The article considers representation variants of the Tatar language concepts based on Tatar and Bashkir literatures of the Republic of Bashkortostan in terms of cognitive and cultural linguistics. Here, we briefly present the main approaches to the interpretation of such notions as ‘concept’, ‘artistic picture of the world’, ‘individual linguistic picture of the world’, etc.The artistic comprehension of the national-linguistic picture of the world is carried out by writers and poets as they are able to create new artistic worlds and in this way to expand the connotational field of a particular concept. To analyze this process, the article uses the works of Tatar and Bashkir writers: M. Kabirov, G. Gizzatullina, G. Gilmanov, M. Vafin and M. Zakirov. We present our experience of interpreting such meaningful concepts of Tatar culture as ‘кеше’ (Tat. keshe - person), ‘җан’ (Tat. zhan - soul), ‘кабык’ (Tat. kabyk - lubok), ‘шагыйрь’ (Tat. shagyir - poet), ‘моң’ (Tat. mon - melody / sadness), ‘юл’ (Tat. yul - road / path) possessing linguistic and linguocultural significance. The research proves the value of the concept analysis aimed to determine the combination of universal, national and individual components of the concept in the oeuvre of a certain author. The article shows that analyzing a text or texts of writers from the viewpoint of conceptual frameworks allows a deeper understanding of their artistic canvas as a representation of the writer’s world. The article highlights that the analysis of the conceptual picture of the text, based on Tatar literature, remains relevant and promising.
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