At this time the transaction data at the UD Garam Kustono store has decreased, this shows that thereis an increase in sales competition followed by an increase in applying information technology. Toovercome these problems, a very appropriate sales strategy is needed to use the availability of usefuldata and information. In order for data from sales transactions to be more efficient, it is necessary toprocess data by applying data mining techniques. The method used by researchers is the a priorialgorithm. The aim of this study is to apply a data mining system to find information oninterrelationships between products that can support sales strategies from transaction data. Thisinformation will be used to support sales strategy decisions by adjusting the products to be offeredto buyers. The results of this study will show that this a priori algorithm is used to process salestransaction data and become information in the form of links between products that are most oftenpurchased by the public.
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