Consumer Buying Behavior Research Articles

Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part II.

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products, and green consumers aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reasons why green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. These days, green marketing businesses are significantly helping our environment in a competition with the other products in terms of producing eco-friendly products. Being eco-friendly comes up with how you will sell it in the market nowadays. The problem seeks to understand green marketing and its impact on consumers buying behavior in city of Muntinlupa. The researcher came up with a solution to easily attain objectives by gathering enough data through quantitative research, which allows the study to collect information from prospects through a set of Questions via an online survey that was a self-made validated questionnaire. For the sampling technique and size, researcher also used the quota sampling method to complete the 65 out of 100 participants which are based on G*Power analysis from ages 18-45 years’ old who are residents in city of Muntinlupa. According to the results of the research analysis, the environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers conclusively. The demographic characteristics have an average effect on the representation, that brand strategies like product, price, and promotion have a significant relationship with consumers buying behaviors in city of Muntinlupa.

AN EMPIRICAL STUDY ON IMPACT OF ADVERTISING VS SALES PROMOTION IN CONSUMERS BUYING BEHAVIOR

The report is based upon the impact of advertising as well as sales promotion in the consumer buying behavior. The main objective of this research was to compare efficacy of Product Advertising and Sales promotion on Consumer Buying Decision. A questionnaire is made to gather the information which is a primary and most appropriate method for collection of data. This questionnaire includes: This is an adequate number which enabled me to analyze and derive the answers pertaining to my objective. In accomplishing the objectivity, market visits and interactions were made with the consumer that included variety of consumers and accordingly tried to analyze the consumer buying behavior. Various conclusions which came up with such as Advertising and Sales Promotion play an important role. The Age factor plays a significant role for the selection of products from advertising and sales promotion. But the impact of sales promotion is more because they interact with the product more in this. Hence the touch and feel of product is very important in Indian market. Otherwise people do not buy the products. All these factors led me to conclude that the Sales promotion and advertising are not affective at some purchase stages. The study should be extended to different product categories in fast moving consumer durables. KEYBOARD: attract customer, marketing, sales promotion.

Analyzing the Effects of Inflation on Consumer Purchasing Behavior in Emerging Markets

This article explores how inflation affects consumer purchasing behavior in emerging markets. Through a combination of qualitative and quantitative research methods, the study examines changes in spending habits, preferences for goods, and brand loyalty during periods of high inflation. The findings highlight the adaptive strategies consumers employ to manage their purchasing decisions and the implications for marketers in these economies.

Designing Animal Market Layout by Considering Consumer Purchase Behaviors

Sales transaction data contains rich information and can support company competitiveness. However, this transaction data is initially unstructured and needs to be processed into insight for the company's decision-making. Market Basket Analysis (MBA) is a data mining technique that can be used to study consumer purchasing patterns. This paper presents a case study on using an MBA to obtain consumer buying behaviors where the result of the MBA is then used to design a proposed layout. The animal market governed by Yogyakarta Province, known as Pasty Market, was used as a case study. Pasty Market is an animal trading center with around 30,000 square meters area and 255 sellers that sell various kinds of animals such as songbirds, dove birds, rabbits, cats, dogs, iguanas, turtles, ornamental chickens, and ornamental fish as well as animal food and cage. With this enormous area and number of merchants, the layout of Pasty Market becomes crucial in customer satisfaction. Association rules result in four priority levels in proposed layout planning, where these rules are used to determine the proximity among items in the proposed layout. These four levels of priority, ordered by the confidence value, are (1) “songbirds” and “bird food” (confidence value 91%), (2) “ornamental fish” and “turtles” (confidence value 80-90%), (3) “birdcages” and “songbirds” (confidence value 70-80%), and (4) “cats” and “dog” as well as “birdcages” and “birds” (confidence value 50-70%). Association rules were then used as the basis for determining the proximity value between merchants, where the proximity rules were then used for designing a proposed layout.

Impact of Advertising on Consumer Buying Behaviour

This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the role of advertising in influencing consumer preferences by highlighting product features, benefits, and unique selling propositions. Furthermore, the study explores the persuasive techniques employed in advertisements, such as social proof, scarcity, and celebrity endorsements, and their effects on consumer decision-making processes. Moreover, the research investigates the significance of repetition and reinforcement in advertising, emphasizing the role of continuous exposure in maintaining brand salience and message retention in consumers' minds. It also explores the social and cultural influences embedded within advertising messages, examining how they shape consumer aspirations, values, and lifestyles. Additionally, the study considers the role of advertising as an information source for consumers, analyzing its impact on their information-seeking behavior and purchase decisions. Furthermore, it explores how advertising helps alleviate cognitive dissonance among consumers post-purchase, reaffirming their satisfaction and loyalty to the brand. Through its comprehensive analysis, this study contributes to a deeper understanding of the dynamics between advertising and consumer buying behavior, offering insights that can inform marketing strategies and enhance the effectiveness of advertising campaigns in today's dynamic marketplace.

Impact Advertising on Consumer Buying Behaviour

This study delves into the intricate relationship between advertising and consumer buying behavior, aiming to provide a nuanced understanding of the various mechanisms through which advertising influences purchasing decisions. Through a comprehensive review of relevant literature and empirical research, this paper explores the multifaceted impact of advertising on consumers' attitudes, preferences, and behaviors. The study examines how advertising serves as a potent tool for creating awareness, shaping brand perceptions, and eliciting emotional responses among consumers. It investigates the role of advertising in influencing consumer preferences by highlighting product features, benefits, and unique selling propositions. Furthermore, the study explores the persuasive techniques employed in advertisements, such as social proof, scarcity, and celebrity endorsements, and their effects on consumer decision-making processes. Moreover, the research investigates the significance of repetition and reinforcement in advertising, emphasizing the role of continuous exposure in maintaining brand salience and message retention in consumers' minds. It also explores the social and cultural influences embedded within advertising messages, examining how they shape consumer aspirations, values, and lifestyles. Additionally, the study considers the role of advertising as an information source for consumers, analyzing its impact on their information-seeking behavior and purchase decisions. Furthermore, it explores how advertising helps alleviate cognitive dissonance among consumers post-purchase, reaffirming their satisfaction and loyalty to the brand. Through its comprehensive analysis, this study contributes to a deeper understanding of the dynamics between advertising and consumer buying behavior, offering insights that can inform marketing strategies and enhance the effectiveness of advertising campaigns in today's dynamic marketplace.

THE IMPACT OF ONLINE ADVERTISING ON THE BUYING BEHAVIOR OF CONSUMERS

The present research report delves into assessing the influence of online advertising on consumer buying behavior, particularly how it enhances consumer intentions toward products and their purchasing behaviors. The study highlights that consumer purchasing behavior is significantly affected by the image of the product portrayed by advertisers. Conducted in March 2024 in Gautam Budha Nagar, Uttar Pradesh, the research gathered primary data through questionnaires, while secondary data were obtained from the internet. The sample consisted of 50 respondents, comprising individuals from various backgrounds Random sampling method was employed for selecting the participants. As technology advances, marketers increasingly utilize online platforms like websites, blogs, and advertising campaigns to enhance brand visibility. In India, online advertising grows by 25–30% annually, fueled by the country's status as home to the world's largest Facebook population. Rapid digitization has expanded the use of online marketing through various online channels and networking methods, allowing businesses to connect with audiences effectively. India also has the World’s largest Facebook population. The use of online marketing has widened as a result of quick digitization, through websites, networking methods, etc. Internet usage is commonplace. The findings of the research emphasize that online advertising consistently exerts a substantial impact on consumer purchasing trends and behaviors. Additionally, the report underscores the significance of return on investment (ROI) and product quality in influencing consumer buying behavior. Furthermore, the study acknowledges that online celebrity endorsements also play a role, albeit to a lesser extent, in shaping purchasing behavior. Keywords: - Online advertising, Digital Marketing, Customer behaviour, Customer segmentation

A STUDY ON CONSUMER BUYING BEHAVIOR TOWARDS SOFT DRINKS: A CASE STUDY IN BANGALORE

Understanding consumer behavior of an essential component in developing a marketing plan since customers are the most crucial aspect in the success of any organization. The study of what consumers purchase, how they buy it, where they buy it, and how much of it they buy at what time and place. Along with the choice of whether to buy or not, there is also the choice of which source to use. The purpose of this study is to examine soft drink consumer preferences and purchasing trends. Understanding consumer behavior is one of the essential elements in developing a marketing plan, as customers are the most important aspect of the success of any business. Consumer demand is key in the context of the perpetual business as it has been proven to drive companies into the organization. Therefore, you need to understand the importance of their actions while creating and executing your marketing tactics. Consumer behavior is the object of study. What to buy, why to buy (price, advertising), why to buy (product), where (store), how (method) to buy (method of purchase), etc. In addition, factors that influence internal and external behavior, such as self-concept, age, family, social and cultural background, and views on both socioeconomic class and personality. Keywords: Consumer buying behavior, buying soft drinks, product, price, place, promotion.

Comparative Study Between Nykaa and Mamaearth with Special Reference in Coimbatore City

The research attempts to study the consumer buying behavior of cosmetic products, particularly Nykaa and Mamaearth in India, specifically with reference to Coimbatore The purpose of this paper is to compare the two products and to decide which product is best. In this paper, respondents are only those who are using Nykaa and Mamaearth products and data was analyzed and interpreted with the help of statistical techniques. The study reveals that different factors have significant influence on buying behavior.

Tilapia consumption patterns and consumer preferences: Predictors and perspectives of consumers in Ghana

The objective of this study was to assess consumer behaviour towards tilapia and tilapia products and provide information linking production with consumption patterns and preferences as well as to predict factors that influence consumer preference, purchase behaviour, and willingness to patronize tilapia fillets using classification and regression trees. A total of 960 responses were obtained using convenient sampling. The findings of this survey indicate that tilapia is eaten mainly because of its taste. Regarding the various cooked tilapia options available in Ghana, 58.5 % preferred charcoal-grilled tilapia while sixty-six per cent (66 %) preferred to purchase their tilapia in the fresh state. Furthermore, sixty-five per cent (65 %) of the participants revealed that they consume tilapia at least once a month, indicating a link between production and consumption, as well as a continuous market for tilapia fish farmers. Most respondents (85 %) would prefer an easier way to prepare tilapia. The availability of tilapia in a fillet form appealed to about 50.8 % of respondents with 78 % indicating that they would purchase tilapia fillets if they were available on the market. For the parts of tilapia consumed, 70 % indicated that the head of tilapia was important to them and only 49 % of respondents indicated they would buy fillets without the head. The top three preferred fillet options in increasing order were chilled, frozen, and spiced. From the study of associations, income was the most important factor determining whether a consumer would purchase tilapia fillets or not. However, with regards to preference of head or tail region, age was the most important determining factor. Thus, consideration of all these factors would serve as a guide to businesspeople and actors within the tilapia value chain in Ghana and beyond.

Analysis of Consumer Service Quality Factors Impacting on Online Shopping Based on Technology Acceptance Model: A Green Purchase Intent in China

The effect of different service quality factors on online shopping, specifically green purchase intention in China is examined in this work. By employing partial least squares structured equation modelling (PLS-SEM), the study assessed the data obtained from 159 respondents who filled out valid semi-structured questionnaires from the e-commerce company’s employees. Based on the TAM model, this study tested the consumer green purchase intentions where the factors involved were supply chain management, inventory management, supplier relationships, quality control, and return policies. All these aspects, the study established, increase customer satisfaction and the likelihood of buying the product. Customer satisfaction is a mediator that balances the association between e-commerce platform service quality and consumer buying behaviour. Similarly, the study findings revealed that supply chain management practices, inventory management, relationships with suppliers, quality management and return policies regarding green products were significant factors that affected green purchase intention. The study emphasizes the need to sustain high standards of service delivery to increase employees’ customers’ satisfaction and consumption cultures. Behavioural e-commerce and consumer research are both advanced by this study, and findings aimed at enhancing e-commerce service quality and encouraging environmentally friendly purchasing. However, the findings of the study cannot be generalized widely due to the regional context and the small sample size of the study, so it is imperative to conduct more extensive Studies that can support these findings.

Consumer Perceptions of the Canadian Salmon Sector and Their Associations with Behaviors: A Perspective from Indigenous Rights.

Previous studies on consumer perceptions and behaviors of salmon have often neglected Indigenous rights within the Canadian salmon sector. This study innovatively addresses this gap by integrating Indigenous rights into the current analysis, alongside considerations of sustainability practices, socio-economic impacts, and consumer motivations. Our research objectives aim to fit three consumer perceptions-environmental sustainability, economic considerations, and Indigenous rights-and to evaluate their associations, alongside perception of a price increase, socio-demographics, and consumer motivation factors, with purchasing behaviors related to Canadian salmon products. Data for this study was collected from a nationwide online survey. Responses to Question 2 and Question 35 are encoded with numerical values ranging from 1 to 5, where larger numbers indicate stronger agreement with the statement. The inclusion of methodologies such as the Graded Response Model (GRM) and Cumulative Link Models (CLM) adds another innovative dimension to this study. Our findings demonstrate how consumer profiles are associated with these four perceptions and their underlying determinants. Furthermore, the study quantifies the influence of these four perceptions on each consumer purchase behavior. The implications of these findings extend to the realm of mathematical modeling in consumer decision-making processes, offering practical insights for businesses and marketers, and emphasizing the importance of implementing regulatory frameworks and initiatives that promote sustainability, safeguard Indigenous rights, and address socio-economic disparities.

Effect of Demographic Factors on Influence of Visual Merchandise Towards Gold Jewellery industry

The ever changing retailing Industruy facing end number of challenges to attract the customers. For the same, Visual merchandise is acting as one of the strong influencing element to bring traffic in the store. The aim of the study is to identify the impact of demographic factor on consumer buying behaviour towards gold jewellery. 102 respondents of Surat city was surveyed. The Kruskal Wallis test and Mann-Whitney test was applied. The implications of the finding would helpful to academicians and marketers. Key words : Visual merchandise, Gold jewellery, Demographic factors, Consumer Behaviour, Retail interior and exterior

Utilizing Data Mining Techniques to Analysis Changes in Purchase Behavior of Batik’s Customers

Sales transaction data contains rich information potentially used to support company competitiveness. However, interpreting and utilizing transaction data in developing marketing strategies remains a challenge, even for big companies. Therefore, this research aims to develop marketing strategies using data mining techniques. A medium-sized company focusing on producing and selling traditional motif clothes (batik) will be used as a case study. The negative sales trend is the biggest issue currently faced by the company. Hypothetically, this problem is caused by imported products sold at lower prices or changing consumer behavior after pandemic covid. Currently, the company only implements simple analysis of its transaction data. The analysis of transaction data, conducted through five data mining stages, yielded a shift from purchasing small quantities to larger quantities, increased purchases during the final week of each month, and increased purchases on religious occasions. Furthermore, the analysis revealed that 31.29% of all transactions were attributed to loyal consumers, and 192 customers exhibited in Cluster 1 (high transaction quantities and high transaction values). Further investigation also revealed that customers categorized as loyal customers and Cluster 1 have different behaviors that can be used to develop further customer relationship programs. Future research can be conducted by employing data mining techniques to study the organization's assortment of products. Management discussions reveal that changes in consumer buying behavior extend to the selection of items and batik themes.

Impact of exogenous brand crises on consumer behaviour

PurposeGlobal brands have become increasingly vulnerable to external disruptions that have negative spillover effects on consumers, business and brands. This research area has recently garnered interest post-pandemic yet remains fragmented. The purpose of this paper is to recognize the most impactful exogenous brand crisis (EBC) and its affective and behavioural impact on consumers.Design/methodology/approachIn Study 1, we applied repertory grid technique (RGT), photo elicitation method and ANOVA comparisons, to identify the most significant EBC, in terms of repercussions on consumer purchases. In Study 2, we performed collage construction and content analysis to ascertain the impact of the identified significant crisis (from Study 1) on consumer behaviour in terms of affective and behavioural changes.FindingsStudy 1 results reveal Spread-of-diseases and Natural disaster to be the most impactful EBC based on consumer’s purchase decisions. Study 2 findings uncover three distinct themes, namely, deviant demand, emotional upheaval and community bonding that throws light on the affective and behavioural changes in consumer behaviour during the two significant EBC events.Research limitations/implicationsThe collated results of the two studies draw insights towards understanding the largely unexplored conceptualisation of EBC from a multi-level (micro-meso-macro) perspective. The integrated framework drawn, highlight the roles and influences of different players in exogenous brand crisis management and suggests future research agendas based on theoretical underpinnings.Originality/valueTo the best of our knowledge, this is the first study which identifies the most important EBC and explicates its profound impact on consumer purchase behaviour, providing critical insights to brand managers and practitioners to take an inclusive approach towards exogenous crises.

Impact of Rera (Real Estate Regulatory Authority) on Consumer Buying Behaviour

Since a long time, there have been a greater number of calls for better transparency and accountability in real estate transactions. The laws were too ambiguous, the recourse methodologies opaque, the homebuyers unorganized, and the legal process overburdened. According to the Press note report released by Real Estate Regulation and Development Act (RERA) was approved by the Cabinet in May 2016. Real estate is a state-owned entity, and its execution and operations must be executed by every single state and government separately. It also has a reserved right to make necessary changes in the law if necessary. In India, Maharashtra is the first state who has implemented Real Estate Regulation and Development Act for the first time with effect from April 1, 2017. This is most important to implement because in Maharashtra, Mumbai is the leading real estate market in India it has residential as well as commercial properties. Hence, the implementation of this act in Maharashtra significantly plays an important role

The Relationship of Social Media with Fashion Consciousness and Consumer Buying Behavior

with Fashion Consciousness and Consumer Purchase (Buying Behavior). Students of Higher Educational institutes of Karachi were the targeted population of the study. A convenience sampling strategy was adopted for the collection of data. The proposed study uses standardized questionnaire and 300 questioners were distributed among respondents randomly and got back 262 responses. The results of the study indicated that there is a weak significant relationship between Social Media and Fashion Consciousness, so as between Social Media and Consumer Purchase Behavior. However results of the study do not align with the statement that Customers spend more than Rs. 4000 per shopping trip.

The Influence of Advertising on Consumer Buying Behavior: A Case Study of Amazon and Flipkart

The Influence of Advertising on Consumer Buying Behavior: A Case Study of Amazon and Flipkart

Exploring the Influence of Social Media on Consumer Purchasing Behavior in the Fashion Apparel Industry. A study in the Indian Market

Exploring the Influence of Social Media on Consumer Purchasing Behavior in the Fashion Apparel Industry. A study in the Indian Market

The Impact of Online Word of Mouth (e-WOM) on End-User Purchasing Intentions: A Study on e-WOM Channels’ Effects on the Saudi Hospitality Market

In this paper, we study the relationship between electronic word of mouth (e-WOM), brand perceptions, and consumer purchase intentions in the Saudi hospitality market via an extensive questionnaire design using a five-point Likert scale. A total of 410 respondents from the central, western, and eastern regions of Saudi Arabia were chosen using the convenience sampling technique. The structural equation modeling (SEM) analysis using SPSS AMOS 26 software showed that e-WOM via social media, online retail stores, brand-owned media, and influencers positively affects perceived brand quality, which leads to increased purchase intentions. The model showed an R-squared of 0.579, indicating that e-WOM explains about 57.9% of the variation in perceived brand quality. In particular, e-WOM through social media and influencers has been established as a strong factor in predicting perceptions of brand quality. This study reveals that learning the nuances and strategic management of e-WOM channels is key to improving brand perceptions and consumer purchase behavior in the Saudi hospitality market in the digital age.