In this study, we use new data to examine client reputation risk as a component of auditor risk assessment and response. The RepRisk database captures negative media coverage of companies’ environmental, social, and governance practices in a quantified measure of client reputational risk. Due to its focus on non-financial risk, this measure is uniquely able to disentangle auditor reputation considerations from the risk of material misstatement. We predict that auditors consider client reputational risk in the risk assessment phase of the audit. Specifically, client reputation risk may impact auditor business risk, where an auditor suffers reputation losses from their association with a client with impaired reputation. We find that client reputational risk has a positive impact on audit fees and the likelihood of auditor changes. Thus, our findings suggest that auditors monitor negative media coverage of their clients and incorporate it into pricing and retention decisions. We conduct supplemental analyses suggesting that our evidence is consistent with an auditor business risk explanation incremental to responses explained by risk of material misstatement and increased effort.
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