Body Care Products Research Articles

Enhancing Gambir's Economic Value from Processing to Bath Soap Raw Materials: Community Service Program

Gambir, an extract derived from the leaves and branches of the gambir plant, holds significant potential for enhancing the local economy and its benefits as a cosmetics product. Jorong Balai Tampuak Pinang, Nagari Simpang Kapuak, Kecamatan Mungka, was one of the areas producing traditional gambir in Lima Puluh Kota district, West Sumatra, Indonesia. This community service initiative aimed to augment the economic value of gambir from its processing to raw materials of bath soap. The initiative began with an educational session for training participants, outlining the advantages of gambir in skincare and how to incorporate it into bath soap formulations. Following the learning session, participants actively produced gambir-contained bath soap utilizing the provided formula. The activity received favorable feedback from participants who appreciated enhancing knowledge and skills. The outcomes of this endeavor underscore the substantial potential of developing body care products utilizing gambir as a primary ingredient. Participant testimonials underscore the need to conduct similar community engagement activities to harness Gambir's further utilization of other personal care products. The collaboration between the pharmacy study program and the local community has opened new avenues for local economic development and sustainable growth, significantly impacting the local population's well-being in the region.

Investigating Influential Factors in Scarlet Product Purchases through Global Marketing insights

This study investigates the determinants influencing the purchasing decisions of scarlet skincare and bodycare products among users in Sidoarjo City, Indonesia. Utilizing a quantitative approach, data was collected from 100 respondents through online questionnaires. The findings reveal that product quality, brand image, and promotional activities significantly impact purchasing decisions, with product quality being the most influential factor, followed by brand image and promotional strategies. These insights provide valuable guidance for scarlet product manufacturers and marketers to tailor their strategies effectively, ultimately enhancing customer satisfaction and brand loyalty in the competitive skincare and bodycare market. Highlights: 1. Investigates factors influencing scarlet product purchases.2. Product quality, brand image, and promotions significantly affect decisions.3. Insights aid scarlet product marketers in enhancing brand loyalty. Keywords: Scarlet products, purchasing decisions, skincare, brand image, promotional strategies.

The Influence of Brand Reputation, Quality of Information, and Word of Mouth on Brand Reputation in Environmentally Friendly Body Care Products

The purpose of this research is to determine the influence of brand reputation, quality of information, and word of mouth on brand reputation in environmentally friendly body care products. This quantitative research method collects data through questionnaires. A total of 254 respondents were sampled using purposive sampling technique. The objects taken in this research were respondents who had purchased environmentally friendly body care products at least 3 times in DKI Jakarta and were at least 18 years old. This research uses SPSS version 26 software and SEM (Structural Equation Model) from AMOS software to carry out the analysis and processing of research data. The results obtained in this research show that brand reputation, quality of information, and word of mouth have a positive and significant effect on brand trust. Apart from that, brand reputation and brand trust have a positive and significant effect on brand loyalty.

Corporate Governance and Stock Return Volatility

This research highlights the importance of corporate governance and helps investors and financial economists understand stock price behaviour after COVID-19. The study aims to find out the influence of the independent board of commissioners, and audit quality on the volatility of share returns in companies operating in the body care product sector and listed in the EIB in 2021-2022. In addition, this study also employs four control variables to avoid the model specification error. The population in this study is a company of body care products listed on the Indonesian Stock Exchange for the year 2021-202. The number of samples used is as many as eight companies in 2021-2022 based on purposive sampling methods that meet the sample selection criteria. The data analytical techniques used are descriptive statistical testing, classical assumption testing, and hypothetical testing using SPSS software version 25 and GRETL. The research results show that the independent board of commissioners and the audit quality influence share return volatility. As a sector directly related to daily consumer needs, the primary consumer goods sector tends to be highly responsive to changing trends and consumer preferences. It makes it interesting research subject to understand how the volatility of share returns in this sector reacts to external and internal factors.

Characterization and analysis of trace elements of facial beauty powders collected from Saudi markets

Cosmetic is an enriching source of potentially toxic trace elements due to the use of different chemicals and preservatives during their preparation. The present study presents the structural, morphological, and quantitative analyses of eighteen trace elements in six (n = 6) imported/locally manufactured facial powders using electron microscopy tools (SEM/EDX/TEM), Fourier infrared spectroscopy (FTIR) and inductivity coupled plasma-optical emission spectrophotometry (ICP-OES). SEM/EDX/TEM analyses reveal the sheet-like morphology of the cosmetic products with varying sizes, shapes, and thicknesses. The branded specimens displayed the nano-sized crystalline nanoparticles along with sheets, either deposited on sheets or present in the dispersion. The size of the particles was estimated between 5 and 300 nm. The average contents of the eighteen trace elements determined by ICP-OES are (in µg/g): 7739.43 (Li), 1015.30 (Ca), 514.18 (Fe), 226.61 (Mg), 201.10 (Al), 133.25 (Zn), 83.50 (Na), 11.82 (Mn), 9.05 (K), 1.85 (Ba), 4.96 (Cr), 0.57 (Cu), 0.29 (Pb), 0.10 (Sb), 0.08 (Se), 0.03 (Cd), 0.01 (As) and 0 (Ni). The branded samples showed the lowest fractions, while the locally manufactured specimens exhibited higher contents of potentially toxic trace elements. The metal contents of Li, Ca, Fe, Mg, Al, Zn, and Pb were the highest whereas the K, Mn, and Cr contents were <100 µg/g, and Ni was not found in any tested specimen. The findings of this study could provide awareness to the consumers to ensure the minimum exposure of nanoparticles/agglomerates and safe use of body-care products.

Implementasi Green Marketing pada PT Yagi Natural Indonesia dalam Memasarkan Produk Perawatan Tubuh Ramah Lingkungan

PT Yagi Natural Indonesia (Yagi Forest) is a company that produces environmentally friendly body care products from Indonesia which produces products made from organic ingredients that do not cause environmental pollution and do not have a negative impact on humans who use them. In promoting the environmentally friendly body care products produced, Yagi Forest does this through green marketing. This research aims to determine the implementation of green marketing carried out by Yagi Forest. This research uses a qualitative method with a case study approach and uses data collection techniques using in-depth interview techniques. The main informants in this research were two employees from Yagi Forest who worked in positions responsible for product marketing activities. The results of this research show that in its implementation Yagi Forest applies the green marketing mix concept, namely green product, green price, green place and green promotion. The products produced are products made from organic ingredients that are safe for consumers and the surrounding environment. Likewise, the product packaging used can be reused or returned to the collaborating organization so that it does not become waste that can damage the environment. Then in terms of price, products from Yagi Forest are relatively more affordable when compared to body care products from competing companies. Apart from that, promotional activities carried out use four basic activities from Integrated Marketing Communication (IMC), which is direct marketing, interactive/internet marketing, sales promotion, publicity/public relations. However, the implementation of the green place aspect cannot yet be carried out efficiently so an evaluation needs to be carried out.

Apakah Kesenangan Konsumen Dan Identifikasi Sosial Meningkatkan Loyalitas Merek? Peran Cinta Merek Sebagai Pemediasi

Research examines the effect of customer delight, and self-identification on loyalty through the mediating role of brand love. This study uses a quantitative method with a sample of users of body care products. Data collection used an online survey method with a total of 197 respondents. The results of the analysis using SEM Amos have shown that consumer pleasure has no positive effect on brand love. Brand love has no positive effect on loyalty, customer social identification has a positive effect on love and loyalty. Furthermore, consumer pleasure has a positive effect on loyalty. Keywords: Customer delight, Social identification, Loyalty, Brand love.

Appearance of Natural Cosmetics in Consumer Behavior Related to Cosmetics in Hungary

Abstract The aim of this study is to determine what variables influence consumer purchase intentions regarding preferences for natural cosmetics. Data were collected via an online survey from 197 people completed in April-May 2018 in Hungary. The research used a non-parametric test – the Wilcoxon test. Analyses have shown that gender and consumers’ willingness to purchase natural products influence consumers’ willingness to purchase. Environmentally and health-conscious consumer behavior also influences their purchasing intentions for natural cosmetics. Consumer interest in environmental and health issues is growing today, providing a huge opportunity for the natural and organic cosmetics (N&amp;O Cs) industry to develop a strategy that would encourage many consumers to buy organic or natural body care products. The results may also be useful for marketers, online sellers and professionals in identifying and better understanding new trends in natural cosmetics production.

Analyzing the Marketing Strategy Model for L'Occitane

People are paying more attention to body skin care as the economy and society develop, and the demand for body care products is increasing. At the same time, with the continuous progress of Internet technology, China ushered in the "traffic era". Various social platforms play an important role in users' use of the Internet, so the traffic-guided marketing strategy has huge value in the market. This paper applied Marketing Mix theory and SWOT analysis, combined with the actual situation of the L'Occitane brand, through the analysis of the brand's marketing status and existing problems from four aspects: product strategy, price strategy, channel strategy, and promotion strategy, to analyze the shortcomings of L 'Occitane traditional marketing model. The new marketing strategy of L'Occitane and its similar skin care products in the age of traffic is proposed. This paper put forward specific measures for L'Occitane and similar skin care products to cope with the new marketing model in the traffic era from the aspects of paying attention to the traffic promotion on social media platforms and expanding the scope of skin care products publicity.

THE RELATIONSHIP BETWEEN RISK AVERSION AND BRAND LOYALTY IN MEN’S CARE PRODUCTS

Developing e-commerce platforms in Indonesia has also contributed to the growth of the cosmetic and personal care product sector. Currently, cosmetic products are no longer only intended for women but also men. Thus, creating opportunities and a conducive environment for the emergence of new companies. With the increasing number of companies in the men's cosmetic industry today, building brand loyalty is one of the biggest challenges companies will face. This study aims to explore the relationship between risk aversion and brand loyalty and test whether this relationship is mediated by brand trust and brand affect in men's purchase of cosmetic and body care products. The sample selection was carried out using a purposive sampling method with 130 respondents with the criteria of being male students in Surabaya. Data analysis using SEM-PLS variant-based structural equation method. The results showed that risk aversion is statistically significant in influencing brand trust, brand affect, and brand loyalty. Brand trust and brand affect are also statistically significant in influencing brand loyalty. By analysing brand loyalty and the variables that influence it, cosmetic and men's body care product companies can understand how to develop brand loyalty, especially by paying attention to risk aversion, brand trust, brand affect, and brand loyalty.

A literature review study of electronic word of mouth factors that influence purchasing decisions

The rapid growth of social media platforms such as Instagram makes it easier for businesses to market their products via the internet. Marketing is frequently done via the internet, and this marketing is made more widely known through social media, and it may even become a trending product. Electronic word of mouth is one of the marketing communication strategies used by businesses with the help of the internet. This strategy is used to achieve a specific goal, such as purchasing decisions. This is what makes the purpose of this study, namely to see whether there is an effect of electronic word of mouth personal body care products on purchasing decisions as buying behavior. This study reviewed previous research with a specific set of processes as a literature review. SLR research is carried out for various purposes, namely to identify, review, evaluate, and interpret all available research on interesting topic areas with specific relevant research questions. This study found that e-WOM had a positive and significant effect on purchasing decisions. There is discussion about the forming factors of e-WOM, the role of e-WOM on consumer behavior, and many other discussions that discuss e-WOM in influencing purchasing decisions. The usefulness of reviews from other reviewers is considered an important factor influencing buyers purchasing decisions in this age of high-tech, it's no wonder that consumers place the greatest trust in people they know and the online opinions of fellow shoppers.

Ayurveda's Contemporary Preventative Approach to Skin and Hair CareA Review Study

: Cosmetics are practical items that are widely used across the world to preserve and enhance the look of the face and other body parts, such as the lips, hands, fingers, eyes, and hair, among others. The personal care industry is currently more concentrated on herbal cosmetics as nowadays it is fast growing segment with a vast scope of various expansions in coming years. Herbal cosmetics are the preparations that represent cosmetics associated with active bio - ingredients, nutraceuticals, or pharmaceuticals. The use of bioactive phytochemicals from various botanicals has a dual function: they are used as cosmetics to care for the body and its parts, and the botanical components impact the skin's biological processes. Identifying the phytochemicals for skin and body care products is greatly aided by our historical understanding of the utilization of plant riches as documented in the Ayurveda, Siddha, Unani, and Tibetan systems of medicine. The development of Nobel cosmeceuticals for skin &amp; body care illnesses will require the necessary efforts to associate current cosmetology with bioactive components based on our traditional system of medicine. Additionally, it significantly polluted the environment and disrupted our ecosystem. To enhance people's health and the quality of their lives and address the limitations of the allopathic system, both contemporary and conventional approaches must be used in addition to it. This has resulted in a rise in the use of herbal medications, cosmetics, neutraceuticals, and natural dyes. The aim of this review is to demonstrate the preventive methods of Ayurveda for skin and hair care in the contemporary period and to describe, based on a literature review, the relationship between Ayurveda and cosmetics. The knowledge of medicinal plants used by the people is well-known in its culture and tradition. The association between Ayurveda and cosmeceuticals has also been reviewed in this article.

The Influence of Perceived Quality to Purchase Decision: Study in Serum Implora Cosmetics Product in Kabupaten Bandung Barat

Along with the habits of the Indonesian people to perform skin care, local products for beauty and body care products are emerging on the market. Implora is a local product brand which in 2021 launched their first skincare product, serum. In March 2022, Implora was named the best-selling serum product in e-commerce, but a few months later the product sales volume decreased due to negative reviews regarding the Implora serum. This study aims to determine how the influence of perceived quality on purchasing decisions. This research uses a quantitative approach, with an explanatory survey method. The sample was determined using the non-probability sampling method, with the acquisition cost using purposive sampling, namely respondents who know and have used Implora serum with a total sample of 155 respondents. This research uses a simple linear regression method. The results of this study indicate that there is a positive and significant influence of the perceived quality variable on the purchasing decision variable. It was also found that the effect of the quality perception variable was 36% on purchasing decisions. The results of this study can be used by industry players to increase sales volume again. For further research, other independent variables can be added because there are other factors that influence purchasing decisions besides perceived quality.

Analisis Determinan Kepuasan Konsumen Produk Kecantikan Di Aplikasi Sociolla

With increasingly intense competition in e-commerce, companies engaged in this business must be able to provide excellent service quality to consumers to maintain customer loyalty, so that customers are willing to make more transactions with these companies. This research examines the effects of service quality, perceived ease of use, perceived value, and customer experience on customer satisfaction in the Sociolla application. This study used primary data collected through an online survey with questionnaires distributed to 125 selected respondents in June - July 2023. The research criteria are consumers aged above 17 years who have made at least one purchase of skincare, makeup, and bodycare products from Sociolla within the last 3 months and domiciled in Jakarta and Tangerang. The analysis method used is multiple linear regression as an inferential tool, this research found that service quality, perceived ease of use, perceived value, and customer experience partially have positive effects and simultaneously affect customer satisfaction.

THE IMPACT OF BRAND REPUTATION AND MARKETING TOOLS ON PURCHASING INTENTIONS -CARE PRODUCTS AS AN EXAMPLE

With air pollution, many dirty particles easily adhere to people's skin, through the function of body care products to complete the daily maintenance work. There are too many body care products on the market, consumers will not buy because of the relationship of brand reputation when purchasing. In addition, counters use different promotional tools to attract consumers to buy, such as providing independent or open skin care and beauty spaces. Will consumers purchase the home's products due to the skin care and beauty services offered by the skin care and beauty space? Therefore, this study uses 2×2 experimental design to analyse the brand reputation of counter body care products and the impact of whether there is an additional skin care and beauty space on consumers' purchase intentions. The results of this study show that consumers will choose high-profile brands to buy skin care products. Moreover, this study confirms that skin care and beauty space settings have an impact on purchase intentions. Therefore, this study suggests that operators can increase brand reputation and provide skin care and beauty spaces to stimulate consumer's willingness to buy.

Teenagers' Purchasing Decisions: Shopping Lifestyle and Brand Ambassadors' Influence

This quantitative study aimed to investigate the impact of shopping lifestyle and brand ambassadors on the purchasing decisions of MS GLOW FOR MEN body care products among teenagers in Jombang Regency. The sample consisted of 100 individuals selected using simple random sampling. Data was collected through questionnaires and literature review. SPSS analysis revealed a significant positive effect of shopping lifestyle and brand ambassador variables on the decision to purchase MS GLOW FOR MEN products. These findings contribute to understanding consumer behavior in the skincare market, emphasizing the importance of marketing strategies that incorporate brand ambassadors and cater to diverse shopping lifestyles for successful product sales and brand loyalty.&#x0D; Highlights: &#x0D; &#x0D; Significance of Brand Ambassadors: Explore the impact of brand ambassadors on consumer purchasing decisions for men's body care products.&#x0D; Influence of Shopping Lifestyle: Investigate how shopping lifestyle affects the choice of MS GLOW FOR MEN products among teenagers.&#x0D; Quantitative Analysis: Utilize SPSS to analyze data and establish the relationship between key variables in the skincare market.&#x0D; &#x0D; Keywords: Shopping Lifestyle, Brand Ambassadors, Men's Body Care Products, Consumer Purchasing Decisions

Pengaruh Video Influencer Di Sosial Media Terhadap Keputusan Pembelian Produk Perawatan Tubuh Pada Mahasiswa Politeknik Bisnis Indonesia

The development of social media platforms encourages companies to develop marketing strategies on various social media platforms. One of the marketing strategies is done by using influencers. This study aims to determine the effect of video influencers on purchasing body care products for students of the Pematang Siantar Indonesian Business Polytechnic. This type of research is quantitative research with a sample of 173 respondents. The sample is all active students of the Indonesian Business Polytechnic who use body care products. The data is collected and then tested on the validity, reliability, classic assumption, and normality tests. The analysis technique uses simple linear analysis with the help of SPSS. The results of the study show that there is a significant positive influence from video influencers on purchasing decisions for body care products. The effect of Video Influencers is 41.5%, while the remaining 58.5% is influenced by other variables not examined in this study, such as price variables, price discounts, influencers used, and others.

The Importance of Research and Development of Virgin Coconut Oil in Food, Pharmaceutical, Nutraceutical and Cosmeceutical Industries

Virgin coconut oil (VCO) is widely known as the purest and least refined form of coconut oil. Many claims the contents in VCO are beneficial for humans’ health. VCO is accepted as natural functional food and has mostly been commercialized in the form of liquid or encapsulated in soft gels. VCO is also a popular ingredient used in the cosmeceutical industry, especially in hair and body care products. The percent usage of VCO increases tremendously over the years. The market demands for VCO is forecasted to be increased by 9% for the next five years. Even though many studies have been conducted on VCO, research and development studies in terms of processing, safety, efficacy, and benefits of VCO need to be continued to maximize the utilization of VCO and meet the needs of the market.

AUDIT APLIKASI PRESENSI PADA PERUSAHAAN INDUSTRI KOSMETIK MENGGUNAKAN COBIT 5

Attendance is essential for an institution or institution; it can assess employee salaries and performance. The company that will be audited is PT Anugerah Familindo Lestari, a company that distributes beauty and hair and body care products. This company's problem is that the fingerprint machine used has an error, which causes several employees who have been absent but are not recorded in the system. Therefore, to implement a sound fingerprint attendance system, it is necessary to carry out a checking activity known as an information system audit. In conducting data and observations, the study used questionnaires and interviews with related information and document confirmation. So far, the system has been implemented to support attendance procedures. In this study, the selected domains are Deliver Service and Support (DSS) domain and Monitor, Evaluate, and Assessment (MEA) domain with a focus on IT Process DSS01, DSS04, DSS05, and MEA02. Based on the research conducted, the writer found that the average level of the DSS01 domain was 1.6, the DSS04 domain was 1.7, the DSS05 domain was 1.7, and the MEA02 domain was 1.8. In all the domains studied, the level of capability of the domain is still below the expectation; the author concludes that from the results of this capability level, PT. Anugerah Familindo Lestari still has much to do with the management and maintenance of their attendance system to increase the current level of capability because it is still quite far from the level expected by this company.

CHARACTERISATION AND POLLUTANT LOAD OF GREYWATER CONTAINING PERSONAL CARE COSMETIC PRODUCTS (PCCPS) FOR BODY CARE

Personal Care Cosmetic Products (PCCPs) are used on the exterior of the body, such as the skin, nails, hair, lips, external genitalia, teeth, and oral membranes. Greywater from a bathing activity is a significant contributor to domestic wastewater quantity. The greywater contains residual substances from the rinsing process of body care products. Aim: This study will focus on the characteristic and the specific pollutant load of greywater generated from the usage of shower gel. Methodology and Results: The characterization and specific pollutant loads are conducted based on artificial greywater which is made from three brands of shower gel which is diluted in tap water. The greywater from body cleaning activities has a pH value in the range of 7.26-7.33; total phosphate in the range of 1.71-3.09 mg/L; the value of NTK total Kjedahl nitrogen in the range of 2.45-4.03 mg/L; total COD in the range of 380.97-506.16 mg/L; dissolved COD values in the range of 310.92-393.68 mg/L; TSS value in the range of 62-229.50 mg/L; and TDS values in the range of 283-376.67 mg/L. The specific pollutant load generated from shower gel usage in greywater are 0.012 g TP/person/day; 0.016 g TKN/person/day; 2.14 g Total COD/person/day; 1.59 g dissolved COD/person/day; 0.94 g/person/day for TSS; and 1.48 g/person/day for TDS. Conclusion, significance, and impact study: The Greywater from shower gel usage contains physical and chemical constituents that can promote environmental deterioration. The finding of this research will provide useful information for domestic wastewater management and system design, especially for urban areas in Indonesia.