Basic Cultural Values Research Articles

Public Libraries as Historical Memory Institutions of the Ukrainian People

The aim of the article is to study main tendencies in the activity of Ukrainian public libraries as institutions of the Ukrainian nation's memory in the martial state conditions. Research methods. A complex of scientific knowledge approaches (objectivity, theory and practice interaction) are used in this article, as well as a principle of unity in interrelationship with current conditions and methods (analysis, cognitive method, structural-functional method, descriptive method, synthesis). Scientific novelty. For the first time, the activities of Ukrainian public libraries as institutions of national and historical memory of our people are presented. It is grounded that in conditions of the martial law in Ukraine, the library institute decently develops its activity for the benefit of the Ukrainian people. Main conclusions. Turning to the historical memory sources is a necessary condition for formulating the national idea of modern Ukraine, taking into account the fact that the protection of basic cultural values stabilises society, unites and supports the spiritual national forces. Nowadays, in the martial law conditions, it is especially important. The formation, preservation and organisation of access to historical memory sources, which are an organic component not only of the material, but also of the spiritual sphere of society, play an important social and communicative role in its comprehensive development, stable emotional and psychological state, as well as contribute to the increase of moral and intellectual potential. Libraries are an important component of the social and communicative state’s structure, they realise the governmental policy of social, historical and national memory, organise the preservation of these sources, take an active part in disseminating objective and truthful information, scientifically based knowledge about the past and the present, aimed on forming and confirming certain historical memory. Also, the library institute contributes to ensuring the information security of the state by refuting fakes, and highlighting the true history of Ukraine. The activity of Ukrainian libraries provide objective and free of charge information, contribute to counteracting the tendentious interpretation of the historical process, the deformation of the meanings of the past and the recent history, the manipulation of the content of historical facts, social and cultural factors.

Tools for internationalisation and increasing institutional trust to authorities in the international contingent environment of domestic universities in the transformation conditions of the digital environment

The article describes methodological provisions on the tools’ use for internationalizing the activities of Russian universities and on increasing institutional trust among the international contingent in the context of global digitalization. The authors provide a detailed description of the digital environment use to achieve the goals of promoting Russian education on the world market and activating “soft power”. The article identifies problems in the field of universities’ digital IT infrastructure that create certain difficulties for the implementation of education in a digital environment and negatively affect the competitiveness of Russian education. The study presents methodological approaches both for preventing the possibility of the possible emergence of a sociocultural gap and intercultural dissonance, and for transmitting the presentation of the basic traditional Russian cultural humanitarian values and attitudes among foreign students, as well as for social partnership cooperation with regional authorities of the region. The developed tools in the field of forming friendly relations with foreign partners will become an element of the management system that will promote the Russian education system in international markets, form a positive image of the state and increase the level of trust in the institution of public authority. The described approaches and the practice of using the developed tools to increase institutional trust, which have been tested in the branch network of the Financial University under the Government of the Russian Federation, will form an adaptive approach to solving problems in a non-linear reality.

Ментальная суть и специфика российской социальной онтологии

The article examines the philosophical aspect of Russian social ontology peculiarity as the basis for the worldview of the Russian people. The main directions of criticizing the Western type of thinking by Russian philosophers are revealed. It is proved that Russian social ontology acquires its relevance in the context of forming new world, external challenges for Russia from the collective West and alien rational-utilitarian values. The compliance of Russian traditional ontology with the basic social and cultural values of the Russian society is traced. The ontological strategy is considered to be the basis for a constructive view on transforming social reality.

Gypsy “flavor” within a social structure

In Turkey Romani people have preserved their basic cultural values throughout ages, in fact ever since the Byzantium times. Their origins can be traced back to India, from where they somehow dispersed practically everywhere around the globe. Certain tribes kept living as nomadic people until fairly recent times; while others got settled collectively in districts of certain provinces and counties. In Istanbul sedentarized Romanies essentially pertain to some old neighborhoods near the ancient citywall. The bigger society used to attribute some undeserved negative traits to those jovial, carefree communities; while some of their true virtues (like music-talent or skilled handicrafts) could never be contested, enjoying universal appreciation. In this particular study; Romany people are handled from a sociologicay viewpoint in as much detail as possible or appropriate for the scope of an academic article. The major sources hereby consulted comprise an expert work in French by the prominant social scientist François de Vaux de Foletier, as well as a few volumes of the masterpiece of a social-historian, late Reşat Ekrem Koçu, namely İstanbul Ansiklopedisi (The Encyclopedia of İstanbul). (The publishment of the precious serial came to an end with the untimely-death of the chief-editor). Auxuliary complementary literature is also included. The author of this article did insert a sequence of his own life experiences/Erlebnis, as well. The outdated-and-despised word “Gypsy” is mostly omitted in the text, except solely in obligatory quotations. Instead, it is replaced by euphumistic words, above all “Romany”.

DEVELOPMENT OF A MARKETING STRATEGY BASED ON THE ETHNOMETRIC APPROACH

The article considers the theoretical and methodological aspects of using the ethnometric approach in marketing activities. The close connection between ethnometry and marketing strategy in the conditions of sociocultural differentiation of the marketing environment is substantiated, which is expressed in the fact that ethnometric studies allow a deeper understanding of cultural features and preferences of different consumers. This created the prerequisites for identifying and understanding the basic cultural parameters that serve as the basis for the development of effective marketing strategies. The main foreign and domestic concepts were studied and the existing theories based on ethnometric studies were summarized and the relationships between them were substantiated. Relationships between ethnometric parameters and the development of marketing strategies are revealed through the consideration of cultural influences on consumers. This approach allows companies to effectively respond to socio-cultural differences and individualize their strategies to best meet the needs of different cultural groups. The basic cultural values that exert the greatest influence on the marketing strategy are analyzed. The basic socio-cultural differences and socio-cultural interactions that take place in the marketing activities of domestic companies are determined. A list of universal cultural values of the consumer, adapted to the global marketing environment, which create the basis for choosing a marketing strategy, is offered. An integrated combination with marketing strategies will allow companies to remain relevant in different cultural environments.

Bezbednosna saradnja Evropske unije i Republike Turske

By utilising the theoretical framework of the science of international relations and by relying on selected scientific methods, such as the content analysis, comparative and inductive method, the paper analyses the security cooperation between Turkiye and the European Union.. The analysis comprises two levels: at the first one, the focus is on the position and status of the Republic of Turkiye within relevant EU Common and Security Policy structures, such as PESCO projects, European Defense Agency Programmes, and military missions and operations led by the EU or within the EU - NATO partnership or the EU security and defense industry programmes; at the second one, the subject of the analysis are the positions of Turkiye and the EU regarding the most important issues of contemporary international relations and security, such as the Ukrainian war, the conflict in Gaza and general relations in the Middle East, the relationship with the Russian Federation, as well as the most important factors determining the positions of the two sides in this context. One of the conclusions of the analysis implies that the great potential for the EU - Turkiye security cooperation has not been efficiently fulfilled because of numerous reasons, such as historically accumulated disagreements between Turkiye, on the one side, and some EU member states, on the other, differences between the two sides in the field of their identities and basic social, cultural and political values, as well as a continuously false EU strategic approach towards Turkiye and its status regarding the EU structures and policies. The EU must recognise Turkiye in its full capacity as a regional power and treat it as an equal, constructive partner. If not, especially taking into account monumental global geopolitical changes, the relations between the two sides might become even more deteriorated, with further negative impacts on their security cooperation.

Culture-Based Character Education Communications in Bukit Wolio Indah

The development of culture-based character-based education needs to be a regional program, especially for the people of Bukit Wolio Indah Village. In developing culture-based character communication, it has not been fully maximized so that the development of culture-based character education in Bukit Wolio Indah Village in the spiritual, emotional and intellectual fields has not been so balanced and harmonious. In addition, there are many teenagers and young people who apparently do not know or are not familiar with the existing culture-based character education and it turns out that it contains noble character values. The method of this service activity is a descriptive qualitative study method. This method is the result of the author's ideas which are then developed based on theories that are in accordance with the discussion. The results of this service explain that the process of character building based on culture has been able to instill values that are grown and developed in the form of basic cultural values. These values include honesty, trustworthiness, togetherness, tolerance, responsibility, and caring for others.

Citizenship education in the Covid-19 era: How to become a digital citizen?

Online learning that is applied to the Citizenship Education course as a result of the Covid-19 pandemic presents quite a challenge for the character development of students. With this, of course, raises a question, how can student character development be carried out only through online learning? By using the Research and Development (RD) research design, this study seeks to reveal an effort to develop student character so that they can become digital citizens in the midst of the Covid-19 virus pandemic through Citizenship Education learning. The results show that the development of student character through the application of the concept of digital citizenship in online learning of the student-centered Citizenship Education course can be carried out effectively. This is because learning Citizenship Education which is implemented effectively is able to direct students to think critically about contextual problems that occur, so that students can show their character as digital citizens by instilling basic religious and cultural values in applying and mastering science and technology and the arts. with great responsibility.

The Innovation Delusion: How Our Obsession with the New Has Disrupted the Work That Matters Most

The Innovation Delusion: How Our Obsession with the New Has Disrupted the Work That Matters Most

Of Anthropophagy and Anthropology: Monsters and Men in Beowulf and Northwest Coast Myth and Ritual

Abstract Monsters can be divided into two categories: human-like and non-human. Non-human monsters tend to be chthonic beings that are associated with the earth and natural forces. Humanoid monsters represent metaphorical transformations of humanity itself, and as such reveal basic cultural values, such as sociability, while displaying their opposite. Humanoid monsters are the more terrifying, precisely because we recognize ourselves in them, although in an uncanny refraction. In the epic poem Beowulf and in myth and ritual of the Kwakiutl and Heiltsuk cultures of the Northwest Coast, manlike monsters play a central role.

SEMANTIC SPECIFICITY OF ADJECTIVES DENOTING A SUCCESSFUL PERSON /THING IN ENGLISH AND UKRAINIAN

Comparative studies fascinate scholars working in various branches of human activity. In linguistics, onlycomparison helps find out both common and distinctive features of the languages and trace their interconnections as well as specificity. The present paper deals with the comparative research of two distantly related languages - English and Ukrainian - on the material of adjectives denoting a successful person/thing. The topic in question is relevant and contributes to further studies of lexical and comparative semantics, cross-language and crosscultural communication, lexicography, etc. The adjectives in question occupy significant places in the vocabulary of the languages under study. The concept of success belongs to basic social and cultural values and is studied in philosophy, sociology, psychology, linguistics and other sciences. Having introduced the methodology of formalized analysis of lexical semantics, one of the requirements of which is a formal criterion – belonging of the lexical units to one part of speech – the author of this paper collected, analyzed and classified the obtained language material from lexicographical sources. Depending on the degree of polysemy, three groups in English and two in Ukrainian have been formed. Each of them possesses its own features alongside with their common characteristics. Comparative research of the definite fragment of lexis resulted in in-depth analysis of its system and structural organization, semantic specificity, both common and distinctive featuresas well as its representation in corresponding language and culture bearers’ consciousness.

Axiological approach to developing spirituality and morality in the process of L2 PR education

The article is devoted to the analysis of fundamental aspects of spiritual and ethical education as well as to the development of cultural and moral values, pertaining to global citizens and proponents of sustainable development in the system of undergraduate PR education. The authors view the issues dealing with fostering the feelings of duty, breeding responsibility before other people and the environment, respect for human rights and freedoms as well love and deference for one’s family, the country and the whole world in the process of L2 PR studies. An individual trajectory chosen for L2 PR undergraduates’ needs and capabilities focuses on their intellectual as well as cultural development, thereby serving the purpose of enhancing their individual qualities. The spiritual image and values of L2 PR undergraduates are influenced by all the global problems of our time, including understanding life as the greatest value, preserving the world, the environment, and the entire cultural heritage. Spirituality implies a certain state of human self-awareness to make the one find new expressions in thoughts, in language and actions. This is the foundation for building a healthy and strong society and nations. Online extracurricular activities allow the educators to form not only the basic social, moral and cultural values that guide society, but also contribute to the personal growth of young people, their formation as individuals, the realization of all their potentials and abilities.

Is being right legitimate? Addressing public outcries on social media

With social media, organisations have had to face new realities in their exposure to public condemnation. Thus, social media provide publics with instant access to voicing disapproval of organizational behaviour, potentially leading to long-term negative effects on organizational image and earnings (Holmgreen 2015). This realisation forms the background of the article which discusses the clash between organisational legitimisation strategies, which seek to justify actions through reference to their just and appropriate character, and the public evaluation of the very same conduct as inappropriate and immoral (Bréton and Coté 2006; Suchman 1995). Drawing on a critical discourse approach to legitimation (Fairclough 2003; Van Leeuwen 2008) and a corpus of press releases and public social media comments, the article analyses the case of a Danish steakhouse chain whose legal actions against a smaller restaurant owner spurred a public outcry and firestorm on social media, leading to the chain's imminent closure four years later. The analysis reveals two distinctly different discourses that reflect basic social and cultural values, on the one hand, and business values, on the other. Thus, the analysis suggests that despite the existence of a shared social system based on the rule of law, organizational and public (legitimation) strategies may follow apparently irreconcilable paths that challenge the very foundation of business.

Territorial Branding as an Instrument for Competitiveness of Rural Development

The conceptual foundations, principles and mechanisms of territorial branding concerning the prospects of rural development in different countries are the subject of the study. The systematization and study of territorial branding problems and experience of the rural areas in Ukraine is the purpose of the paper. The main method of research was the study of the unique experience of individual rural communities. The methodology of the study foresaw the study of the prospects of rural development through the determining the role of territorial branding. Monitoring the potential of territorial branding for rural areas in Ukraine with using SWOT-analysis has shown the uniqueness of risks, limitations and prospects. It had been established that the conditions of neutralization of weaknesses and risks mean the combination of economic (primarily investment), cultural and political initiatives, where a significant role belongs to the effects of community self-organization. At the same time, the prospects are formed from the presence of unique institutional assets, natural, climatic and economic conditions, possible perception of this idea by ​​the rural population which does not contradict the basic cultural values. The emphasis is placed on the fact that the realization of rural development in Ukraine as a national policy should take into account that Ukrainian rural communities remain "difficult", mostly depressed economies, where the level of economic activity is traditionally low and unemployment is high. At the same time, studying the experience of the effectiveness of territorial branding had allowed to generalize and to classify the factors of brand-forming idea in Ukraine. These factors are: 1) a unique institutional history; 2) landscape and recreational potential; 3) special economic behavior of local inhabitants; 4) investment attractiveness of the territory; 5) unique economic specialization of the territory; 6) tourism activity; 7) the role of local government. Significant socio-economic effect of these examples is fixed. The area of ​​application of these results is the activity of local authorities at rural communities, non-governmental organizations and universities, regulatory policy in terms of decentralization.

A Study on the Use of Suggestion Strategies among Turkish EFL Learners

Pragmatic competence can be regarded as one of the pillars of language competence and it involves the effective use of speech acts, which can be defined as carrying out actions through utterances. In second/foreign language contexts, using speech acts effectively grows highly significant mainly for two reasons: i) speech acts are fundamental to communication, ii) speech acts reflect the basic social norms and cultural values of the target speech community. Although speech acts such as requests, apologies and refusals have been investigated in a plethora of studies, suggestions have received relatively limited scholarly attention in the English as a second/foreign language (ESL/EFL) contexts, and in particular, in a writing medium. As such, this qualitative study aims to investigate how Turkish EFL adult learners suggest in English in a writing medium. The data were collected by using a scenario-based task which helped elicit how the participants suggested and what kind of linguistic strategies and elements they used while making suggestions. The results of the qualitative content analysis demonstrated that the most commonly used suggestion type was “conventionalized” whereas “direct strategies” remained scarce. Moreover, it was found that the participants mostly used “possibility” and “should” as suggestion strategies. Overall, the findings suggested that the participants tried to render their suggestions as less face-threatening as possible by lessening the degree of imposition placed on the hearer while being as cooperative as possible, a tendency which can be deduced from the frequent use of “we can” structure.

Innovations in education: the socio-cultural dimension

This purpose of the article of the work is in actualization and systematization of social paradigm of education as one of the most important factors and conditions of formation of identity in society. It is important that education was of high quality and meet a certain level of development, its basic cultural values. Education should also play a key role in establishing the facts, on the basis of which conducted public debates and accepted the important government decisions. The methodology of the study is a set of methods and techniques of scientific knowledge, to explore the development and feature of innovation in education. The sociological method that was used in the study, provides a real socio-cultural paradigm of the problem. Using a systematic logical method that was used during the study, the analysis of analytical materials and defined the field of apparatus. The scientific novelty of this paper is consideration of innovation and innovative processes in education as a social and cultural phenomenon, which is based on cultural traditions, taking into account the achievements of the society in general and education in particular. In the context of these transformations that are already in place in Ukraine, and still will be, there is a need for integration of education in the international community, in international projects and cooperation with international organizations. Conclusions. In order to create a society of sustainable development is necessary to develop a policy that encourages institutions of higher education to fulfill its social responsibility to support them in this, and to promote a more united and inclusive society through improvement intercultural understanding, civic participation and ethical consciousness, as well as equitable access to higher education. Moreover, the improvement of management systems-industry to a greater extent through the introduction of innovations, with innovations and consist of real changes in society. In other words, innovation is the cells of the controlled development of the targeted changes.

О перспективах политики формирования и укрепления российской идентичности

The current context of global political processes is associated with factors that weaken the identities of the life of society. The loss of the traditional national cultural identity, the deformation of the Russian mentality and the erosion of basic cultural and moral values present an urgent threat to national security and require the improvement of the theory and practice of implementing state policy. The concept of the policy of forming and strengthening the Russian identity can become a basis for the development of the perspective direction of the state policy of Russia.

Texas millennials and their smartphones: A uses and gratifications study

This study of how and why Hispanic millennials at a Texas university use their smartphones employs a uses and gratifications approach. A survey was undertaken to amass data from 214 students who grew up in the state and are regular smartphone users. The gratifications that respondents derive from their smartphones were analysed in light of basic Hispanic cultural values. The findings indicate that Texas Hispanic millennials obtain two main gratifications from smartphone usage: entertainment and connectedness. The authors call for more studies into smartphone use by specific segments of the Hispanic population in various regions of the USA.

ОПЫТ ПРЕПОДАВАНИЯ СОЦИАЛЬНО-ПОЛИТИЧЕСКИХ НАУК В ПЕДАГОГИЧЕСКОМ УНИВЕРСИТЕТЕ

The article is devoted to the analysis of political education of students. The experience of studying the peculiarities of political education in Germany during the joint seminar devoted to the analysis of democratic processes in Germany and Russia is given. The tasks of social and political education of the future teacher are determined. Three interrelated problems are formulated. The first is the formation of a civic position (education solves state problems here), and secondly, it is the formation of a culture of democratic behavior (this is more important for social activity), and the third task relates to the personal significance of political education. The article defines the content of political education, which is formed primarily from the heritage of culture and science. In transforming Russia, when the values of the previous stage of development are rejected, this problem has become the most difficult. There has been a need for a new social and cultural paradigm, the fullness of education with new content. But for the stability of the social system, it is necessary that each generation inherits at least the basic social and cultural values of previous generations, of universal significance shared by most people. The article explores the social and cultural foundations of modern political education, where the notion of social justice, polyphonic thinking and tolerance occupy a special place. Particular attention is paid to the formation of a tolerant personality. The article analyzes the possibilities of applying the project activity in the preparation of the future teacher, in the formation of both professional and personal qualities. The author of the article, based on his personal experience with working with students, showed that limiting the study of a political science subject only to its content side, without including students in active work, significantly reduces students' interest in the subject. The inclusion of students in active cognitive activity through the method of projects helps informed and interested acquisition of new knowledge, allows to form such competencies as informational, communicative, creative

ЗАСТОСУВАННЯ ЗАСАД ПЕДАГОГІЧНОЇ АНТРОПОЛОГІЇ У ВИВЧЕННІ ОБРАЗІВ-ПЕРСОНАЖІВ ХУДОЖНІХ ТВОРІВ ЗАРУБІЖНОЇ ЛІТЕРАТУРИ

This work is dedicated to the application of the foundations of pedagogic anthropology in the study of foreign literary characters. Foreign literature as a subject and the study of literature characters is a natural environment for the application of pedagogic anthropology in the middle school, as for the readers literary heroes become role models in the development of their personality and worldview, they are the prism through which life values are perceived and evaluated and personal worldview is developed. Anthropologic component humanizes the process of learning, ensures anthropologically oriented interpretation of its contents and makes applied methodology more efficient. Here we argue for the necessity of taking into consideration distinctive features of individual pupil’s psyche in the choice of educational methodology in the study of literary characters, in particular its socio-historic nature, goal setting and prediction, abstraction, activity, creative character, self-control, articulation of ideas and results and reflection. Methods and forms of work have to motivate pupils to independently determine their readiness to work, estimate personal development, note changes in personal view and convictions, set desired trajectory for further development. The content of educational material must ensure the formation of basic cultural values in pupils and nurture a person capable of knowingly live a life in harmony of “science, art and morals”. In these conditions literary education becomes an important factor of spiritual development of pupil readers, an important part of their consciousness and activity, facilitate spreading and following of cultural norms, values and knowledge, which are represented in literary works and their characters.