Gender-based social movements in Indonesia emerged very late compared to countries in the Americas, Europe, and Australia. The New Men’s Alliance (Aliansi Laki-Laki Baru or ALB) is a gender-based social movement in Indonesia whose members are mostly men. The emergence of the New Men’s Alliance is a significant step in promoting gender equality and justice. This research aimed to identify the involvement of new men’s alliances through in-depth interviews with key ALB members and analysis of documents relevant to the research. Data were analyzed using Spardley analysis, which divided data into analysis and taxonomy domains. The research results showed that ALB actors have an important role in the formation of ALB, including other individuals, gender activists, scientists, and community members who are concerned about gender issues. Actor involvement was seen in various stages, such as conceptualizing the name of ALB, acting as an intermediary with other stakeholders, conducting online discussions through websites and social media platforms, and formulating a code of ethics when introducing it to other organizations. ALB organizes campaigns, seminars, and workshops to increase men’s awareness of gender issues while collaborating with women and feminist groups. ALB advocates for policy change by amplifying the voices of male advocates for gender equality in policy forums. ALB can influence normative and legal transformations that uphold gender justice. Overall, ALB has shown to be an important force in upholding gender equity and justice in Indonesia. By involving multiple stakeholders, gaining support from partner organizations, and implementing effective strategies, ALB makes an invaluable contribution to driving positive social transformation. Keywords: Involvement; New Men’s Alliance; Gender Equality; Gender Justice
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