In the article, based on an assessment of the evolution, dynamics and modern trends in the development of world aviation, it was substantiated that at the present stage, aviation is one of the most globalized industries, continuing its geographical expansion, withstanding world crises and demonstrating longterm growth and sustainability. The main trends in the modernization of the aviation industry are revealed and the mechanisms of the impact of digitalization on the consumption patterns in the modern world market of aviation services in the context of demographic and technological shifts are assessed. The possibilities of introducing new models of service delivery in the context of digitalization of world aviation have been identified. The main global trends have been formulated that will determine the development of the world aviation services market in the context of its digitalization in the future, in particular: the development of customer focus; accelerated implementation of advanced data analytics; increasing pressure on airlines in the context of increasing environmental sustainability; complication of distribution systems in the context of increased competition with international companies — technology giants; modification of international airline networks; growth of cross-border partnerships and strategic alliances in the industry. We have found that the most important area of modernization of the industry will be the challenges of the development of intermodal and multimodal air transport communications, as well as the optimization of air traffic management at the international level. Finally, the authors believe that regulatory differentiation and heterogeneity in different countries remains a key barrier to digital transformation in the global aviation services market, and besides, national legislation is not yet able to timely adapt to the rapid changes taking place in the market.