Attraction Effect Research Articles

The golden-mean fallacy: A medium-attractiveness face predicts less funding on a crowdfunding platform

We examine the effects of facial attractiveness stereotyping in reward-based crowdfunding decisions. Our findings indicate that to a certain extent, a project creator's facial attractiveness is a valid heuristic cue that influences the evaluation of the project's future potential. Based on a large dataset, we propose a U-shaped relationship between project creators’ facial attractiveness and crowdfunding performance. The results imply that potential backers believe that projects initiated by creators whose facial attractiveness is either high or low (vs. medium) have greater future potential, leading to better crowdfunding performance. Additionally, we find that the effects of attractiveness are moderated by the narrative person used in the project introduction and by project updates on the project's progress schedule. Specifically, the U-shaped effect is stronger when attractive (vs. less attractive) project creators describe their projects in first- (vs. third-) person narration, and the effects of facial attractiveness are also enhanced by project updates. Our findings suggest that facial attractiveness is an actionable funding tool, thereby extending our understanding of the complex effect of facial attractiveness in funding.

Assessment of the efficacy of Piper methysticum (Micrembryeae: Piperaceae) as a bioinsecticide, and/or spinosad combined with attractive plant volatiles for a novel lure and kill strategy against Bactrocera tryoni (Diptera: Tephritidae) in laboratory.

The Queensland fruit fly, Bactrocera tryoni (Froggatt) (Diptera: Tephritidae), is a crop pest of global economic importance because of its wide range of hosts and its invasiveness capacities. To develop a novel integrated and sustainable crop protection, we have investigated the insecticidal properties of different varieties of kava (Piper methysticum [Frost]) extracted by two methods and the attractive effects of six plant volatiles identified from B. tryoni host plants to female, mated or not. We did not identify any significant insecticidal effect of the traditional Pacific kava plant at the tested concentrations. Among mated females, ethyl acetate compared to the no odor control elicited the highest attraction (87%, of which 60% for this odor), while ethyl butyrate was preferred compared with ethyl acetate in dual choice assays. Flies' preferences for specific odors depended on their mating status and the odor landscape they were confronted with. Combination with the commercial ingestion insecticide (Success 4: spinosad, 480 g/l, Dow AgroSciences, Valbonne, France) with the plant volatiles were tested to detect an increase in mortality related to the addition of an attractant. The 2-heptanone slightly showed a tend to increase the attractiveness of mated females within 4-6 h to the food bait, but the results were not statistically significant after 8 h. Further tests should be performed with other concentrations or mixtures of the identified host plant volatiles to develop a strong lure and kill strategy.

The Female-Biased General Odorant Binding Protein 2 of Semiothisa cinerearia Displays Binding Affinity for Biologically Active Host Plant Volatiles.

Herbivorous insects rely on volatile chemical cues from host plants to locate food sources and oviposition sites. General odorant binding proteins (GOBPs) are believed to be involved in the detection of host plant volatiles. In the present study, one GOBP gene, ScinGOBP2, was cloned from the antennae of adult Semiothisa cinerearia. Reverse-transcription PCR and real-time quantitative PCR analysis revealed that the expression of ScinGOBP2 was strongly biased towards the female antennae. Fluorescence-based competitive binding assays revealed that 8 of the 27 host plant volatiles, including geranyl acetone, decanal, cis-3-hexenyl n-valerate, cis-3-hexenyl butyrate, 1-nonene, dipentene, α-pinene and β-pinene, bound to ScinGOBP2 (KD = 2.21-14.94 μM). The electrical activities of all eight ScinGOBP2 ligands were confirmed using electroantennography. Furthermore, oviposition preference experiments showed that eight host volatiles, such as decanal, cis-3-hexenyl n-valerate, cis-3-hexenyl butyrate, and α-pinene, had an attractive effect on female S. cinerearia, whereas geranyl acetone, 1-nonene, β-pinene, and dipentene inhibited oviposition in females. Consequently, it can be postulated that ScinGOBP2 may be implicated in the perception of host plant volatiles and that ScinGOBP2 ligands represent significant semiochemicals mediating the interactions between plants and S. cinerearia. This insight could facilitate the development of a chemical ecology-based approach for the management of S. cinerearia.

Preferential permeation of Li+ over Mg2+ through homogenously negatively-charged nanochannels

Positively-charged nanofiltration (NF) membranes have become popular in membrane separation for lithium extraction from salt lake. However, negatively-charged NF membranes hardly achieve a satisfying Li+/Mg2+ selectivity due to the lack of the understanding on the mechanism of the effect of the electrostatic attraction on the Li+/Mg2+ permselective permeation. To this end, classical molecular dynamics simulations were performed to explore the effect of charge density of the negatively-charged nanochannels on the structure and dynamics of the confined Li+ and Mg2+ ions. Surprisingly, an appropriate modification by negative charges could simultaneously achieve a knock-on hopping for efficient Li+ permeation and a remarkable retardation to the Mg2+ self-driven diffusion, which realized a higher preferential permeation to Li+ over Mg2+ through the nanochannels. The underlying mechanism was explored by a series of analysis, including ion occupancy, mean square displacement (MSD), loading/exiting time, and trajectory tracking, etc. It was found that a combination of the elevated ion occupancy and an appropriate attraction by the negatively-charged channel generated an efficient ionic collision between the confined Li+ ions, thus producing a transition from the self-driven diffusion to the knock-on hopping permeation. Due to the higher positive charge, the confined Mg2+ ions hardly allowed a high ion occupancy and strongly interacted with the negatively-charged channel, which significantly retarded the Mg2+ transmembrane permeation. The novel understanding of the mechanism of the Li+/Mg2+ permselective permeation in the negatively-charged nanochannels will guide an effective development of high-performance membranes for Li+/Mg2+ separation.

Antenna-Biased Odorant Receptor PstrOR17 Mediates Attraction of Phyllotreta striolata to (S)-Cis-Verbenol and (-)-Verbenone.

Phyllotreta striolata, the striped flea beetle, is one of the most destructive pests in Brassicaceae plants worldwide. Given the drawbacks associated with long-term use of chemical insecticides, green strategies based on chemical ecology are an effective alternative for beetle control. However, the lack of information on beetle ecology has hindered the development of effective biocontrol strategies. In this report, we identified two odorants, (S)-cis-verbenol and (-)-verbenone, which displayed significant attraction for P. striolata (p < 0.05), indicating their great potential for P. striolata management. Using the Drosophila "empty neuron" system, an antenna-biased odorant receptor, PstrOR17, was identified as responsible for the detection of (-)-verbenone and (S)-cis-verbenol. Furthermore, the interactions between PstrOR17 and (-)-verbenone or (S)-cis-verbenol were predicted via modeling and molecular docking. Finally, we used RNAi to confirm that PstrOR17 is essential for the detection of (-)-verbenone and (S)-cis-verbenol to elicit an attraction effect. Our results not only lay a foundation for the development of new and effective nonchemical insecticide strategies based on (S)-cis-verbenol and (-)-verbenone, but also provide new insight into the molecular basis of odorant recognition in P. striolata.

A wastes-based hierarchically structured cellulose membrane: Adsorption performance and adsorption mechanism

It was imperative to expeditiously investigate novel avenues for the valorization of agricultural waste biomass crop straws. The straws represented promising substrates to design eco-friendly adsorbents for the effective treatment of complex dyeing wastewater owing to their widespread availability, low cost, easy production, and environmental friendliness. Despite the advantages, developing adsorbents with versatile uses, antibacterial properties, and strong mechanical qualities remained a challenge. Herein, a sustainable waste treatment strategy is put forward by developing multifunctional adsorbents derived from agricultural waste. The adsorbents are designed to synchronously adsorb the typical contaminants such as organic molecule (methylene blue, MB) and heavy metal ions (cadmium ion, Cd2+) in dyeing wastewater. Through the assembly of cellulose fibers, multiscale cellulose membrane (MCM) substrates with enhanced two-dimensional (2D) structure were simply fabricated from biomass crop straws. Coating functional copper phosphate (CP) nanoflakes on the MCM substrate effectively constructed the hierarchical structure to achieve the synchronous adsorption. The synergistic effects of electrostatic attraction, hydrogen bonding and coordination greatly prompted the adsorption process. Furthermore, the multifunctional adsorbents were imparted with satisfactory antibacterial properties, thereby expected to solve the problem of membrane fouling in wastewater. Hierarchically structured copper phosphate @ cellulose antibacterial adsorbents (CP@MCM) exhibit huge application potential in the resource utilization of agricultural waste and effective treatments for dyeing wastewater.

Perfect fluid locally rotationally symmetric Bianchi Type-I spacetimes admitting concircular vector fields in f(T) gravity

We obtained the solutions of Einstein’s Field Equations (EFEs) for locally rotationally symmetric (LRS) Bianchi type-I perfect fluid spacetimes through the concircular vector fields (CCVFs) in [Formula: see text] gravity. It is shown that such metrics admit CCVFs of 4, 5, 6, 7, 8 and 15 dimensions. We also calculated the energy density, fluid pressure, torsion scalar [Formula: see text] and the form of the function [Formula: see text]. We did not specify the form of [Formula: see text] for the solution of EFEs but found a particular form of [Formula: see text] during the process of finding the CCVFs. It is observed that energy density and fluid pressure of some solutions are related as [Formula: see text], which means that the universe represented by these spacetime metrics behaves like dark energy models. For other solutions, it is observed that the fluid pressure and energy density can remain positive for particular choices of the constants involved. Thus, in these cases the rate of expansion can slow down due to positive attractive effect. We also calculated the Hubble’s parameter ([Formula: see text]), scalar expansion ([Formula: see text]), shear scalar ([Formula: see text]), anisotropy parameter ([Formula: see text]) and the deceleration parameter ([Formula: see text]) associated with each of the obtained exact LRS Bianchi type-I solutions. It is observed that the physical behavior of the spacetime changes with the number of admitting CCVFs. A constant anisotropic behavior for 15-dimensional CCVFs is observed to change to isotropic nature for seven-dimensional CCVFs.

Evaluation of eye-catching effect in highway tunnel entrance area based on saccade behavior

Objective This study aimed to investigate the effects of visual attraction in the entrance areas of highway tunnels on drivers’ saccade behavior and driving safety, with the objective of providing insights for tunnel entrance design and driver education. Methods Fifty participants were recruited for the naturalistic driving experiment. Four different visually attractive driving scenarios (baseline, landscape-style architecture, tip slogan, and billboard) were selected. Eye-tracking technology was utilized to record and analyze the scanning behavior of participating drivers. Various metrics, including saccade duration, frequency, amplitude, velocity, and the peak-to-average ratio of saccade velocity (PARSV), were measured and compared across different scenarios. Results The results revealed different patterns of visual scanning dynamics among the four experimental scenarios, reflecting the different levels of visual-cognitive demands and situation awareness of drivers. The visual attraction in the tunnel entrance area resulted in prolonged saccade duration, increased saccade amplitude, reduced saccade frequency, and slower, less stable saccade velocity. Among these, drivers exhibited the most intricate and unstable scanning behavior, accompanied by the lowest level of situational awareness, particularly under the influence of visual attraction of tip slogan. Conclusions The findings highlight the importance of considering visual attraction in tunnel entrance design. Minimizing unnecessary visual attraction can help reduce distractions and maintain driver attention, ultimately enhancing driving safety. Driver education programs should emphasize the significance of adapting to visual attraction at tunnel entrances to promote safer driving practices. Overall, this study contributes valuable insights into the effects of visual attraction on driver scanning behavior, facilitating the development of strategies to improve tunnel design and driver education.

Active volatile components of the preferred hosts are potential attractants to Hyphantria cunea adults

The extraordinary adaptability and dispersal abilities have allowed Hyphantria cunea to expand its range, posing a great threat to urban landscapes and natural ecosystems. Searching for safe, efficient, and low-cost control methods may provide new strategies for pest management in H. cunea spread areas. In this study, based on the attraction of insects by preferred hosts, it was found that the response rates of virgin H. cunea female adults to Salix matsudana, Juglans mandshurica and Ulmus pumila were 89.17%, 97.92% and 93.98%, respectively. It was further found that this significant preference was mainly related to the volatiles m-xylene, o-xylene, dodecane and tetradecane found in the three species. Even though all four compounds at 10 μL/mL and 100 μL/mL had significant attractive effects on the virgin H. cunea female adults, m-xylene and dodecane at 100 μL/mL elicited significant EAG responses and tending behaviors by stimulating the olfactory receptor neurons (ORN A) of females, with response rates of 83.13% and 84.17%, while also having significant attractive effects on virgin male adults with rates of 65.74% and 67.51%. Therefore, both m-xylene and dodecane which at concentrations of 100 μL/mL had strong attractions to adults, could be used as the first choice of attractants for both sexes of H. cunea. This has important practical significance in reducing the frequency of H. cunea generations, limiting their population, controlling their spread range, and improving the efficiency of pest management in epidemic areas.

Processing reflexives in adjunct control: an exploration of attraction effects

Abstract Previous research has demonstrated that dependencies between reflexives and their licensors resist attraction effects from structurally illicit but feature-matching attractors. However, mechanisms guiding reflexive licensing in control clauses remain insufficiently explored. To address this gap, this paper examines whether reflexives in adjunct control clauses primarily seek their licensors within the same clause (i.e., from the null subject) or access noun phrases in higher clauses by probing attraction effects from attractors in the higher clauses. The licensing of the null subject is dependent on the animacy requirement of the main clause subject. Therefore, if the reflexive searches for its licensor from the higher clause, the gender manipulation of noun phrases in the higher clause should exclusively impact the reflexive processing, not the null subject licensing. A self-paced reading task reveals that the licensing of reflexives is sensitive to attraction effects, but only when the overall gender feature of the main clause subject is complex. This finding suggests that reflexives in adjunct control clauses do not exclusively rely on the null subject as a licensor; instead, they extend their search beyond the local domain of the adjunct clause, using gender cues. The observed selective attraction effects support the notion that the distinctiveness of the main clause subject matters.

Study on the dyeing properties of Chinese fir with Cinnamomum camphor pigment by premordant dyeing

ABSTRACT Wood staining can improve the quality of Chinese fir. In this study, Cinnamomum camphora natural plant pigment was used as a substitute for synthetic dyes to stain Chinese fir, and the staining performance was enhanced through pre-mordanting with alum. The dyeing effects of direct dyeing and mordant dyeing were compared, and the factors and levels influencing color difference, wash fastness, and light fastness were investigated through an orthogonal experimental design. The results showed that mordanting time had the greatest influence on color difference and lightfastness, while mordanting temperature had the greatest influence on washfastness. After pre-mordanting, the washfastness of Chinese fir improved to a level of 2–3, while the improvement in lightfastness was not significant. Pre-mordanting increased the dye uptake rate by 6.67%. Scanning electron microscopy revealed that NaOH pretreatment opened the wood pores and increased the flow channels for dye liquor. Infrared analysis indicated that O-H in wood fibers formed complexes with Al3+ in the mordant, resulting in a decrease in the characteristic peak intensity of O-H. X-ray diffraction analysis showed that the attractive effect of Al3+ vacant orbitals on O-H partially influenced the ordered arrangement structure in the crystalline region.

An efficient Bayesian observer model of attractive and repulsive temporal context effects when perceiving multistable dot lattices.

In multistable dot lattices, the orientation we perceive is attracted toward the orientation we perceived in the immediately preceding stimulus and repelled from the orientation for which most evidence was present previously (Van Geert, Moors, Haaf, & Wagemans, 2022). Theoretically-inspired models have been proposed to explain the co-occurrence of attractive and repulsive context effects in multistable dot lattice tasks, but these models artificially induced an influence of the previous trial on the current one without detailing the process underlying such an influence (Gepshtein & Kubovy, 2005; Schwiedrzik etal., 2014). We conducted a simulation study to test whether the observed attractive and repulsive context effects could be explained with an efficient Bayesian observer model (Wei & Stocker, 2015). This model assumes variable encoding precision of orientations in line with their frequency of occurrence (i.e., efficient encoding) and takes the dissimilarity between stimulus space and sensory space into account. An efficient Bayesian observer model including both a stimulus and a perceptual level was needed to explain the co-occurrence of both attractive and repulsive temporal context effects. Furthermore, this model could reproduce the empirically observed strong positive correlation between individuals' attractive and repulsive effects (Van Geert etal., 2022), by assuming a positive correlation between temporal integration constants at the stimulus and the perceptual level. To conclude, the study brings evidence that efficient encoding and likelihood repulsion on the stimulus level can explain the repulsive context effect, whereas perceptual prior attraction can explain the attractive temporal context effect when perceiving multistable dot lattices.

Multifactorial effects on bounded rational decision-making

Conventional models of decision-making are predicated upon the notion of rational deliberation. However, empirical evidence has increasingly highlighted the pervasive role of bounded rationality in shaping decisional outcomes. The manifestation of bounded rationality is evident through a spectrum of cognitive biases and heuristics, including but not limited to anchoring, availability, the decoy effect, herd behavior, and the nuanced dynamics of reward and punishment, as well as the implications of weighting and framing effects. This prospective study is dedicated to a comprehensive exploration of such multiple factors together with their impacts to the architecture and functionality of decision-making processes, and their further research potentials as well.

Physicochemical and foam properties of ovalbumin-carboxymethylcellulose mixtures after mild heat treatment: Comparison of electrostatic repulsion and attraction

The effects of electrostatic repulsion (pH6.5) and attraction (pH4.6) between biopolymers on the physicochemical and foam properties of ovalbumin (OVA)/carboxymethylcellulose (CMC) mixtures subjected to mild heat treatment (60–75 °C) were comparatively investigated. It was found that electrostatic binding between OVA and CMC at pH 4.6 resulted in an increase in the peak temperature of thermal denaturation (Td) of OVA from 71.3 °C to 74.4 °C, while no significant effect was observed at pH 6.5. Thus, 60 and 65 °C below Td were chosen to further investigate the effects of heating on the degree of thermal aggregation, protein conformation and foam properties of OVA/CMC mixtures. Confocal laser scanning microscopy observations and rheological results indicated that electrostatic binding between OVA and CMC at pH 4.6 significantly reduced the degree of protein thermal aggregation, while on the contrary, electrostatic repulsion between proteins and polysaccharides at pH 6.5 promoted OVA thermal aggregation. Raman spectroscopic characterisation indicated that mild heat treatment mainly led to a change in the microenvironment polarity of OVA tyrosine and tryptophan residues, as well as an increase in the content of random coil in the amide III band irrespective of pH. Moreover, after heating at 65 °C for 20 min, The foaming ability of the OVA/CMC mixtures at pH 6.5 and 4.6 increased by approximately 32% and 36% respectively compared to pure OVA. These findings have a positive value for enhancing the heat sterilisation strength of egg white proteins.

TOURIST SATISFACTION AND REVISIT INTENTION: THE ROLE OF ATTRACTION, ACCESSIBILITY, AND FACILITIES OF WATER PARK TOURISM

Although it is crucial to investigate the effect of tourism components on satisfaction and revisit intention, there has not been any similar study that specifically explores the perception of young tourists visiting water parks. This study aims to investigate the effect of attraction, accessibility, and facilities on satisfaction and revisit intention. Using quantitative research methods with 269 young water park tourists, the data were analyzed by using SEM-PLS modeling. The results reveal that attraction, accessibility, and main facilities are significant predictors of satisfaction and revisit intention of young wate r park tourists. Meanwhile, the role of supporting facilities is not as important as the main ones. Support facilities do not impact revisit intention through young tourist satisfaction, even though tourists are satisfied with the support facilities, these supporting facilities do not make them intend to revisit. This study also discovers an interesting finding, that support facilities, both directly and indirectly, had no effect on revisit intention, and satisfaction does not mediate the effect of support facilities on revisit intention. These findings provide a meaningful insight for water park managers to provide tourism components that satisfy visitors so they have a strong intention to revisit.

Structure and function of Semaphorin-5A glycosaminoglycan interactions

Integration of extracellular signals by neurons is pivotal for brain development, plasticity, and repair. Axon guidance relies on receptor-ligand interactions crosstalking with extracellular matrix components. Semaphorin-5A (Sema5A) is a bifunctional guidance cue exerting attractive and inhibitory effects on neuronal growth through the interaction with heparan sulfate (HS) and chondroitin sulfate (CS) glycosaminoglycans (GAGs), respectively. Sema5A harbors seven thrombospondin type-1 repeats (TSR1-7) important for GAG binding, however the underlying molecular basis and functions in vivo remain enigmatic. Here we dissect the structural basis for Sema5A:GAG specificity and demonstrate the functional significance of this interaction in vivo. Using x-ray crystallography, we reveal a dimeric fold variation for TSR4 that accommodates GAG interactions. TSR4 co-crystal structures identify binding residues validated by site-directed mutagenesis. In vitro and cell-based assays uncover specific GAG epitopes necessary for TSR association. We demonstrate that HS-GAG binding is preferred over CS-GAG and mediates Sema5A oligomerization. In vivo, Sema5A:GAG interactions are necessary for Sema5A function and regulate Plexin-A2 dependent dentate progenitor cell migration. Our study rationalizes Sema5A associated developmental and neurological disorders and provides mechanistic insights into how multifaceted guidance functions of a single transmembrane cue are regulated by proteoglycans.

The role of attention in the effect of facial attractiveness on time perception.

Recent research has indicated that attractive faces often cause a dilation of our time perception thus affecting physical and mental health, and speculates that this could be relevant to the fact that attractive faces capture people's attention.Nevertheless, there was no direct experimental data to support this speculation. The present work was designed to illustrate how attention affects time perception of facial attractiveness. It utilized two experiments to investigate this phenomenon. In Experiment 1, perception of timing and attention bias were assessed using a temporal reproduction task and a dot-probe task. Increased attention bias was found to mediate the time dilation effect of facial attractiveness. Experiment 2 adopted dual-task paradigm, combining a temporal reproduction task and attractiveness rating task, to manipulate attention allocation. The findings suggested that allocating more attention to the task requiring timing enhanced the time dilation effect caused by the faces. Results of Experiments 1 and 2 converge to show that attention plays an essential role in the effects of facial attractiveness on time perception.

Effects of compound feed attractants on the growth rate, feed consumption, intestinal histology, protein synthesis, and immune response of black tiger shrimp (Penaeus monodon)

Feed intake is a crucial factor in promoting aquatic animals' robust and accelerated growth. Recently, plant protein has been used extensively as a replacement for fishmeal in aquaculture diets, potentially causing adverse effects on both feed palatability and animal health. However, incorporating suitable quantities of feed attractants into the diet can enhance feed palatability, stimulate the appetite of aquatic animals, and potentially augment both growth and overall health. A study was conducted to assess the efficacy of various feeding attractant combinations on Penaeus monodon. In this study, these seven diets were formulated consisting of a positive control (labeled as P) based on commercial feed, a negative control (labeled as N) with a low level of feed attractants, and five diets (labeled as A, B, C, D, and E) containing 8% compositional feed attractants. Each of the five attractants (yeast extract, squid visceral powder, fish soluble, squid paste, and shrimp paste) was added in equal amounts to A-E diets. The results showed that compared to the E diet, the A diet significantly improved the final body weight, specific growth rate, weight gain, and feed intake of shrimp and upregulated the expression of pi3k, eif4ela, and raptor in hepatopancreas. Compared to the P diet, the C diet feed significantly increased the activities of glutamate oxaloacetate transaminase and acid phosphatase and upregulated the expression of pi3k, myd88, and tor in the intestine. In comparison to the N diet, the D diet feed increased the activity of alkaline phosphatase in hemolymph, total superoxide dismutase activity in hepatopancreas, and malondialdehyde content. Additionally, it upregulated the expression of myd88, pi3k, tor, and ror. Compared to the control group, the feed in the E diet increased the total superoxide dismutase activity in the hemolymph and upregulated myd88, pi3k, tor, and imd expression levels. Furthermore, C, D, and E diets increased the width of the shrimp's intestinal folds. Regression analysis showed that the weight gain and feed intake increased with the increasing amount of squid paste in the feed and decreased with the addition of shrimp paste. Feed intake increased with the addition of fish-soluble protein and decreased with the addition of yeast extract in the feed. In conclusion, adding attractants (yeast extract, squid viscera powder, fish soluble, and squid paste) to the feed is beneficial for the growth and feeding of shrimp, and it can promote the expression of shrimp intestinal immune-related genes and histological changes, thus promoting shrimp intestinal health.

Parasocial Interactions of Indonesian Beauty Vloggers in the Digital Age: Do they Impact Purchases by Millennial Netizens?

The research objective of this study is to determine the impact of parasocial interactions on consumers' propensity to purchase cosmetics in the digital age. The other aim of this study is to elucidate how hedonism, social attractiveness, and physical beauty affect parasocial interactions. The originality of this study is the integration of theories in the research model, namely the parasocial interaction theory, social identity theory, and theory of reasoned action. The main goal of this study is to fill a theoretical and practical gap by answering the question of how internal and external factors significantly influence online purchase intention. Beauty vloggers' physical and social attractiveness is used to explain the external variables, while hedonism is used to explain the internal factors. The researchers used a positive paradigm and a quantitative approach. Data from well-known media platforms, such as Instagram and YouTube, were gathered. The sample of subscribers to beauty vlogger accounts numbered 450 and they were surveyed using a purposive sampling technique. The data were examined using the outer and inner models of Smart PLS through Structural Equation Modeling. This study shows that parasocial interactions entirely offset the effect of physical and social attractiveness on purchase intention in the digital age. The external variables affect how millennials interact with beauty vloggers more than the internal variables do. Therefore, it is distinctive how millennial netizens use the Instagram and YouTube platforms in parasocial interactions, using beauty vloggers as influencers. Given the results, managers should engage with the influencers to create collaborations and manage social media channels to interact with audiences who are involved with beauty vloggers.

The role of eco-attraction in the intention to conduct low-carbon actions: a study of visitor behavior in urban forests

The role of eco-attraction in the intention to conduct low-carbon actions: a study of visitor behavior in urban forests