ABSTRACT This article investigates into Orientalism in Disney’s Caro, Niki, dir. 2020. Mulan. Orlando, FL: The Walt Disney Company. and its resistant reading on Chinese social media platform Douban. It adopts a qualitative method to discipline data collected from Douban, then analyzing them in light of Stuart Hall’s articulation theory and Henry Jenkins’ ‘collective intelligence’. The analysis first reveals two ‘articulated’ Orientalist discourses in the film undergirded by a form of ‘new racism’, which serves to perpetuate the existing racial and gender hierarchies in the West–East power matrix. Then it shows how Douban users’ collective intelligence can potentially ‘disarticulate’ and ‘rearticulate’ Orientalism through a kind of microphysical, collective rewriting. The research argues that both disarticulation and rearticulation are a means by which Douban users indulge the civic imagination for alternative geopolitics in popular culture representation; compared with disarticulation, their rearticulatory practice is less effectual due to the inclusion of self-conflicting discursive elements, which ironically lay bare traces of their own discursive formation. This irony, this article suggests, calls into question the dominant-resistant binary paradigm that predominates current media reception studies. The article concludes by rethinking Orientalism and its Douban resistance in light of ‘Chineseness as identity work’, which deconstructs the oppositional paradigm and enlightens Orientalist film studies in global contexts.
Read full abstract- All Solutions
Editage
One platform for all researcher needs
Paperpal
AI-powered academic writing assistant
R Discovery
Your #1 AI companion for literature search
Mind the Graph
AI tool for graphics, illustrations, and artwork
Journal finder
AI-powered journal recommender
Unlock unlimited use of all AI tools with the Editage Plus membership.
Explore Editage Plus - Support
Overview
124 Articles
Published in last 50 years
Articles published on Articulation Theory
Authors
Select Authors
Journals
Select Journals
Duration
Select Duration
122 Search results
Sort by Recency