Batik Production Research Articles

Analisis Strategi Pemasaran dalam Meningkatkan Penjualan Batik Tulis di Toko Asofa

The aim of this research is to analyze the marketing strategies used at the Asofa Batik Shop to increase batik sales. Researchers use a descriptive qualitative approach, which describes phenomena or situations in depth and detail using qualitative data such as text, images, audio and video. The results of this research are that, the marketing strategy he used after being allocated to branches or sorum (Asofa Written Batik Shop), apparently the Asofa batik shop owner had collaborated with DT Peduli Cirebon (digital marketing training), after which the Asofa batik owner finally developed business through digital marketing platforms such as Facebook, Shoppe, Lazada, Tokopedia, which can be purchased offline or online. One of the challenges in implementing a marketing strategy is facing intense competition from other batik producers at local and national levels. Mr. H. Bachroni is committed to prioritizing Indonesian cultural heritage, one of which is batik by providing friendly service and offering affordable batik product prices. So that buyers can make Asofa Cirebon batik an attractive place to shop.

Exploring Ethnomathematics on The Batik Patterns of Jember In Mathematics Concept

This study aims to identify and describe mathematical concepts and describe the results of ethnomathematics exploration contained in Jember batik motifs. The type of research used in this study is qualitative research with an ethnographic approach. The research instruments used were observation, tests, and interviews with batik artisans. The results of this study indicate that the combination of coffee bean and tobacco leaf motifs has applied mathematical concepts of geometry. In the motif of coffee beans and tobacco leaves from the Nhora Pangetu hand-written batik production house, there are mathematical concepts of curves, points, circles, and the concept of dilation. The motif of coffee beans and tobacco leaves from the Gangsar Ngaidin batik production house contains mathematical concepts of reflection (mirroring), congruence, and flat shapes of circles, triangles, and rhombuses.

Diversification of Eco-Friendly Batik Craft Products with Export Potential

The Laweyan Surakarta batik industry center has more than 100 developing batik IKMs. The existence of the Laweyan Surakarta batik IKM has contributed greatly to the revival of the batik industry in Surakarta after experiencing a downturn due to the pandemic. However, the presence of batik artisans in the Laweyan area of Surakarta has not been optimally accommodated, coupled with the conditions of the Covid-19 pandemic, leading to an 80% decline in the batik trade. The Indonesian Batik Craftsmen and Entrepreneurs Association (APPBI) is still unable to reach all artisans at the grassroots level. Therefore, batik artisans require guidance to maximize their potential in discovering new innovations related to batik handicraft products. The participatory collaborative approach between craft actors (IKM) and educational institutions is expected to increase the bargaining power of batik artisans. The developed batik craft products are still based on local cultural values and strive to improve product quality by adhering to SNI standards. The participatory collaboration model places artisans as actors and educational institutions as partners. This study aims to develop a diversification model for Laweyan Surakarta batik products through a participatory collaborative approach involving educational institutions and batik craft centers to strengthen export potential. This study employs the development research model from Borg and Gall and Mc Kenny’s development research, which is then modified into 2 steps. The two steps include (1) the preliminary study stage as a need and contents analysis. Keywords: diversification, batik, Laweyan, export potential

Interactive Batik & HR Incubation for Art-Technopreneurship: Mantraman Village Pilot Project

The implementation of this activity presents an innovative approach to promote the sustainability of the Javanese batik industry by developing interactive batik designs and fostering human resources in the arts and technopreneurship fields. The research project undertaken in Mantraman Village, Pagelaran, aims to brand Mantraman Village as a unique destination embodying Javanese Cultural Village characteristics. The cutting-edge approach combines age-old batik techniques with the latest in digital augmented reality technology. By doing so, it aims to boost visitor engagement and offer a hands-on experience in the batik design process. This implementation also focuses on fostering human resources in the arts and technopreneurship fields. These educational activities are designed to impart both theoretical knowledge and practical skills, empowering individuals to venture into or further develop their own art-technopreneurial pursuits. Training programs and workshops are conducted to develop participants’ skills and knowledge in batik design, business management, marketing, and related technological aspects. This implementation methodology involves conducting participatory surveys, observations, and interviews with relevant stakeholders, as well as testing and evaluating prototypes of interactive batik design systems. The data collected will be analyzed qualitatively and quantitatively to measure the project’s impact on increasing public interest, improving the quality of batik products, and developing human resources in the arts and technopreneurship fields. The results of the implementation of this activity made a positive contribution through an inventory of interactive batik motif designs with augmented reality technology, contributing to the development of the batik industry in Mantraman Village, Pagelaran Village as an iconic tourism village branding. Through these efforts, the project contributes positively to the sustainable growth of the batik industry and cultural branding of the village. Keywords: interactive, pattern, batik, mantraman village, pagelaran

Analysis of Natural Dye Batik Waste Management in Ciwaringin Village that is Integrated into Science Learning in Elementary Schools as an SDGs Program

Analysis of Natural Dye Batik Waste Management in Ciwaringin Village that is Integrated into Science Learning in Elementary Schools as an SDGs Program

Digital Marketing of Batik Enterprises in Serasi Batik Community, Sutorejo Village, Surabaya City, Indonesia

This Community Service activity was carried out with the aim of providing skills to the Batik Serasi MSME group in Sutorejo Village Mulyorejo Surabaya City about Digital marketing strategies so that they can market their products online so that they can expand their market network. The method used in this community service is to provide assistance and training in making online marketing applications as one of the batik marketing strategies in order to brand and sell batik products. The results obtained in this activity are that Batik Serasi MSMEs have the skills to make online marketing applications as one of the marketing strategies, namely by creating Instagram and Facebook accounts to market Batik Serasi, besides that they are also skilled in creating content, so that they can promote their products on social media and marketplaces so that they can sell Batik products. Business management skills are also provided so that Batik MSMEs who join Batik Serasi can manage their businesses appropriately able to plan, organize and control the business and provide financial bookkeeping skills so that MSMEs will know how much profit is obtained from the results of their business, thus it is expected that they can improve the welfare of all members of Batik Serasi, Sutorejo, Surabaya Indonesia.

Design and Construction of Batik Drawing Machine with an Arduino-based CNC System

Technology continues to develop, especially in the world of manufacturing. Processes done manually by humans are replaced gradually by machines through automation. This paper proposes a batik drawing machine with Arduino-based computer numerical control (CNC). The intention is to reduce the production of small-sized batik products by eliminating the sketching process of the batik design on the fabric. Besides, the expertise in using canting, a pen-like tool, to apply the liquid wax on the fabric will not be required. A prototype of a batik drawing machine was designed and constructed using main components such as Arduino Mega 2560, NEMA17 HS4401 stepper motor, and RAMPS 1.4 controller board. The batik design data is to be prepared by using a graphic editor, computer-aided design (CAD), and computer-aided manufacturing (CAM) software. After several trials, the best setting for the canting temperature was found to be 112 °C with a drawing speed of 25 steps/mm and a 3 mm distance between the cloth and the tip of the canting. Three batik designs with different difficulty levels were tested for fabric printing. The fabrics were colored to obtain the final results. The batik products with a diameter of up to 450 mm can be finished satisfactorily

Pembuatan Alat Pengolahan Limbah Tekstil di Kecamatan IV Nagari Bayang Utara Painan, Pesisir Selatan

Batik Jembatan Akar Small and Medium Industry (IKM) endeavors to produce Root Bridge batik fabric, which is a defining feature of the IV Nagari Bayang Utara sub-district. In its production process, IKM Batik Jembatan Akar still relies on rudimentary and traditional equipment and lacks the means to handle textile waste, leading to its disposal in nearby ditches. While the current waste output may not be significant, its continuation poses a threat to the local environment. Insufficient awareness of the environmental impact of textile waste can result in environmental pollution issues and disrupt community harmony around IKM Jembatan Akar. Additionally, IKM Batik Jembatan Akar struggles to stimulate consumer interest in traditional batik amidst the abundance of low-priced printed alternatives. The limited demand for production means that this SME has yet to invest in technology and waste processing equipment for its batik cloth production. Politeknik ATI Padang Community Service initiative seeks to educate all IKM Batik Jembatan Akar employees on the importance of waste processing and online marketing strategies, while providing training on donated textile waste processing equipment to enhance sales value and mitigate environmental harm. The approaches employed in this community service endeavor include (1) comprehensive activity planning, encompassing location surveys, production assessments, and inventory checks; (2) the fabrication and testing of waste processing machinery; (3) educational workshops covering waste management in batik production and its environmental implications, alongside practical training in equipment usage; (4) evaluation of activity outcomes. The outcomes of this Community Service initiative include the provision of textile waste processing equipment and a heightened awareness of environmental conservation, facilitating the integration of waste processing equipment into batik production at IKM Batik Jembatan Akar.

INNOVATION WITHIN LIMITATION: BATIK CREATION BY DISABILITIES STUDENTS

The creation of batik among disabled students with sensory limitations is still very limited. Disabled people are often considered inferior by society as a group that needs to be pitied, has limited abilities, and is unproductive. This stigma is very detrimental to people with disabilities, has negative connotations, and is counter-productive. This article uses a descriptive - qualitative method for students with disabilities at Griya Batik Difabel, Social Service, West Java Province, in creating written batik. A number of innovative steps were taken for students with disabilities to produce hand-written batik cloth. Innovation in aspects of ideas, tools, batik creation processes, displays, and introducing batik products to the wider community. The findings from this paper are that students with disabilities have high innovation abilities in creating written batik cloth. The written batik works of students with disabilities have a number of advantages in terms of innovation in ideas for motifs, designs, color compositions, including the display of the batik final work. The innovation of creating written batik created by students with disabilities is very important to be appointed, presented and shown to society as a form of fair recognition as a human being

Pricing Decision System for Custom Design Batik

The process of determining costs and prices in Make-to-Order (MTO) companies is generally complex because they make products according to special orders. Speed, accuracy, and consistency are necessary for a successful pricing estimation. Custom batik price, along with anticipated production time, is still done manually at the moment. Integration of design and manufacturing with computer-based was needed to produce custom batik products. This paper aims to develop a pricing decision system model for CAD custom batik motifs and written batik CNC machines used in the production processes. Customers can adapt their budgets by changing the parameters to suit their requirements and capacities using various price options. This model helps the customers to make buying decisions. The data and information were gathered through interviews, observations, and a literature review. The pricing decision system has been determined using the job order costing method, where prices are collected for each order separately according to the demand's identity or the order's cost. The system was developed through the prototyping process. This research has created a framework for determining the price for custom design batik based on 4 (four) parameters: the motif, the number of colors used, the type of color used, and the type (size) of the fabric used. Also, incorporating more comprehensive parameters has improved the system (motif size, number of colors, color selection, coloring techniques, and fabric sizes). The outcome of the calculation simulation demonstrates that the constructed model successfully calculated the unit price of products with accuracy. It shows that the system can be used in practical situations.

Challenges on Water Footprint (WF) Accounting of Batik Production: A Reflection from the Study on Batik SMEs in Jarum Village, Klaten Regency, Indonesia

Indonesian batik has been a cultural product for a hundred years. Its recognition as an intangible heritage has led its production to bring benefits in economic terms. However, there are environmental problems indicated by its production, and one of which is the water use. It is common to find information regarding the pollution caused by batik production. However, studies on water footprint of batik could bring insight that batik problem in relation to water doesn’t limit solely to pollution, but also to the huge volume of water consumed during batik production. In this understanding, the WF approach, both consumptive and degradative water use, is important. Although studies on batik WF have been conducted, it is still limited. This paper discusses the challenges faced in exploring batik WF based on field experience. An understanding of batik itself and batik SME characteristics are required because they are closely related to the WF of the process. Finally, this paper explains the conceptual and technical challenges that will be faced during the study of batik WF.

The Influence of Entrepreneurial Orientation, Market Orientation, and Product Innovation on the Marketing Performance of the Batik Industry

This research is motivated by the need to understand the factors that influence the marketing performance of the batik industry in the city of Surakarta, which is one of the leading batik production centers in Indonesia. Batik not only has high cultural value but is also an important industry for the local economy, especially through Micro, Small and Medium Enterprises (MSMEs). This research aims to analyze the influence of entrepreneurial orientation, market orientation, and product innovation on the marketing performance of the batik industry in the city of Surakarta. Quantitative methods were used with the population of batik MSME actors in the city, and a sample of 100 actors was selected through purposive sampling, with the criteria of active operation for a minimum of 3 years according to Sugiyono (2015). Data was collected through a questionnaire whose validity and reliability have been tested. The results of the analysis show that entrepreneurial orientation, market orientation and product innovation play an important role in improving the marketing performance of batik MSMEs in Surakarta City. Increasing and implementing entrepreneurial and market orientation contributes significantly to marketing growth and performance. Intensive product innovation also has a positive impact on marketing performance. Therefore, a strategy that focuses on developing these three aspects is considered key for batik MSME entrepreneurs to achieve sustainable growth and improve their marketing performance. In addition, companies need to strengthen internal factors such as product innovation, service quality and operational excellence to increase efficiency, effectiveness and customer satisfaction. Alignment of marketing strategies with in-depth market analysis and superior customer service is also necessary to strengthen the position in the market.

The Role of Sustainability Orientation and Sustainable Environmental Performance in Improving Sustainable Economic Performance of the Batik Industry

The batik industry is starting to develop rapidly, and its contribution is improving the Indonesian economy. On the other hand, the batik industry produces waste that pollutes the environment. Batik SMEs do not realize the importance of sustainability orientation, and that some consumers prefer environmentally friendly batik products. The purpose of this study was to examine the relationship between sustainability orientation and sustainable economic performance, both directly and through sustainable environmental performance. The study was conducted in Surabaya, as well as the Regencies of Tuban, Lamongan, Sidoarjo, and Jombang. With the purposive sampling technique, 32 Batik SMEs were selected with 89 respondents. SEM-PLS was the method of data analysis used in this investigation. According to data analysis findings, sustainable economic performance benefits from sustainable environmental performance. Sustainable environmental performance is positively impacted by sustainability orientation. Sustainable economic performance is not directly impacted by sustainability orientation. Sustainability orientation indirectly influences sustainability economic performance through sustainable environmental performance. Increasing sustainability orientation can increase sustainable environmental and economic performance for realising the green batik industry.
 Keywords: sustainable development, sustainability orientation, sustainable economic performance, green batik industry

Usability Evaluation of An Eye-Tracking for Batik E-Commerce Web-Based Systems

Online developments encourage various store businesses to set up online stores or e-commerce, including buying and selling batik products. Batik as one of the masterpieces as world-recognized Indonesian cultural heritage, is still being done by Small-Medium Industry (SMIs). Currently, batik SMI still has technological limitations, even though there are quite a lot of enthusiasts. There has been no testing with the Eye-Tracking method and usability testing for batik e-commerce. Therefore, the batik e-commerce website was chosen to be the subject of this study. Techniques used to usability conducted by users, evaluators, or software used Webcam Eye-tracking. There are two batik e-commerce that provide ready-to-sell products used in this research, one is an established, and the other is a newcomer. Based on usability testing with the performance metrics, the results show that both Danar Hadi and Butimo have values that aren’t much different for the aspects of time-on-task, efficiency, and errors. While in the test satisfaction, both are in the Acceptable category. Based on statistical tests, there were no significant differences based on gender for the usability aspect tested. Proposed improvements based on the performance analysis, heatmap, and gaze replay include the main menu section and the payment platform icon section. It’s proposed to improve the placement of advertisements on the batik e-commerce with an area of interest analysis.

PELATIHAN MEMBATIK TEKNIK SHIBORI SEBAGAI PONDASI UTAMA DALAM MEMBANGUN BISNIS KREATIF DI DESA KERSIK

Shibori Technique Batik Making Training as the Main Foundation in Building a Creative Business in Kersik Village. This research aims to examine the potential for creative business development in Kersik Village through batik training using the Shibori technique. It is hoped that this training method will provide sufficient knowledge and skills for the local community to produce batik products with unique Shibori characteristics. In this way, it is hoped that the people of Kersik Village can utilize this expertise as a basis for opening sustainable creative businesses, increasing local economic income, and ultimately, supporting holistic village development. This research encourages the adoption of traditional technology in a modern business context, stimulates local economic growth, and celebrates the cultural heritage of Kersik Village through the art of batik using the Shibori technique.

Pendampingan Pembuatan Katalog Produk pada UMKM Batik Sekar Rinambat sebagai Media Pemasaran

MSME problems lie in the strategy and limitations of marketing methods. This activity is a collaborative effort aimed at increasing product awareness and sales. UMKM Sekar Rinambat was founded in 2021 with traditional Bojonegoro batik products. Until now, we still face challenges in penetrating a more comprehensive market because we don't use the proper marketing methods. This service activity focuses on assistance in creating product catalogs; marketing strategies can be improved. Product catalogs act as a communication tool facilitating product exposure to potential consumers. This catalog is an effective medium for expanding market reach by presenting clear and exciting information. This assistance provides double benefits: first, introducing the product to a broader market, and second, providing MSMEs with a better understanding of effective marketing procedures. Through this approach, public awareness of MSME products can be increased significantly, which is expected to increase sales. Using the Participatory Action Research (PAR) method allows the service team to understand and be able to provide mentoring on target. The results of this assistance help create product photos and provide a strong foundation for business development and growth at local and regional levels. Catalog creation can also be used as a tool for digital marketing through e-catalogs to increase product sales.

IMPLEMENTASI ENTERPRISE RESOURCE PLANNING ODOO PADA USAHA BATIK MENGGUNAKAN WEB USABILITY

Madura is one of the most famous batik producers, especially in the Tanjung Bumi area, especially at Hj Halimah Batik. There has been no development of information systems regarding websites or sales systems, so there is still a need for development, especially regarding websites, sales and product catalogs using enterprise resources planning (ERP). by using Odoo software. The approach used in conducting this research is using web usability where usability techniques are the level of quality of a system that is very easy to learn and useful in encouraging users to use the system as a useful tool for now and in the future. The aim of this research is to conduct an explanation of the business processes carried out by Hj Halimah Batik, as well as create a useful system to facilitate the business carried out, especially in sales and warehouse management and ensure user satisfaction

Social Support, Product Knowledge, Consumer Ethnocentrism, and Buying Decisions on Batik Products in Ponorogo East Java

This study aims to determine the effect of social support, product knowledge, and consumer ethnocentrism on buying decisions for Ponorogo batik in East Java. This research is quantitative. The number of samples in this study was 250, the sampling method used purposive sampling. The data collection method uses questionnaires distributed to respondents online and offline, data measurement uses a Likert scale of 1 – 5, the method of analysis of this research is SEM (Structural Equation Modeling) with the help of tools IBM SPSS AMOS statistics 26. The results of this study found that social support and consumer ethnocentrism had a positive and significant effect on increasing buying decisions, while product knowledge in this study was found not to have a significant effect on buying decision of batik clothes in Ponorogo. These findings contribute to the development of a customer culture theory regarding ethnocentrism towards local products that can become a culture in people's behavior as a love for the local products they have. The novelty of this research is that product knowledge is not a guarantee for someone to want to make a purchase. This is because consumers do not have sufficient information about the product, which results in consumers having limited knowledge.

Exploring the Role of Tattoo Discourse in Matotonan Village: Mentawai Tattoo Batik as an Effort to Preserve Tradition in Mentawai

In the remote islands of North Pagai, South Pagai, Sipora, and Siberut, the ancient art of tattooing is on the verge of extinction. However, amidst this cultural decline, a unique endeavor emerges in the heart of Mentawai: the preservation of tattoos through the intricate art of Mentawai tattoo batik. This qualitative ethnographic study delves into the depths dicourse of Mentawai tattoo batik, illuminating its significance in the preservation of Mentawai's rich tattoo heritage. Through meticulous observations across the four islands of Mentawai and in-depth interviews with tattoo owners, particularly the revered Sikerei who lead the sacred Lia rituals, this research uncovers the profound narrative woven within each tattoo motif. In Matotonan Village, once vibrant with tattoo culture, youth no longer hold tattoos in high regard, risking the loss of this ancient tradition. Yet, amidst this cultural shift, Mentawai elders embark on a noble mission: to immortalize the sacred symbols of their ancestors by transferring Mentawai tattoo motifs onto clothing. This symbolic gesture not only safeguards the legacy of Mentawai tattoos but also ensures their transmission to future generations. For the Mentawai people, tattoos transcend mere body art; they embody the sacred connection between humanity and the natural world of Mentawai. As efforts to preserve these timeless symbols gain momentum, batik adorned with Mentawai tattoo motifs emerges as a beacon of hope, igniting a revival of cultural pride and heritage in the heart of Mentawai. Through the production of tattoo motif batik as a burgeoning home industry, the legacy of Mentawai tattoos finds new life, promising to endure for generations to come.

Pengolahan Air Limbah Batik Jambi Menggunakan Filtrasi dan Fotokatalisis TiO2 (Titanium Dioksida)

Batik production process generates liquid waste primarily from dyeing and de-waxing processes. This waste, if not managed properly, can pose environmental challenges. This study explores the potential of Eco-photocatalysis using TiO2 (Titanium Dioxide) for treating wastewater from the batik industry. The process involves utilizing ultraviolet (UV) light and a catalyst to enhance the degradation of parameters such as pH, TSS (Total Suspended Solids), and color. Using a reactor containing four 8-watt UV lamps and maintained agitation at 1100 rpm. The catalyst used is Titanium Dioxide (TiO2) (3 grams). The procedure encompassed varying contact times (60, 120, and 180 minutes) and lamp quantities. The results demonstrate that TiO2-assisted Eco-photocatalysis effectively reduces organic and inorganic pollutants in treated water till pH, 6,73, TSS 70 mg/L and color 0,99 Pt-Co.