Buying Habits Research Articles

How knowledge, awareness and perceptions of pesticide residue risks in fruits and vegetables, influence purchase decisions across Malaysian communities

Understanding consumer perceptions and behaviours toward pesticide residues in food is vital for food safety and public health. This study examines the knowledge, awareness, and perceptions of 303 participants from rural, suburban, and urban Malaysian communities regarding pesticide residue risks in their food purchases, particularly fruits and vegetables. Participants completed adapted questionnaires via Google Forms or in-person interviews, covering sociodemographic information, food purchasing habits, and levels of knowledge, awareness, and perception of pesticide residues. Results indicate that urban communities have the highest knowledge about pesticide residues, followed by rural and suburban areas. Awareness levels are even across all community types, with rural areas slightly higher. Urban participants also show the highest perception levels, followed by rural and suburban communities. Rural communities demonstrate a strong positive correlation between knowledge and perception, while suburban areas show a moderately positive correlation. Urban communities exhibit significant correlations between knowledge awareness and perception, with a weaker relationship with awareness. These findings highlight the interplay between community settings and consumer behaviour in purchasing fruits and vegetables. The study emphasises the need for tailored educational and policy interventions to address the varying levels of knowledge and concerns about pesticide residues across different Malaysian communities.

ANALYSIS OF THE FACTORS OF SOCIAL MEDIA ADVERTISING AND THEIR INFLUENCE ON CONSUMER’S BUYING INTENTION

In a social media setting, it is critical to explore the constructs that drive consumers’ reactions toward advertisements as the lack of understanding of these factors may lead to misplaced advertising for marketers online. This study creates a multifaceted advertising model that assesses the effect of informativeness, entertainment, irritability, and credibility on the valuableness of social media advertising and how these factors influence consumers’ buying intentions. It adopted a covariance-based structural equation modelling approach where primary data was collected by administering questionnaires to a sample study of 364 selected participants, who were university students, employees, and entrepreneurs. The data gathered were analyzed using confirmatory factor analysis and structural equation modelling method were used to examine the correlation between the identified predictors and purchase intention while validating the model constructed. The results established that a strong correlation exists between the perceived value of informativeness and credibility of social media advertising and customer buying intention. The findings, while frowning that advertisements with overly entertaining content may irritate potential buyers, posited that perceived value is critical in the conversion of advertising engagement into purchase habit. The study significantly highlighted that perceived value is the key mediator in the proposed model with a very strong correlation that impacts consumers’ buying intention; that is, consumers who perceive value in the ads are far more likely to express their buying intention. The study recommended that advertisers should focus on making their social media ads more valuable to positively affect customer perceptions.

Consumer Behavior Analysis through Advanced-Data Techniques: A Review for Utilities in Retail Marketing

This review offers a comprehensive analysis of the use of cutting-edge data strategies, including Big Data analytics, Machine Learning (ML), and Artificial Intelligence (AI), etc. in understanding and predicting consumer behavior. The convergence of these technologies has enabled marketers to uncover more detailed knowledge about consumer preferences and enhance customer engagement & satisfaction. By reviewing various methodologies, this study showcases the ways in which these tools are leveraged for segment consumers, predict consumer buying habits, and optimize marketing strategies. Additionally, the paper explores the Social media data utilization in real-time consumer analytics, demonstrating their effectiveness in personalizing marketing efforts and improving customer experience. The challenges of data privacy, ethical considerations, and the necessity for more robust analytical tools are also discussed. The review concludes by identifying potential research paths that could drive forward the field of consumer behavior analysis in retail marketing. Key Words: Artificial Intelligence, Big Data, Consumer Behavior, Machine Learning, Retail Marketing.

Against the Grain: Consumer’s Purchase Habits and Satisfaction with Gluten-Free Product Offerings in European Food Retail

Across the world and within Europe, a growing number of consumers are choosing to buy gluten-free products. Motivations for a gluten-free diet and the consequences of consuming gluten are varied, from a medical necessity for those diagnosed with celiac disease to a range of health complications and discomfort for those who are gluten-intolerant. In this research, 7296 gluten-free consumers across 13 European countries responded to an online survey on the 33 types of gluten-free products purchased, how frequently they purchased them, their satisfaction with gluten-free quality and availability, the problems they have experienced, and the strategies they have employed to cope with these problems. The investigation examines whether and how these consumer attitudes and behaviors differ between those diagnosed with celiac disease, those who are gluten-intolerant, and those who are caregivers for others with a gluten-free diet. The results show that significant differences existed for all these habits and issues across the three gluten-free consumer groups. Specifically, caregivers purchased most of the gluten-free product types more frequently than the other two groups, experienced more availability problems, and were more likely to shop at multiple stores or make their own gluten-free products. Celiac-diagnosed consumers tended to buy gluten-free products more frequently than those who are gluten-intolerant, and they tended to be the most satisfied with the quality and range of gluten-free offerings. Despite purchasing frequency differences between the groups, the results suggest a similar hierarchy of gluten-free products that could provide the foundation for a European gluten-free food basket.

Exploring vehicle preference dynamics: Analyzing the influence of oil price volatility on consumer car purchase decisions - A comparative survey experiment

China's automobile market is continuously expanding, leading to ongoing growth in oil demand. Fluctuations in oil prices will inevitably impact the travel patterns and car purchasing behavior of automotive consumers. This paper analyzes the influence of gasoline price fluctuations on the travel patterns and car purchasing behaviors of auto consumers with varying incomes, employing a dynamic perspective. We conducted a questionnaire survey of auto consumers in four first-tier cities in China and performed a comparative analysis of questionnaire data from 2015 to 2022. The empirical findings are as follows: (1) Under conditions of elevated oil prices, fuel car consumers exhibit an increased susceptibility to oil price fluctuations, which may cause fuel car consumers to curtail their travel activities. (2) The 10 yuan/liter is the threshold for middle - and upper-income consumers to change their car buying or travel habits, which has not been affected by oil price fluctuations. (3) For the cohort considering electric vehicles, gasoline prices stand as the primary determinant influencing their car buying choices. The primary conclusions serve as significant references for the government to craft corresponding carbon emission reduction policies amidst fluctuating oil prices.

The impact of electronic marketing on the purchase behavior of Saudi consumers: An empirical study

This study aimed to investigate how e-marketing and its various aspects affect the buying habits of Saudi consumers in the service industry in the Al-Jouf region. The researchers used the Partial Least Squares Structural Equation Modeling (PLS-SEM) method to analyze the model after collecting data from the service sector in the Al-Jouf region. The statistical results showed a significant correlation between marketing activities and the purchasing behavior of Saudi consumers, consistent with previous studies. Additionally, the study found a statistically significant relationship between individual factors and the purchasing behavior of Saudi consumers, also in line with previous research. Finally, the study demonstrated a statistically significant link between tangible elements and the purchasing behavior of Saudi consumers. This study offers several important insights that will be valuable for future researchers looking to improve this area of study.

Beyond information: The power of personalized nudges in promoting vegetable purchases

This study explores the impact of providing general health-related information and personalized nudges aimed at modifying cognitive biases on enhancing vegetable purchases and consumption. We conducted a four-month natural field experiment and analyzed daily purchase records of 942 households using receipt scanner data. While merely explaining the loss-framed health benefits of vegetables did not significantly alter the overall vegetable purchasing habits, we observed a notable decrease in meat purchases, attributing this to the indirect effects of vegetable information. Additionally, when the status of relative vegetable purchases amount was provided based on personal purchase histories, individuals who initially purchased more vegetables demonstrated an increased buying volume. This effect was more pronounced in households with children than in those without. The nudging interventions had long-term effects beyond the experiment’s duration, possibly driven by an altruistic concern for children’s health within the household. Therefore, while nudges alone are not a complete solution, their ability to effect long-term changes in household purchasing patterns suggests that they can be a valuable addition to policy tools promoting sustainable and healthy food choices, as well as traditional mass-targeted promotion strategies.

Sustainable fresh strawberry consumption: environmental, genetically modified food, and climate concerns in Europe and North Africa

Background and gap in the literatureSeasonal strawberries are a tasty fruit with many significant health and environmental benefits. Despite these attributes, the determinants influencing strawberry consumption remain underexplored. Few existing research studies are focused on conventional factors, such as taste, freshness, and price, leaving aside some critical, current dimensions, such as consumers’ environmental attitude, sustainability, genetically modified (GM) food knowledge, and climate change concerns. This article aims to explore the impact of the aforementioned factors on the purchasing behavior of strawberries among consumers.MethodologyA designed questionnaire for a final sample of 2,378 consumers from Italy, Germany, France, Spain, Turkey, and Morocco was used to collect data about sociodemographic attributes, strawberry purchasing habits, respondents’ level of knowledge on the topic of GM food, and climate change issue. The generalized ordinal logistic approach was performed deriving from the ordinal qualitative type of our two variables of interest (seasonal and non-seasonal strawberries purchase) and relaxing the assumption of parallel lines.Main resultsFrom the sociodemographic factors, the more educated individuals, living in urban areas and having higher income levels are more likely to purchase frequently seasonal strawberries, while older people buy less often non-seasonal strawberries. Individuals who are more aware of sustainability issues, exhibit sustainable behaviors, and have greater concerns about climate change are more likely to buy non-seasonal strawberries less frequently, which is the most important result of our analysis.ImplicationsThese results offer a comprehensive understanding of other drivers than the conventional ones related to seasonal and non-seasonal strawberry purchase patterns, giving significant insights for policymakers in formulating tailored interventions for other dimensions: promoting sustainable agricultural practices (following the seasonality of the fruit), increasing consumer awareness about the environmental implications of the non-seasonal fruit purchases, and shifting individual eating patterns toward more sustainable and healthy ones (fresh and seasonal fruit consumption).

Effect of Social Media on Purchasing Habits of Consumers in Kathmandu Valley

This study examines the effect of social media in purchasing habits of consumers in Kathmandu Valley. Consumer purchasing habit is the dependent variable. The selected independent variables are online reviews, advertisement in social media, entertainment marketing, consumer’s satisfaction and trust, social imaging and information search. The primary source of data is used to assess the opinions of the respondents regarding consumer’s purchasing habits through social media in Kathmandu Valley. The study is based on consumers inside Kathmandu Valley with 132 respondents. To achieve the purpose of the study, structured questionnaire is prepared. The correlation coefficients and regression models are estimated to test the significance and importance of in purchasing habits of online reviews, advertisement in social media, entertainment marketing, consumer’s satisfaction and trust, social imaging and information search on consumers purchasing habits in Kathmandu Valley. The study showed that the online review has a positive impact on purchasing habits of consumers. It indicates that positive reviews of the products in social media stimulates the consumer’s purchasing habits. Likewise, the advertisement in social medias is has a positive impact on purchasing habits of consumers. It indicates that advertising through different social media stimulates the purchasing habits of the consumer. In addition, entertainment marketing has a positive impact on purchasing habits of consumers. It indicates that entertainment marketing in social media impulse the purchasing habits of consumers. Further, customer’s satisfaction and trust has a positively impact on purchasing habits of consumers. It indicates that maintaining customer’s satisfaction and trust stimulates the purchasing habits of consumers. Furthermore, social imaging has a positive impact on consumer’s purchasing habits. It indicates that good social imaging of the company drives the consumer’s purchasing habit. The study also revealed that information search has a positive impact on purchasing habits of consumers. It implies that availability of information about the products in social media impulse the purchasing habits of consumer in Kathmandu Valley.

In What Way Is Gen Zs Purchase Behavior Affected by Social Media

With the growth of the online marketplace, social media has received increasing attention as an advertising resource in recent years. An introduction to the social psychology of effective social media advertising has been studied to some extent at this stage. This paper delves into the dynamic expansion of social media and its far-reaching impact on marketing opportunities, particularly on Generation Z - a population known for its avid use of social platforms. Using a variety of search engines and specific keyword combinations, this study provides a comprehensive review of empirical studies that elucidate the relationship between purchasing behavior and Gen Z's use of social media. The study systematically integrates and evaluates various studies that have explored the impact of social media on the buying habits of Generation Z. Key aspects such as the phenomenon of followership, the quest for individuality, and the sway of social media influencers are summarized and evaluated. The paper emphasizes the critical role of social media marketing and its far-reaching impact on Generation Z's purchasing decisions.

FASHION ACCOUTREMENTS: VERSATILITY FOR MULTI-UTILITY CLOTHING -“A FANTASY WARDROBE CONCEPT”

Today's young fashion consumers are seeking unique silhouettes to craft more appealing and aesthetic looks. The strong desire for individuality necessitates the exploration and utilization of basic silhouettes. Silhouettes serve as the core structure of the design, providing an authentic foundation upon which innovative solutions can be built. This study focuses on the redesign of additional articles of clothing for their multi-functional utility. Fashion accompaniments allow for the seamless integration of existing wardrobe pieces, significantly curbing excessive clothing consumption and waste, thus promoting sustainability. These versatile clothing pieces offer a range of styles, discouraging the need for frequent clothing purchases. This integrated approach can curb the impulsive buying habits among young fashion consumers presenting a creative solution for fashionable looks. The key is to familiarize customers with strategically planned wardrobes that include compatible detachable clothing pieces. Fashion accompaniments can be augmented to mix and match with existing wardrobe clothing pieces. Designers and fashion brands can be encouraged to focus on perennial clothing with a contemporary touch. It is crucial to educate consumers on the versatility of these accompaniments to effectively incorporate them into daily life. This study seeks to repurpose remnants from high fashion silhouettes into detachable pieces that can be transformed into new clothing designs. The adoption of simplified patternmaking concepts can minimize procurement costs. These silhouette overlays have the potential to revolutionize design and style experimentation, and traditional design boundaries. The transformation of basic shapes into versatile forms can unlock limitless possibilities for their optimal use, leading to an eco-friendly approach to fashion. The suitability of the silhouette to the figure type is a crucial factor in the selection process. The study proposed the implementation of CLO3D technology by brands to personalize looks and ascertain suitability to figure type for captivating results.

Impact of Globalization on Consumer Food Behaviour: A Comprehensive Review

The current market dynamics, including consumer food behaviour, are profoundly influenced by the processes of civilizational and cultural evolution, as well as the ongoing globalization phenomena. The discourse begins with an exploration of the theoretical underpinnings of globalization and its intersection with consumer food behaviour. It further delves into the broader phenomenon of globalization in the contemporary era and elucidates its specific impacts on the dietary and purchasing habits of consumers. The reviewed studies indicate that globalization has significantly influenced various aspects of consumer food behaviour. These include changes in grocery shopping patterns, an increased frequency of fast food consumption, and a heightened interest in both comfort foods and novel dining experiences. The pervasive reach of global media, multinational food corporations, and international supply chains has facilitated the widespread availability and popularity of diverse food products and dining practices across different cultures and regions. However, globalization's impact is not unidirectional. It has also catalysed the emergence of counter-movements and alternative consumer attitudes. There is a growing preference for locally sourced and environmentally sustainable food products, reflecting a backlash against the perceived homogenizing effects of globalization. Movements such as the Slow Food movement advocate for traditional and regional cuisine as a means of preserving cultural heritage and promoting sustainable agricultural practices. Additionally, heightened awareness of food safety and quality has led to an increased demand for organic and non-genetically modified food products.

Boosting Upcycled Value: Evidence from an Emerging Economy

Sustainable consumption research, particularly understanding how consumers realign their purchasing habits toward more sustainable ones (e.g., upcycled products), has swiftly grown in popularity. Upcycling is one of the ways for firms to decrease their waste while enhancing their production processes. It is a way to add value to waste and discarded products and make them new again with a story. Although there is some research on consumer perception of such products in developed countries, the views of consumers in developing countries regarding upcycled goods have not been studied. To address this gap, this paper investigates consumer attitudes toward upcycling products in an emerging economy, namely, Türkiye. We conduct an embedded case study and examine several contextual considerations that firms should consider when embarking upon upcycling programs. In conclusion, we offer a conceptual framework for attitude toward upcycled products.

Taking a Consumer-Led Approach to Identify Key Characteristics of an Effective Ecolabelling Scheme

A gap exists between consumer adoption of sustainable purchasing habits and the behavioural changes required to significantly decrease planetary environmental impact. Current ecolabels do not enable purchasing based on environmental impact, and an effective labelling scheme is required to change purchasing priorities. Using focus groups, ecolabels with components varying in the depth of environmental information conveyed, visual features employed, as well as product comparability and scalability of design, were evaluated by consumers with differing levels of environmental awareness. Independent, credible information accessible to consumers of varying environmental awareness was a participant priority. In-depth data communicated through a bar or pie chart with an interpretable holistic message across all environmental factors was preferred. Colour-coded components offering product comparisons and scalable to the size of the packaging, product value, and lifetime were most likely to empower environmentally motivated purchasing. Insights can inform the development of an effective ecolabelling scheme that equips consumers to adopt more sustainable purchasing habits.

The impact of digital advertising on purchase intention for green products in the Kingdom of Saudi Arabia: a field study

The study addresses the critical need for effective and transparent digital marketing strategies to build trust among Saudi consumers and encourage the purchase of green products. This involves understanding how digital advertisements influence consumer behavior, particularly in promoting sustainable purchasing habits. The study aimed to assess the impact of digital ads on the intention to buy green products in Saudi Arabia, focusing on the level of trust and credibility these ads generate, the factors influencing this trust, and offering recommendations to enhance digital marketing strategies for greater effectiveness and transparency. A descriptive analytical approach was employed, utilizing a questionnaire administered to adult consumers in Riyadh and Medina. The results indicated that the impact of digital advertisements on purchase intentions had an average score of 3.6 out of 5, with a relative weight of 72%. Trust in these advertisements had a slightly lower average score of 3.4, with a relative weight of 68%. Factors affecting trust and credibility were rated higher, with an average score of 3.8 and a relative weight of 76%. The study concluded with several recommendations, including aligning green product marketing with Saudi Arabia's Vision 2030 initiatives and leveraging social media's significant role in the lives of Kay words: Digital Advertising - Green Products - Consumer

THE IMPACT OF GENERATION X, Y, Z, AND DEMOGRAPHICS TRAITS IN THE RELATIONSHIP BETWEEN BRAND COMPONENTS OF CONSPICUOUS CONSUMPTION AND THIRD-PARTY ENDORSEMENT

The identification of the buying habits of the X, Y and Z generations is a topic that is still being studied and understood by companies and marketing professionals. In developing countries, conspicuous consumption varies according to the different motivations that drive the purchasing behaviour of consumers. Therefore, the aim of this study is to reveal the relationship among the demographic traits of generation X, Y and Z, the brand component and third-party endorsement in conspicuous consumption towards branded perfume products. A structural model was constructed to identify the put-forward effects and hypothesis tests were developed to measure the relationships. The research was conducted among consumers of generation X, Y, and Z in Turkey who use branded perfume products and follow at least one social media influencer. The convenience sampling method was used and benefited from the SPSS for the descriptive analysis and the Smart PLS 4.0 program for the first-order Structural Equation Modeling and mediating affect analysis of the proposed research model. The results of the research found that third-party endorsement has positively and significantly impacts conspicuous consumption and brand components. The brand components have a positive and significant effect on conspicuous consumption. Although third-party endorsement had a significant impact on demographic traits of Generation X, Y, and Z conspicuous consumption; brand components had no significant effect on Generation X, and Z conspicuous consumption. Brand components have a mediating effect on Generation Y's conspicuous consumption and demographic traits of Generation Z.

Strategies associated with improved healthiness of consumer purchasing in supermarket interventions: a systematic overview of reviews and evaluation of primary articles.

Growing evidence suggests that it is possible to change the retail food environment to enable healthier choices via in-store interventions. It has been difficult to draw clear conclusions as to which interventions are most effective in positively influencing consumer purchasing behaviour given the significant heterogeneity within the food retail research literature. The aim of this study was to (1) summarise current high-quality systematic, scoping, and/or narrative reviews (Part I: overview of reviews); and (2) synthesise high-quality original research, to understand the range, types and effectiveness of strategies implemented in food retail settings (Part II: evaluation of primary studies). To identify reviews describing the effects of intervention strategies aiming to improve the healthiness of consumer purchasing in supermarkets, a systematic search across seven electronic databases was completed in April 2023. The methodological quality of reviews was assessed using the risk of bias in systematic reviews for systematic and scoping reviews, and the Scale for the Assessment of Narrative Review Articles for narrative reviews. High-quality reviews were further inspected and synthesised narratively (Part I). Next, to understand strategies associated with improved healthiness of consumer purchasing high-quality, primary articles from high-quality reviews identified in Part I were retrieved, and the strategies implemented within these interventions were summarised (Part II). Thirty-eight reviews met the inclusion criteria for Part I; two-thirds (n = 25, 66%) were rated as high-quality (66%). These reviews indicated that pricing strategies had the greatest proportion of reported positive or promising effects on outcomes (n = 8 of 11 reviews, 73%). Twenty reviews met the inclusion criteria for Part II and the 771 primary articles from these reviews were screened with 23 high-quality primary articles included in analysis. Findings indicated that promotional strategies in combination with another strategy appeared to be most successful among regular shoppers (the general population), whereas pricing was most successful in low socio-economic status and rural sub-groups. Promotion, pricing and prompting were the most commonly tested strategies across the overview of reviews and review of primary articles. Promotion, in combination with other strategies, and pricing appear to be most promising, but the effectiveness of pricing strategies may vary by sub-groups of the population. How pricing and promotion in combination with other strategies can be implemented responsibly and sustainably to change purchase habits towards healthier items should be explored further. OSF, https://osf.io/jyg73/.

Relationship between socio-economic status and online buying habits of consumers in Bangladesh

This research mainly focuses on examination of the digital marketing buyer’s perspective with reference to select e-commerce companies. The consumer behavior is always changing in nature which is evident from various studies that have been conducted in the field of marketing. The digital marketing provides the consumer with lot of information about product, price ranges, alternatives and substitutes and other core dimensions of the product. The main objective of this research is to determine the factors that are influencing the consumers and their perception towards buying the products that are marketed digitally. Dhaka is one of the developing cities to investigate the online buyer’s expectation level and their perceptions towards digital marketing. Semi structured interviews for qualitative data and e-commerce websites, magazines, digital marketing books, periodicals and Internet were approached for secondary data. The primary data were collected from 692 online buyers from 4 revenue divisions in Dhaka district through non-probability sampling technique. Structural equation modeling has been used in this research for the data analysis. It is found that the frequency of online purchases has been increasing among the buyer of Dhaka district, which is evident from the response of the consumers, involved in the study. The results stated that the e-commerce company Amazon is performing well in the study area as per the opinions of the consumers involved in study. The future growth of the digital marketing is depending on the expansion strategies of companies which aim to provide consumers with constructive promotional offers, promising after sales services and protecting the financial information of the consumers of online platforms.

Impact of Broadcaster's Social Presence and Ad Content Persuasiveness on Impulsive Purchase Behaviour in China Live Streaming: A Mediation Analysis of Arousal and Emotion

The rapid rise of live streaming in China has revolutionized digital communication and e-commerce, merging entertainment with instant consumer interaction. This study delves into the impact of suggestive advertising on impulsive buying behavior within the Chinese live-streaming market, employing the Elaboration Likelihood Model and Emotional Response Theory to analyze viewers' cognitive and emotional processing. Through a mixed-method approach combining quantitative surveys with qualitative interviews, this research captures insights from Beijing and Shanghai to explore how live streaming influences consumer behavior. Key findings indicate that suggestive advertising effectively triggers impulsive purchases, particularly when mediated by broadcasters' social presence and emotional engagement. This study highlights the nuanced interplay between technology, advertising strategies, and consumer psychology in shaping modern buying habits.

How does omnichannel retailing deliver customer value? Insights from science mapping and future agenda

ABSTRACT Retailers need to adopt an omnichannel strategy to survive and thrive in the digital era, considering the industry’s competitiveness and technological disruption. If sources of consumer value in omnichannel commerce are not fully understood, retailers may not be able to respond and adapt to this crucial transition since customers are value-conscious in addition to having changing buying habits. Our study aims to uncover sources of customer value specific to the context of omnichannel retailing. Bibliometric data from 295 Scopus-indexed articles related to customer value in omnichannel retailing was retrieved and subjected to network analysis and science mapping using VOS Viewer and Biblioshiny app respectively. Our findings identified five clusters of customer value in omnichannel retailing and seventeen research themes that can be classified into four categories (established, emerging, niche, and basic). Based on these insights, we propose five dimensions of omnichannel retail value. Additionally, a future research agenda for the field is offered along with the identification of core research gaps.