the 2024 General Election in Binjay City- Indonesia

General Elections are a means to realize people's sovereignty. The success of elections can be measured through the political participation of the community. The purpose of this research is to analyze the political communication and political money of election participants so that it affects the political participation of voters in the 2024 General Election in Binjai City, besides finding a model of political communication of election participants in increasing voter political participation in the 2024 General Election in Binjai City. This research uses a mixed method approach with a Sequential Explanatory Design and a pragmatic paradigm to measure statistical effects and understand the meaning of political phenomena. The results of this study found that the political communication model of election participants in increasing voter political participation in the 2024 General Election in Binjai City, this study found the CASTLE model (Candidate, Strategy, Team, Logistics, Execution) as a political communication framework that affects voter involvement. Candidate: candidates must have good credibility. Strategy: the need for a clear and effective communication strategy in delivering election information to voters. Team: The campaign team serves as a liaison between candidates and voters. Logistics: equitable distribution of campaign logistics ensures voters get fair access to information. Execution: execution is more about the implementation of the candidate's overall activities during the campaign process until voting day. Statistical data shows that political communication of election participants affects voter political participation in the 2024 General Election in Binjai City by 60%. Political money of election participants affects voter political participation in the 2024 General Election in Binjai City by 50%. Political communication and political money of election participants affect the political participation of voters in the 2024 General Election in Binjai City by 70,2%.

Political Communication Strategy in Legislative Elections in Indonesia (Case Study on Indonesian Legislative Members of the Golongan Karya Party)

This study aims to strategic the role of the success team in political organizations, with a focus on knowing the political communication strategy of Hj. Imas Karlinah.SH from the Golkar Party in winning the 2024 legislative elections, using Newman and Sheet's Strategy Positioning theory, this research explores the most effective political communication strategy for the general public to choose legislative candidates. The method used in this research is the Qualitative Method with a Case Study approach with a multi-sources purposive sampling technique to explore how effective strategies in political communication. The method used in this research utilizes the Delphi Method in data collection by interviewing experts related to the research. Data collection techniques are done through: In-depth interviews, and a literature study. Documentation and observation. In addition, data triangulation techniques were used for validity checks. The results showed that Hj. Imas Karlinah SH's political communication strategy was carried out using Reinforcement and Inducement strategies. This study concludes that strategically incumbent candidates become election winners supported by campaign teams that have power in their regions, political communication strategies and reinforcement inducement strategies are very influential on the general public.

The Impact of Political Imagery on Voter Preferences: The Mediating Role of Positioning in the Digital Era

Objective: This study aims to analyze the impact of political branding on voter preferences in the 2024 Simultaneous Regional Head Election in Riau Islands Province. Specifically, it investigates the mediating role of positioning and the moderating influence of local political issues. Theoretical Framework: This research used political marketing and branding theory to examine how candidates' image construction and strategic messaging influence voter behavior in a competitive electoral environment. Methods: A quantitative, explanatory research design was employed. Data were collected through surveys from 349 respondents selected using purposive sampling. The analysis used Partial Least Squares Structural Equation Modelling (PLS-SEM) with WarpPLS 8.0. Results and Discussion: The findings reveal that political branding, directly and indirectly, affects voter preferences through positioning, which serves as a mediating variable. Furthermore, local political issues were found to moderate the relationship between political branding and voter preferences, amplifying its effect. These results emphasize the strategic importance of aligning political branding efforts with voters’ localized concerns. Research Implications: The study offers practical insights for political candidates and campaign teams, highlighting the necessity of authentic political branding, clear positioning strategies, and integrating local political issues to increase electability. Originality/Value: This research contributes to the political communication literature by empirically validating a model that integrates branding, positioning, and contextual political issues in shaping voter behavior approach particularly relevant in the dynamic setting of Indonesian regional elections.

Media Strategies in the 2023 Sectional Elections of Otavalo, Ecuador

This study analyzes the impact of new media strategies on the 2023 sectional elections in Otavalo. To identify the tactics employed, the role of social networks like Facebook was evaluated in comparison to traditional communication methods in campaigns, aiming to determine whether these influenced citizens' decisions. The hypothesis proposed was that the use of social media, combined with photos, videos, and graphic text, contributed to strong positioning, especially with the participation of influential political figures, such as former President Rafael Correa. This impact generated a strong reaction among both core supporters and undecided voters, favoring the candidacy of Anabel Hermosa. A mixed methodology was used: interviews with the campaign team and analysis of Facebook posts through content and discourse matrices. The results highlight how the candidate managed to connect with a culturally diverse population. The strategy demonstrated that, with creativity in both digital and traditional communication, it is possible to genuinely connect with citizens, even on a limited budget. This study offers a new perspective on communication trends in local electoral campaigns with indigenous presence.

STRATEGI PEMENANGAN PASANGAN CALON BUPATI DIAN RACHMAT YANUAR DAN TUTI ANDRIANI DALAM PEMILIHAN KEPALA DAERAH KABUPATEN KUNINGAN

The winning strategy for Regent candidate pair Dian Rachmat Yanuar and Tuti Andriani in the Kuningan Regency Regional Head Election (Pilkada) includes various political approaches designed to win voter support. This research aims to analyze the political marketing strategies used by these candidate pairs to obtain a majority of votes. This research uses a qualitative method with a descriptive approach. Data was collected through in-depth interviews with the campaign team, direct observation of campaign activities, and documentation studies related to the candidate pairs' work programs. This research also uses inductive analysis to understand the patterns and effectiveness of the strategies implemented. The research results show that the DIRAHMATI couple uses segmentation, targeting and positioning strategies to reach various voter groups. Apart from that, political communication strategies, both through social media and face-to-face activities, play a big role in building a positive image and introducing candidate pairs to the public. This victory was also driven by their ability to manage local political dynamics, including collaboration with community leaders and gathering support from political parties that have strong influence in the area.

Consequences of the Use of Political Money Crimes in Indonesian Election Administration

Democracy is a fundamental principle in most modern states, and elections serve as a key expression of people’s sovereignty. However, in Indonesia, political money crimes, such as money politics, threaten the integrity of the democratic process. The aim of the research is to explore the legal challenges and loopholes in the election system that facilitate the rise of such criminal activities. The research employs an empirical and normative-juridical approach, utilizing case data from general elections and various legal analyses. The findings reveal significant weaknesses in the electoral framework, particularly regarding the enforcement of regulations during the campaign and voting periods, leading to widespread vote-buying. Furthermore, the research highlights that the legal provisions governing electoral offenses are insufficient to deter money politics, as they fail to encompass all potential perpetrators, particularly those outside campaign teams. The implications of this research suggest a need for stricter legal measures and improved oversight mechanisms to ensure the legitimacy of elections and uphold democratic principles.

Strategic Management for The Success of Legislative Candidates in the 2024 Election Campaign Period

This study aims to analyse the management and winning strategies used by legislative candidates during the general election campaign. Elections include a democratic process, in which legislative candidates compete to get votes from the public. Success in winning an election is highly dependent on effective campaign management and strategy. Using a case study approach, this research compares two legislative candidates with different backgrounds in terms of political parties, electoral districts, and personal characteristics. The results showed differences in the management and winning strategies used by the two candidates. Factors such as financial resources, a solid campaign team, the establishment of a support network, and the utilisation of social and conventional media were key elements that influenced the effectiveness of the campaign. This research provides insights into best practices in the management and winning strategies of legislative candidates, and highlights the importance of adapting to changes in the political environment and new trends in campaigning.

Analisis Framing Pemberitaan Pemilu Presiden 2024 di Media Online Detik.com Periode Bulan Februari

This study raises a study of the analysis of the framing of the 2024 election news, specifically the news of the presidential and vice presidential candidates which focuses on the framing of the news published by the detik.com media, furthermore, the writing of this article uses a qualitative research method that uses a research approach and analysis of news about the presidential candidates in February, in line with that the framing analysis included in the results of this study uses the framing analysis proposed by Robert M. Etnman which emphasizes four main aspects of analysis such as, problem definition, diagnosis of causes, moral assessment and recommendations for resolution. The final results of this study conclude that detik.com's news in February regarding the 2024 presidential election highlights statements from each candidate and also the campaign teams and several other aspects, and also provides positive moral assessments and sentiments in several aspects, and limits several issues that need to be limited, but not all news meets the four aspects of Robert M. Etnman's analysis method, such as not explaining the background of the problem and also recommendations for resolution. This study focuses on how the media has a central role in forming public assumptions in the 2024 presidential election.

Tindak Pidana Money Politics Ditinjau dari Hukum Pidana Islam

Politics and Islam are two concepts that cannot be separated, as Islam provides guidance for all aspects of life, including political and state affairs. In Indonesia, the practice of "Money Politics" or commonly referred to as "serangan fajar" has become a widespread phenomenon in various general elections. This phenomenon involves the strategy of giving money or basic necessities by the campaign teams of candidates to the public in exchange for their votes. This practice raises various issues from moral, legal, and justice perspectives. Therefore, this study aims to analyze Money politics from the perspective of Indonesian law using a critical theory approach, as well as from the perspective of Islamic law through a normative religious theory approach. This research employs a normative juridical method, examining relevant regulations and sources of Islamic law to provide an understanding of the impact of Money politics on the legal system and political ethics. The findings indicate that Money Politics contradicts the principles of justice and integrity, both in Indonesian positive law and Islamic teachings. In conclusion, despite the persistence of this practice, there is a need for strengthening moral and legal values to create a cleaner and fairer political system.

Analisis Kegagalan Pasangan Calon Husain Alting Sjah dan Asrul Rasyid pada Pilgub Malut 2024

This study aims to analyze the failure of the candidate pair Husain Alting Sjah and Asrul Rasyid in the 2024 Maluku Utara Gubernatorial Election (Pilgub Malut). This election is crucial for regional political dynamics as it involves strategic figures and influences future policy directions. The research background focuses on understanding the main factors that contributed to the defeat, which may include social, political, and economic aspects. The study employed a literature review method, utilizing data from official documents, media reports, and relevant research findings. The analysis reveals that the candidates faced significant challenges, including insufficient internal consolidation within the campaign team, political communication strategies that failed to reach all societal layers effectively, and weaker political networks compared to their competitors. External factors, such as the dominance of rivals with broader support bases and more effective mobilization capabilities, also contributed to the loss. The study concludes that Husain Alting Sjah and Asrul Rasyid were unable to fully capitalize on their social and political assets to compete effectively. This research provides theoretical contributions to the study of political strategies in local elections, particularly in the Maluku Utara region, and offers practical insights for candidates in preparing political strategies in the future.

Analysis of the Trend of Using Persuasive Language in Abbreviations of Couple Names for Political Branding in the Election of Regent and Deputy Regent Candidates in Indonesia in 2024: A Netnography Study

This study analyzes the use of persuasive language in candidate pair name abbreviations as a political branding strategy in the 2024 regent and deputy regent elections in Indonesia. A netnographic approach was employed to examine digital interactions on social media, online news platforms, and campaign platforms, with data collected from January to November 2024. Thematic analysis was conducted to identify linguistic patterns, socio-cultural relevance, and public responses to candidate pair name abbreviations. The results indicate that elements of persuasive language, such as alliterations, acronyms, and metaphors, often create abbreviations that are memorable and emotionally resonant. Local social and cultural contexts also play a significant role, with candidate pairs adapting symbols or terms specific to their regions to gain voter sympathy. Public responses to these abbreviations vary depending on their relevance and appeal, with creative abbreviations generally receiving more positive interactions on social media. Consistent digital strategies, such as hashtags and interactive visual content, further enhance the effectiveness of political branding for candidate pairs. This research provides new insights into political communication in the digital era, particularly in the context of regional elections. The findings underscore the importance of integrating linguistic, social, and digital elements in building a compelling political image. Additionally, the study contributes to the literature on persuasive language and political branding while offering practical guidance for campaign teams in designing innovative communication strategies.

FENOMENA JINGLE "OKE GAS": STUDI NETNOGRAFI KAMPANYE POLITIK DI TIKTOK

Social media, especially TikTok, plays an important role in political communication strategies in the digital era. TikTok is not only a medium for delivering messages but also supports direct interaction between presidential candidates and netizens through creative content. This research examines the phenomenon of the use of the "Oke Gas" jingle in the political campaign of the 02 presidential candidate pair in the 2024 Election. This research aims to determine the role of the type of content that uses the Oke Gas jingle on TikTok in attracting netizens' attention in the form of comments so that what sentiments occur can be seen with a netnography study. A total of six selected TikTok contents consisting of official campaign team uploads (owned content), influencers (earned content), netizen content (shared content), were analyzed to explore the sentiments that emerged, both positive, negative, and neutral. The results of the research showed that the use of jingles as a campaign element was effective in increasing interaction from netizens. The "shared content" category, such as creative videos from netizens that have a humorous nuance and casual theme, produced the highest positive sentiment. Meanwhile, "owned content" from campaign team uploads tends to generate negative sentiment due to different political preferences between netizens. Meanwhile, "earned content" from influencers can expand reach but attracts more attention to the influencer's personality than political messages. This research uses the hypodermic needle theory that shows the effectiveness of social media in influencing public opinion through visually and emotionally engaging content. The results of this research provide strategic input for political campaign teams to utilize TikTok as a tool by emphasizing the creativity of content that is relevant to netizens in order to be more effective in building public support.

Analisis Sentimen Publik di Twitter Pasca Debat Kelima Pilpres 2024 dengan Naive Bayes

The presidential election in Indonesia is a frequently discussed topic on social media, especially Twitter. This platform provides a space for people to express their views on presidential candidates and election issues, making it suitable as a data source for this study. This study aims to analyze public sentiment towards presidential election news on Twitter using the Naïve Bayes Classifier method. Data was taken from Twitter for the period 5–13 February 2024 with a total of 2,561 comments. The research process includes data collection, preprocessing, data labeling, and model training and testing. Naïve Bayes was chosen because it is efficient in text classification and has several variants for model experiments. Sentiment is classified into three main categories, namely positive, negative, and neutral. The results showed that negative comments dominated (41%), followed by positive (37.3%) and neutral (21.7%). The Multi Naïve Bayes Classifier model provided the highest accuracy (81%), followed by Bernoulli Naïve Bayes (80%) and Gaussian Naïve Bayes (76%). This difference in accuracy is influenced by the model's sensitivity to data characteristics, such as the number of features and sentiment distribution. This research has the potential to help campaign teams understand the issues that trigger negative responses and support policy makers in designing more effective political communication strategies.

Capital Utilization of Incumbent Female Politicians (Case Study: Victory of Female Politicians in Three Legislative Election Periods in the Semarang Regency)

This article examines the capital utilization of two female politicians who have successfully maintained their positions for three consecutive terms in the Semarang Regency People's Representative Council (Dewan Perwakilan Rakyat Daerah/DPRD). Periodically, the election results indicate a continued decline in the representation of women in the DPRD of Semarang Regency. Despite this, the two incumbent politicians in this article managed to retain their positions. This study uses a descriptive qualitative method, with data collection through in-depth interviews with two incumbent female politicians and several other informants, such as members of political parties, campaign teams, and voters. The findings in this study reveal that political capital, social capital, and economic capital play an important role in the victory of incumbent female politicians. This study also revealed that, despite the strong political and social capital of these two female politicians during their second and third terms, these factors did not diminish their need for economic capital to win the election.