Attitude-behavior Relationship Research Articles

Understanding the gap between pro-environmental attitudes and behaviours: a study on the acceptance of negative emotions in workers / Comprendiendo la brecha entre actitudes y conductas proambientales: un estudio sobre la aceptación de emociones negativas entre trabajadores

Research has found a gap between pro-environmental attitudes and behaviours that has not been understood yet. While studies have highlighted the important role of the cost/benefit evaluation, most of these studies did not consider emotional factors in this evaluation. We aimed to assess the role of emotional factors (i.e., empathy and emotional regulation) in the association between pro-environmental attitudes and behaviours. Specifically, we aimed to verify whether the non-acceptance of own negative emotions could moderate the relationship between pro-environmental attitudes and behaviours in a sample of corporate employees. We assessed pro-environmental attitudes and behaviours, empathy and emotional regulation in N = 1,432 Italian employees. Findings showed that the sample was divided into two clusters based on their levels of empathy and emotional dysregulation. Employees with high cognitive emotion functions showed more pro-environmental behaviours than employees with high affective emotion functions. Furthermore, results showed the partial moderation role of non-acceptance in the pro-environmental attitude–behaviour relationship. Important implications in implementing intervention programmes are discussed.

EXAMINING THE IMPACT OF WORK VALUES ON JOB SATISFACTION AND ORGANIZATIONAL CITIZENSHIP BEHAVIORS: A STUDY OF FIVESTAR HOTELS IN ISTANBUL

Purpose –The attitude-behavior relationship between job satisfaction and OCBs in hotels were defined previously. However the role of work values simultaneously on attitudes and behaviors is unknown. The purpose of this research is to determine the role of work values in organizational attitudes and behaviors. Methodology/Design/Approach – It was tested how the intrinsic and extrinsic dimensions of work values influence job satisfaction, organizational citizenship behaviors (OCBs) and mutual interaction within a model drawn by considering the value-attitude-behavior pattern. Data were gathered from 548 employees of 28 five-star hotels in Istanbul. LISREL was used to test the structural model. Findings – Intrinsic work values have positive effects on job satisfaction, OCB-I and OCB-O while job satisfaction positively influences each of the two factors of OCBs. The effect of extrinsic work values on job satisfaction and on OCB-I were not supported. Extrinsic work value dimension has a positive effect on OCB-O. Originality of the research – Because of its exploratory nature, this study was focused on the pattern of value-attitude-behavior. Although the influence of work values on job satisfaction and OCBs have been separately considered in related literature, the interaction between three structures was analyzed together

Analysis of the Complexities of the Attitude-Behaviour Relations: A Guide for Sustainable Consumption in Emerging Economies

Analysis of the Complexities of the Attitude-Behaviour Relations: A Guide for Sustainable Consumption in Emerging Economies

Online fashion consumerism among women: The interplay of digital experiences and decision-making – a mediated moderated analysis

This research examines how digital experiences on social media influence women’s buying behavior towards online fashion. Furthermore, it examines how challenges moderate these purchase decisions, and how attitudes mediate these purchase decisions. The research executed in Southern Karnataka state of India obtained the responses from 800 women employed through a formal questionnaire and a systematic method of selection. The measurement models and structural models were examined using AMOS 23. The study indicates that when women engage with social media and gain easy access to information and feedback through reviews, they develop a stronger positive outlook on buying fashion. These favourable opinions lead directly to consumer buying choices and additionally shape the relationship between the digital experience and their purchasing patterns on online sites. The issues regarding online shopping discourage the transformation of positive views into real transactions. The results reveal that ease of use, exemplified by intuitive navigation (β = 0.188) and easy access to product information, positively affect consumer attitudes. Electronic word-of-mouth (E-WOM), including reviews and recommendations (β = 0.456), also significantly boosts trust, leading to higher purchase intentions. Attitude acts as a strong mediator, with its effect on buying behavior showing a β coefficient of 0.609. However, challenges like concerns over data privacy and difficulties in verifying review authenticity negatively affect the attitude-behavior relationship, with a moderating effect of β = -0.092. The findings show the necessity for more robust data protection laws and better accessibility of online reviews to minimize seen threats and enhance shopper trust in digital clothing shopping.

Vested Interest Theory as a Framework for Understanding Anthropogenic Climate Change Risk Perceptions

ABSTRACT Climate change due to anthropogenic activities is contributing to the systematic warming of Earth. A warming planet represents an existential threat to humanity, contributing to the increased frequency and magnitude of multiple natural hazards. The UN’s Intergovernmental Panel on Climate Change (IPCC) notes that time is running out to create meaningful change to avert climate-related consequences. This research posits Vested Interest Theory (VIT) as a potentially useful framework for assessing attitudes and risk perceptions associated with anthropogenic climate change (ACC). Vested Interest Theory mediates the attitude-behavior relationship where highly vested individuals are more likely to behave in attitudinally-consistent ways. Vestedness is conceptualized as five distinct and observable variables: salience, certainty, immediacy, self-efficacy, and response-efficacy. To test VIT’s efficacy in this context, a survey was conducted with participants crowdsourced from Amazon’s Mechanical Turk platform (N = 1053). Participants responded to items designed to measure their individual vestedness in ACC consequences, risk perceptions, and behavioral intentions. This initial investigation shows that VIT’s constituent variables predict consequential amounts of observed variance in critical variables including risk perception, perceived event severity, and behavioral intentions related to ACC hazard mitigation. The results support the use of VIT as a framework for understanding attitude-behavior relationships associated with ACC mitigation. Based on these findings, we argue that VIT can also serve as a valuable message design framework to motivate ACC-related mitigation actions.

Indian voters’ attitude and behavior toward a political brand for producing green products: a mediation model

This study explores the attitude–behavior relationship among voters for political party brands that use a sustainable or green marketing approach. A structural equation modeling is used to analyze data collected from 1771 respondents who are registered Indian voters in this case. A positive attitude toward a political brand is compared to intentions to vote for the same brand. According to the findings, political brands create a more environmentally friendly product in the form of green actions because doing so encourages consumers to think favorably of the political brand, which results in them voting for it. As a result, authors are able to identify a positive attitude–behavior relationship for political brands among voters.

Environmental Perception: A Comparison between Southwestern U.S. and Honduras Agricultural-related College Students

Understanding agricultural students' environmental perception is necessary to design meaningful interventions to enhance their environmental awareness. This study aims to understand and compare undergraduate students' environmental behavior and perceptions in the College of Agricultural Sciences and Natural Resources at a Southwestern United States (US) university and an agricultural university in Honduras (HN). The MANOVA and descriptive statistics show a large effect on the attitude-behavior relationship. Overall, HN students presented higher scores in attitudes, behaviors, and perceptions of environmental education at their university than students from the U.S. university. The most influential behavioral factors for students are financial incentives, friends, and people who take action.

The influence of life events on the attitude-behavior relationship among household couples: A longitudinal study

The influence of life events on the attitude-behavior relationship among household couples: A longitudinal study

Preferences of Food Consumption - Local Food vs Organic Food

Objective: The purpose of this research is to understand the change in food consumption patterns of consumers of organic food especially after the pandemic. Theoretical framework: This study draws suggestions from attitude-behaviour relationship model. The internal factors are - attitudes towards local food, and attitudes towards supporting the local economy, while the external factors are - high price and trust issues related to organic food. Method: Data from organic food consumers was quantitatively analysed using multiple regression in SPSS. A seven point Likert scale was considered to measure the responses and a Cronbach alpha score of 0.8 indicated that the constructs were reliable. Results and conclusion: The findings suggest organic food consumers who have an attitude towards local food consumption and an attitude to support local economy have positive intention towards local food purchase. Also the high price and trust issues related to organic food positively influence the intention to purchase local food. Implications of the research: This study uncovers the changes in food consumption pattern during and after the pandemic. COVID-19 has affected people financially too and affordability has become a key. Marketers will have to come up with affordable solutions to market healthy food. Originality/value: The shift in consumers' preference from organic to local has implications for the environment and the society. Local food is found to be sustainable, healthy and less expensive. Local food systems cater to food traceability and high food safety.

Actions speak louder than words: Adoption of sustainable farming practices based on an integrated model

Actions speak louder than words: Adoption of sustainable farming practices based on an integrated model

Emotional Intelligence as Evaluative Activity: Theory, Findings, and Future Directions

The question of whether ability-related emotional intelligence (ability EI) predicts important life outcomes has attracted considerably more attention than the question of what ability EI consists of. In the present paper, the authors draw from the attitude and emotion literatures to suggest that the evaluation dimension of meaning is likely key in understanding how ability EI operates. Measures of ability EI predict the extent to which individuals can accurately evaluate words and measures of the latter type act as emotional intelligence measures. Extending this analysis, the paper reviews recent sources of data linking ability EI to attitudinal processes, such as those involved in attitude–behavior relationships and affective bipolarity. Individuals with high EI appear to experience their affect in more bipolar terms and they display evidence of greater decisiveness in their evaluations. Pursuing links of the present type will allow researchers to generate new predictions concerning the ability EI construct.

Demystifying the green purchasing behavior of young consumers: Moderating role of green skepticism

ABSTRACT Environmental protection is increasingly a concern, but false claims by companies have raised green skepticism among consumers. Young consumers constitute a significant group for consumption in an economy like India. While young consumers have rarely been surveyed on factors like green perceived value and perception regarding green claims, there is a paucity of research on the moderating role of skepticism. This paper provides a new perspective regarding the underexplored debate on green skepticism levels among young consumers. Data from 610 respondents were gathered through a researcher-controlled survey. Antecedents to environmental attitude, namely green perceived value, environmental knowledge, and interpersonal influence, were found to influence the relationships significantly. Young consumers’ environmental attitude was significant in explaining their green purchasing behavior. The paper sheds first light on the negative moderating effect of skepticism on the attitude-behavior relationship. The study highlights the role of educated and urban young consumers in sustainable consumption. In the same vein, findings suggest that managers should consider the importance of consumers’ doubts as a valuable element for global green advertising effectiveness.

Environmental behavior patterns across clusters of European Union countries: Uncovering heterogeneity in the attitude-behavior-context relationship

Environmental behavior patterns across clusters of European Union countries: Uncovering heterogeneity in the attitude-behavior-context relationship

A dual‐process framework for diversity training to reduce discrimination in organizational settings

AbstractDisputes about the value of Diversity Training (DT) stem partly from disputes about what DT should entail and what its expected outcomes should be. We answer previous reviews’ calls for approaches to DT that are grounded in empirically supported theoretical frameworks. Specifically, and based on longstanding theory and research on attitude–behavior relations, we offer a dual‐process framework that identifies key factors for interventions to reduce individual‐level discrimination in organizational settings, including (a) automatic attitudes/bias, (b) awareness of the impact of bias, (c) motives relating to egalitarianism and conformity, and (d) the opportunity to engage in deliberative decision making. We offer suggestions, where available, for how DT might employ basic research known to impact these factors to construct more effective interventions. Finally, we offer guidance for targeted rather than “one‐size‐fits‐all” approaches to DT and advocate for an integration of DT tailored to individuals with structural interventions tailored to organizations.

Attitude-Behavior Relation and Language Use: Chinese-English Code-Switching and Code-Mixing Among Chinese Undergraduate Students

The socio-psychological variables that affect bilinguals’ choices of code-switching (CS) and code-mixing (CM) as a verbal strategy make prediction of their occurrence almost impossible. This research investigates the social motivations and socio-pragmatic aspects of Chinese-English CS/CM among Chinese undergraduate students. Using a questionnaire survey and interviews, the paper investigates attitude-behavior relations by considering patterns of language use and CS/CM patterns between Chinese and English in this group. The results demonstrate that the participants’ highly positive attitudes toward English and the CS/CM process play a major role in CS/CM use in their daily interactions. Chinese-English bilingual students draw on their proficiency and knowledge of the two language systems to precisely and effectively convey their thoughts, intentions, experiences, solidarity, emphasis, and other aspects that affect interaction outcomes.

What predicts employer discrimination? The role of implicit and explicit racial attitudes

What predicts employer discrimination? The role of implicit and explicit racial attitudes

Factors promoting customer citizenship behaviours and the moderating role of self-monitoring: a study of ride-hailing services

PurposeThis study aims to broaden understanding of why customers engage in helping and feedback citizenship behaviours. Beyond traditional attitude–behaviour relationships, limited insight is available on the additional role of symbolic factors, such as self-congruence perceptions, in motivating citizenship behaviours. Literature further suggests self-monitoring affects social behaviours, yet extant research has not accounted for this personality trait’s moderating influence on customer helping and feedback citizenship behaviours. Accordingly, a research model is developed, providing novel insight into factors promoting helping and feedback citizenship behaviours and the moderating role of self-monitoring in a ride-hailing service context.Design/methodology/approachThe research is guided by self-monitoring literature and the social exchange and similarity-attraction theories. Survey data from 609 ride-hailing customers in an emerging market country is analysed using multi-group confirmatory factor analysis and structural equation modelling, and the chi-square difference test.FindingsThis study shows that perceived justice (a cognitive attitudinal factor) influences helping citizenship intention in the low self-monitoring group, while self-congruity (a symbolic factor) affects helping and feedback citizenship intention in the high self-monitoring group. Affective commitment towards the ride-hailing brand (an affective attitudinal factor) does not impact customer citizenship intentions.Research limitations/implicationsAlthough customers may be interested in brands’ functional and symbolic benefits, positive attitudes about the service experienced motivate low self-monitors, while a symbolic-driven factor like self-congruence is more successful in motivating high self-monitors to engage in customer citizenship behaviours.Originality/valueNovel insight is obtained into the additional influence of self-congruity on customer citizenship behaviours, a neglected factor in extant research involving customer citizenship behaviours that is explained by the similarity-attraction theory. Furthermore, this study provides a pioneering view of the relevance of the self-monitoring theory in moderating customer citizenship behaviours, specifically in ride-hailing services.

The effect of destination attractiveness on destination attachment and its impact on tourist sustainable behavior

Purpose – In gaining competitive advantage in the tourism context, Bandung City needs a good marketing strategy. This study aims to determine the influence of destination attractiveness on destination attachment and its impact on tourist sustainable behavior in Bandung, West Java. Design/methodology/approach – This study used a descriptive verification approach. The number of samples is 151 tourists who were randomly selected using incidental techniques. The data analysis is carried out using SEM with Amos 22 software. The data were collected through questionnaire, notes and publication, and literature study. Findings – The results of this study indicate that the attraction given by a destination directly influences tourists to make return visits. Destination attractiveness has an influence on destination attachment. This study also found that the mediating effect of the tourist destination attachment on the relationship between destination attractiveness and sustainable behavior is very small. Research limitations/implications – Future research is suggested to consider other variables that are able to mediate the influence of tourist attraction on return visits or sustainable behavior. Practical implications – As destination attractiveness positively affects sustainable behavior of tourist, this study provides insight for the government of Bandung city to make a good marketing strategy in order to create a competitive advantage in their destination. Originality/value – This study answers to the suggestion from previous studies to identify and examine the mediators relevant to the attitude-behavior relationship in the context of tourism research.

Do Qualitative and Quantitative Job Insecurity Influence Hotel Employees’ Green Work Outcomes?

The extant literature lacks evidence concerning the effects of qualitative and quantitative job insecurity (JIS) on service workers’ performance outcomes. This is also true for their effects on green work outcomes. To fill in this void, drawing on social information processing, threat-rigidity, and the reformulation of attitude theories as well as the model of attitude–behavior relation, this paper proposes and tests a research model that investigates the effects of both qualitative and quantitative JIS simultaneously on green work outcomes. Data gathered from hotel employees during the COVID-19 pandemic in Turkey were utilized to gauge the hypothesized associations through structural equation modeling. The findings suggest that quantitative JIS weakens harmonious environmental passion, green recovery performance, and proactive pro-environmental behavior. In addition, harmonious environmental passion mediates the impact of quantitative JIS on the aforementioned green work consequences. Contrary to the predictions, the findings lend no credence to the negative impact of qualitative JIS on harmonious environmental passion, green recovery performance, and proactive pro-environmental behavior.

Perception of sex in the attitude-behavior relationship in school violence. A qualitative study

Perception of sex in the attitude-behavior relationship in school violence. A qualitative study