CALABARZON Region Research Articles

Restaurant experience, brand equity, and brand reputation of specialty restaurants in Calabarzon region: Basis for restaurant branding framework

Restaurant experience, brand equity, and brand reputation of specialty restaurants in Calabarzon region: Basis for restaurant branding framework

Motivation on the uptake of SARS-CoV-2 vaccines in Calabarzon region, Philippines

Background: COVID-19 vaccination is essential for public health, aiming to limit virus transmission and severity of illness. The motivation for individuals to get vaccinated can vary and is influenced by a combination of factors. This study aimed to identify the factors that motivated Filipino residents in Cavite, Laguna, Batangas, Rizal, Quezon Province, or the Calabarzon region to get vaccinated with the SARS-CoV-2 vaccine. Methods: A descriptive cross-sectional design was utilized in this study. Researcher-made survey questionnaires were distributed online through Google forms. Study participants were either fully or partially vaccinated with SARS-CoV-2 vaccines or have received their booster shots. Descriptive statistics were used to examine the extrinsic and intrinsic factors toward uptake of SARS-CoV-2 vaccine. The participants’ overall knowledge and attitude were scored using Bloom’s cut-off point. Results: A total of 398 participants were approached from June to July 2022. Participants were 55.3% female, and the majority were 29 years and below (77.1%). Family/friends, lifestyle, government, community, and peers/associates were the extrinsic factors that motivated them to get vaccinated. As for the intrinsic factors, 86.4% showed adequate knowledge and 63.6% had positive attitude towards the SARS-CoV-2 vaccine. Conclusions: To have a successful vaccination campaign, both extrinsic and intrinsic factors must be considered when exploring the motivation of local residents to get vaccinated for COVID-19. Family/friends were the primary extrinsic factor, followed by lifestyle, government, community, and peers/associates. Most participants showed adequate knowledge and a positive attitude toward the SARS-CoV-2 vaccines. Focusing on these factors may address vaccine hesitancy.

Environmental practices, hotel brand equity, and guest behavioral intention of hotels in CALABARZON Region

Environmental practices, hotel brand equity, and guest behavioral intention of hotels in CALABARZON Region

Innovation practices, brand equity and critical success factor among casual dining restaurant business in CALABARZON region

Innovation practices, brand equity and critical success factor among casual dining restaurant business in CALABARZON region

Innovation practices, service convenience and brand identity: Basis for a proposed brand identity framework of resorts in CALABARZON region

Innovation practices, service convenience and brand identity: Basis for a proposed brand identity framework of resorts in CALABARZON region

A GIS-based land suitability model for agricultural tractors in CALABARZON Region, Philippines

Agricultural machinery distribution programs are key components of the Philippine government to strengthen its economic productivity. However, concerns were reported that some of the distributed machines were under-utilized or unutilized in their respective farms. This study is focused on the development of a GIS-based model of determining suitable lowland rice areas for two-wheel and four-wheel tractors. A numerical rating system was designed that assigns a suitability score from three criteria, namely slope, road network proximity, and flood risk, based on established scales. Analytical Hierarchy Process was used as an approach to determine the relative influence in which results show that slope has the greatest weight (65%) followed by flood risk and road network proximity with 20% and 15%, respectively. The total suitability score (TSS) is then determined by getting the weighted average of the individual suitability scores. Land suitability mapping on the study area, the CALABARZON region, show that majority of the lowland rice areas are highly suitable for two-wheel and four-wheel tractors (81.39%) while some areas fall under marginal (15.03%) and moderate suitability (3.58%). Geotagged locations of the distributed agricultural tractors from 2015 to 2020 reveal that 78% of the distributed two-wheel tractors and 80% of four-wheel tractors in the region are situated in highly suitable areas. The GIS-based suitability model generated in this study can be utilized by the government to improve its machine distribution programs of two-wheel and four-wheel tractors in lowland rice farms.

The Role of SVoD Service Attributes in Building Customer Loyalty: A Study of Repurchase Behavior in the Philippines

The growing demand for Subscription-Video-on-Demand (SVoD) services in the Philippines has intensified the competition between numerous streaming providers. However, limited existing studies have been conducted regarding Filipino consumers of these kinds of services, and it is important for major players in this industry to better understand the key factors that influence customers to continually subscribe to these services. Thus, the purpose of this study is to investigate how online streaming platform attributes can influence consumers’ purchase intention that eventually leads them to resubscribe to SVoD services. This study used the Stimuli-Organism-Response (SOR) approach to understand the consumer behavior of Filipino SVoD users toward these services, and a self-constructed online questionnaire was purposely distributed among 382 SVoD users from Region IV-A/ CALABARZON region to gather insights. In analyzing the data, the descriptive-correlational research design and Spearman rho were used to determine the degree of relationship between the variables. Correspondingly, the results show that the four attributes were found to positively affect purchase intention, with price and content quality being the highest. In addition, several recommendations are highlighted in this study that can be used as a guide to help companies to improve their strategies.

“Respect my opinion and I'll respect yours!”: Exploring the challenges, concerns, and informational needs of vaccine‐hesitant caregivers and pregnant women in the Philippines

AbstractBackgroundDespite the instrumental role of vaccines, public confidence is declining, and anti‐vaccine movements have increased worldwide. With the goal of informing policy decisions and the development of interventions, we explore the concerns and challenges related to vaccine uptake (of childhood, maternal, and COVID‐19 vaccines) among parents or caregivers of under‐two children and pregnant women in urban and rural communities in the Philippines.MethodsBetween May and June 2022, we conducted combined in‐person and online interviews with purposively selected caregivers and pregnant women in the Calabarzon region (Naic, Cavite and Tanay, Rizal), and National Capital Region (Pasay and Muntinlupa Cities), Philippines. A total of 43 interviews were completed, audio‐recorded, transcribed, and analyzed according to the tenets of hermeneutic phenomenology.ResultsOur results, grounded on the social ecological model, underlined the interplays of contextual or logistical challenges on vaccine uptake, respondents’ overarching concerns about vaccines, and their informational needs that affected their vaccine decision‐making. Respondents described that the long‐established maternal and childhood vaccines no longer represent a high‐risk concern but highlighted their fears and hesitancy particularly to newer vaccines.ConclusionOur findings underscore the multilayered challenges in vaccine decision‐making among caregivers and pregnant women. The volatility of vaccine decision‐making necessitates rethinking the current immunization process, recalibrating the health workforce, and reinvigorating the health information delivery channels for more inclusive and responsive health care.

Effects of Supply Chain Disruption Risk on Organizational Performance of Manufacturing Firms in CALABARZON region

Effects of Supply Chain Disruption Risk on Organizational Performance of Manufacturing Firms in CALABARZON region

P24-047-23 Comparison of Percent Energy Contribution from Carbohydrates and Dietary Energy Density According to Food Security Status among Adults in CALABARZON Region, Philippines

P24-047-23 Comparison of Percent Energy Contribution from Carbohydrates and Dietary Energy Density According to Food Security Status among Adults in CALABARZON Region, Philippines

Graduate employment rate of one state university of the Calabarzon region in Philippines: A retrospection

<span lang="EN-US">Every higher education institution (HEI) needs to monitor the employability status of its graduates as this reflects the quality education that HEIs provide to their students. In this study, a retrospective approach was used to analyze the employment status of graduates of a state university in the Philippines from 2015 to 2019. A data mining procedure was adopted to obtain necessary data and analysis. It was hypothesized in the study that the employment rates are the same across programs per year. Also, the employment rates from 2015 to 2019 are the same as the targeted employment rate in the strategic plan of the university. Statistical treatments such as mean, median, and standard deviation, Shapiro-Wilk test, and Analysis of Variance (ANOVA) were used to test the hypothesis. Results show that the employment rate of graduates of 2015-2019 is in the high-level category and significantly higher than the targeted employment rate in the university strategic plan. Similarly, findings show significant differences in the employability rates of graduates considering the programs they enrolled in. On the contrary, no significant difference in the employment rate of graduates per year graduated. The study concluded that the university is consistent in producing employable graduates.</span>

Nutritional Status, Socioecomic and Lifestyle as Determining Factors in the Longevity among Community-Dwelling Filipino Older Adults in Barangay Mayamot, Antipolo Rizal, Calabarzon Region IV-A, Philippines

The population of elderly in the world is continuously increasing. According to the National Institute of Health dated March 2016, approximately 8.5 percent of people worldwide (617 million) (ages 65-years-old and older) and this percentage would advance to nearly 17 percent of the world's population by 2050 (1.6 billion) [1,2].

Administrative Practices of Senior High School Heads Vis-A-Vis Teachers Performance in Calabarzon Region: Basis for a Training Model

Administrative Practices of Senior High School Heads Vis-A-Vis Teachers Performance in Calabarzon Region: Basis for a Training Model

A Baseline Assessment of the Multi-Hazard Early Warning Systems in the Province of Batangas, Philippines

Batangas is a first-class province of the Philippines located on the southwestern part of Luzon in the CALABARZON region. Its capital is Batangas City and the provinces of Cavite and Laguna border it to the north and Quezon to the east. Across the Verde Island Passages to the south is the island of Mindoro and to the west lies the South China Sea. Geographically, Batangas is a combination of plains and mountains, including the world’s smallest volcano, Mt. Taal, with an elevation of 600 meters, located in the middle of the Taal Lake. Other important peaks in Batangas include Mt. Makulot with an elevation of 830 m, Mt. Talamitan with 700 m, Mt. Pico de Loro with 664 m, Mt. Batulao with 811 m, Mt. Manabo with 830 m, and Mt. Daguldol with 672 m. The province has many beaches and is famous for its excellent diving spots. It has the second largest international seaport in the Philippines after Metro Manila. The city's identification as an industrial growth center in the region and the focal point of the CALABARZON program resulted in the increasing number of business establishments in the city’s Central Business District (CBD) and numerous industries operating at the province’s industrial parks. Given the geographical nature of the province and its current development, the present study was envisioned to assess its preparation for any forms of an imminent natural disaster. In particular, the study assessed the usage of multi-hazard early warning systems in the province using survey interviews with various stakeholders. The results of the 30 survey interviews showed that there is a limited multi-hazard early warning system in the province although the majority of the participants have experienced natural disasters in their respective areas.

Road Traffic Injuries among Women Brought to the Largest Tertiary Hospital in the Philippines

Introduction. Road traffic accidents are a growing public health burden, especially in the low- and middle-income countries (LMICs). With resource scarcity, road traffic injuries may lead to poor quality of life among survivors, or deaths at worst. Victims of crashes involving transportations are gendered; therefore, there may be differences in the trends and characteristics of injuries sustained by men and women related to road crash.
 Objectives. This study aimed to determine the factors related to severity of road crashes among women road users in the Philippines from 2008 to 2017.
 Methods. We conducted a retrospective review of clinical records of women patients involved in road crash at the Trauma Division, Department of Surgery of the Philippine General Hospital (PGH) for the ten-year period, January 1, 2008 to December 31, 2017. Data were extracted from the electronic patient records in Integrated Surgical Information System (ISIS).
 Results. From 2008 to 2017, 926 of the road crash victims brought to PGH were women. There was an increasing trend, with the years 2015 to 2017 accounting for half of the total cases (55.62%). The highest cases of women patient admissions were also recorded during the months of June and July (5.61%). The CALABARZON region (11.23%) and National Capital Region (8.21%) had the highest admissions. The patients were most commonly pedestrians (12.20%) and involved in collisions (13.50%) or vehicle involvement (13.17%). The most common vehicle involved was a motorcycle (9.72%) followed by car and vans (1.62%). Only a small proportion of women patients used helmets (3.33%) and seatbelts (0.12%). The median length of hospital stay of women patients was 5 days. The most commonly sustained injuries among patients were multiple (83.65%), external (43.72%), extremity (33.15%), head and neck (23.47%), and face (21.58%) injuries. Among these, injuries to the extremity had the highest average length of hospital stay (16.04 ± 31.28 days) while external and head and neck injuries had the shortest (10.81 ± 33.42 days). Multinomial regression showed that women patients who suffered from head and neck, and abdominal injuries had increased odds of dying by 4.94 times (CI: 2.158-11.302, p < 0.05), and 3.33 times (CI:1.235-9.02, p < 0.05), respectively, compared to those who did not suffer said injuries.
 Conclusion. There is a significant number of women involved in road crashes in the Philippines, and therefore, there is a need for directed policies on female road users as vulnerable road users.

Service quality of online travel agencies in CALABARZON region

Service quality of online travel agencies in CALABARZON region

Implementation of Physical Education Program of Selected State Universities in CALABARZON Region, Philippines in relation to Students Skills Development

This study aims to assess the implementation of physical education of selected state universities in CALABARZON area. The study conducted in five state universities in CALABARZON. Each state university has 250 students, 1 head and 5 PE teachers. The researcher it seeks to answer the following problems. What is the extent of implementation of this physical education in state universities in CALABARZON in terms of: Physical resources? Human resources? Instructional Materials? Strategies? and Evaluation? What are the skills developed by the students as reflected in the performance evaluation in terms of: Conceptual? Psychomotor? And Affective? Is there a significant relationship between the implementation of the physical education in state universities and the skills developed by the students? What problems are encountered by the respondents in the implementation of the physical education program in state universities? What action plan can be developed to enhance the implementation of the physical education program in state universities in CALABARZON? The hypothesis that will be tested for acceptance or rejection using 0.05 level of significance are: There is no significant relationship between the implementation of the physical education in state universities and the skills developed by the students. It is focused on the management of physical education delivery mechanisms of the selected main campus of the said universities and fragmented into four (4) areas of investigation, namely the status of physical education delivery mechanism, the level of management skills deployed by the said universities, the components of the physical fitness as enhanced by the said mechanism and the assessment of the implementation of the physical education delivery among their students in CALABARZON on local and global spheres. It is limited further to the use of descriptive method research in gathering and treating the data for the above areas of investigating utilizing the systemic sampling technique in the actual selection of the respondents for the said study.

Trends and Issues of Hotel Industry in CALABARZON: Inputs to Tourism and Hospitality Development Planning

Hotel business is considered a major part of the tourism industry globally, and it is currently within the wing of dynamic advancement and development. The study focused on the current trends in the hotel industry with regard to lifestyles, brand, food supply chain, technology and rules and regulations. It ascertained the significant difference on the assessment of the respondents. It tackled the issues encountered by the hotel industry and proposed a tourism and hospitality development plan. A quantitative method utilizing descriptive method was used in gathering needed data through survey questionnaire and qualitative approach stressed on the structured interview and focus group discussions. The profile of the hotels relative the forms of business organization, classifications, years in the business, number of employees and purposive sampling was considered to its respondents such as hotel owners/administrators, hotel employees and hotel guests in the selected hotels in CALABARZON region. Analysis of variance, frequency, percentage, weighted mean, and Scheffe Method were applied statistically. Majority of the respondents assessed the profile of the hotel as corporation, classified as one star hotel, 6 to 10 years and with 25 and below number of employees in the hotel. The respondents assessed the hotel industry trends in relation to lifestyle, branding, food chain supply, technology and rules and regulations as evident. There is a significant difference on the assessment of the hotel owners, employees and tourists on the hotel trends. The respondents assessed the issues encountered by the hotel industry as evident.

Organizational commitment among resort employees in the CALABARZON region

Organizational commitment among resort employees in the CALABARZON region

Knowledge, Attitude and Practices of Adults on Cholesterol Management in CALABARZON Region

Background and Objectives. High levels of total cholesterol, according to the Food and Nutrition Research Institute, are among the top significant contributing factor for cardiovascular diseases (CVDs). The awareness of cholesterol at the community level is critical in potential prevention and preparedness. This paper aimed to assess the level of knowledge, attitude, and practices (KAP) of adults on cholesterol management to determine their risk to CVD.Methods. The study targeted employed populations (20 to 55 years old) who were undiagnosed with hyper cholesterolemia and other severe chronic diseases. The participants were categorized based on their work mobility: (a) sedentary; and (b) active. KAP scores were predefined as high, moderate, low, and very low risk.Results. Results showed that 52% of the participants had excellent overall knowledge, attitude, and practice (KAP) scores, thus had the lowest risk of developing hypercholesterolemia. However, 28% resulted in having the highest risk among the population.Conclusion. The results of this study showed the level of good KAP among employed adults to be relatively high. Despite the gaps in KAP measurement, respondents showed interest in cholesterol-lowering interventions. Further studies are therefore necessary to fill the findings with a more concrete resolution.