PurposeWith the development of digital technology, insufficient research on digital business model innovation (DMI) may bring many confusions to entrepreneurs and policymakers. This study constructs and tests a theoretical framework based on resource orchestration theory, aiming to explore how digital transformation mindfulness affects DMI and the moderating role of digital orientation.Design/methodology/approachUsing data collected from 329 Chinese manufacturing enterprises and using hierarchical regression analysis, we test hypotheses. In addition, we tested the robustness of the results using the congeneric approach and the heterotrait-mornotrait ratio.FindingsDigital transformation mindfulness significantly promotes DMI, and both the depth and breadth of digital technology deployment, respectively, mediate the impact of digital transformation mindfulness on DMI. In addition, digital orientation alleviates the impact of digital transformation mindfulness on digital technology deployment.Research limitations/implicationsOur results provide new insights for enterprises to achieve DMI through fostering digital transformation mindfulness and digital orientation. This study also provides new ideas for increasing social employment opportunities and improving policy formulation.Originality/valueThis study adds to the literature on DMI by confirming the driving role of digital transformation mindfulness and revealing the mediating role of digital technology deployment. Surprisingly, digital orientation has a negative moderating effect, indicating the substitutability between digital transformation mindfulness and digital orientation, enriching the implementation scenarios of DMI.
Read full abstract- All Solutions
Editage
One platform for all researcher needs
Paperpal
AI-powered academic writing assistant
R Discovery
Your #1 AI companion for literature search
Mind the Graph
AI tool for graphics, illustrations, and artwork
Unlock unlimited use of all AI tools with the Editage Plus membership.
Explore Editage Plus - Support
Overview
45177 Articles
Published in last 50 years
Articles published on Business Model
Authors
Select Authors
Journals
Select Journals
Duration
Select Duration
43178 Search results
Sort by Recency