ABSTRACT The rapid integration of generative artificial intelligence (AI) in higher education has prompted a growing interest in its pedagogical implications. However, there is limited empirical research examining how these tools influence student engagement in complex and practice-oriented courses, particularly in enterprise resource planning (ERP) education. This study investigates the impact of generative AI teaching assistants (GAITAs) on students’ learning engagement in ERP courses using a motivation – opportunity – ability framework. The participants were 242 upper-level undergraduate students of ERP courses at a university in Central Taiwan. Results showed that teacher empowerment positively influenced autonomous usage motivation and negatively affected controlled usage motivation. This study found significant moderating effects of GAITAs’ information quality, digital literacy, and information processing ability on the motivation – engagement relationship. This study contributes to the AI in education literature by proving the effectiveness of GAITAs in ERP education and offering practical insights for AI-assisted learning in higher education.
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