Persistence of Vision (POV) is a unique concept that we experience in our day-to-day life whenever an afterimage of something seems to persist for 1/30th of a second on the retina of our eye. POV display creates a perception of an image; occupying a spatial portion in rapid succession. This paper proposes the concept of persistence of vision using ARDUINO, Microprocessor ATmega328, Arduino GSM shield and a series of LEDs used for display wherein the Arduino GSM shield is used to interface ARDUINO with the SIMCOM modules. The theory behind this lies in the fact that, as long as the entire path between an image and human eye is complete during the visual persistence time, ‘the whole image is perceived’. To overcome the drawbacks of old processor, we emphasize this paper on interfacing our POV display with GSM shield with an inserted SIM. Microcontroller board-Arduino uno based on ATmega 328, GSM shield integrated with SIMCOM module and IDE software are being used for achieving the desired results.