Apartment Brand Research Articles

공동주택 관리방식을 고려한 관리인원 결정요인 연구

In this study, the determinants of management personnel considering selection bias according to the management method were empirically analyzed for management personnel, which have been reported as a factor of increase or decrease in common area management fee in previous studies related to apartment management. This study empirically analyzed a total of 14,020 apartment complexes in Korea using a Sample Selection Model based on K-apt's management information as of 2019. The main empirical results are as follows. First, this study shows that the overall complex characteristics, which are the management targets of apartment complexes, have a significant effect on the decision of the management personnel. In the case of multi-use apartment complexes, it was analyzed that the number of management personnel increased due to the complexity and diversification of management targets, and the size of apartment complexes was found to be economical of scale. In addition, the proposition of exclusive area to total complex area, the number of parking spaces per dwelling unit, the exclusive area per dwelling unit, and major brand apartment complexes were also significant influencing factors. Second, this study confirmed that the characteristics of facilities and equipment such as CCTVs per dwelling unit and community facilities related to the infrastructure of apartment complexes are factors that increase the number of management personnel for professional maintenance and operation. Third, this study found that the regional characteristics set as control variables had a significant effect on the decision of the management personnel in the order of Seoul, Gyeonggi-do, and Incheon.

소비자가 인식하는 아파트 브랜드 구성요소의 중요도 분석

This study is designed to find out the meanings of brands and the components of them in the apartments in order to understand the meaning of an apartment brand and provide people with the implications in appreciating the value of an apartment. For this purpose, this study adopted the AHP research methodology to conduct on residents in Seoul, Gyeonggi-do, and Incheon to understand the components of an apartment brand and their priorities recognized by the consumers. This study focused on the classification of consumer's recognitions of apartment brands into upper factors and lower ones, and their priorities. The findings would be helpful for people to clearly understand apartment brands.

CPTED 인증 아파트와 비교한 공공임대아파트의 범죄 안전 연구

Reflecting the reality that 70% of Korea's population lives in apartment, many studies have been conducted on CPTED's perspective on crime in apartment, but crime and CPTED studies in public rental housing are very insufficient and CPTED certification is mainly applied to private construction apartment. Therefore, this study analyzes the perception and physical status of crime safety of residents of public rental housing and private apartments certified by the Korean Cpted Association, and seeks ways to prevent crime and reduce fear in public rental housing in the future. The study focused on field and drawing analysis (number of households, type and layout, outdoor space composition and facilities), questionnaire analysis(socio-demographic factors, psycho-behavioral factors, fear of crime factors, recognition of crime prevention environment, etc.), and crime analysis (5 major crimes).
 To summarize the research results, in the case of the physical environment, the mainstay of private apartments is the cascade structure, and the complex consists of various outdoor spaces and community facilities. On the other hand, the main building of public rental housing was a corridor-type structure, and the degree of facilities was somewhat insufficient compared to the size of the outdoor space, and there was a difference between underground parking lots and community facilities.
 From a socio-demographic point of view, public rental housing were the most inhabited by single-person households in their 20s, which was found to have high demand for housing for young single-person households due to the concentration of public institutions relocated to base national universities and innovative cities. From a psycho-behavioral point of view, public rental housing were most frequently selected as reasons for low life satisfaction, including unsafe environments from crime and apartment design, which is believed to reflect the fundamental problems of public housing. From the perspective of crime safety, private apartments had high satisfaction with the visibility and number of installations such as surveillance cameras and emergency bells, but public rental housing had low satisfaction or negative perceptions.
 In the comparison of overall crime awareness and fear of crime by type, apartment residents who received CPTED certification had high satisfaction and low fear. The high response that it will contribute to the expected effect of reducing fear of crime and the improvement of apartment brand value is believed to provide implications for the expansion of CPTED certification in the future.
 This study was conducted based on the survey, and it is factors by identifying the differences in resident perception by item and confirming the positive effect on CPTED. However, since statistical analysis according to variable factors is insufficient, subsequent studies will need to supplement this.

컬러유니버설디자인 관점에서 브랜드 아파트 지하주차장 안전사인의 색채인지 특성에 관한 연구 - 가독성, 시인성, 조화도를 중심으로

The purpose of this study is to identify the color recognition characteristics of the safety sign of the underground parking lot of the brand apartment in terms of color universal design, focusing on readability, visibility, harmony. The survey was conducted from November 2, 2021 to January 4, 2022 for 202 users of underground parking lots of brand apartments in Seoul. The collected data were analyzed by frequency analysis and descriptive statistics using SPSS 23.0. The results of this study are as follows: First, among the representative color scheme types of parking lot safety signs, the average of readability, visibility, harmony of Y-6 was the highest. Second, the types with high readability by the detailed color scheme type of safety sign were R-1, Y-3, G-1, B-1, visibility was R-1, Y-3, G-1, B-1, harmony was R-1, Y-2, G-1, B-2. Third, the average of readability, visibility, harmony of Y-6 representative types were the highest in the general color, color, elderly groups. Fourth, among the detailed color scheme types of safety signs, the highly readable types recognized by the general color scheme group were R-1, Y-3, G-1, B-1, visibility R-1, Y-3, G-1, B-1, harmony R-1, Y-2, G-1, B-2. The highly readable types recognized by the colored acronym D group were R-3, Y-3, G-1, B-2, visibility R-2, Y-2, G-1, B-2, harmony R-3, Y-3, G-1, B-2&3. The highly readable types of F-type group recognized by the colored acronym group were R-2, Y-3, G-1, B-1&2, visibility R-2, Y-3, G-1, B-1&2, harmony R-2, Y-3, G-1, B3. The high readability types recognized by the elderly group were R-1, Y-3, G-1, B-2, Positive R-1, Y-3, G-1, B-2, Harmony R-1, Y-3, G-2, and B-3. In conclusion, this study provides implications for establishing color guidelines for all users to optimize the color of the safety sign of the underground parking lot of the apartment.

DIGITAL MARKETING OF SERPONG URBANTOWN APARTMENTS TO INCREASE BRAND AWARENESS AND CUSTOMER SATISFACTION

This research focuses on the efforts of Apartment Urbantown Serpong to increase Brand Awareness. The strategy offered in this research is marketing communication using digital marketing. The use of social media in marketing communications in this study aims to provide a different perspective or point of view from the activities of the digital marketing process. This study also examines digital marketing strategies to increase Brand Awareness Apartment Urbantown Serpong. This study uses a qualitative descriptive method with a literature review approach. The results show that digital marketing strategies are proven to be able to increase brand awareness. The indicator used in this study is the impact or response from research sources to identify the Serpong Urbantown Apartment brand.

지역 하위시장의 아파트 가격 특성 분석: 부산시 수영구 사례를 중심으로

This study examines the factors and characteristics that affect the actual transaction price of apartments in Mangmi-dong and Namcheon-dong which are administrative dongs within the same autonomous district, which are sub-markets of real estate in Busan by region and We want to check how it appears and the difference between branded and non-branded apartments. and additionally check whether there is a price difference between the upper apartment and the lower apartment above the average actual transaction price in the same autonomous district. As a result of the analysis, the ratio of branded apartments to the factors that form high apartment prices in the actual transaction price for each regional submarket is slightly different. The result that the brand value was not significantly reflected in the apartment price compared to the complex or location characteristics on the regional sub-market was derived. First, small apartments of old construction appear low apartment appear high apartment prices in Mangmi-dong. Second, because of high expectation and the possibility of new brand apartments after reconstruction brand apartment preference is clearly visible Namcheon-dong. When examining the price in the price ceiling system, it is needed to review brand value ratio and to devise additional improvement measures.

컬러 유니버설디자인 관점에서 브랜드 아파트 지하주차장 안전사인 배색 연구

This study conducted a survey on the color matching used in the underground parking lot safety signs of brand apartment in the metropolitan area, and through this, the types of color schemes that are difficult to distinguish from the eyes of people with color weakness were identified. Based on this, this study proposes a color universal design color scheme that everyone can recognize. In order to proceed with this study, the parking lot color manuals of the top 8 construction companies in the domestic contract rankings and the sites completed in the last 3 years in the Seoul-Metropolitan area to which this color manual was applied were investigated. As a result of the investigation, the main safety sign was red with high saturation so that it could be visually recognized within a short time in an emergency, and the background consisted of various colors. Especially, color matching with a background color of medium brightness (brightness 5) or less was used the most even though it was the most difficult for people with color weakness to recognize. Therefore, in this study, a color scheme of color universal design is proposed by putting a white border around the safety sign or using a yellow sign with a large difference in brightness. As a result, it is intended to provide a point where various users can solve difficulties and promote convenience when recognizing safety signs for underground parking lots.

브랜드에 대한 인식을 강화해주는 이야기 활용 전략: KCC건설의 아파트 브랜드 <스위첸> 광고 캠페인을 중심으로

브랜드에 대한 인식을 강화해주는 이야기 활용 전략: KCC건설의 아파트 브랜드 <스위첸> 광고 캠페인을 중심으로

아파트 브랜드 속성 모델링 요인이 신뢰 형성과 구매의도에 미치는 영향

본 연구는 schmitt의 연구를 기반으로 아파트 브랜드 속성을 감각, 감성, 인지, 행동, 관계로 구분하였다. 또한 아파트 브랜드 속성(감각, 감성, 인지, 행동, 관계)은 신뢰에 어떠한 영향을 미치는지 알아보고자 하며, 마지막으로 신뢰는 구매의도에 어떠한 영향을 미치는지 알아보고자 하였다. 본 연구결과는 다음과 같다. 먼저 아파트 브랜드의 속성인 감각, 감성, 인지, 행동, 관계는 신뢰에 긍정적인 영향을 미치는 것으로 나타났다. 또한 아파트 브랜드에 대한 신뢰는 구매의도에 긍정적인 영향을 미치는 것으로 나타났다. 한편, 본 연구의 결과를 바탕으로 아파트 브랜드 전략 수립에 도움이 되는 이론적, 실무적 시사점을 제공하여 보고자 한다.

The Effect of Apartment Brand Image and Residential Satisfaction Perception on Brand Attitude and Brand Loyalty: The Brand Attitude Mediation Effect

The Effect of Apartment Brand Image and Residential Satisfaction Perception on Brand Attitude and Brand Loyalty: The Brand Attitude Mediation Effect

Impact of Construction IT Technology Convergence Innovation on Business Performance

As the era of the fourth Industrial revolution begins, there is high demand for new information technology (IT) innovation to address the challenges of a dramatically changing industrial landscape. The construction industry, which is one the most important traditional industries in Korea, has adopted new IT innovation in their products to meet customer demand, regulation from government, energy efficiency, security, and so on. The aim of our study is to empirically clarify the impact of technology innovation on the business performance for Korean domestic construction conglomerates. The study performs an empirical analysis with time series analysis on business performance from the perspective of client satisfaction with the services the target companies provide and the production process improvement, as well as from a financial perspective. As analysis data, statistical data from the Ministry of Science, ICT, and Future Planning; Brand Stock; Bank of Korea; and each company are utilized, and the target companies for our study are limited to 19 construction companies with an apartment brand. Multiple regression analysis is used as a fundamental analysis methodology of our study. For Time Series Analysis, the Box Jenkins Model, namely, ARIMA is utilized. According to our results, it is found that any improvement of IT convergence innovation competence such as business efficiency IT index, collaboration IT index, and strategy management IT index has a positive impact on the production process, financial performance, and customer satisfaction with the services the companies provide.

A Study on the Influence of Apartment Brand Image on Occupancy Satisfaction

A Study on the Influence of Apartment Brand Image on Occupancy Satisfaction

DYNAMIC MODELING FOR APARTMENT BRAND MANAGEMENT IN THE HOUSING MARKET

A company’s brand can be considered its most valuable asset. The known impact of branding has inspired a number of Korean construction companies to initiate a new marketing strategy, apartment branding, in the competitive market since the 1990s. As a result, the market-leading brands had stronger sales performances over non-branded apartments in the same residential district. However, major companies with well-known apartment brands still face challenges in managing brand equity constructs, particularly brand loyalty, due to the distinctive characteristics of constructed products (i.e., durability and costliness). To address this issue, this research develops qualitative system dynamics models to analyze the core mechanisms and problems of apartment brand equity building process and proposes long-term managerial strategies to overcome the problem of obtaining apartment brand loyalty. The research outcome is expected to support the strategic decision-making processes of apartment brand managers and to provide implications for further branding applications in other metropolitan areas anticipating a sharp increase in apartments.

Factors Affecting Brand Image and Customer Loyalty of Brand Apartment

Factors Affecting Brand Image and Customer Loyalty of Brand Apartment

An Evaluation of Apartment Brand Image By the Sensibility Vocabularies - Comparative analysis of Sensibility Image changes for Symbol Mark -

An Evaluation of Apartment Brand Image By the Sensibility Vocabularies - Comparative analysis of Sensibility Image changes for Symbol Mark -

융복합 아파트 브랜드 이미지가 브랜드 애호도에 미치는 영향에 관한 연구 : 소비자-브랜드 관계품질의 매개효과를 중심으로

현대인들이 브랜드와의 관계에 선호하는 것은 전통과 공동체가 무너짐에 따라 안정적인 대상이 없기 때문이며, 대중들은 이때 발생하는 심리적인 공허함을 소비자와 브랜드의 관계를 통하여 채워나감으로써 빠르게 변화하는 세상에서 안정된 심리상태를 유지할 수 있게 되는 것이다. 본 연구는 융복합 아파트 브랜드가 브랜드 애호도에 미치는 영향관계에서 관계품질의 매개효과를 분석하는 것이다. 분석의 결과는 다음과 같다. 첫째, 브랜드의 이미지가 애호도에 정(+)의 영향을 미치는 것으로 나타났다. 둘째, 브랜드의 이미지가 관계품질에 정의(+)의 영향을 미치는 것으로 나타났다. 셋째 관계품질 소비자-브랜드가 브랜드 이미지와 애호도에 매개될 것이다. 연구결과로 아파트 건설사들이 소비자에게 느끼는 브랜드 이미지와 애호도와의 영향관계와 소비자 관계품질의 매개효과 결과로 마케팅 전략을 효율적으로 집행할 수 있고 이에 따른 전략도 추구할 수 있다. Because modern people are not preferred on the relationship between the brand and there is no reliable target in accordance with the traditions and community collapse, the public stable state of mind in a world that changes rapidly as the exit filled through the psychological emptiness, the relationship between consumers and brands, which this time occurs It will be able to maintain. The purpose of this study is to analyze the mediating effect of the convergence apartment brand relationship quality influence on the relationship between brand loyalty. The results of the analysis are as follows. First, the image of the brand showed a positive (+) effects on loyalty. Second, the image on the brand showed a positive(+) effect on the relationship quality. The third relationship quality brand image and brand loyalty will be mediated. Results in apartment construction companies as a result of the mediating effects influence the quality of the relationship between consumers and the brand image and loyalty and feel to consumers and to enforce effective marketing strategy may also be pursued strategies accordingly.

아파트 브랜드 자산 형성 과정 분석을 통한 관리 전략 - System Dynamics를 활용한 전략 수립 -

아파트 브랜드는 급변하는 국내 주택 시장 환경과 함께 변화하는 수요자의 사회 심리적 욕구를 충족시키기 위한 대안으로 개발되어, 주택 판매 수익 창출에 장기간 긍정적 효과를 창출하였다. 그러나 브랜드 인지도와 이미지 향상에 집중한 판매 전략을 수행한 건설회사들은 거주자 만족도 및 재구매, 구전효과 등을 포함한 브랜드 충성도 구축에 어려움을 겪게 된다. 본 연구는 이러한 한계를 극복하고 균형있는 브랜드 자산의 발전을 통해 건설 회사의 지속적 수익 창출을 위한 전략 제시를 목적으로 한다. 이를 위해 국내 건설 시장 및 브랜드 자산 요소들의 특성을 파악하고, 이들의 인과관계 및 자산 형성 과정의 단계별 분석을 실시한다. 또한, 모델링을 통한 브랜드 관리의 무형적 측면에 대한 고려와 형성 과정의 포괄적 분석을 위해 시스템 다이내믹스(System Dynamics)를 적용한다. 브랜드 자산 요소의 인과관계 모델링에 기초하여 주도기업 및 도전기업을 위해 제안된 전략은 건설회사의 장기적 수익창출 및 브랜드 발전을 위해 활용 가능할 것으로 예상된다. Apartment brand has been used as a new strategy in Korean housing market to fulfill customer's changing needs for buying houses. A number of construction companies have succeeded in brand awareness and image building, however, they still struggle to establish brand loyalty and manage brand equity elements in balance. The purpose of this study is to analyze the brand equity building process of apartment products in Korean housing market and determine causal relationships among variables to propose strategies for long-term prosperity of the construction companies. System Dynamics modeling method is applied to describe how variables affect and are linked to each other in terms of building equity and enhancing company profits from customers' brand awareness to brand loyalty. Based on the analysis model, strategies for construction companies depending on their market share were proposed and this may support the company to achieve financial success and competitiveness among its competitors in the fast-changing market.

브랜드 아파트에 나타난 자연친화적 외부공간의 디자인 특성에 관한 연구

A outdoor space of the brand apartment can improve the quality of the whole environment in apartment and has differentiated identity in apartment housing through various versions of the green space and water space plan. The purpose of this study is to evaluate nature-friendly design characteristics in brand apartments and to offer a basic information for planning of brand apartment. In concrete, nature-friendly design did by green space and water space that can analyze by visual, and investigation contents divided to position, form, user behavior, link space from user viewpoint by case study. This study examined a case of eight brand apartments located in Gangnamgu, Seoul. We has divided the characteristics of a green space into horizontal type, vertical type, multi-dimensional type and has divided the water space into stagnant water type, flowing stream type, waterfall type and fountain type. The findings are summarized as follows: First, in case of the space of brand apartment, the application of horizontal and vertical greenery was lower compare with multi-dimensional green space. The most of items for multi-dimensional greenery have been planned to the open space and promenade. Second, a stagnant water type of water space features well used in most of the cases but a water space of signs of activity like a flowing stream, waterfall, fountain types were underused because of problem of administrative and maintenance expenses. Thirdly, Water space of brand apartments was planned with specialization item by apartment housing but green space does not have differentiated item and was planned by most similar form.

A Study on Influence Apartment Brand on Apartment Price

A Study on Influence Apartment Brand on Apartment Price

브랜드 아파트에 대한 인식과 만족도간의 관계

Abstract The purpose of this study is to analyze the effect of perception factors on the brand apartment for customer satisfaction by classifying perception factors into environmental factor, interior factor, brand value factor, economic factor and social factor.Variables used in this study were compiled from the survey, which was done by the people living in Pusan from Aug. 17, 2009 to Aug. 31, 2009. In the results of this study, the perception that the brand apartment had better interior quality, brand value, saleability and possibility of price rising than the common one had effects on customer satisfaction.This study analyzed the effect of perception factors on the brand apartment for post-purchase satisfaction of customer. It is expected that the results of study would help construction companies establish marketing strategies to increase customer's interest and develop the brand apartment in consideration of perception factors with a high post-purchase satisfaction.Key Words : brand apartment, customer satisfaction, perception factors, marketing strategies, post-purchase satisfaction