It is of great significance to implement automatic demand response (ADR) in the energy Internet based on accurate measurement and control of electricity utilization devices using intelligent terminals. Current intelligent terminals lack flexibility and possess weak data collection and processing capabilities. On this basis, this paper developed an intelligent split-type electricity utilization measurement and control terminal for local household energy management and optimization. This intelligent terminal has capabilities of digital signal processing and infrared-based precision control, which is composed of two separate parts: the device body and the infrared controller. Among them, the device body includes DSP chip, electrical sampling circuit, ADC chip, WiFi module, ZigBee module, etc. The infrared controller contains single-chip microcomputer, ZigBee module, infrared encoding and transmit-receiving module, and lithium-ion battery. The device body is able to provide commands to the infrared controller according to the collected electricity utilization information, environmental information and comprehensive demand response requirements, thereby accurately adjusting the operating status of the loads, namely the electrical household appliances. Due to the split-type and rechargeable design, this intelligent terminal is able to adapt to a complex home environment, laying the hardware foundation for effective home energy management and optimization and facilitating household loads participating in demand response, especially automatic demand response.