Business Market Research Articles

Analysing trends and patterns in retrenchment research: a bibliometric approach

In today’s highly competitive business market, the optimization of operational efficiency and expense reduction is crucial for firms to maintain profitability and ensure long-term sustainability. A popular corporate strategy for achieving such goals is retrenchment, which involves shrinking or reorganizing organizational activities. The significance of conducting a bibliometric study on retrenchment lies in its ability to offer valuable insights to scholars, policymakers, and stakeholders interested in retrenchment and implementation and how it impacts employees and organisations. The review further identifies trends and patterns in retrenchment, highlighting significant works, and presenting a comprehensive understanding of it as a corporate strategy. To evaluate the research on labour retrenchment, a document search was conducted using article titles and keywords, analysing published documents and their citations. The data on publications were obtained from the Scopus database for this study. The VOS viewer tool was utilized to visualize the data derived from Scopus, while Harzing’s Publish or Perish programme (Windows GUI Edition) was employed to analyse the citations and performance indicators of the publications. The findings reveal a total of 79 documents published by 177 writers between 1982 and 2023. There is evidence that the sum of publications on retrenchment has been steadily snowballing over time necessitating attention. The study observed a global interest in retrenchment research, with contributions from various countries and across multiple subject areas. The study also examined the top 26 most cited publications on retrenchment, showing variations in citation numbers and rates over time. Keyword co-occurrence network analysis identified significant groupings in retrenchment research. These clusters offer a comprehensive view of retrenchment research which adequately covers a range of themes, including the healthcare industry in the United States, the intersection of retrenchment and healthcare, the psychological effects, economic factors, and ethical implications.

The Impact of Employee Friendliness on Customer Satisfaction with Employee Language as a Moderating Effect

In today's fiercely competitive business environment, enterprises are increasingly realizing the importance of enhancing customer satisfaction. Improving customer satisfaction serves as a fundamental cornerstone for gaining market share and maintaining competitiveness. This is particularly crucial in the current globalized business market, where employees need to engage in effective communication with international customers to foster their own competitiveness. We conducted a structural equation modeling survey targeting 251 Chinese tourists visiting Korea to investigate these dynamics. Surprisingly, we found that the communication skills of staff have a limited impact on customer satisfaction. On the contrary, the stronger the foreign language proficiency of the staff, the higher the level of customer satisfaction. This research provides practical insights for businesses seeking to enhance customer satisfaction.

A Critical Evaluation of Business Ethics and Management Decisions for Retail Activities in Pakistan

A retail business is basically the business opportunity for retailers in Pakistan, it is said that when analysis is done on buyer’s requirements, that what changed the attitude and purchasing power of market in Pakistan. The competitive market has involved all segments of market in it for increasing interest of retailer to do more. Our local market activities on the basis of retail requires more effort to competitive market and variation in the market. If anybody survives its existence in the competition of businesses for acceleration in the traditional views business and business factors are based on the decision making of individuals that improved value of research. The local market opted the judgement on questionnaire but a question order to identify analysis of business and performance of market in Pakistan but the capital services, labor services and marketing services towards successful efforts for improvement of local market business. The outcome of the current analysis proved that the pattern of ethics having direct relationship with decision-making of management for local activities when data for 2017 to 2022 is analyzed, depending on marketing perspective which is more dominant and influential in Pakistan by taking facts from Lahore and Faisalabad. To understand the human nature of Business ethics and management decision, it is very important to note that the important elements of achieving retail business is showing different results for this study.

Analisis SWOT Pemasaran Digital Menggunakan WhatsApp Business Pada Asosiasi Pengusaha Pempek Palembang

This research focuses on analyzing the impact of using whatsapp business in digital marketing on the sales of pempek entrepreneurs' products in Palembang, as well as identifying the effects resulting from the use of whatsapp business. The role of ASPPEK is involved in the study to understand how the use of whatsapp business affects marketing and sales strategies for businesses, especially pempek entrepreneurs in Palembang. Interviews, observations, and literature review were conducted to provide an overview of each factor discussed in the SWOT analysis. This research indicates that the impact of using whatsapp business in digital marketing for the association of pempek entrepreneurs in Palembang has other advantages over marketing strategies, although there are some unavoidable weaknesses due to the use of the application. Increasing the visibility of UMKM products at the association of pempek entrepreneurs in Palembang through product diversification, coupon distribution, and social media promotions. Understanding whatsapp business features allows entrepreneurs to design intelligent digital marketing strategies. Despite the challenges, customer responsiveness and product visibility are strong reasons to adopt this platform.

Green marketing and corporate social responsibility: A review of business practices

Corporate social responsibility (CSR) and green marketing are crucial for promoting ethical and sustainable company practices. This review article offers a thorough examination of the relationship between green marketing and CSR, examining the historical progression, theoretical foundations, and tactical ramifications of green marketing for various businesses. It emphasizes the difficulties of "greenwashing," the significance of transparency, and the necessity of striking a balance between business objectives and sustainability aims. The study clarifies how government regulations and incentives influence green marketing and corporate social responsibility (CSR) practices, highlighting the significance of legal frameworks, tax breaks, and public‒private partnerships. With an emphasis on new tactics, projected shifts in consumer needs, and prospective areas for further study and development, future trends and prospects in green marketing and CSR should be investigated. With an emphasis on consumer behavior, innovative sustainable packaging, and the effect of CSR on staff engagement, more research and collaboration are needed to develop green marketing and CSR practices. Businesses looking to maximize their positive impact and governments trying to create inclusive and successful sustainability legislation can both benefit from its insightful advice. We can all contribute to a greener and more socially responsible world by making sustainability a core value and encouraging cooperation.

BOOK REVIEW: Arun Mahapatra, art of retailing. New Delhi: Lutus press publishers and distributors, 2015, 156 pp. ISBN: ‎ 978-81-8382-208-4

With a rising scholarly and practical interest in retailing, the global retail industry is experiencing significant growth. This trend is anticipated to persist, capturing widespread attention from various economic sectors, consumers, entrepreneurs, and investors in the coming decades. The industry is poised for expansive global magnification, fostering job creation and socio-economic development. This review aims to elucidate the integration of the retailing industry within the logistics of business growth. "Art of retailing" emerges as a valuable resource for retail industry professionals, lecturers, professors, and university students engaged in business studies, marketing, procurement, and entrepreneurship programs. Despite its merits, the text's principal drawback lies in its failure to present world-class illustrations, case studies, exhibits, checkpoint questions, and summaries, which are pivotal for reinforcing concepts in each chapter. Nevertheless, researchers in the retail sector can benefit from the contextual insights and identified gaps, paving the way for further studies. The untapped areas highlighted in the text are recommended to enhance the book's significance in the context of the pivotal subject of e-retailing in the contemporary era.

Financial Indicators of Sustainable and Financialised Municipal Water Infrastructure

Organisations that operate utility infrastructure, such as water and electricity, within the municipal context have choices to make in terms of their preferred business model. Such choices include their business goal, implementing agent, and market structure. This study focuses on two of the possible business goals, namely to deliver a ‘sustainable service’ or a ‘financialised service’, defining these terms and exploring the general characteristics of the types of organisations involved in each, such as ownership profiles and exposure to financial market instruments. The study then goes into detail for two relevant case studies, which are Joburg Water, South Africa as a sustainable service, and Thames Water Utilities, England, as a financialised service. It takes a closer look at ten specific financial indicators calculated from the 2021/22 financial statements of Joburg Water and Thames Water Utilities. The study concludes with a tentative proposal for the financial indicators of sustainable and financialised services.

Pendampingan Usaha Produk “Olahan Kentang” Mahasiswa Universitas Kristen Indonesia Toraja

The implementation of this service activity is carried out by providing material regarding the preparation of proposals and planning for a Potato Processed Food Products Business. The delivery of this training material is carried out by means of lectures and discussions. Assistance is provided by providing direction on how to start business planning, marketing and business development strategies, as well as preparing business proposals. The aim of this assistance is to foster and develop the entrepreneurial spirit at the Indonesian Christian University of Toraja so that students are increasingly interested in entrepreneurship. The form of activity is in the form of guidance in creating a business, such as determining a business idea first/determining the product to be sold, developing a business idea (market segmentation), marketing strategy, finance, and making a business proposal. After that, a business and product proposal presentation was carried out to find out to what extent the students were able to prepare a business proposal for processed potato products.

Scale Up Program Urgency for IKM Mitra Gula Semut at Gunung Kukusan Hargorejo, Kokap Kulonprogo

Abstract. The development of Small and Medium Industry (IKM) centers is one of the priorities in Kulonprogo Regency, including ant sugar centers. Nyawiji Mulyo is an ant sugar center that has problems in terms of institutions and organizational management, especially governance, HR, and marketing. This PKM program aims to increase the business capacity of the Nyawiji Mulyo Center through assistance in the preparation of governance, improvement of management of human resources, preparation of business processes, organizational administration, and marketing. The methods used are Focus Group Discussion, training, counseling, and coaching. The target of the program is the newly formed Nyawiji Mulyo Board, but it does not have organizational insight, institutional insight, or marketing. Program outputs are publications in mass media, national journal publications, and national dissemination of Service Results. Until this Report is prepared, the activities that have been carried out are Focus Group Discussion on organizational governance, strengthening organizational structure with division of tasks, and business differentiation literacy. Activities that have not yet run are business equipment grants which are currently still being discussed. The grant given in the first phase is the purchase of new packaging and initial capital for a trial of a flavor differentiation product.

PROSPECTS OF THE USE OF ARTIFICIAL INTELLIGENCE AND ROBOTIC SYSTEMS IN THE HOTEL AND RESTAURANT BUSINESS

Objective. The purpose of the article is to analyze the prospects for the use of robotic systems and artificial intelligence in the hotel and restaurant business, to provide recommendations for the introduction of innovative technologies in the hotel and restaurant business. Methods. When studying the prospects of using artificial intelligence technologies in the hotel and restaurant business, analyzing robotic systems, such empirical and theoretical research methods were used as: Observation — to determine the dynamics of the development of the hotel and restaurant industry and their trends to identify changes. Deduction — to identify factors affecting the prospect of using robotic systems and artificial intelligence in the service market. Analysis — determining the reasons for the influence of factors on the restaurant business market. Comparison — to determine the results of the influence of factors on the functioning of hotel and restaurant business establishments, the use of data of accommodation establishments by the number of rooms. The results. According to the analysis of the hotel and restaurant business, the key factors affecting its competitiveness and success, especially when using the latest technologies, have been determined. Hotels are implementing innovative technologies, including robotic systems and artificial intelligence, demonstrating high occupancy and attractiveness for modern generations. When conducting an analysis of hotel occupancy in Japan, the main theses were summarized: - Hotel Henn na Hotel Tokyo Ginza with artificial intelligence and robots at the reception showed the highest level of occupancy - 88.8%, which shows the high interest of guests in the latest technologies and automated service. - Other hotels that do not use innovation have a lower level of occupancy, which emphasizes the importance of technological development to maintain competitiveness. In order to use the latest technologies to improve the hotel and restaurant business, a comprehensive digital system was proposed, including voice recognition, artificial intelligence (using GPT algorithms), and a Smart Home system. This creates a comfortable environment for guests and facilitates the work of the service staff. The result is that the implementation of innovations can positively affect hotel occupancy and ensure guest satisfaction, especially generations Y and Z. It was determined that innovations such as robotic systems and artificial intelligence allow businesses to attract more customers, in particular, people who appreciate modern technology and comfort. The use of complex digital systems can improve the competitiveness and efficiency of the hotel and restaurant business. These results indicate the prospects of innovations in the field of hotel and restaurant business, and their implementation can become a key success factor in the modern market environment.

Green marketing and its impact on consumer buying behavior in city of Muntinlupa, Philippines. Part I.

The purpose of this paper is to provide a comprehensive literature review of green marketing, eco-friendly products, and green consumers aims to give information about the effect of green marketing on customers purchasing behaviors. First of all, environment and environmental problems, one of the reasons why green marketing emerged, are mentioned, and then the concepts of green marketing and green consumer are explained. These days, green marketing businesses are significantly helping our environment in a competition with the other products in terms of producing eco-friendly products. Being eco-friendly comes up with how you will sell it in the market nowadays. The problem seeks to understand green marketing and its impact on consumers buying behavior in city of Muntinlupa. The researcher came up with a solution to easily attain objectives by gathering enough data through quantitative research, which allows the study to collect information from prospects through a set of Questions via an online survey that was a self-made validated questionnaire. For the sampling technique and size, researcher also used the quota sampling method to complete the 65 out of 100 participants which are based on G*Power analysis from ages 18-45 years’ old who are residents in city of Muntinlupa. According to the results of the research analysis, the environmental awareness, green product features, green promotion activities and green price affect green purchasing behaviors of the consumers conclusively. The demographic characteristics have an average effect on the representation, that brand strategies like product, price, and promotion have a significant relationship with consumers buying behaviors in city of Muntinlupa.

Digital Marketing Assistance for Msme Survivors of Cianjur Earthquake Disaster

Abstract. Digital Marketing Assistance for MSME Survivors of the Cianjur Earthquake Disaster. In 2022, there was an earthquake in Cieundeur Village, Warung Kondang District, Cianjur regency, which resulted in physical damage to land and buildings and even landslides that were quite severe and had an impact on changes in land topography. Disasters also have an impact on the socio-economic conditions of the community; even psychologically, the community experienced shock. Various organizations have been involved in disaster response programs, one of which is the Muhammadiyah Disaster Management Center (MDMC) in collaboration with students of the real work lecture (KKN) thematic disaster at the University of Muhammadiyah Yogyakarta in order to carry out post-disaster recovery programs. The focus of the program is psychosocial, which includes community institutions, education, environmental health, and economics. Related to this, the purpose of this service is to improve the post-disaster community economy in Cianjur regency. The methods used are online and offline training. Recovery activities are carried out to form a joint business group. Changes in awareness, knowledge, and skills can result from mentoring carried out by a service team with the support of youth leaders. The end of the implementation of service activities is the formation of a joint business group in the form of clothing design and communication with a digital marketing business plan concept.

Research on Cross-border Joint Marketing Strategies in Different Business Sectors-Taking Sports Business and Luxury Business as Examples

In the modern business environment, cross-border joint marketing strategies have become a powerful means to fully utilize the strengths of different industries and create mutually beneficial partnerships. This thesis explores the dynamics and effectiveness of cross-border joint marketing, using joint marketing in the sports business and luxury business sectors as examples. Through a comprehensive analysis of case studies and relevant literature, this paper analyzes the strategic approaches, challenges, and implications of these partnerships. The findings reveal the potential of these partnerships to enhance brand visibility, customer engagement, and overall business growth. By delving into the intricate interactions between sports and luxury, this study provides new insights into how cross-border co-marketing can drive innovation and success. The importance of this study lies in the fact that it will provide practitioners, researchers, and policymakers in the sports business and the luxury business with practical insights into cross-border joint marketing strategies. In an ever-changing business environment, understanding how to leverage cross-border collaborations to achieve strategic goals and how to maximize the benefits of shared resources will be critical to long-term business success.

Financial Analysis, SWOT Analysis and Poter Five Forces Analysis for Nike

This essay provides a comprehensive analysis of Nike, Inc., a participant in the athletic footwear and apparel industry, to evaluate its financial performance, competitive positioning, and strategic outlook. The analysis begins with a detailed financial assessment using ratio analysis, focusing on profitability, liquidity, investment, and efficiency ratios over a three-year period. This quantitative evaluation reveals insights into Nike’s financial health, operational efficiency, and resource utilization, offering a basis for informed decision-making for investors and stakeholders. Following the financial assessment, the essay explores the competitive landscape through Porter’s Five Forces Analysis, examining the industry dynamics, market trends, and competitive pressures that shape Nike’s strategic approach. This analysis provides a thorough understanding of the external factors influencing Nike’s business operations and market position, including competition, potential new entrants, and the influence of buyers and suppliers. A SWOT analysis is done to give an overview of Nike's internal strengths and weaknesses, along with external opportunities and threats. This holistic evaluation identifies areas of excellence and potential challenges, enabling the formulation of aligned and effective strategies to leverage strengths and mitigate weaknesses.

Internationalising high–tech SMEs: Advancing a new perspective of open innovation

Choosing a foreign market entry strategy is known to be essential for firm internationalisation yet there is very little focus on the role, purpose, and value of open innovation for internationalising high–tech SMEs. A review of the international business, international entrepreneurship and international marketing literature combined with a bibliometric mapping of 2501 articles on firm internationalisation, suggests that research does not readily associate open innovation and the internationalisation of high–tech SMEs. This is regardless of open innovation's activities that can span over a firm's immediate geographical space. Thus, this study introduces new theoretical explanations and a midrange open innovation theory to advance open innovation as an alternative foreign market entry strategy especially for internationalising high–tech SMEs. This has theoretical and practical implications for academics, international business managers, and practitioners because it introduces an alternative internationalisation strategy for SMEs.

Smart Sustainable Marketing and Emerging Technologies: Evidence from the Greek Business Market

In the market-shaping literature, markets are viewed as the results of intentional and planned acts. Market shapers do not often create technology themselves despite the fact that technical advancements can hasten changes in smart sustainable marketing. This study assessed the development of emerging technologies in business informatics with a focus on smart sustainable marketing and its relevant emerging technologies. Data were collected using an online questionnaire from 320 marketing professionals in Greece. The study revealed that emerging technologies have a significant relationship with smart sustainable marketing. Drivers of smart sustainable marketing positively enhance the effectiveness of smart sustainable marketing, and innovations in business informatics have a positive effect on smart sustainable marketing. It is clear from our results that the area of emerging technologies and smart sustainable marketing has not received much attention since such developments depend on complementary technologies that make it possible for emerging methods or technologies to integrate resources and co-create value. This study conceptually distinguishes between technology as a market offering and technology as a business platform for market shaping and innovation. Managers in the business industry and elsewhere are urged by this research to more closely examine the development of ancillary technologies, which could serve as platforms for market innovation and market shaping. Discovering and taking advantage of these opportunities is crucial for success in smart sustainable marketing. This study also presents a significant addition to the academic community because of the empirical evidence on the relationships between business informatics, smart sustainable marketing, and new technology. In terms of technology, it expands the theoretical framework of market dynamics and offers a novel perspective on the ways in which technology influences the structure and sustainability of markets.

Implementation of Dynamic Topic Modeling to Discover Topic Evolution on Customer Reviews

Annotation and analysis of online customer reviews were identified as significant problems in various domains, including business intelligence, marketing, and e-governance. In the last decade, various approaches based on topic modeling have been developed to solve this problem. The known solutions, however, often only work well on content with static topics. As a result, it is challenging to analyze customer reviews that include dynamic and constantly expanding collections of short and noisy texts. A method was proposed to handle such dynamic content. The proposed system applied a dynamic topic model using BERTopic to monitor topics and word evolution over time. It would help decide when the topic model needs to be retrained to capture emerging topics. Several experiments were conducted to test the practicality and effectiveness of the proposed framework. It demonstrated how a dynamic topic model could handle the emergence of new and over-time-correlated topics in customer review data. As a result, improved performance was achieved compared to the baseline static topic model, with 25% of new segmented texts discovered using the dynamic topic model. Experimental results have, therefore, convincingly demonstrated that the proposed framework can be used in practice to develop automatic review annotation tools.

Green Marketing in Sustainable Business: Utilizing Fly Ash as a Cement Substitute to Reduce CO2 Emissions in the Mortar Industry

Green marketing has become increasingly important in efforts to achieve sustainable business, especially in the mortar industry. The use of fly ash as a cement substitute has emerged as a technological innovation aimed at reducing CO2 emissions in mortar production. This research explores the close relationship between green marketing and the use of fly ash in this industry, as well as its impact on business sustainability. Through analysis of green marketing strategies, the use of fly ash in mortar composition, and the associated environmental impacts, this research aims to provide in-depth insight into how sustainable business practices and technological innovation can collaborate in creating environmentally friendly products. By focusing on this research, companies can advance their efforts to reduce CO2 emissions while strengthening their corporate image as an entity that cares about the environment and is committed to sustainability. This research promotes efforts to replace conventional practices with more sustainable and environmental approaches, leading to broader benefits for our planet and society as a whole.

The influence of cultural constraints on entrepreneurial motivations: Exploring the experiences of Muslim women entrepreneurs in Pakistan

This article explores the influence of cultural constraints on entrepreneurial motivations for women entrepreneurs of the Muslim faith. A qualitative approach is taken by drawing from extraordinarily rare interviews with 17 women entrepreneurs who run businesses in the open market in the Northwest region of Pakistan. Push and pull factors were examined in the context of cultural constraints using the lens of post-materialism and dissatisfaction theories. The findings reveal that some entrepreneurs are pulled into entrepreneurship to give something back to local youths and to improve their life chances and/or reduce hardship. In relation to the push factors, some entrepreneurs decided to do something about the harsh circumstances they found themselves in to demonstrate their agency. All were aware of the cultural constraints around them and are highly motivated to overcome these as role models for future generations and to hopefully achieve parity with male peers. This research contributes to the existing literature by providing new insights to the reader in extending the post-materialism and dissatisfaction theories for women Muslim entrepreneurs in Pakistan. Furthermore, it also demonstrates how cultural constraints related to family issues motivate women in a male-dominated society to become entrepreneurs.

Конкурентні стратегії цифрової адаптації бізнес-процесів

The article represents the study of the directions of business adaptation to the modern paradigm of market systems functioning – digital transformation. The purpose of this article is to provide a theoretical and methodological basis for the formation of competitive strategies of companies, to identify the peculiarities of digital transformation of business processes, and to introduce modeling scenarios and implement procedures and algorithms for the digital adaptation of competitive strategies of companies. The article presents the competitive impact of the market environment on the formation of a strategic management system, which considers the influence of economic relations participants on the functioning of the selected object market, the influence of analog goods and the commodity market assortment, the impact and advantages of the aggregate, the influence of suppliers on the market architecture, the influence of buyers on the performance of market business entities, etc. It is determined that digital adaptation should take place while considering basic competitive strategies and the integration of digital tools. The authors present some competitive strategies for business development and describe the positive and negative levers of influence on the company’s activities for a particular strategy chosen for this study. In digital adaptation to a competitive strategy, the authors focus on cost, which is one of the basic strategies for gaining competitive advantages and is aimed at achieving a low cost of production or supply of goods in a narrow market niche. This competitive strategy allows the company to succeed by focusing on a specific market segment and providing customers with low-cost products. This strategy was chosen due to the existing opportunities for digital adaptation of the strategy in the current market conditions. It is demonstrated that the development direction of strategic business management has prerequisites for introducing digital adaptation models. A procedural approach and algorithmisation of integration of tools and technologies for digital adaptation of business to modern conditions are proposed, considering the substantive justification of the proposed solutions. Keywords: competitive strategy, digital transformation, digital adaptation, market activity, business entities, procedural approach, modelling, algorithmisation, efficiency.