Market Applications Research Articles

Research on Marketing Strategies for Optimizing Entertainment Products Using the Internet

Abstract: The rapid development of science and technology has profoundly altered the way people live and consume. As a significant aspect of cultural consumption, the marketing approach to entertainment products has undergone a profound transformation in response to the Internet. The traditional marketing of entertainment products is mainly reliant on the use of television advertisements, newspaper publicity, and other offline activities. Though these methods have achieved notable results over time, their reach and marketing power are constrained, making it challenging to meet the diverse and personalized needs of todays consumers. The paper aims to explore the potential of the Internet and online media to enhance product marketing strategies in the entertainment industry in the digital age. Through a comprehensive analysis of literature reviews, case studies and data studies, this paper explores the concept and current status of online marketing, as well as the application of online marketing in entertainment industries such as movies, music and games, and how existing data analysis can be used to help the modern entertainment industry optimize its existing online marketing strategies. The results show that by rationally applying online marketing strategies and adapting them to local conditions, not only can audience and user engagement be increased, but sales performance and brand image can also be significantly improved.

Ni/n-Si Schottky junction: Self-biased infrared photodetection via hot carrier photoemission

Internal photoemission-based hot electron generation at metal-semiconductor junctions holds significant potential for silicon-based sub-bandgap NIR photodetectors. In this work, we designed a simple nickel-silicon Schottky junction using the pulsed laser deposition technique and performed both experimental and theoretical analyses. To reduce the complexity of fabrication and lower costs, we used a planar nickel thin film on top of n-type silicon. The thickness of the nickel thin film was optimized to improve absorption and hot electron generation near the Ni/Si interface. We measured and calculated reflectance using the transfer matrix approach to quantify the effect of thickness on EQE. We also calculated the thickness-dependent absorption profile to estimate hot electron production near the junction. The current-voltage characterization of Ni/n-Si Schottky photodetector was investigated under the dark conditions as well under 1200 nm and 1300 nm light illumination. Under self-bias conditions, a photodiode with a 12 nm Ni thickness exhibits responsivity of 0.124 mA/W and 0.069 mA/W under illumination from 1200 nm and 1300 nm LED light, respectively. Furthermore, we used a comprehensive theoretical model to quantify the planar Ni/Si hot carrier generation and emission efficiency. and experimentally validated the calculated EQEs with the fabricated device. We believe the proposed complementary metal-oxide-semiconductor-compatible and simply structured Ni/Si Schottky photodetector will have potential applications in the silicon-based optoelectronics market.

THE CORRELATION BETWEEN INTERNAL AND EXTERNAL CUSTOMER SATISFACTION AS A TOOL FOR ACTIVATING SERVICE MARKETING IN SMALL AND MEDIUM ENTERPRISES

Purpose: This research paper seeks to determine the relationship between internal and external customer satisfaction in order to activate the marketing of tourism services for Algerian small and medium enterprises by practicing internal marketing. Methodology: In order to answer the raised questions and test the validity of the hypotheses, and after reviewing previous studies, the descriptive analytical approach was relied upon, as this approach is one of the forms of scientific description and interpretation organized to describe the variable under study, depict it quantitatively, and analyze it. To extract the results, one of the methods of this approach was relied upon, which is the field survey by investigating the opinions of employees of the Algerian small and medium tourism enterprises under study on the impact of internal marketing on achieving internal and external customer satisfaction; to obtain data and information that help in coming up with results to provide suggestions and recommendations. The researchers used the questionnaire in this. The study community was selected, which was all small and medium tourism enterprises (agencies, hotels, airports, ...) operating in the Algerian tourism sector. Based on the study community, a random sample of 20 tourism enterprises operating in various parts of the country was selected. The sampling unit (items) was represented by the employees of the institutions under study. 140 questionnaires were distributed, 126 of which were returned, thus the return rate was 90%. Therefore, the study sample is 20 small and medium enterprises represented by 126 individuals. Results: The study concluded that there is a role for internal marketing procedures in achieving internal customer satisfaction, and that there is a role for internal customer satisfaction in achieving external customer satisfaction.. Practical Implications: The practical implications of the research were to recommend the need to expand the interest of Algerian small and medium enterprises in internal marketing, due to its major role in improving the organizational climate and achieving both job satisfaction and external customer satisfaction. Originality/Value: This study contributes to the growing body of knowledge on the concept of internal marketing application in SMEs as a necessity to achieve internal and external customer satisfaction, and can contribute something new to both practitioners as the study provides actionable insights for developing policies for these organizations.

Boosting Expression of a Specifically Targeted Antimicrobial Peptide K in Pichia pastoris by Employing a 2A Self-Cleaving Peptide-Based Expression System.

Background/Objectives: The current epidemic of drug-resistance bacterial strains is one of the most urgent threats to human health. Antimicrobial peptides (AMPs) are known for their good activity against multidrug resistance bacteria. Specifically targeted AMPs (STAMPs) are a fraction of AMPs that target specific bacteria and maintain the balance of the healthy microbiota of a host. We reported a STAMP Peptide K (former name: peptide 13) for E. coli. The aim of this study was to effectively produce peptide K using methylotrophic yeast Pichia pastoris. Methods: Three inserts (sequence of peptide K (K), two copies of peptide K fused with 2A sequence (KTK), and two copies of peptide K fused with 2A and an extra α mating factor (KTAK)) were designed to investigate the effect of the number of repeats and the trafficking of peptide on the yield. Results: The yield from KTK was the highest-more than two-fold higher compared with K-implying the role of the 2A sequence in heterologous peptide expression apart from the co-translation. Then, the fermentation condition for KTK was optimized. The optimized yield of KTK was 6.67 mg/mL, suggesting the efficiency of the expression system. Selectivity, antibacterial activity, biocompatibility, and the stability of the fermentation product were equivalent to the chemically synthesized peptide. The actional mechanism of the fermentation product included membrane permeabilization and ROS induction. Conclusions: Together, our work provided a new perspective to augment the yield of the antimicrobial peptide in the microbial system, building a technological foundation for their large-scale production and expanding the market application of AMPs.

Ductility assessment of GFRP reinforced concrete beams with a wedge-based mechanical model accounting for discrete fibers and confinement

Glass fiber-reinforced polymer (GFRP) bars for internal reinforcement for concrete have gained attention due to their non-corrosive properties, high resistance, and electromagnetic transparency. On the other hand, the brittle behavior and low modulus of elasticity of FRP bars limit their application and diffusion in the civil construction market. From this perspective, this work investigates the influence of three components on the increase of ductility of GFRP beams: i) discrete alkali-resistant glass fibers added to the concrete; ii) confinement of the concrete with GFRP stirrups; and iii) use of longitudinal reinforcement on the compression zone. An experimental program including four over-reinforced beams with different reinforcement configurations was conducted. The beams were tested in four-point bending configuration and the use of fibers, stirrups and compression reinforcement contributed to substantially increasing the beam ductility index. Finally, a concrete wedge model was developed to obtain equivalent stress-strain relationships for the concrete in compression. The model was successfully validated against experiments and proved to be a useful tool for rationally evaluating GFRP RC beams’ ductility.

Charting the Research Status for Bamboo Resources and Bamboo as a Sustainable Plastic Alternative: A Bibliometric Review

With the increasing pollution caused by plastic products, people’s awareness of environmental protection has gradually increased. Based on the advantages of China’s bamboo resources and bamboo industry, the International Network for Bamboo and Rattan launched the ‘Utilizing bamboo as a sustainable alternative to plastic’ initiative in November 2022 to accelerate the implementation of the United Nations 2030 Agenda for Sustainable Development. This initiative provides a nature-based solution for global sustainable development, which will have a profound impact on promoting global green development, industrial science and technology, social services, cultural exchanges, and other fields. It has a huge market capacity and application potential. This study aims to understand the research status, hotspots, development trends, and prospects of this initiative. WoS and China National Knowledge Infrastructure (CNKI) were searched for the relevant literature on ‘utilizing bamboo as a sustainable alternative to plastic bamboo as plastic’ and ‘bamboo resources’ from the establishment of the database to 2024. Bibliometric methods and VOSviewer were used to analyze 1855 literatures with the above two keywords published in the Web of Science core set database from 2000 to 2024. A visual analysis was performed on the number of publications, national research institutions, researchers, number of citations, and research topics of the literature. For example, China, the United States, and India ranked in the top three in terms of the number of articles published, with 1103, 267, and 167, respectively. China had the highest number of citations, reaching 26,607. At the same time, the literature with ‘bamboo’ as the keyword in CNKI was analyzed to understand the species of bamboo currently studied. A literature investigation was carried out around the resource cultivation of the bamboo industry in our country, and it was found that the research on ‘use bamboo as plastic’ and ‘bamboo resources’ had been valued by scholars at home and abroad, and had formed a relatively stable research group. Using scientific and technological innovation to improve the product quality of ‘bamboo instead of plastic’, expanding its application scope and market demand, and realizeing the sustainable industry development of ‘bamboo instead of plastic’ is the current research hotspot and the future development direction.

Integrating Evolutionary Game-Theoretical Methods and Deep Reinforcement Learning for Adaptive Strategy Optimization in User-Side Electricity Markets: A Comprehensive Review

With the rapid development of smart grids, the strategic behavior evolution in user-side electricity market transactions has become increasingly complex. To explore the dynamic evolution mechanisms in this area, this paper systematically reviews the application of evolutionary game theory in user-side electricity markets, focusing on its unique advantages in modeling multi-agent interactions and dynamic strategy optimization. While evolutionary game theory excels in explaining the formation of long-term stable strategies, it faces limitations when dealing with real-time dynamic changes and high-dimensional state spaces. Thus, this paper further investigates the integration of deep reinforcement learning, particularly the deep Q-learning network (DQN), with evolutionary game theory, aiming to enhance its adaptability in electricity market applications. The introduction of the DQN enables market participants to perform adaptive strategy optimization in rapidly changing environments, thereby more effectively responding to supply–demand fluctuations in electricity markets. Through simulations based on a multi-agent model, this study reveals the dynamic characteristics of strategy evolution under different market conditions, highlighting the changing interaction patterns among participants in complex market environments. In summary, this comprehensive review not only demonstrates the broad applicability of evolutionary game theory in user-side electricity markets but also extends its potential in real-time decision making through the integration of modern algorithms, providing new theoretical foundations and practical insights for future market optimization and policy formulation.

UPAYA PENINGKATAN NILAI EKONOMIS PRODUK UMKM MELALUI SOSIALISASI BISNIS DIGITAL DI DESA CILANGKARA

Technological developments, especially in digital business, have had a positive impact on Micro, Small and Medium Enterprises (MSMEs) in rural areas, such as Cilangkara Village. Even though the growth trend of internet users in Indonesia shows a significant increase, observations and interviews show that the majority of village residents have not shown sufficient interest in entrepreneurship, especially in facing current developments. In this context, the community service program by Islamic University 45 Bekasi students aims to provide education and increase village residents' interest and skills in entrepreneurship, especially by implementing digital business. Implementation methods, such as observation, outreach and training, are expected to stimulate interest and provide support to village residents, including providing business tools to MSMEs that are not yet running. Digital business education is the key to increasing the competitiveness of MSMEs and driving economic potential at the local level, as is being pursued through community service activities in Cilangkara Village. The latest evaluation shows an improvement in the quality of life of the community, especially among MSMEs in Cilangkara Village, through increasing operational capabilities of digital applications for analysis, marketing and product production. It is hoped that the success of this program will be a sustainable first step to improve and produce MSMEs that are able to compete and develop along with the times.

Facile Synthesis of flexible free-standing electrode for high energy density batteries by using PTMSP as binder

As a crucial component of the electrode, the binder greatly impacts battery performance. Herein, we report a novel binder, poly[1-(trimethylsilyl)-1-propyne] (PTMSP), which enables the construction of flexible free-standing electrodes for high performance lithium-ion batteries. The free-standing electrodes based on the PTMSP binder demonstrate remarkable cycling performance in various electrode materials, including LFP, S, and LTO, demonstrating significant potential for market application.

Research progress and application of pectin: A review.

Pectin, an acidic polysaccharide, is naturally present primarily in the cell walls and inner layers of higher plants. Pectin is extensively used in food, pharmaceutical, cosmetic, and other industries owing to its exceptional attributes encompassing superior gelation, emulsification, antioxidant activity, stability, biocompatibility, and nontoxicity. Due to the increasing demand for pectin, there is a short supply in the domestic pectin market. Currently, the domestic production of pectin is heavily reliant on imports, thus emphasizing the urgent need to enhance its local manufacturing capabilities. Due to the diverse sources of pectin and variations in extraction and purification methods, its content, physicochemical properties, and biological activity are influenced, consequently impacting the market application of pectin. Therefore, this paper comprehensively reviews the extraction and purification process of pectin, in vivo metabolism, and biological activities (including antitumor, immunomodulatory, anti-inflammatory, antioxidant, hypoglycemic and hypolipidemic effects, antimicrobial properties, accelerated wound healing potential, promotion of gastrointestinal peristalsis, and alleviation of constipation as well as cholesterol-lowering effect). Furthermore, it explores the diverse applications of pectin in food science, biomedicine, and other interdisciplinary fields. This review serves as a valuable resource for enhancing the efficiency of pectin content improvement and exploring the potential value and application of pectin in a more scholarly and scientifically rigorous manner.

Physical, textural, and sensory characteristics of gluten-free cupcakes developed with native and modified by hydrothermal treatment green plantain flours.

Gluten-free diets are characterized by lower nutritional quality. The use of green plantain flour in gluten-free formulations appears as an alternative to overcome this deficiency, considering that green plantains have a relevant content of bioactive compounds, dietary fiber, including resistant starch. The objective of this work was to evaluate the effect of the addition of native and modified by hydrothermal treatment green plantain whole flours in the form of gluten-free cupcakes. The density, yield, and microstructure of the dough, specific volume (SV), height, crumb analysis, color, texture, and sensory acceptability of the cupcakes were evaluated. Partial replacement (40%) of rice flour by native and modified flours produced darker, redder cupcakes, less yellowish and with less color intensity. Sensory analysis revealed higher acceptance for cupcakes with native and modified flours, compared to the control, for appearance, flavor, texture, aroma, and overall acceptance. The native flour was the most viable option, as the cupcake produced with it showed the best values for hardness and chewiness, without changing elasticity and SV, in addition to superior sensory acceptance than the control and similar to cupcakes with other modified flours. PRACTICAL APPLICATION: Pursuing to meet the market demand for gluten-free products, with the cake being one of the most requested products in this market, and taking in account that green banana, from different cultivars, has gained interest for the production of flours. The production of flour and bakery products is of great interest to the food industry, not only because of its flavor and properties but also due to the economic and sustainable viability of producing whole green plantain flour with the potential for application, promoting diversification and innovation in the gluten-free functional products market.

Artificial Intelligence in Retail Marketing: Research Agenda Based on Bibliometric Reflection and Content Analysis (2000–2023)

Artificial intelligence (AI) is fundamentally transforming the marketing landscape, enabling significant progress in customer engagement, personalization, and operational efficiency. The retail sector has been at the forefront of the AI revolution, adopting AI technologies extensively to transform consumer interactions, supply chain management, and business performance. Given its early adoption of AI, the retail industry serves as an essential case context for investigating the broader implications of AI for consumer behavior. Drawing on 404 articles published between 2000 and 2023, this study presents a comprehensive bibliometric and content analysis of AI applications in retail marketing. The analysis used VOSviewer (1.6.20.0 version) and Bibliometrix (version 4.3.1) to identify important contributors, top institutions, and key publication sources. Co-occurrence keyword and co-citation analyses were used to map intellectual networks and highlight emerging themes. Additionally, a focused content analysis of 50 recent articles was selected based on their relevance, timeliness, and citation influence. It revealed six primary research streams: (1) consumer behavior, (2) AI in retail marketing, (3) business performance, (4) sustainability, (5) supply chain management, and (6) trust. These streams were categorized through thematic relevance and theoretical significance, emphasizing AI’s impact on the retail sector. The contributions of this study are twofold. Theoretically, it integrates existing research on AI in retail marketing and outlines future research in areas such as AI’s role in the domain of consumer behavior. From an empirical standpoint, the study highlights how AI can be applied to enhance customer experiences and improve business operations.

Digital Marketing Strategy for MSMEs to Increase Competitiveness of Local Products

General background in the current digital era, small and medium enterprises (MSMEs) are a vital component of local economic development, particularly in rural areas. Specific background MSMEs producing local products such as bags and suitcases are prominent in certain regions, but face significant marketing challenges. Knowledge gap: However, few studies have explored the application of digital marketing strategies to improve the competitiveness of local MSME products.This study aims to analyze the application of digital marketing as a marketing strategy for local village products to increase the competitiveness of MSMEs using a SWOT analysis approach. The results show that MSMEs need strong government and institutional support to overcome market barriers and adopt advanced marketing techniques. The findings emphasize the importance of training and mentoring programs to enhance technical and managerial skills, as well as the introduction of new technology. Additionally, creating a community of craftsmen and entrepreneurs can foster knowledge-sharing and expand business networks, contributing positively to the competitiveness of local products. Novelty the study introduces a comprehensive approach that combines digital marketing and community building, which has not been extensively studied in the context of rural MSMEs. The implications of this research suggest that by leveraging digital platforms and forming supportive networks, MSMEs can increase their market reach and competitiveness, contributing significantly to local economic growth. Highlights: MSMEs require digital marketing strategies to boost product competitiveness. Government support and training are crucial for overcoming market challenges. Community-building among craftsmen enhances business networks and knowledge-sharing. Keywords: MSMEs, Digital Marketing, Competitiveness, Local Products, SWOT

Enhancing Digital Literacy in Balongdowo Village for MSMEs Development through Digital Application Training

The development of digital literacy is an important aspect in mastering digital marketing strategies, especially in the face of today's global competition, given the importance of digital literacy, the right product marketing strategy is needed to improve the digital competence of Micro, Small, and Medium Enterprises (MSMEs) through seminars and workshop assistance for UMKM entrepreneurs in Balongdowo village. The purpose of this community service activity is first to increase digital marketing knowledge and develop digital literacy of MSMEs business actors in Balongdowo Village, Candi District, Sidoarjo and the second is to implement Digital marketing applications (Istagram, Facebook, Sophee, Tokopedia platforms) through workshops and mentoring activities that focus on marketing village products involving resource persons who are experts in the field of digital marketing. The target of this activity is UMKM entrepreneurs and young entrepreneurs in the Balongdowo Village area. The results of this service activity show a significant increase in participants' knowledge and skills in utilizing technology to manage transactions and market MSMEs products. In addition, the participants were aware of the importance of digital security and ethics in the use of information. Overall, this activity succeeded in increasing the enthusiasm of UMKM actors to understand and apply digital marketing technology. And it is hoped that participants will be more prepared to compete positively, both at the local and national levels. In the future, it is hoped that continuous training can be held as a strategic step to ensure the sustainability of the use of technology in the management of MSME businesses in Balongdowo Village.

Artificial intelligence computational techniques of flywheel energy storage systems integrated with green energy: A comprehensive review

In recent years, the operation of the electric power grid has become more efficient and resilient due to the integration of renewable energy sources (RESs). Solar and wind energy are being incorporated aggressively into the main grid, while other RESs like biomass and geothermal energy are also on the rise. However, the intermittent nature of these RESs necessitates the use of energy storage devices (ESDs) as a backup for electricity generation such as batteries, supercapacitors, and flywheel energy storage systems (FESS). This paper provides a thorough review of the standardization, market applications, and grid integration of FESS. It examines the components of FESS, including the electric motor/generator set, power converters, bearings, and control techniques. The paper also highlights the application of modern artificial intelligence (AI) methodologies in optimizing FESS operations, referencing over 240 recent publications in reputable journals. Metaheuristic optimizers, machine learning techniques, and well-matures software's are the main AI aspects discussed in this paper. Additionally, it explores the use of FESS in commercial sectors such as marine, space, and transportation, and its integration with RESs for participating in green energy. Finally, the paper emphasizes the role of AI in enhancing the synergy between FESS and RESs to contribute to a more sustainable and secure energy future.

Status and Prospect of Needle-Free Jet Injector

Needle-free jet injectors refer to a kind of medical device that uses a specific device to form a small, high-speed jet of medication to pierce the human skin, thereby achieving the delivery of medication into the human body without the use of needles. In the past few decades, needle-free jet injectors have undergone many changes with the development of healthcare systems and advancements in related technologies. In this article, the history, research status, and clinical application of needle-free jet injectors are introduced. The principles of different driving modes for needle-free jet injectors are briefly summarized, and their respective advantages and the existing problems are summarized. Combining the current research status and market application, the technical problems faced by the development of needle-free jet injectors are analyzed. Under the background of intelligent and automatic development of medical equipment, the future development and opportunities for needle-free jet injectors are prospected.

Interaction between pea protein isolate and quercetin: Effects on protein conformation and quercetin activity.

Comprehensive comprehension of the interaction between proteins and polyphenols is crucial for advancing their utilization in food processing. This study investigated no-covalent interaction between pea protein isolate (PPI) and quercetin (Que) through spectroscopic analysis and molecular simulation. Fourier transform infrared spectroscopy and circular dichroism spectrum showed that the interaction between PPI and Que changed the secondary structure of the protein due to a decrease in α-helix content and an increase in the random coil. Thermodynamic parameters indicated that the Quebound PPI via hydrogen bonds and hydrophobic interactions (ΔH>0, ΔS>0, and ΔG<0), which was also confirmed by molecular docking. Particle size and ζ-potential showed that PPI and Que demonstrated effective interaction and binding capabilities, enhancing the stability. In addition, the antioxidant and bioaccessibility of complexes have also been enhanced. This study shed a light on the application of protein-polyphenol complexes for developing functional foods. PRACTICAL APPLICATION: Interaction between pea protein isolate and quercetin can change the protein conformation to maintain the stability of quercetin and is helpful to expand the market value and application value of plant protein. The research has important implications for using leguminous protein as embedded support to improve the stability of polyphenols compounds.

Android-Based E-commerce Design for Ceramic Sales at Material Stores Using the Up-Selling Method

In today's rapidly growing digital era, information systems are one of the important aspects of managing a business. Especially in the trading industry, such as ceramic sales, the use of information technology can provide a significant competitive advantage. UD Sinar Debora is a shop engaged in the sale of materials. In terms of sales, UD Sinar Debora Sibolga has also experienced a significant increase, especially in the ceramic sales section. The problem faced at the ceramic material shop is that the promotions carried out have not been effective, only done conventionally, buying and selling transactions are still done manually. Therefore, it is necessary to have a web-based digital marketing application as a strategy to expand marketing and facilitate sales reach. To overcome the above problems, it is necessary to have a product marketing strategy, one of which is Up Selling. This method is used to increase sales achievement by introducing new products or other best products. By using the upselling method, UD Sinar Debora material store can implement a digital marketing strategy with clear direction and evaluation.

Consumer interaction and privacy: the impact of in-feed lead generation ads on self-disclosure intention

PurposeAmidst the growing emphasis on privacy protection, this study aims to investigate how online interaction introduced in Lead Generation Ads (LGAs) affects consumers' Self-Disclosure Intention (SDI), particularly in the context of the Chinese advertising market.Design/methodology/approachThis research employs two scenario-based online surveys to analyse in depth the impact of LGAs on consumers' SDI. The first study collects valid feedback from 220 consumers through an online questionnaire to assess the direct effect of perceived interactivity on SDI. The second study, using an experimental design with a sample of 265 participants, further explores the mediating roles of perceived control and perceived vulnerability in the relationship between perceived interactivity and SDI and examines the moderating effect of privacy invasion experience (PIE).FindingsThis study reveals the significant and positive influence of perceived interactivity on SDI, with perceived control acting as a mediator that enhances this effect. Conversely, perceived vulnerability weakens the positive impact of perceived interactivity on SDI. Additionally, we explore the moderating role of PIE and find that it significantly influences the relationship between perceived interactivity and SDI. These findings underscore the importance of considering consumer privacy sensitivity, particularly in the design of interactive marketing strategies and within highly interactive advertising environments.Research limitations/implicationsOur research uncovers consumer privacy attitudes and behaviours in the Chinese market, providing insights into its unique dynamics of privacy and information disclosure. However, the geographical and cultural specificity of our study may limit its generalizability. Future studies should expand into various cultural and market contexts, considering the impact of digital technologies on consumer interactions and information disclosure, thereby enhancing the depth and applicability of global marketing strategies.Practical implicationsAdvertising platforms should explore online interactive communication methods to enhance consumers' perceived interactions and alleviate privacy concerns. Also, platforms should be designed with system security in mind to prevent the leakage and misuse of consumer data, thus increasing consumers' SDI.Social implicationsThe study provides insights for marketers on designing more effective and privacy-sensitive online advertising strategies in the Chinese market. Understanding the factors influencing consumers’ willingness to share personal information can lead to more effective engagement in digital marketing campaigns.Originality/valueBy integrating interactivity theory with privacy computing theory, this research provides a new perspective on the role of online interaction in consumer privacy protection and information disclosure decisions. The findings not only enrich the theoretical frameworks of interactive marketing and privacy protection but also offer empirical support for marketing practitioners in regard to designing interactive advertising strategies, especially balancing consumer privacy protection with the enhancement of shopping intentions.

Implementasi Smart Cow Farming Technology untuk Monitoring Pertumbuhan Sapi dan Peningkatan Skala Usaha pada Kelompok Peternak Sapi DiBa Farm Kabupaten Lampung Selatan

The DiBa Farm Livestock Group faces several urgent issues that need to be addressed not all cows can achieve the minimum weight gain target of 1.5 kg per day. Monitoring of cow growth productivity is done manually; (3) the calculation of the cost of goods sold is also still done manually. The partner's marketing of livestock products is limited to regular customers within the South Lampung area only. Based on these prioritized issues, the proposed solutions and methods are implementing a wheelbarrow tool with a digital scale for transporting cow feed using IoT technology. Implementing a cow growth monitoring application using RFID. Implementing a website-based application to automatically determine the Cost of Goods Sold for cows. Implementing a digital marketing application for cow sales that can be accessed via a website. Providing training and assistance related to digital marketing strategies. Based on the evaluation results, it was found that the implementation of Smart Cow Farming Technology 100% improved the partners' knowledge of its usage. The average cow growth increased monthly, from 45 kg to 50 kg. Additionally, there was a 25% increase in profits due to the implementation of the cost of goods sold calculation application and the online cow sales application. The evaluation results from the digital marketing training activities also showed that 85% of the partners' knowledge and understanding improved in terms of using digital marketing.