Business Case Study Research Articles

IMPACT OF INTERNATIONAL TRADE PLATFORMS ON MARKETING AND BUSINESS STRATEGIES

This article examines the influence of international trading platforms, such as Amazon, Alibaba, and Shopify, on modern marketing and business strategies. The study explores the processes of digitalization, artificial intelligence algorithms, and personalization in customer communication. The research employs a mixed-methods approach, combining quantitative analysis of platform performance metrics with qualitative insights from case studies of businesses utilizing these platforms. The findings indicate that international platforms not only simplify sales but also create innovative ecosystems that facilitate business adaptation to digital transformation. Key results highlight the role of personalized marketing, data-driven decision-making, and streamlined global operations in shaping modern business strategies. The practical value of this research lies in providing actionable insights for businesses seeking to enhance their competitiveness in the global marketplace through effective utilization of trading platforms. The primary objective of this research is to analyze the influence of international trade platforms on marketing approaches and business strategy development. The study aims to identify key trends, advantages, and risks associated with digital trade, as well as to provide recommendations for businesses striving for sustainable growth in a highly competitive global environment. The findings indicate that international trade platforms offer businesses numerous benefits, including increased market reach, lower operational costs, and enhanced consumer insights through data analytics. However, challenges such as high competition, dependence on platform regulations, and cybersecurity risks were also identified. The study highlights how companies adjust their marketing and branding strategies to maximize their effectiveness within the digital trade ecosystem. Future research should focus on the long-term effects of digital trade platforms on business sustainability and economic development. Additionally, exploring innovative marketing techniques, artificial intelligence-driven analytics, and regulatory frameworks will provide further insights into optimizing business performance in the global digital marketplace.

Family business philanthropy in Malaysia: a multi-case study

Purpose This study aims to investigate the role of family businesses in contributing to societal well-being through their philanthropic activities, with a particular focus on religious contexts. Grounded in stakeholder theory, the research aims to deepen the academic understanding of the motivations, strategies and outcomes associated with family business philanthropy, particularly in the context of Malaysia. Design/methodology/approach This qualitative study is based on 37 in-depth interviews conducted across four case studies of family-owned businesses. Data were analyzed to explore how these businesses engage in philanthropy and the impact of their efforts on both the recipients and the businesses themselves. Findings The findings reveal that family business philanthropy is primarily motivated by religious obligations and a desire to enhance community legitimacy. Family businesses focus on long-term social impacts, fostering community development and economic sustainability among recipients. These philanthropic activities not only contribute to societal well-being but also enhance the legitimacy and competitiveness of the businesses involved. Originality/value This study introduces the “Intention-Effort-Outcome” framework, offering a novel conceptual approach to understanding family business philanthropy. By highlighting the interconnections between motivation, effort and outcome, it expands current knowledge on the dynamic role of family businesses in religiously driven philanthropic efforts.

ЗАРУБІЖНИЙ ДОСВІД ФОРМУВАННЯ ЦИФРОВОЇ КОМПЕТЕНТНОСТІ МАЙБУТНІХ МЕНЕДЖЕРІВ

The article systematizes different approaches to the interpretation of the concept of «digital competence of future managers», depending on the context and scope of application: competence approach, pedagogical, information and communication, integration, system, analytical and ethical approaches. The main focus of the article is on the features of the formation of digital competence of future managers in different countries. A comparative analysis of the approaches used in Great Britain, Germany, the USA, Finland, Sweden and Canada was carried out. Domestic universities are emphasizing the use of digital platforms for online courses and practical assignments. Germany focuses on digital management, innovation and the integration of modern technologies into business practices. MBA programs in the USA include studying Data Science, IT management and digital strategies for leaders. Finland offers courses in digital platforms, data analytics and innovation management. Sweden focuses on digital marketing and real business case studies. In Canada, educational programs focus on digital governance, blockchain technologies and data analysis. In addition, the article determines that the application of foreign experience in the formation of digital competence in Ukraine will contribute to positive dynamics in this issue. In particular, domestic universities will be able to borrow the use of digital platforms for learning by integrating platforms for online courses, such as FutureLearn, or by creating their own national counterparts. It has also been determined that the German approach to integrating IoT, AI and Big Data into curricula can be adapted through the creation of disciplines based on current business technologies. At the same time, the Canadian experience can be useful for creating training programs in blockchain technologies and data analysis, which will allow future managers to work with modern financial and management tools. Accordingly, the Swedish approach to using real cases (for example, from Spotify or Ericsson) can be implemented through the partnership of Ukrainian universities with leading local and international companies.

Method for the Application of BI in Software Development

Small and medium-sized companies are losing competitiveness due to a deficit in innovation and technological development activities, which limits the expansion of SMEs into new markets, both national and international. The low levels of implementation of business intelligence (BI) systems in Software development SMEs, and the advantages that these good practices would give these companies when implementing it, an agile method for the implementation of BI in companies is presented. software development. The methodology consists of three stages: knowledge of the current state of the market in the region to determine the agile methodologies used, the application of BI methodologies and the main barriers to BI implementation. As a result, an agile method was implemented that allows synchronization between an agile methodology (SCRUM) selected by market conditions, and a BI methodology (CRISP-DM), selected through a comparison that presents advantages and disadvantages. It is concluded that the correct functionality of the components of the method with a software development business case study allowed, in an agile and satisfactory manner, to provide solutions to the requirements raised by the organization.

Digital Transformation and Location Data Interoperability Skills for Small and Medium Enterprises

In the dynamic landscape of digital transformation, data interoperability—particularly for location data—is a key enabler of operational efficiency, innovation, and collaboration for Small and Medium Enterprises (SMEs). Despite their strategic importance, SMEs face significant challenges in integrating and utilizing location data, which puts them at a disadvantage in the increasingly digital global market. As part of the European DIS4SME project, this study proposes a methodology to address these challenges, characterized by the rigorous development of a training curriculum aimed at upskilling and retraining SME owners and employees. The curriculum emphasizes practical learning through real business case studies and is aligned with European policies such as the INSPIRE Directive and the European Data Strategy. Accordingly, ten courses were designed, forming a modular and hierarchical curriculum that addresses SMEs’ diverse needs. Initial feedback from the first managers’ pilot implementation suggests that the structured training program effectively equips managers with strategic decision-making skills to address location data interoperability challenges.

Fintech and Financial Inclusion: How Digital Payment Systems Empower Small Entrepreneurs

Financial technology (fintech) has revolutionized the financial sector by enhancing accessibility, efficiency, and convenience in financial transactions. One of its most significant contributions is its role in promoting financial inclusion, particularly for small entrepreneurs and micro-enterprises that traditionally face barriers to accessing formal banking services. Digital payment systems, including mobile wallets, peer-to-peer (P2P) lending, and crowdfunding platforms, have enabled small businesses to expand their customer base, improve cash flow management, and participate more actively in the digital economy. This study explores how fintech-driven digital payment systems empower small entrepreneurs by providing financial tools that facilitate transactions, offer alternative credit solutions, and enhance financial literacy. Employing a qualitative research approach, this study examines case studies of small businesses that have integrated fintech solutions into their operations, analyzing the impact on business performance, market reach, and financial sustainability. The findings reveal that digital payment adoption reduces dependency on cash transactions, increases financial transparency, and improves access to microcredit, enabling small entrepreneurs to scale their businesses. Despite these advantages, challenges remain, including digital literacy gaps, cybersecurity risks, and regulatory constraints that hinder broader adoption among small businesses. The study underscores the importance of government policies, financial literacy programs, and fintech-industry collaborations in ensuring the long-term sustainability of fintech adoption for small entrepreneurs. This research contributes to the ongoing discourse on financial inclusion and digital transformation, offering policy recommendations to enhance accessibility, security, and innovation in fintech-driven financial services.

The hypothetical assumptions and evaluation weather HR systems and the agro-tourism industry aligned and ready for each other?

The aim of this study is to examine the preparedness and implementation of Human Resource (HR) systems in the agro-tourism sector and their implications for the processes of recruiting the workforce, organizing their work, and training, and Staff engagement. For sustainable development and to optimize the working of related agro-tourism sectors, it is important for integrated agro-tourism to develop bridges between agriculture and structured human resources functions.The research focuses on the opportunities of the management of HR systems to cope with the particular nature of employment in the field of agro-tourism, including seasonal employment, recruitment in rural areas, and the establishment of homogeneous quality of service. Through analyzing the available and presently unexplored tools and approaches of the HRM it is possible defining various possibilities of the recruitment enhancement, improvement of the employee training, as well as the positive work environment creation in the sphere of agro-tourism.Qualitative interviews with agro-tourism operators and human resource management specialists are conducted, as well as a case-study of a successful agro-tourism business. This research work will offer the desired understanding of the current practice in the HR management of agro-tourism with special reference to the best practices as well as areas of improvement.The research insights would hopefully assist the agro-tourism operations with recommendations of how to selectively implement appropriate HR systems for the enhancement of its employees’ management and the subsequent organizational performances to enhance sustainable development of the agro-tourism industry. This work fills a gap in the existing literature on the HR function and its future in emerging industries and presents the following operational HRM strategies for developing a strategic fit between HR systems and the agro-tourism business.

Evaluation of internal control in business systems using COSO framework: A case study of a barbershop business in Ambon City

[Bahasa]: Usaha mikro, kecil dan menengah (UMKM) memiliki peranan besar dalam menunjang keberhasilan perekonomian negara. Oleh karenanya, pelaku bisnis perlu menerapkan pengendalian internal yang memadai untuk mencapai tujuan bisnis secara efektif. Masalah utama yang dihadapi oleh para pelaku UMKM saat ini adalah belum optimalnya penerapan pengendalian internal dalam sistem bisnis yang berisiko menyebabkan kegagalan usaha. Pengabdian kepada masyarakat ini bertujuan untuk mengevaluasi pengendalian internal organisasi bisnis menggunakan kerangka COSO (Committee of Sponsoring Organizations of the Treadway Commission) yang mencakup lingkungan pengendalian, penilaian risiko, aktivitas pengendalian, informasi dan komunikasi, dan pemantauan. Program pengabdian ini berbentuk penelitian case study dengan menggunakan metode Service Learning yang melibatkan usaha barbershop dengan tujuh cabang di Kota Ambon. Pengumpulan data dilakukan melalui wawancara, dokumentasi dan observasi secara langsung dengan pihak-pihak terkait bisnis babrbershop sebagai pealu UMKM. Hasil kegiatan pengabdian menunjukkan bahwa penerapan pengendalian internal pada usaha jasa barbershop ini belum sepenuhnya memenuhi standar memadai. Evaluasi ini dapat mengidentifikasi kendala pada masing-masing komponen pengendalian sehingga menyediakan informasi penting bagi pelaku bisnis barbershop untuk menetapkan rencana tindak lanjut yang tepat. Program pengabdian ini memberi kontribusi literatur mengenai penerapan pengendalian internal menggunakan COSO framework pada UMKM. Implikasi praktisnya adalah organisasi usaha barbaershop perlu untuk memperbaiki penerapan pengendalian internal pada komponen lingkungan pengendalian, penilaian risiko, aktivitas pengendalian dan pemantauan. Kata Kunci: pengendalian internal, Usaha Mikro, Kecil dan Menengah (UMKM), kerangka COSO [English]: Micro, small and medium enterprises (MSMEs) play a pivotal role in supporting the success of the country's economy. Therefore, business organisations must implement adequate internal controls to achieve business goals effectively. The main problem MSME entrepreneurs face is the suboptimal application of internal control in their business system, which can potentially cause business failure. This community service program aims to evaluate the internal control of business organisations using the COSO (Committee of Sponsoring Organizations of the Treadway Commission) framework, which includes the control environment, risk assessment, control activities, information and communication, and monitoring. This service programme is a case study using the Service Learning method involving a barbershop business with seven branches in Ambon City. Data were collected through interviews, documentation and observation of stakeholders in the barbershop business organisation as MSME entrepreneurs. The results show that the implementation of internal control in the barbershop business has not fulfilled adequate control standards. This evaluation can identify constraints and challenges in each of the business's internal control components. It provides important information for barbershop businesses to establish appropriate strategic action plans. This service programme contributes literature regarding the implementation of internal control using the COSO framework in MSMEs. The practical implication is that barbershop business organisations should improve the implementation of internal control in the components of the control environment, risk assessment, control activities and monitoring. Keywords: internal control, Micro, Small and Medium Enterprises (MSMEs), COSO framework

THE ROLE OF LIGHTING IN INTERIOR DESIGN

In interior design, lighting is crucial because it affects a room's mood, practicality, and beauty. This article delves into the complexities of lighting and its effects on interior spaces, looking at how various lighting methods and technologies can complement or detract from the design. The study highlights the particular contributions of ambient, task, accent, and decorative lighting to creating visually and emotionally engaging spaces by evaluating these types of lighting. The study explores lighting design principles, such as the significance of color temperature, distribution, intensity, and light quality. It demonstrates how well-planned lighting can change how people see a room, draw attention to specific architectural details, and serve the room's function. Natural light and sustainable lighting options, including intelligent lighting systems and LED technology, are also considered potential avenues for enhancing energy efficiency and minimizing environmental impact. The paper shows how lighting may improve spatial experiences and fulfill various functional needs through case studies of homes, businesses, and public areas. The results show that good lighting is more than just a technical factor; it's a crucial part of interior design that significantly impacts people's health and happiness. The article finishes with some recommendations for interior designers on illuminating a space in a way that is both aesthetically pleasing and environmentally friendly. It promotes the idea that designers, architects, and lighting experts should work together in an ever-evolving fashion to make interior spaces that are aesthetically pleasing and functionally sound for their inhabitants.

Teaching Materials on Overcoming Challenges and Strengthening Excellence in Customer Service: A Brazilian Business Case

This article examines how exceptional customer service can distinguish a company from its competitors. It could include case studies of businesses that have thrived due to their commitment to customer service excellence and discuss strategies companies can implement to enhance their customer service practices. This teaching material explores the various obstacles businesses face in maintaining high customer service standards, emphasizing the importance of training and development in providing outstanding customer service. It outlines and discusses the measurable outcomes of practical training and suggests best practices for developing training materials tailored to enhance customer service skills in staff members.

Integrating predictive analytics into strategic decision-making: A model for boosting profitability and longevity in small businesses across the United States

The integration of predictive analytics into strategic decision-making has emerged as a transformative approach for small businesses in the United States, offering enhanced pathways to profitability and longevity. This study proposes a conceptual model that explores how predictive analytics can empower small businesses to make data-driven decisions, optimize resources, and mitigate risks. By leveraging advanced machine learning algorithms, data mining, and statistical techniques, small businesses can identify trends, predict customer behavior, and uncover growth opportunities. The proposed model focuses on integrating predictive analytics across key operational areas: financial planning, marketing, inventory management, and customer relationship management. In financial planning, predictive analytics enables more accurate forecasting of revenues and expenses, supporting budget optimization and investment decisions. In marketing, businesses can analyze consumer data to design targeted campaigns, improving conversion rates and customer retention. Inventory management benefits from predictive insights by anticipating demand patterns, reducing overstocking or stockouts. Moreover, customer relationship management is enhanced through personalized recommendations and proactive engagement strategies. This research emphasizes the accessibility of predictive analytics tools, particularly through cloud-based platforms, enabling small businesses to adopt these technologies without incurring substantial costs. Additionally, the study highlights challenges such as data quality, privacy concerns, and the need for technical expertise, proposing strategies to overcome these barriers. Case studies of small businesses that have successfully implemented predictive analytics demonstrate significant outcomes, including increased operational efficiency, reduced costs, and sustained competitive advantage. The findings underscore the importance of fostering a data-driven culture and investing in training to enhance employees’ analytical capabilities. Policymakers and industry stakeholders are encouraged to support initiatives that promote the adoption of predictive analytics in small businesses through funding, education, and technical assistance programs.

Creating An Immersive Business Simulation: The Virtual Reality (Vr) Coffee Shop

ABSTRACT Virtual reality (VR) learning is believed to increase focus, engagement, and emotional connection. To that end, we developed an immersive business case study in VR to teach essential business concepts. This paper outlines the process we followed to develop and launch the case in the hope that other institutions can use our process as a blueprint for launching their own similar VR case simulations. In an immersive virtual space using head-mounted display (HMD) headsets, students navigate various business challenges, make cross-disciplinary decisions, and witness real-time outcomes across four increasingly complex scenarios. This immersive learning approach allows students to safely practice making challenging decisions and learn from mistakes, gaining insights into the consequences of their choices in a uniquely compelling way and developing a comprehensive understanding of various business aspects, including finance, operations, marketing, management, and social responsibility. User testing included an in-headset test to assess usability, engagement, and educational value of the VR simulation in a controlled environment. The VR case simulation was found to be more engaging than more conventional learning approaches, helped to reduce distractions to a greater extent, and offered greater tangibility around decisions and consequences.

TANTANGAN DAN PELUANG DALAM PENERAPAN AKUNTANSI MANAJEMEN BERKELANJUTAN DI NEGARA BERKEMBANG

The implementation of Sustainable Management Accounting (SMA) in developing nations is examined in this paper along with its prospects and obstacles. To achieve long-term sustainability, SMA incorporates social, economic, and environmental factors into business decision-making. SMA adoption in underdeveloped nations is hampered by issues like a lack of funding, a lack of environmental consciousness, and a lack of training and technology. SMA does, however, also have a number of noteworthy advantages, including increased operational effectiveness, better risk management, and higher standing in a global marketplace that is becoming more and more concerned with sustainability. This study examines the challenges and tactics in implementing SMA using a qualitative methodology and case studies of businesses in underdeveloped nations. It is anticipated that the results will help businesses and policymakers create and implement SMA in a way that promotes social, economic, and environmental sustainability.

Optimizing Efficiency: A Comparative Analysis of Project Management Tools with a Business Case Study of Trello Implementation

This paper provides functionality, usability, and suitability for various business environments of several well- known project management software are all thoroughly compared in this study. This review aims to highlight each tool's advantages and disadvantages while providing useful advice for companies looking to streamline their project management processes. The paper includes a business case study that focuses on the use of Trello in a digital marketingcompany in addition to comparative analysis. The company used Trello to improve its project management skills after encountering difficulties with task tracking, communication, and project deadlines. The installation of Trello is described in depth in the paper, from initial setup and customization to staff acceptance and training, including the incorporation of key performance indicators (KPIs) to gauge the tool's effectiveness. Task completion rate, project delivery time, customer happiness, teamwork, and campaign success indicators are among the KPIs considered in this study. The results show that task management and teamwork have significantly improved, leading to better project outcomes. Nevertheless, difficulties including early staff reluctance, a learning curve, and Trello's constrained reporting features were also faced and resolved. Ultimately, this paper addresses the challenges and solutions that come up during the implementation process and shows how choosing the appropriate project management tool may change company processes, increase team productivity, and deliver measurable advantages. Keywords: Project Management, stakeholders, Project management tools and techniques (PMTT), Planning Methods, Project scheduling

Impact of Management Information Systems on Enterprise Decision Support

This thesis examines the impact of management information systems (MIS) on decision support in business, focusing on the role of MIS in improving data availability, enhancing data analysis capabilities, improving decision-making efficiency and supporting collaborative decision-making. Through real-world case studies of large manufacturing companies and retail businesses, the paper demonstrates how MIS implementation can significantly improve productivity, inventory management, and customer satisfaction. The manufacturing company in Case 1 improved production line efficiency and inventory management, reduced inventory costs, and enhanced decision support by integrating an MIS platform. The retail enterprise in Case 2 achieved sales growth, inventory optimisation and customer satisfaction through real-time data analytics and CRM systems. The paper concludes that the application of MIS in modern enterprises can effectively improve the quality of decision-making and operational efficiency, and provide important support for enterprises in complex market environments. Through an in-depth analysis of MIS functions and their impact, the paper provides useful references and lessons for enterprises in the implementation and optimisation of decision support systems.

The Experiences and Views of Employees on Hybrid Ways of Working

The contemporary post-COVID-19 corporate environment of instant response and hybrid work settings motivates employees to learn to adjust their expectations. This new corporate working model incorporates flex locations and flex schedules by working at home 1–2 days per week and staying connected for non-urgent requests, even outside business hours. This work setting empowers employees to prioritize work accordingly and to accommodate the fluid schedules of their coworkers. As a result, this new hybrid workplace requires leaders and their teams to face new challenges in terms of communication, coordination, and team connection to remain effective. This research examines the experiences of employees in an SME that applied a hybrid work policy following the post-pandemic crisis, bringing additional complexity to their modern work system. This study investigates employees’ views on the changing work environment as important evidence for HR management to incorporate into future organizational practices. To understand the various principles at play and provide more granular results, this paper includes a business case study (N = 25) where semi-structured interviews were used to identify the views and concerns of employees regarding hybrid work settings. The scope of this case study was to collect empirical data regarding this new agile way of working while understanding participant thinking. The findings suggest that while there are clear benefits in terms of efficiency and flexibility in hybrid work settings, there are also challenges related to social interactions and non-verbal clues. This study enhances conceptual and empirical understanding and supports contemporary research on the future of work.

Flexibility and Adaptation of Contract Law

This study aims to explore the differences in the flexibility and adaptation of contract law in Indonesia which adheres to the civil law system and Singapore which is based on common law, as well as its implications for modern business. Contract law in Indonesia is still heavily dependent on the Civil Code (KUHPerdata), which dates back to the colonial era and has not undergone significant updates. This has led to stiffness in the implementation of contracts, especially in fast-growing business sectors such as digital technology. In contrast, Singapore has adopted a common law system, which is more flexible and able to adapt to changes in the economy and international business dynamics through the use of precedents. In a business context, flexibility and legal adaptation are essential because contracts often have to adapt to new emerging needs, including changes in technology, regulations, and market conditions. This study uses a normative juridical approach with a comparative method, examining laws, court decisions, and related academic literature. The case study of business contracts between Indonesian and Singaporean companies in the technology sector is also used as a study material to provide a practical view of the effectiveness of each country's legal system in facing contemporary business challenges. The results show that Singapore excels in contract flexibility due to the use of precedents that allow for legal adjustments without the need for formal legislative changes. On the other hand, contract law in Indonesia is often unable to keep up with rapid developments due to rigid and outdated regulatory limitations. This difference has an impact on the speed and efficiency of contract dispute resolution in both countries, with Singapore being able to resolve disputes more quickly through a more responsive system. This study concludes that to increase competitiveness in the global economy, Indonesia needs to reform the Civil Code to be more flexible and adaptive like the one implemented in Singapore. These recommendations are important to ensure that Indonesia can create a more competitive business environment and support innovation, especially in the ever-evolving digital era.

Information Technology Investment Assessment Using Val IT Framework

Organizations must evaluate information technology (IT) expenditures to ensure that IT resources' use contributes value and is in line with their strategic goals. This paper investigates how the Val IT Framework can be used as an efficient tool for managing and evaluating IT investments. Val IT offers a thorough framework for assessing IT initiatives' advantages, disadvantages, and risks and their influence on accomplishing company objectives. We examine how the Val IT Framework may enhance accountability, facilitate IT performance monitoring, and increase transparency in investment decision-making through case studies of multiple businesses. The findings demonstrate that the application of Val IT fosters the advancement of improved IT management techniques and raises knowledge of the worth of IT investments. To attain optimal and sustainable outcomes, IT managers and stakeholders are advised by these findings to utilize a framework-based approach when evaluating investments. However, several challenges remain before the framework can be implemented, including a lack of funding, knowledge about it, and opposition to change. Organizations must, therefore, develop a comprehensive plan. To facilitate change adaptation, this plan should offer incremental implementation, adequate training to enable all stakeholders to better understand Val IT and enough resources to support adoption. These steps can assist businesses in more successfully overcoming their existing challenges. By adopting the right approach, businesses may maximize their IT investments and ensure that every dollar invested contributes significantly to achieving their strategic goals. The Val IT Framework serves as both an assessment tool and a roadmap for better, long-lasting results in IT management when used appropriately. This illustrates how crucial it is to make the investment necessary to implement this framework if the business is to be successful and viable in the long run.

Pengaruh Manajemen Pemasaran, Kreativitas, Inovasi, dan Lokasi terhadap Loyalitas Konsumen (Studi Kasus Usaha Mie Aigo di Kamal)

Opening a restaurant business or the trend called a restaurant is currently more popular with entrepreneurs. Moreover, recently types of food such as noodles have been admired by many people, especially noodle lovers. When starting a business, you must pay attention not only to preparing materials and finances, but being ready to take risks is an important thing to overcome existing problems. That way, entrepreneurs have to work harder to gain and maintain consumer loyalty. This research was conducted to determine the influence of marketing management, creativity, innovation and location on consumer loyalty (Case Study of the Aigo Noodle Business in Kamal). The aim of this research is to determine the influence of marketing management, creativity, innovation and location on consumer loyalty (case study of the Aigo noodle business in Kamal) partially and simultaneously. The type of research used was quantitative with a Likert scale and 30 respondents. The sampling Technique in the research used Convenience Sampling. The research results showed that the marketing management variable (X1) had a significant influence on consumer loyalty. This is proven by a value of 0.001 < 0.05 and Tcount of 3.654 > 2.060. So Ho is rejected, and Ha is accepted. The creativity variable (X2) has a negative but significant influence on consumer loyalty. This is proven by a significance value of 0.000 <0.05 and a T value of -6.356 <2.060. So Hoe was rejected and Ha was accepted. The innovation variable (X3) has a negative but significant influence on consumer loyalty. This is proven by a significance value of 0.034<0.05 and a Tcount value of -2.244<2.060. So Hoe was rejected and Ha was accepted. The location variable (X4) has a significant influence on consumer loyalty. This is proven by a significance value of 0.000 <0.05 and a T value of 6.015> 2.060. So Hoe was rejected and Ha was accepted. Testing F, it can be concluded that there is a simultaneous influence between marketing management variables (X1), creativity (X2), innovation (X3), location (X4) on consumer loyalty variables (Y). This is proven by a significant value of 0.000 <0.05 and Fcount of 54.996 > 2.76. This means that there is a simultaneous influence between marketing management variables (X1), creativity (X2), innovation (X3), location (X4) and consumer loyalty variables (Y).

Leveraging Blockchain for Transparent and Efficient Supply Chain Management: Business Implications and Case Studies

Blockchain technology has surfaced as a revolutionary response to important challenges in supply chain management, such as a scarcity of transparency, inefficiencies, and potential for fraud. This study looks into the implementation of blockchain in supply chain systems, focusing especially on improving transparency, operational efficiency, and the trust among stakeholders. The analysis of genuine case studies in retail, logistics, and manufacturing illustrates the ways blockchain facilitates better traceability, cuts transaction times, and increases security via immutable and valid records. This study uses a mixed-methodology by blending quantitative data analytics from secondary sources with qualitative observations from reports in the industry. Findings point to the fact that adopting blockchain technology has improved supply chain efficiency by 15-30% and reduced fraud by as much as 40%, together with a striking decrease in processing times throughout global logistics networks. The originality of this research is found in its complete examination of the economic and operational effects of blockchain, offering business leaders tactical insights on maximizing their supply chains through this technology. The paper culminates with suggestions for resolving implementation issues and tactics for extending blockchain solutions in complex international networks.