Analytical Information Processing Research Articles

The Interplay Between Managerial Cognition, Earliness of Internationalization, and Post-internationalization Speed: A Qualitative Study of Experiential and Analytical Information Processing

The Interplay Between Managerial Cognition, Earliness of Internationalization, and Post-internationalization Speed: A Qualitative Study of Experiential and Analytical Information Processing

Rockfall Mapping and Monitoring Across the Kalymnos Sport Rock Climbing Sites, Based on Ultra-High-Resolution Remote Sensing Data and Integrated Simulations

This manuscript presents a multidisciplinary study that proposes a methodology for delineating and categorizing vulnerability at rockfall risk areas to avoid human injuries and infrastructure damage caused by rockfalls. The presented workflow includes (i) classical geological mapping, (ii) the interpretation of high-resolution satellite data for observing the spatial distribution of fallen boulders, (iii) analytical hierarchy processing of spatial information within a Geographical Information System (GIS) platform, (iv) close-range remote sensing campaigns with Unmanned Aerial Systems (UASs), and (v) integrated simulation of rockfall events. This methodology was applied to Kalymnos Island, which belongs to the Dodecanese Islands complex of the southeastern Aegean Sea in Greece. It is characterized by unique geomorphological features, including extensive vertical limestone cliffs that span the island. These cliffs make it one of the world’s most densely concentrated areas for sport climbing. The results highlighted the areas that the local authorities need to focus on and suggested measures for increasing the safety of climbers and infrastructure.

The use of big data analytics for human resource management in an organization

Aim. To examine the application of big data in the field of human resource management and in organizational network analysis as a methodology to study the patterns of employee interaction within a formal organizational structure to improve the effectiveness of the human resource management system.Objectives. Theoretical analysis of existing methodologies for evaluating data on human resources of an organization to provide new opportunities for enterprise transformation; identification of hidden information on human resources and its use for internal staff development, retention and training; study of the possibilities of using organizational network analysis (ONA) to improve the effectiveness of human resource management.Methods. The authors used system and logical approaches, general scientific methods (analysis, synthesis), methods of comparative and economic analysis, analytical processing of information, graphical presentation of information.Results. The sources of big data are analyzed, the main indicators characterizing the state of personnel and allowing to forecast its development, dynamics of preservation of human resources in the organization, its training are allocated. The directions of using organizational network analysis in the personnel management system are proposed.Conclusions. The identified potential advantages of using organizational network analysis in the analytics of data on human resources in the organization will contribute to the reduction of staff turnover, optimization of staff structure, improvement of experience and knowledge sharing within the organization. This, according to the author’s position, will lead the enterprise to a positive economic effect and open new opportunities for its transformation

Compliance Level of Adopting and Approving Harmonised National Standards in Information Sciences: Current State and Prospects

The aim of the article is to study the level of acceptance and approval, to reveal the status and outline the prospects for harmonising national standards in accordance with international normative documents in the field of information sciences, library, publishing and archival studies. Reresearch methods. The offered research grounds on a set of general scientific methods. In the course of studying the professional literature of scientific articles for the set goal and solving the tasks, the methods of analysis and synthesis, generalisation and systematisation, the method of grouping national standards according to the code designations of the National Standard 004: 2020 of the “Ukrainian Classifier of Regulatory Documents” are used, which make it possible to draw conclusions about the methods and the level of accepted and approved harmonised standards in information sciences. The scientific novelty of the article consists in revealing the level of adopting and approving harmonised national standards in information, library, publishing and archival studies in accordance with international regulatory documents, which ensures a high-quality level of development of standardisation in Ukraine. Main conclusions. The first adopted and approved national standards in information, library, publishing and archival studies as harmonised with international norms, requirements, rules and regulatory provisions according to the degree of compliance are mostly identical or modified, some of them are not equivalent to international regulatory documents. During the last decade the Ukrainian information community development the degree of adoption and harmonisation of national standards in relation to international normative documents has increased to 100 %, which makes it possible to improve information support, optimise the fund of normative documents, scientific and terminological base, analytical and synthetic processing of scientific and technical information, documentary, informational, library, publishing and archival studies. As a rule, harmonisation and implementation of international standards in the information sphere is a priority task for ensuring a qualitatively new level of standardisation development in Ukraine.

NON-FORMAL EDUCATION IN THE CONTEXT OF MODERN TRENDS

In the modern world, specialists’ success depends on their ability to adapt to rapidly changing conditions in their lives and professional activities. Non-formal education is one of the ways to adjust educational trajectories to ensure continuous and flexible development tailored to learners’ individual needs and interests. This paper describes the findings of a study on the non-formal education model in higher education institutions. The study aims to develop a non-formal education model considering a three-element interaction: student, university, and external environment. Analytical and statistical information processing methods were used to review references and determine the needs of internal and external non-formal education consumers. The study’s findings justify the integration of non-formal education concepts into a traditional education system, that is, ensuring free academic activity, expanding learning options and trajectories, personal development, and forming a constantly growing need for acquiring knowledge and new competencies. Another result of the study is the identification of the key elements of non-formal education and the possibilities for its integration into the higher education system. The map of requests of each educational process participant has been made and some ways of non-formal education implementation have been shown in the example of NPJSC D. Serikbayev East Kazakhstan Technical University experience. The scientific and practical significance of the paper lies in a comprehensive overview of non-formal education scientific and educational potential, and a presentation of mechanisms for creating an educational environment to facilitate learners’ self-organization and self-development

Search and Analytical Processing of Information for Use in Industrial Production

Search and Analytical Processing of Information for Use in Industrial Production

Poster as an Information Product in the System of Scholarly Communications

The poster session has become one of the types of professional events (congresses, conferences, seminars, etc.). Despite the long-term discussions about the poster as an effective tool in the scholarly communication and its comparison with the abstract it has not studied as a product of analytical and synthetic information processing. The purpose of this article is to consider theoretical questions about the poster as an information product. The traditional structure of the poster is similar to the structure of a research article (introduction, methods, results, discussion) with the only difference – the poster presents these elements in compressed form, as well as in an abstract. The article gives a comparative analysis of the poster and abstract. It shows that such features of the abstract as information content, high semantic capacity, accurate reflection of the main actual information and conclusions, etc., are characteristic of posters as well. It concludes that summarizing the results of the analytical and synthetic processing of information in the poster allows its considering as one of the types of information products and libraries can include posters in the list of their information products/services. In order to create posters, such skills as compression of information, data visualization, communicative skills, research skills and critical thinking, as well as mastering technical tools, which are in demand in the market today and are reflected in the professional standard “Specialist in Library and Information Activities”. Their development can be made by poster technology, which is already lately implemented at the Library and Information Department of the St. Petersburg State Institute of Culture.

MEDIA’S VIDEO FORMAT OF REELS ON INSTAGRAM: GENRE AND LEGAL ASPECTS OF CREATION

The article is devoted to one of the modern media trends in social networks – reels, short vertical explanatory videos created to inform the audience that receives information from mobile devices. The article emphasizes the popularity of this format of information provision and its demand, which is confirmed by the data from various sociological surveys. A preliminary analysis of scientific sources has shown a lack of research on media’s reels. Authors characterize the few works of scholars, mostly foreign researchers, which partially reveal this object. It was found that most of the articles about the reels were written by practitioners, particularly in the marketing field. The publication aims to analyze reels’ genre specifics and characterize the legal rules for their creation. The task is to reveal reels as a popular media video format on Instagram, their genre features, and compliance with legal norms. Adequate research methods have been used: analysis, observation, description, comparative analysis, analytical and synthetic information processing, induction, deduction, generalization, and systematization. The paper emphasizes the active use of media, particularly BBC News Ukraine, in social networks of a new genre of short vertical videos, i.e., reels that are explanatory and well-received by the audience. Reels are characterized by specific editing, with previews, information hooks at the beginning, dynamic narration against the background of rapid image changes, and encouragement of the audience to comment and go to the media’s website as their mandatory components. Captions and audio play an important role in their composition. The studied videos comply with the current international legislation on freedom of speech, particularly Article 10 of the European Convention on Human Rights. They also comply with the national norms of the laws «On Information» and «On Media», as well as with the bylaws on limiting the dissemination of information about the war. The BBC complies with copyright law when using audiovisual content from other sources. It is summarized that reels are a powerful media tool for informing the audience on Instagram and explaining complex issues, which is specific in terms of editing and composition, and it meets current legal standards. The author emphasizes the prospect of further comparative studies of media reels.

Untangling the Mystery of Intuitive-Analytic Interactions in Crisis Response Operations: A Dual-Process Perspective

Whilst it is often claimed that experienced crisis responders are likely to adopt the intuitive and analytical thinking styles when solving complex problems in time-pressured crisis situations, scholarly efforts to explicate the nature of interactions between the intuitive and analytical modes remain sparse. To bridge this gap, we review four duality-based cognitive models and draw evidence from the Hudson River case study to better understand the patterns of the interplay between the intuitive and analytical information processing modes in time-pressured crisis situations. We found support for the dual-process theory, and note that although intuition is frequently deployed as the default cognitive mode in crisis situations, experienced crisis responders can exploit some features of the analytical mode to validate their intuitive tendencies when required. Based on evidence from the Hudson River case study, a range of intuitive-analytic tension points that largely explain the nature of interactions within the duality framework are identified. The paper concludes by discussing the implications of the dual-process information modes for crisis decision-making.

Информационные системы учета и анализа данных жилищно-коммунального хозяйства многоквартирных домов

The article discusses the development of information systems of housing and communal services of the Russian Federation from the point of view of resource consumption data accounting and analysis. The object of the study is "smart" apartment buildings. The subject of the research is information platforms, information systems and individual software developments for monitoring resource consumption in apartment buildings. It is noted that the digitalization of housing and communal services is just beginning and mainly refers to new construction. There is a potential for using digital services to manage a "smart" apartment building, including for the organization of telemetry. Three levels of development of digital services for resource management are identified. The list of the main digital platforms supporting the telemetry function in apartment buildings is presented. The possibilities of integration of various automated information systems are discussed. It is noted that the analytical processing of housing and communal services information is focused on the traditional tasks of management companies, such as the formation of statistics and reporting on resource consumption. It is proposed to pay attention to machine learning methods and intelligent big data analysis technologies.

Potential benefits of introducing the digital ruble in the financial system of Russia

Aim. To substantiate the potential advantages of introducing the digital ruble into the financial system of Russia.Tasks. Theoretical analysis of existing views of Russian and foreign economists on the spread of digital currencies in the modern financial system. To study the possibilities of using digital currencies. Consideration of the concept of introduction of the digital ruble in the financial system of the Russian Federation (RF) and justification of its potential advantages and risks. Study of the digital ruble as a new form of national currency and its legitimization. Analysis of the annual growth rate of the monetary aggregate M0 in Russia for the period 2018-2023.Methods. The study uses system and logical approaches, general scientific methods (analysis, synthesis), methods of comparative and economic analysis, analytical processing of information, graphical presentation of information and mathematical modeling.Results. In connection with the growth rate of digitalization development, the trend of digital currencies distribution in the modern financial system of the Russian Federation was characterized: the legislatively enshrined definitions of concepts were analyzed, electronic and digital money were compared, and the main types of digital currencies and their key features were identified. The annual growth rates of the monetary aggregate M0 in Russia for the period 2018-2023 were analyzed.Conclusions. The identified potential advantages of the introduction of the digital ruble into the financial system of Russia will contribute to the reduction of the share of the shadow economy, large settlement transactions using smart contracts, reducing the costs of settlement and payment transactions, which should lead to a positive economic effect, but it is necessary to take into account the risks of this process. Periods of socio-economic instability may lead to an increase in the risk of mass desire of citizens to use cash. The analysis of the annual growth rates of the monetary aggregate M0 in Russia for the period 2018-2023 allowed us to conclude that for the effective implementation of such a property of the digital ruble as markability, it is necessary to reduce the volume of cash in the hands of the population. This goal can be achieved by increasing the financial and digital literacy of the population, which minimizes the risks of its implementation. In the future, the development of digital technologies in the economy will make it possible to give virtual currencies the official status of a means of payment.

The Choice! The challenges of trying to improve medical students' satisfaction with their specialty choices.

The authors describe the residency match as a two-step process. The first step, the Choice, is where students use a combination of intuitive and analytic information processing to select the specialty that they believe will provide fulfilment and work-life balance over their entire career. The second step, the Match, uses a "deferred-acceptance" algorithm to optimize pairing of students and their specialty choices. Despite being the rate-limiting step, in the minds of students and other stakeholders, the outcomes of the Choice have typically been eclipsed by the outcomes of the Match. A recently published study found that during their second year of residency training, one in 14 physicians reported specialty choice regret, which associates with symptoms of burnout in residents. While the obvious solution is to design interventions that improve the specialty choices of students, this approach faces significant challenges, including the fact that: 1) satisfaction with specialty choice is a difficult-to-define construct; 2) specialty choice regret may be misattributed to a poor choice; and 3) choosing is a more complicated process than matching. The authors end by suggesting that if we hope to improve satisfaction with specialty choice then we should begin by defining this, deciding when to assess it, and then creating assessment tools for which there is validity evidence and that can identify the underlying causes of specialty choice regret.

Understanding health misinformation sharing among the middle-aged or above in China: roles of social media health information seeking, misperceptions and information processing predispositions

PurposeThe ballooning health misinformation on social media raises grave concerns. Drawing upon the S-O-R (Stimulus-Organism-Response) model and the information processing literature, this study aims to explore (1) how social media health information seeking (S) affects health misinformation sharing intention (R) through the channel of health misperceptions (O) and (2) whether the mediation process would be contingent upon different information processing predispositions.Design/methodology/approachData were collected from a survey comprising 388 respondents from the Chinese middle-aged or above group, one of China's most susceptible populations to health misinformation. Standard multiple linear regression models and the PROCESS Macro were adopted to examine the direct effect and the moderated mediation model.FindingsResults bolstered the S-O-R-based mechanism, in which health misperceptions mediated social media health information seeking's effect on health misinformation sharing intention. As an indicator of analytical information processing, need for cognition (NFC) failed to moderate the mediation process. Contrarily, faith in intuition (FI), an indicator reflecting intuitive information processing, served as a significant moderator. The positive association between social media health information seeking and misperceptions was stronger among respondents with low FI.Originality/valueThis study sheds light on health misinformation sharing research by bridging health information seeking, information internalization and information sharing. Moreover, the authors extended the S-O-R model by integrating information processing predispositions, which differs this study from previous literature and advances the extant understanding of how information processing styles work in the face of online health misinformation. The particular age group and the Chinese context further inform context-specific implications regarding online health misinformation regulation.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-04-2023-0157.

Digital transformation as an object of management: Exploring the conceptual apparatus and strategic foundations

Aim. To define the essence of digital transformation as an object of management, as well as to formulate the conceptual provisions and strategic framework for the management of in­novative digital projects in the management system of the organization. Tasks. To investigate the essence of digital transformation, presenting it as an area of mutual intersection of strategic, innovation and project management; to analyze the conceptual appa­ratus used in relation to the most important categories of these management systems; to conduct a comparative analysis of the main essential characteristics of the management systems consid­ered; to determine the essence of innovation digital project management and its place in the ge­neral system of organization management; to identify the strategic foundations of innovation project management; to determine the strategic basis for the management of digital innovation projects; to determine the strategic basis for the management of digital innovation projects; to determine the strategic basis for the management of digital innovation projects. Methods. The study used methods of logical and comparative analysis, analytical processing of information, as well as graphic representation of information. The basis of the study were standardized approaches to the formation of management systems, described in the relevant national and international standards. Results. The essence of digital transformation, which is presented as an area of mutual inter­section of strategic, innovation and project management, which allowed to consider projects in the field of digitalization as part of the innovation projects implemented by the organization. The conceptual apparatus used in relation to the most significant categories of the listed man­agement systems was studied, and on this basis the author's vision of the process of digital transformation was presented. Based on the results of a comparative analysis of the main es­sential characteristics of strategic, innovation and project management, the structure of the in­novation management system of the organization, the target function of which is to create innovation value, is shown. The essence of management of innovative digital projects, its place in the overall system of organizational management, which is due to the interaction between elements of the external and internal digital environment on the basis of a close relationship between different levels of management. The strategic basis for the management of innovative digital projects, based on a conceptual vision of the relationship and interdependence of its components. Conclusions. Based on the study of digital transformation as an object of management, on the re­sults of the analysis of the conceptual apparatus, which is used in strategic, innovation and pro­ject management, taking into account the specifics of digital transformation is a conceptual vision of the strategic framework that determines the place of digital transformation manage­ment in the overall organizational management system.

The role and place of women in the army of Ukraine in the context of gender equality

The article is the analysis of the current issues related to gender policy of the Armed Forces of Ukraine. The article presents the principle of equality that has a number of manifestations, one of which is the principle of gender equality meaning equal approach to all relevant issues regardless of gender. Gender stereotypes, gender behavioural norms and problems of gender identification in the modern Ukrainian society are analysed. The problem of gender differences is associated with the fact that due to the continuous dynamic changes in the world, more and more questions arise as to the impact of certain gender stereotypes on professional activities of a person. One of the currently discussed issues is the impact of gender mainstreaming on the role of women in the military, as well as the impact on the effectiveness of military operations with their participation.The results of the research confirm that the principle of equal rights and possibilities for the service people of both genders is implemented in the army; however there is still the necessity to strengthen educational activities among the personnel, first of all, among the units and subdivisions of Ukraines Armed Forces. For the last few years, considering the fulfilment of assigned tasks in both everyday life and combat operations, the role of servicewomen has increased. To determine theoretical foundations of that problem the theoretical methods of generalisation, scientific analysis and synthesis were implemented. Corresponding software was used to process empirical data and to conduct analytical calculations. Analytical processing of information was engaged to solve the problem of scientific analysis of the events as a holistic phenomenon.

USE OF INFORMATION AND COMMUNICATION TECHNOLOGIES FOR POLITICAL SCIENCE RESEARCH

The article shows a perspective using information and communication technologies for the amplification of the political processes research methodology. It considered the evolving of research with computational techniques using, complications and a variety of possible approaches. It gives information about using simulation modeling, especially the autonomous adaptive agent method for the research related to the course of political events prognostication. It shows the possibilities of computer modeling for the analysis of complex dynamic systems in which decision-making at the micro level changes the system as a whole. In the article are noted the advantages and disadvantages of simulation modeling for political science research. It is stressed that the internet and social network development is important for modern scientists and gives examples of using social networks as a field and tool for political science analysis. It is noted that the use of such an approach can be an important addition to classical methods. It describes in short the possibilities of «Big Data analysis» for political science and stressed the advantages of the method for research conducting. The text provides information about the «text as data» method for automatically mining and analytical processing of large-scale textual information. It gives an example of the “text as data” used and is noted that the proposed method is useful for comparative analysis. It shows the possibilities of using the method of automatic text analysis not only for processing modern information in digital form but also for the information contained in printed sources using computer optical text recognition. At the same time describes in short, the limitations and disadvantages of this method. Conclusions are drawn that information and communication technologies expands the methodology of political science research, improves efficiency and reliability of conclusions.

Specialists’ basic behavioural coping strategies when handling stressful situations

The professional activity of a modern specialist is significantly impacted by various stressful situations. Professional stress causes specialists’ anxiety, which negatively affects their well-being. The choice of adaptive strategies for handling stressful situations is the key to successful professional activity and emotional stability. The ability to choose the most productive coping strategies enables a specialist to quickly handle any stressful situations. The aim of this study is to identify the anxiety level and prevailing coping strategies of specialists with different stress levels. Methods. The research involved the method of analytical information processing and methods of empirical diagnostics. The following statistical methods were used: the Kruskal–Wallis test and the Spearman correlation coefficient. Results. The obtained results revealed that specialists with a high stress level have high personal and situational anxiety, the prevailing coping strategies are confrontation, escape, seeking social support and distancing (р≤0.001). Specialists with a low stress level showed low anxiety and coping strategies of self-control, problem solving, and positive reappraisal (р≤0.001). Conclusions. It was empirically proved that the stress level affects the choice of coping strategy. Specialists with high stress levels have high anxiety and maladaptive coping strategies. Prospects. The obtained results can be implemented in the creation of a programme for the development of adaptive coping strategies of specialists in order to productively handle stressful situations.

Information and Analytical Activity as a Scientific and Educational Discipline: Evolution, Development Trends

The purpose of the work is to outline the main meaningful components of information-analytical activity (IAA), in this context, to show the process of evolution of the IAA discipline in response to the challenges of the information society and its need for new specialists with new knowledge competencies in the conditions of digitisation. The research methodology consists in the application of a complex of general scientific and special methods, namely: analytical and synthetic processing of information, abstraction, generalisation, logical and systemic approaches, terminological and historical methods, as well as comparison and interrelationship of theory and practice. The scientific novelty of this work lies in the expansion of ideas about the role of the discipline "Information and analytical activity" in the formation of competences in the training of specialists in the specialty "Information, library and archive" and their influence on the development of modern society in the conditions of informatisation and digitisation. Conclusions. The analysis of scientific publications on the development and functioning of information and analytical activities in society, the study of relevant regulatory documents, in particular, educational and professional programs and educational standards, curricula for the specialty "Information, library and archival affairs" shows that, that the discipline "Information and analytical activity" (or "Information analytics") will continue to be in demand in the process of training applicants of the specified direction. Firstly, this is due to the fact that the processes of information and analytical activity permeate the activities of all information institutions and other organisations, which in one way or another are related to work with information and various documents. The need for information and analytical products of libraries and other information institutions is due to the objective request of users to get an idea of the main trends of changes in the meaningful filling of large masses of information in response to the challenges of the digital society. Secondly, the widespread development and implementation of information and communication technologies, the emergence of new types of documents and information carriers, a new level of evolution of analytical technologies, require future information specialists to have a deep knowledge of information and analytical processes and high level of digital competence. This will ensure the flexibility and adaptability of the educational system to new types of professional activity that appear as a result of digital transformation. Keywords: information activity, analytical activity, information and analytical support, analytics, information needs of users, information products and services, digitalisation.

TECHNOLOGIES OF DATA PROCESSING AND CLEANING, NOISE IDENTIFICATION AND REMOVAL AT TIME SERIES

The efficiency of analytical information processing is primarily due to the quality of the input data array. Cleaning the input data is an important step in any analysis. The presence of noise and anomalies can significantly affect the result of the study and lead to an erroneous conclusion. However, as well as excessive cleaning, accompanied by the loss of potentially valuable elements of observation. Despite the constant optimization of systems for collecting and processing information, the development of an effective methodology for eliminating inaccuracies in a data set is still an area of increased interest in the scientific community. The continuously increasing volume of information flows predetermines the need to form an adequate tool for cleaning time series from noise. Especially relevant in modern conditions is the task of improving the accuracy of identifying noise elements. The article provides an overview of existing methods for identifying and eliminating the noise component in one-dimensional and multidimensional time series, used in foreign practice, their features and shortcomings are emphasized. Foreign approaches to the classification of technologies are considered and analyzed. Based on the results of the analysis, a set of the most effective techniques was determined. Keywords: time series, data cleaning, noise, filtering and noise removal, array of data.

Cultural bias: a comparison of semantic responses by 126 students from Pakistan and the United Kingdom to a wheelchair when viewed against a congruent and incongruent background

Purpose Converging visual behavioural and attentional allocation studies within neuroscience have shown culture influences the processing of visual information obtained from the visual field. While attending (reviewing) a visual scene, individuals from a collectivist culture attend more to the context (background) compared to those from an individualist culture who view more the focal object. This highlights the effect of cultural conditioning in terms of holistic and analytical processing of visual information. This study aimed to demonstrate these principles in the context of an assistive product, a wheelchair, highlighting the key visual elements of the form; and, how a congruent background (hospital room) or incongruent (athletics track) influenced cultural bias during visual processing and assigned meaning. Material and methods A combination of research methods (Semantic Differential Scale and eye-tracking) was used to triangulate the results. A total of 126 adult student participants, (Pakistani/collectivist, n = 57) and the (UK/individualist, n = 69), viewed a visual presentation of a wheelchair with semantically congruent and then an incongruent background and responded via an online questionnaire. A sub-sample completed the survey whilst monitored via eye-tracking. Results Pakistani respondents used shorter and less frequent fixations on the foreground compared to the responses of their counterparts (UK respondents). The wheel of the wheelchair was highlighted as the prominent form by both groups. Conclusion Results demonstrate a culture-influenced pattern of visual processing even when the product was displayed against a semantically incongruent background. The findings from this study also validate and extend the outcomes of similar studies revealing a more specific, yet consistent, cultural effect on individuals’ visual perception. Finally, the efficacy of triangulated research methods in their relationship to exploring the AT product’s semantics was discussed. IMPLICATIONS FOR REHABILITATION The knowledge of AT products’ semantics will be significant to investigate, for their improved social acceptance, particularly when considered from a diverse cultural standpoint. A model of best practice, focussing on semantics manipulation, will provide AT product designers, practitioners, and those involved in their marketing, Internationally, with a suitable process/tool to positively reframe the perception of these devices. Finally, this research will help product and industrial designers to consider cultural cognitive styles in the design of products for the better adoption of products within the global marketplace.