In this paper, we exploit the non-linear relation between a speech source and its associated lip video as a source of extra information to propose an improved audio-visual speech source separation (AVSS) algorithm. The audio-visual association is modeled using a neural associator which estimates the visual lip parameters from a temporal context of acoustic observation frames. We define an objective function based on mean square error (MSE) measure between estimated and target visual parameters. This function is minimized for estimation of the de-mixing vector/filters to separate the relevant source from linear instantaneous or time-domain convolutive mixtures. We have also proposed a hybrid criterion which uses AV coherency together with kurtosis as a non-Gaussianity measure. Experimental results are presented and compared in terms of visually relevant speech detection accuracy and output signal-to-interference ratio (SIR) of source separation. The suggested audio-visual model significantly improves relevant speech classification accuracy compared to existing GMM-based model and the proposed AVSS algorithm improves the speech separation quality compared to reference ICA- and AVSS-based methods.