Clothing Brands Research Articles

Advantages, Problems and Strategies of Uniqlo Supply Chain

In this paper, Uniqlo, a well-known Japanese clothing brand, is selected as the object of case study to explore the core advantages and existing problems of the supply chain and put forward optimization suggestions. We find that SPA, ECR and suppliers complement each other in good cooperation. Based on giving full play to their advantages, a resultant force is formed and continuously radiates, which enables Uniqlo to avoid the “bullwhip effect”, improve the operation efficiency of the enterprise, and maximize profits. Among them, SPA plays an absolute advantage. However, good supply chain capability has enabled Uniqlo to win the market among similar clothing brands, but there are also limitations. One is to bear the exogenous and endogenous risks of supply chain management alone. The other is the high investment cost of direct stores, such as the high Managing overheads, which leads to the high operating cost and slow expansion. Therefore, this paper puts forward some suggestions on optimizing supplier selection and transforming and upgrading marketing mode.

It’s hard to be loved by idiots.Fred Perry’s troubled relationship with the Proud Boys

Research methodology For the design of this case study, the authors used primary sources of information from the shops visited by them in preparation of the case and website of Fred Perry and secondary sources of information from both academic and journalistic publications. Case overview/synopsis Fred Perry is a premium clothing brand, well-known for its polo shirts. It was created by Mr Fred Perry, a British tennis player. The brand’s stated values are integrity, personality and individuality. Throughout its history, the brand has been adopted by different British subcultures but recently it has faced a challenge because of the brand appropriation by the Proud Boys, a US far-right white supremacy group and other extremist groups as Antifa and hooligans. The nature and actions of the group mean that Fred Perry runs the risk of losing control over its brand equity. This brand hijack means that Fred Perry risks alienating some of its customers by openly opposing the group but also by embracing this subculture’s appropriation. Practically, the brand opposed the appropriation in a press release and by putting an end to the sale of the black and yellow polo shirts in the USA and Canada. Fred Perry has also made a lot of efforts to reposition the brand away from extremist groups while maintaining its strong historical and cultural roots. Through this case study, students will have the opportunity to discuss this topic and explore solutions for brands that face this type of dilemma. Complexity academic level This case is designed to be used in a marketing management, brand strategy or consumer behavior/culture course, especially in the subfield of market segmentation in the telecommunications sector. Specifically, this case is designed for college seniors or master students with basic strategic marketing training. This case will help students understand the difference between the brand identity that the brand owners intend and the brand image that consumers actually perceive. It provides the basis of discussions on the topics of brand management, consumer culture, consumers-brands relationships, brand architecture, brand equity, brand appropriation and repositioning strategy.

Digital Influence on Customer Perception of Branded Clothes: A Study on Changing Trends and Purchase Behavior

Digital Influence on Customer Perception of Branded Clothes: A Study on Changing Trends and Purchase Behavior

Contemporaneity of the Tree of Life Image in the Towels of Poltava Region of the 19th and 20th Centuries

The purpose of the article consists in identifying and analysing the ornaments of traditional towel embroidery of the Poltava region of the nineteenth and twentieth centuries, the peculiarities of the technique and technology of their production with a focus on the Tree of Life motif for the full reproduction of its authentic meaning in contemporary design.
 Research methodology is based on the methods of comparison, analysis and analogies used for a detailed literature analysis. Induction and deduction methods were useful for identifying the characteristic manifestations of the Poltava tradition against the background of embroidered towels of Ukraine. The typological and comparative methods were used in the study of the Poltava region territorial features. The historical method made it possible to study and identify the sequence of embroidery formation, symbolic and semantic features in embroidered towels. The scientific novelty of the article lies in the comparison of the principles of depicting the Tree of Life in embroidered towels of Podillia, Polissia, and Poltava region of the nineteenth and twentieth centuries; in the formation of a semiotic meanings list of the Tree of Life in towels of Poltava region, which have been scattered in various scientific works. The article provides recommendations for compliance with the authentic content in the interpretation of the symbolic elements of the Tree of Life image in the products of modern designer clothing brands. Conclusions. The Tree of Life is a complex ornamental element of embroidery, especially evident in the Poltava region, and has a wide range of symbolic meanings: a cosmogonic model of the world, the trinity of the three worlds, Family Tree, Mother Guardian, Holy Trinity, and Our Lady Oranta. In the Poltava region, the image of the Tree of Life in towels has been a well-established tradition since the nineteenth and twentieth centuries, with characteristic details in the form of fancy flowers. One of the reasons for the levelling of the sacred and magical load of the Tree-Flower in the ornamental compositions of modern clothing brands can be considered a tendency to generally lighten the informational and philosophical content of the product following consumer tastes. Some Ukrainian designers and brands demonstrate options for models of a successful combination of folklore motifs and authentic tradition with modern fashion trends. Individual Ukrainian designers and brands demonstrate variants of models that successfully combine folklore motifs and authentic tradition with modern fashion trends. Brands recreate traditional embroidery in their own interpretation, so the variety of techniques and technologies for demonstrating embroidery has a rich potential for development.

The Influence Of Altruism, Environmental Concern, And Social Influence On Purchase Intention for Eco-Friendly Clothing Products: Study of Generation Z in Greater Jakarta

Indonesia is responsible for the generation of approximately 2.3 million tonnes of textile waste, which accounts for approximately 12% of the total household waste produced in the country. The emergence of a multitude of eco-friendly clothing brands in Indonesia is indicative of the growing development of the eco-friendly fashion industry in the country. There have been expressions of concern pertaining to the variables that contribute to the inclination to acquire environmentally friendly textile products. The objective of this research is to assess the influence of altruism, social influence, and environmental concern on the purchasing intentions of Generation Z towards environmentally friendly clothing within the Greater Jakarta area. The methodology employed for data collection involved the distribution of a questionnaire to a sample of 188 Generation Z consumers residing in the Greater Jakarta area. Subsequently, the collected data was subjected to analysis utilizing the SPSS software and a multi-regression analysis technique. The findings of the study indicate that purchase intention is significantly influenced by altruism and environmental concern, whereas social influence does not have a significant impact. One potential consequence of this finding is the potential for the environmentally conscious clothing industry to advance through more effective marketing campaigns aimed at bolstering customer purchase intention. This study is able to provide practical insights for businesses, with a specific focus on the production of environmentally sustainable clothing items.

Innovative Application and Design of Smocking Technology in Local Chinese Clothing Brands

Abstract This study explores the innovative application and design of smocking technology in local Chinese clothing brands, emphasizing the technique’s evolution from a functional necessity to a decorative art form. It delves into the integration of smocking with modern fashion design, highlighting its significance in enhancing fabric texture, silhouette, and overall aesthetic appeal. Through comprehensive analyses of case studies and craft types, the paper reveals how local brands creatively adapt smocking, merging traditional craftsmanship with contemporary design principles. The findings suggest that smocking technology not only enriches the textile design repertoire but also contributes to the global identity and innovation of local Chinese clothing brands, bridging heritage crafts with modern design innovations.

Factor Analysis on Product Quality that Contributes and Affects Customer Satisfaction (Case Study on Muslim Women's Fashion Clothing Brand in Malang Raya)

The purpose of this study is to determine the quality of Muslim Women's fashion products in Malang Raya when measured by the attributes of performance, specialty, reliability, conformity with specifications, durability, serviceability, and perceived quality; determine customer satisfaction of Muslim Women's clothing fashion product when measured by attributes of product quality, service quality, ease of getting products, prices, and how to advertise products, and determine the influence between product quality and customer satisfaction of Muslim Women's clothing fashion product in Malang Raya. The method used in this study was a quantitative descriptive method with data obtained through questionnaires with respondents of 78 Muslim female customers. The data analysis technique used in this study is multiple linear regression using the SPSS application. The result of this study is 7 attributes in the product quality variable including performance, privilege, reliability, suitability, durability, service ability and quality perceived by some respondents in this study have a high level and 5 attributes in the customer satisfaction variable include product quality, service quality, ease of getting products, prices, and how to advertise products most respondents in this study have a high level keep. Thus, it can be concluded that the research hypothesis that states there is a significant influence on the quality variables of Muslim Women's fashion products and variables related to customer satisfaction can be accepted and tested.

Effect of Celebrity Credibility on Brand Passion and Brand Loyalty

The objective of this study is to assess how celebrity credibility influences brand passion and brand loyalty. Various statistical techniques were employed, including structural equation modeling, descriptive analysis, correlation, regression, reliability, and frequency analyses. Findings revealed that for customers of clothing brands, the expertise, trustworthiness, and attractiveness of celebrity endorsers were crucial predictors of brand loyalty. Additionally, the study found that brand passion positively influenced brand loyalty. Furthermore, brand passion significantly and positively mediated the connection between brand loyalty and celebrity endorsers. This insight is beneficial for companies that do not use celebrities or company management in their brand promotion strategies.The study was purely quantitative, employing closed‐ended questions with preset responses, which limited participants from offering feedback beyond the provided choices. Future studies might consider using a mixed‐method approach.

Effect of Celebrity Endorsement on Brand Loyalty: The Mediating Role of Brand Passion

The importance of current study is to find the effect of celebrity endorsement on brand passion and brand loyalty. Descriptive analysis, Correlation, Regression, Reliability, Frequency and Structure equation modeling applied in this analysis. An estimated hierarchical regression model was used to test the various hypotheses developed for the study. The findings showed that among consumers of clothing brands, factors such as celebrity endorsers' likeability, expertise, trustworthiness and attractiveness were important in determining brand passion. The outcomes further demonstrated that brand loyalty had positively impacted by brand passion. Finally, brand passion had a significant positive mediating role between the likeability and attractiveness of celebrity endorsers and brand loyalty.The resources were fewer otherwise surveys could be done all over Pakistan. Additional effects or consequences of brand passion could not be considered, like word-of-mouth and readiness to pay higher prices. Future research may need to take these outcomes into account.

Research on the Value of Sustainable Fashion to the Status Quo of Clothing Brands

With the progress of society and the development of national economy, people gradually realize the importance of sustainable development, and also make this concept gradually penetrate into various industries. Based on this, the clothing industry has gradually set off the wave of sustainable fashion, which has a good guiding role for optimizing the construction of China's clothing brand and expanding the market share. This paper mainly analyzes the current situation of Chinese clothing brands and the value of sustainable fashion.

The Reasons on the Successful Phenomenon of Niche Brand Commercialization

With the development of social and spiritual civilization, people begin to pursue designs that are different from commercial and popular ones, and more niche clothing brands begin to rise with their unique cultural backgrounds and style techniques, and people become more and more tolerant of diversified clothing. Among them, Maison Margiela, as a representative of niche clothing brands, demonstrates its change in brand marketing strategy and visual innovation. The purpose of this study was to research the reasons for the commercial success of niche clothing brands. The essay took Maison Margiela as a research case and analyzed all the information and theoretical knowledge of the brand in recent years, and the final results were as followings: firstly, the design of the brand's products itself affects brand recognition, and it emphasizes the brand's characteristics and innovates visually and technologically. Secondly, brand marketing has an impact on brand recognition and should be emphasized as an innovative strategy to increase exposure and expand brand influence through social media or cooperation with celebrities. Finally, offline marketing is also an important part of the brand, as store design and environment can enhance the brand's impression, attract consumers to learn about the brand, and increase its value.

The use of branded clothing in identity development and social relations between adolescents

Branded clothes and accessories are objects whose meaning extends beyond their use value. Branded items are widely used and consumed by adolescents worldwide, affecting their perception of themselves and of others. Then, how does the use of branded clothes and accessories relate to the identity development and the social relations between adolescents? To answer, we present the result of a netnographic case study focusing on a Brazilian young man, using a mixed-method approach involving observation, social media analysis and semi-structured interviews. First, we develop an innovative theoretical framework in which cultural psychology of semiotic dynamics and psychoanalysis enter in dialogue to understand identity development. Then, we analyse how branded clothes and accessories function as an identifying sign, for both the construction of the participant’s own identity and in relation to others. Finally, we discuss identity beyond the tautology of the self-identical subject, supporting the development of the concept of identity as an identifying mosaic, where identifications are organized fluidly and dynamically throughout an individual’s life.

When mass meets prestige: The impact of symbolic motivations, inspirations, and purchase intentions for Masstige products

Luxury brands are increasingly targeting the middle class through ‘masstige marketing’ as the trendy business opportunity,' which combines luxury and mass appeal. This strategy aims to make high-end brands more accessible to a wider audience, catering to the desires and preferences of the middle class. Grounded in the Mass Prestige (Masstige) theory, this study examines the direct and indirect impact of Symbolic motivations (snob, Veblen, and bandwagon) on Masstige Purchase Intention (MPI) via Inspiration Towards Masstige (ITM) as a mediator. Moreover, the contingent impact of Brand Credibility (BC) between ITM and MPI was assessed. Two independent studies were conducted among consumers of clothing and car brands. Results supported all the hypothesized paths reflecting symbolic motivations as important predictors of MPI directly and through the underlying mechanism of ITM. However, significant differences were observed in the impact size of the Veblen and bandwagon motivations on ITM and MPI among clothing and car brand consumers. Moreover, results revealed that BC significantly interacts with ITM to augment the MPI in both studies. However, this contingent impact was stronger to enhance MPI among the consumers of car brands than clothing brands. Furthermore, study implications and future research directions are presented in detail.

Research and practical exploration on innovation and entrepreneurship in Master of Arts in Fashion Design major based on new liberal arts

Deeply implement industry-university cooperation collaborative education projects, deepen the integration of industry and education, and school-enterprise cooperation, and promote the reform and innovation of contemporary fashion master's degree design talents. Through preliminary exploration and attempts at teaching clothing brand product design courses, this paper has formed a new teaching design model based on innovative and entrepreneurial thinking, that is, ability training as the orientation, project system as the core, and multi-disciplinary intersection as the means. It is an education model in the direction of mass entrepreneurship and innovation through curriculum teaching service projects and project practice to deepen teaching. Use innovative design to drive the sustainable development of the clothing brand industry and provide enterprises with design talents that meet the personalized and characteristic needs of the future fashion consumer market. At the same time, it has guiding significance for the employment development of postgraduate students majoring in the Master of Arts in Fashion, laying a solid foundation for students to enter the field of innovation and entrepreneurship in the fashion industry in the future.

Quacking of Attire Fashion Industry on Social Media: A Quantitative Analysis

The universality of counterfeiting in attire fashion on social media platforms has raised concerns about its impact on consumers and the fashion industry. The quantitative analysis of the paper aimed to examine the possible perceptions and attitudes towards counterfeiting in attire and the necessary need for regulations to control their promotion and sale on social media. By collecting data through a survey from 102 valid respondents of multiple age groups, genders, and educational backgrounds, the study aimed to understand the opinions and perspectives of a broad cross-section of the population and their contribution towards fake attire fashion and promoting quacks. The survey results indicated harmony among respondents regarding their usage of social media for online attire shopping, their intentions, experiences, and the necessity of strict regulations to address the issue of fake clothing brands on social media. Most of the participants, particularly the young generation in the 20-30 age range, expressed support for measures for controlling the promotion and sale of counterfeit clothing brands due to their harsh experiences and excessive social media usage. Interestingly, male and female respondents agreed on the need for regulations, with slightly higher percentages among female respondents due to their craze for online shopping. By doing so, they can protect consumers from the potential harm and damage caused by counterfeiting, as well as preserve the integrity and credibility of the fashion industry.

Innovations Products Children Working Brand Bilbil Kids in CV. Bilbil Berkah Sejahtera Bandung

Children's clothing is an important part of the fashion industry, which continues to grow. In recent years, innovation in children's clothing design and production has become a major focus for designers and manufacturers. This research aims to explore the latest innovations in children's clothing products, including designs adapted to children's development. The method used in this research is a comprehensive qualitative method from the results of analysis of several brands of children's clothing and interviews. It was found that forms of product innovation and innovative product development in Bilbil Kids prioritize the quality of raw materials for clothing and also product development is carried out using technical techniques. Sewing or sewing patterns used and speed in ordering custom clothing

Pengaruh Burnout dan Job Insecurity terhadap Turnover Intention

Abstract. This study aims to examine and analyze the effect of burnout and job insecurity on turnover intention at the shop keeper clothing brand Jalan Sultan Agung, Bandung. The data used in this study are primary and secondary data. The population in this research is the shop keeper clothing brand Jalan Sultan Agung Bandung. The sampling technique in this study used non-random sampling. The analytical tool used is Multiple Linear Regression. The test results show that burnout has a positive and significant effect on turnover intention, job insecurity has a positive and significant effect on turnover intention. Burnout and Job insecurity simultaneously influence turnover intention.

The Influence of Clothing Display Design on Consumer Purchasing Behavior

This paper discusses the influence of clothing display design on consumers' purchasing behavior. The results show that good display design can effectively attract consumers' attention, stimulate the desire to buy, and promote sales. Through reasonable spatial layout, color collocation, style arrangement and lighting design, an attractive shopping environment can be created, so that consumers can have a positive emotional response in the process of browsing, so as to make purchase decisions. In addition, personalized and thematic display methods can also meet consumers' needs for uniqueness and differentiation. Therefore, clothing brands should pay attention to the role of display design in sales, and improve consumers' shopping experience and brand loyalty through continuous optimization of display schemes.

THE ROLE OF PERCEIVED RISK AND ELECTRONIC WORD OF MOUTH (E-WOM) ON PURCHASING DECISIONS WITH TRUST AS A MEDIATOR

The objective of this research is to investigate the effects of perceived risk and electronic word-of-mouth (e-WOM) on purchase decision with trust as the mediating variable and Dust La Stella, a clothing brand, as the object. This study uses primary data obtained from questionnaires, which were distributed to 118 people who have purchased the product of the brand as the respondents. The results of the analysis using Partial Least Squares – Structural Equation Modeling demonstrate that perceived risk significantly and negatively influences the purchase decision, that e-WOM positively and significantly affects the purchase decision, and that trust positively and significantly influences the purchase decision. Furthermore, perceived risk negatively and significantly impacts trust, and trust does not mediate the impact of e-WOM and perceived risk on the purchase decision.

Whether There Will Be Domestic Luxury Clothing Brands in China

In recent years, with the improvement of China's overall economic level, China's luxury goods market has also been expanding, becoming a major consumer of luxury goods. However, the competition in the luxury goods market is fierce, but there are no local luxury brands in China. This paper analyzes whether domestic luxury brands will appear in China by studying the behavior of Chinese consumers and the current development status of Chinese luxury goods. While it is uncertain whether domestic luxury goods will emerge in China, the rapid growth of the Chinese luxury market and the rise of Chinese domestic brands suggest that the possibility is increasing. The inroads made by Chinese domestic brands in the luxury market are providing more choices for Chinese consumers and driving change in the global luxury market. In the future, as China's domestic brands continue to grow, we can expect to see more made-in-China luxury goods emerging in the international market.