This paper examines the issue of motivation theory embodied in the operation process. Taking Sichuan Haidilao Company as the object of study, the paper examines the use of motivation theory in management to analyse and outlook on Haidilao's operation mode, and puts forward rationalised suggestions. The core of an enterprise's development lies in the cultivation of talents, and scientific motivation theory, "people-oriented" and valuing employees, is favorable to enhancing employee engagement and increasing the company's development benefits in order to create a situation that is profitable for both parties. In order to adapt to the changing and complex competitive market environment, the incentive theory of Haidilao should be determined from a variety of directions and different areas to determine the incentive scheme and countermeasures. However, in order to maximise the company's benefits, the most important thing is for the managers of the company to pay attention to and motivate the talents. Companies should develop their own incentive schemes to suit their employees, to stimulate their efficiency and to promote their rapid development, according to their own development and the changing environment of market competitiveness.
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