Agribusiness Enterprises Research Articles

Development of a methodology for assessing the efficiency of an agribusiness enterprise in using digital technologies

The object of the study is the activity of an agribusiness enterprise in using digital technologies. The problem of the methodology for assessing the effectiveness of using digital technologies by an agribusiness enterprise is solved. The following results were obtained: – the author's methodology for assessing the effectiveness using of digital technologies by an enterprise of AIC based on expert evaluation and a system of indicators was developed. The assessment results are interpreted in accordance with the matrix of intersection of the digitalization index and the effect of digital technologies from Outsider (0–0.25; <1) to Leader (0.95–1; ≥1); – the obtained concordance coefficient (76 %, χ2=41.9) indicates high consistency of the expert group, consistency and qualitative assessment in the process of testing the methodology; – testing of the proposed methodology in Atameken-Agro JSC was successful and showed the validity and convenience of this methodology. The agro-enterprise became the leader in 2023 with the indicators of digitalization level – 0.83 and the effect of using digital technologies – 12.5. The above results are explained by assuming the possibility of using the expert judgment method to evaluate the efficiency of using digital technologies by an enterprise and applying a decision matrix based on two indices. A particular feature of the results obtained is the development of a methodology for assessing the level of digitalization in three main areas and its application in combination with the assessment of the economic effect of digital technologies. The proposed methodology can be used not only by enterprises wishing to evaluate the effectiveness of digital technologies but also by stakeholders.

The Role of Digital Finance Embedded in Green Agricultural Development: Evidence from Agribusiness Enterprises in China

The Role of Digital Finance Embedded in Green Agricultural Development: Evidence from Agribusiness Enterprises in China

Attitude of rural youth towards agri-business enterprises

Attitude of rural youth towards agri-business enterprises

Adoption of mobile applications (apps) for information management in small agribusiness enterprises – an exploratory mixed-methods study of Farmer Producer Companies in India

Purpose Small farmers in India are collectivized and legalized as Farmer Producer Companies (FPCs) to progress in agri-food value chains as small agribusiness enterprises. FPCs are dependent on timely information for their sustainability and profitability. Mobile apps are a cost-effective form of information and communication technology. Hence, the purpose of this study is to explore the major determinants of mobile apps adoption by FPCs. Design/methodology/approach Quantitative and qualitative data are collected by administering a semi-structured questionnaire and conducting in-depth interviews with board members of 115 FPCs, with a total membership of 30,405 farmers operating in 14 districts of the state of Kerala, India. The logit model is used for quantitative analysis, while dialog mapping is used for qualitative analysis, based on an integrated technology acceptance model and technology organization environment framework. Findings Logistic regression results evidence that amongst FPC characteristics, while company size and age are significantly impacting apps adoption, there is no significant association between board size, education level, multiple commodities business or export intention of companies on apps adoption. Digital literacy and technical hands-on training for FPC board members are quintessential to facilitate mobile apps adoption. Practical implications The findings are pertinent to policymakers to earmark funds for technical handholding and digital upskilling of FPCs. The need for developing comprehensive, location-centric, farmer-friendly apps by agritech companies is evidenced. Originality/value To the best of the authors’ knowledge, this is a pioneering work in the domain of mobile apps adoption from a farmers’ agribusiness enterprise perspective in an emerging market economy using a mixed-methods approach.

Стратегічні пріоритети формування економічної безпеки і диджиталізації управлінської звітності для розвитку малих форм господарювання на сільських територіях

The article is dedicated to examining the fundamental strategic priorities for developing managerial reporting in the context of economic security for small-scale enterprises in rural areas, considering the growth of agribusinesses in Ukraine and worldwide. It has been demonstrated that integrating digitalization into managerial accounting significantly improves the efficiency of the information support system for agricultural enterprises. Approaches have been proposed to establish optimal managerial reporting for small-scale enterprises in rural areas. It is noted that implementing digital technologies in reporting dramatically enhances the transparency and accuracy of financial operations, allowing for the timely identification of financial risks and the prevention of undesirable losses, thereby maintaining the economic security of agribusiness enterprises. Small enterprises in rural areas, which are limited in resources and opportunities for obtaining credit or external investments, can. However, they leverage digitalized reporting systems to improve their financial reliability when collaborating with potential investors and creditors. Moreover, the digitalization of managerial reporting facilitates the optimization of management processes, allowing for more rational planning of the enterprise’s available resources. To this end, we analyzed data from a sheep farming enterprise. In calculating economic indicators in managerial reporting, a developed format for digitalized accounting and reporting information is presented for small-scale enterprises involved in sheep farming. The decrease in the number of sheep and the productivity of products (milk and wool) by 4% from the planned volumes relates to the low quality of fodder, which directly affected the economic results of the agrarian business enterprise. At the same time, the actual revenues of the enterprise turned out to be 4.2% lower than planned due to the fall in the wool market and a slight decrease in revenues from the sale of dairy products. The conclusion is drawn that further implementation of digitalization in accounting processes is advisable to reduce bookkeeping costs. It is substantiated that, in the context of globalization and the digital transformation of markets, the digitalization of accounting procedures is an integral element of the development of management systems, ensuring their adaptability to the challenges of the modern economy. Keywords: agrarian business, strategic priorities, economic development, small businesses, international business, rural areas, enterprise, digitalization, management reporting, economic security.

CONCEPTUAL POLYCOMPONENT MODEL OF AN INNOVATIVE MECHANISM FOR IMPROVING THE COMPETITIVENESS OF AGRO-INDUSTRIAL COMPLEX ENTERPRISES

The modern agricultural sector is going through a period of intense transformation caused by both internal and external factors. In the context of active globalisation, business entities are forced to withstand fierce competition and therefore need to constantly adapt to the environment. This creates an urgent need for agribusiness enterprises to constantly improve their approaches and mechanisms of operation. Continuous adaptation requires flexibility, innovation and strategic thinking. Changes in the economic, political and technological landscape require businesses to respond quickly to new opportunities and challenges to ensure their competitiveness and sustainability. This constant process of adaptation is becoming a prerequisite not only for success, but also for survival in today's global business environment. The purpose of the article is to develop an innovative mechanism for improving the competitiveness of agribusiness enterprises. Methodology. The methodological basis of the study, which objectively reveals and substantiates the problem of increasing the competitiveness of agro-industrial enterprises using the model of the innovation mechanism, is based on such special and general scientific methods as: monographic, logical-theoretical, statistical and economic-mathematical, visualisation, system analysis, neural network modelling, logical generalisation, abstraction and conclusion formation. The information base of the study was formed by the materials of the State Statistics Service of Ukraine, statistical yearbooks, scientific developments of scientists on the defined topic, and financial statements of the studied enterprises. The subject and object basis of the study is the entrepreneurial activity of agricultural enterprises in Vinnytsia Oblast: Agricultural complex "Zelena Dolyna", PJSC "Dashkivtsi", LLC "Selyshchanske", FE "Yavir", FE "IRYNA – O.T". The results of the study have shown that the innovation mechanism, which consists in ensuring the management of innovative development of agribusiness enterprises, involves adjusting the business environment of an economic entity to achieve a cumulative effect from the efficient use of innovative and energy potentials. The paper emphasises that the cumulative effect means that the effect of the interaction of innovation and energy resources exceeds the simple effect of the impact of each of them separately. Practical implications. The authors calculated the indicators of competitiveness of the studied agricultural enterprises of Vinnytsia Oblast; assessed the level of innovation potential of these enterprises; determined the indicators of energy potential. On the basis of the obtained diagnostic results, a fuzzy knowledge base has been formed and a multicomponent decision-making system has been built for various combinations of values of the components of the innovation mechanism.

Government Policy and Agribusiness Development in Indonesia

This study examines the relationship between government policy and agribusiness development in Indonesia through a quantitative analysis. Drawing on data collected from a sample of agribusiness enterprises, the study investigates the impact of government policies on key performance indicators such as investment, productivity, competitiveness, and sustainability. Structural Equation Modeling (SEM) with Partial Least Squares (PLS) is employed to analyze the data and assess the direct and indirect effects of government policy on agribusiness outcomes. The findings reveal significant positive relationships between government policy effectiveness and agribusiness performance indicators, highlighting the importance of supportive policy frameworks in fostering sectoral growth and rural development. Moreover, mediation the mechanisms through which government policies influence agribusiness outcomes and underscore the importance of contextual factors in shaping policy impacts. The study contributes to a deeper understanding of the dynamics shaping the Indonesian agribusiness landscape and provides actionable insights for policymakers, agribusiness stakeholders, and development practitioners to promote sustainable and inclusive sectoral development.

Effect of Bookkeeping on Financial Performance of Agribusiness Enterprises in Mbale City

This study delves into the relationship between bookkeeping practices and the financial performance of agribusiness enterprises in Mbale City. A mixed-method approach was employed, combining quantitative data collected via questionnaires and qualitative insights gathered from interviews with management personnel. The findings reveal a significant correlation between robust bookkeeping practices and enhanced financial performance. Statistical analyses, including regression models and ANOVA, affirm that effective bookkeeping accounts for a substantial portion of the variance in financial performance among these enterprises. Notably, the study showcases that bookkeeping practices positively impact financial performance by nearly 30%. These results underscore the critical role of meticulous record-keeping in shaping the fiscal health and future strategies of agribusiness enterprises. The study aligns with previous research highlighting the pivotal link between accounting records, business performance, and informed decision-making. Interviews with participants further confirm the emphasis placed on comprehensive record-keeping in driving operational efficiency and strategic planning within these enterprises.

Peculiarities of investment and innovation potential in the assessment of the development of agribusiness enterprises

Three main criteria of investment-innovation potential of agricultural sector enterprises are identified: investment-innovation potential is a set of resources necessary for investment-innovation activities; investment and innovation potential is primarily related to the possibility and conditions (both internal and external) of using resources; investment and innovation potential should be aimed at the optimal use of investment and innovation resources to ensure the effective operation of this development subject. This allows for the identification of resource, organizational, economic and performance components that are key components of investment and innovation opportunities. A step-by-subject characterization of the investment-innovation potential of agro-industrial complex enterprises and a methodology for assessing the investment-innovation potential have been developed, which allows to qualitatively assess the investment-innovation potential of agricultural and processing enterprises (including special groups of indicators that take into account the specifics of their activities) and evaluate and compare them among themselves. It is proved that the inactivity of agricultural commodity producers in mastering the achievements of science and technology is due to the lack of a developed intermediate connection between science and production, which provides the most complete information about the modern achievements of science and technology to producers of raw materials. According to the results of the conducted research, it was established that at the current stage of development in domestic agriculture, the main subjects of innovative infrastructure can become agricultural technology parks and information and consulting centers, which are part of a single information and consulting service. Considering the peculiarities of the domestic agro-industrial complex, it is considered most expedient to create an agro-technological park in the form of a non-commercial partnership, which will contribute to the integration of multifaceted resources. organizations, mainly highly efficient agricultural commodity producers and educational establishments of higher education institutions, capable of carrying out innovative activities to achieve a common goal - innovative development of the agrarian sector of the economy. Agrotechnoparks should be created based on the product base, that is, their activities should be aimed at innovative development of agricultural production and the development of certain types of products. Agrotechnopark can be considered as a set of administrative, production, educational, research and marketing divisions.

Determinants of Agribusiness Diversification Among Women Agri-Preneurs in Njoro and Molo Sub-Counties in Nakuru County, Kenya

Participating in agribusiness value chains is significant for growth and development of an economy. Women have been noted to have low participation in agribusiness activities as compared to men because women face challenges such as inaccessibility and ownership of assets, social cultural hindrances, lower market innovativeness and versatility factors. To reduce these challenges faced by women agri-preneurs, there is need to adopt agribusiness diversification to ensure the success of agribusiness enterprises. The aim of this study was to determine the factors that influence the number of agribusiness lines that female agri-preneurs participate in. This study was carried out in Njoro and Molo Sub-counties in Nakuru County, Kenya between March and August 2023. A standard Poisson regression model was carried out to examine the number of agribusiness lines that female agri-preneurs have to maximize revenue and spread risks associated with post production agribusiness activities such as selling, distribution and value addition of agricultural products. The study sampled 267 female in agribusinesses, both group participants and non-participants. Data processing was done using SPSS and STATA software. The results showed that age, education level, Leadership position, size of agribusiness enterprise, time taken in the agribusiness activities and ability of the female agri-preneurs to borrow loans positively influence the number of agribusiness lines that women agri-preneurs have.

Financial Record Keeping and Sustainable Growth of Agribusiness Enterprises in Rwanda: A Case Study of Moozays Dairy and Crop Farm Limited

Maintaining valid financial records is critical to making informed decisions about its operations. With no clear record-keeping incentives, farmers should miss important data on income, expenses, profitability, and financial health. The main objective of this research study was to assess the effects of proper financial record-keeping and sustainable growth of agribusiness enterprises in Rwanda (case study: Moozay’s Dairy and Crop Farm Limited). The specific objectives of this study included assessing the effect of purchase bookkeeping on sustainable growth of agribusiness enterprises in Rwanda, analyzing the effect of sales bookkeeping on sustainable growth of agribusiness enterprises in Rwanda, and determining the effect of cash bookkeeping on sustainable growth of agribusiness enterprises in Rwanda. This study is based on agency theory, double-entry bookkeeping theory, and accounting theory. A mixed-methods research design of descriptive and correlational studies was employed to collect both quantitative and qualitative information for analysis. The primary data were gathered by distributing questionnaires to a randomly chosen group of employees working in the finance department at Moozay's Dairy and Crop Farm Ltd. The targeted population of this study was equal to 100 respondents, and the sample population of this study is equal to 80 respondents. The data analysis procedure involved both quantitative and qualitative processes. Purchase book keeping (β=0.248, t=2.654), sales book keeping (β=0.330, t=3.321), and cash book keeping (β=0.337, t=3.331) indicate that for every one-unit increase in these variables, there is a corresponding increase in the sustainable growth of agribusiness enterprises in Moozay's Dairy and Crop Farm Limited. Furthermore, the significance values (Sig. 0.010, 0.001, 0.001) associated with these financial record-keeping variables are all notably below the typical significance level (0.05), demonstrating their strong statistical significance and emphasizing their significant roles in contributing to the sustainable growth of agribusiness enterprises in Rwanda. Also, the findings showed an R value of 0.855, an R square value of 0.731, and an adjusted R square value of 0.720, which indicates that the model adequately accounts for 73.1% of the variation in project success. Overall, Moozay's Dairy and Crop Farm Limited's research revealed strong agreement among respondents about the significant impact of financial record-keeping, which includes purchase, sales, and cash book keeping, on the sustainable growth of agribusiness enterprises in Rwanda. The study recommended Moozay's Dairy and Crop Farm Limited to provide periodic training and capacity building for staff to enhance cash bookkeeping practices in agribusinesses in Rwanda. Moozay’s Dairy and Crop Farm Ltd. is recommended to set policy action to enforce financial record keeping. Additionally, lawmakers should pass and strictly enforce a law on financial records in agribusinesses and other businesses. Moozay’s Dairy and Crop Farm Ltd. should be highly concerned about purchase bookkeeping as one of the tools to improve and increase its financial performance.

Agribusiness Career Choice among Secondary School Students: An Assessment of Start Them Early Program in Oyo State, Nigeria

This study empirically assessed the relationship between Start Them Early Program (STEP) and willingness to engage in agribusiness enterprises among students in selected secondary schools in Oyo state, Nigeria. The population of the study comprised 648 students and 54 STEP tutors who were interviewed using structured questionnaire. Data were analyzed using descriptive statistics and Chi-square tests. Results showed that nearly all the students (99.8%) had knowledge of agriculture, especially in crop production (41.0%), before STEP was introduced in their schools and it was mainly through their fathers’ occupation (48.3%). From students’ and tutors’ perspectives, STEP enterprises significantly influenced students’ willingness to engage in agribusiness in future at P<0.01. To position the future youths in effective agribusiness operations, Oyo state government needs to incorporate STEP into the educational curriculum to cut across all secondary schools, to ensure the continuity of the program and bridge the farmers’ age gap in Oyo State.

The commodity association traders/trainers extension approach: Smallholder productivity, input and market linkages in Nigeria

The Commodity Association Traders/Trainers (CATs) extension approach was an initiative of the Sasakawa Africa Association (SAA) to address the challenges of the low margin of agricultural extension agents and farm family ratio in Nigeria. This study, therefore, provides an assessment of the initiative in supporting agricultural extension service delivery in Nigeria. The study was carried out in Kano, Jigawa, Nasarawa and Gombe states, Nigeria being the four major states where the CATs extension approach was tested. The study used a causal research design involving before and after intervention assessment of 396 beneficiary farmers. Data collected using semi-structured questionnaire were analysed using descriptive statistics and linear regression at α0.05. Majority of the farmers were male (71.5%), middle-aged (42.59±10.91 years) and had small to moderate household sizes (63.4%). Maize (77.6%) and Rice (57.3%) were the foremost crops grown. The farmers received extension service support from CATs in a broad area, including innovation dissemination, training on Good Agricultural Practices, linkage to agro-input dealers, market and credit. About 63.0-86.0% were positive about most aspects of engagement with the CATs except for payment of fees for services received and connecting farmers to credit. The number of farmers that practiced market-oriented agriculture doubled. The number of agribusiness enterprises established and the number of farmers successfully linked to off-takers for their produce also rose from an average of 3 to 8 persons; and 4 to 14 persons per group, respectively. The volume of maize crop marketed through cooperative efforts increased from 7.64±5.15 Kg to 15.66±6.94 Kg per person in each group. Farmers' size of land cultivated, their total produce harvested and productivity for maize and paddy increased after being members of the CATs group. Being male, young, educated, having ease of access to CATs master trainers and farmers' motivation enhanced the performance of the CATs extension approach. The commodity association trainers/traders have enhanced extension services in the project states. The initiative is recommended for up-scaling to cover other regions of Nigeria. Key words: Agricultural extension, Farmers’ group, Sasakawa Nigeria, Market-oriented agriculture

Driving Factors for Agricultural Graduates’ Involvement in Agribusiness Enterprise in Nigeria

Eradicating the high level of youth unemployment remains a global challenge, especially in sub-Saharan Africa. Youth involvement in agriculture, which could have lower unemployment, is low. Despite a high volume of literature on youth involvement in agriculture, agricultural graduates have received little research attention. Therefore, this study assessed agricultural graduate involvement in agribusiness enterprises to fill the research gap. Data were collected from 200 agricultural graduates who were randomly selected. Descriptive statistics and logistic regression were methods of data analysis. The results revealed that, unlike other youths, agricultural graduates had a positive opinion about agriculture. Although about half were involved in agribusiness, almost all of them were willing to engage in it if supplied with production resources, especially land and capital for start-ups. Family land, access to credit, perceived benefits, attitudes, location, and gender significantly influenced agricultural graduates’ participation in agribusiness. To be self-employed and an employer, to be financially independent, to be food secure, due to access to land, due to access to credit, parental influence, satisfaction, and personal growth, and to continue the family business were the reasons why agricultural graduates became involved in agribusiness enterprises. On the other hand, lack of capital, lack of access to land, the risk involved in agriculture, poor agricultural pricing, poor agricultural support from the government, seeking a white-collar job, and peer influence were reasons why some agricultural graduates were not involved in agribusiness. Hence, agricultural graduates should be encouraged and supported with resources, especially arable land, and capital, by the government, development agencies, and financial institutions to ensure effective participation in agribusiness.

Effect of Cash Budgeting on Financial Performance of Agribusiness Enterprises in Mbale City: An Empirical Study

This study investigates the impact of cash budgeting on the financial performance of agribusiness enterprises in Mbale City. Through a mixed-method research approach involving 152 enterprises, data was collected via questionnaires and interviews. Descriptive statistics revealed that cash budgeting significantly influences various aspects of financial management within these enterprises. Regression analysis showed that cash budgeting accounts for a substantial 10.1% variation in financial performance. This suggests that while other factors play a role, effective cash budgeting contributes significantly to improved financial outcomes. The study further revealed that cash budgeting predicts financial performance by 27.4% in the agribusiness enterprises. The findings support existing literature emphasizing the importance of cash budgeting in controlling spending, facilitating cash flow forecasting, and ensuring adequate funds for operations. The study concludes that implementing robust cash budgeting practices positively impacts the financial performance of agribusiness enterprises in Mbale City. Keywords: Cash; budgeting; financial performance; agribusiness; enterprises

Determinants of Women in Post- Production Agri-value Chain Activities on Group Participation in Njoro and Molo Sub-counties, Nakuru County, Kenya

The Kenyan government has been promoting group participation to enhance agricultural productivity through marketing and financial access to improve livelihoods. Groups have also been valued for their ability to foster social capital and collective actions. However, women's involvement in these groups has not been primarily focused on and taken seriously. Although previous researchers have clearly shown the importance of group participation, the determinants of group participation by women agri-preneurs is still unknown. This article therefore, determined the factors influencing women participation in groups in Njoro and Molo Sub-counties, Nakuru County. A multistage sampling technique was employed. Njoro and Molo Sub-counties in Nakuru County, Kenya between March and August 2023.The study sampled 267 female agri-preneurs, both group participants and non-participants. Data processing was done using STATA and SPSS software. The Binary Logit regression model determined the factors influencing women participation in groups. The major factors influencing women agri-preneurs’ participation in groups included: Previous experience about group membership, the size of agribusiness enterprise in terms of income and ability of the female agri-preneur to access and borrow the loan at 95% confidence level. : Previous experience about group membership (P=.000), the size of agribusiness enterprise in terms of income (P=.000) and ability of the female agri-preneur to access and borrow the loan (P=.002) were statistically significant in (P<.05) to their participation in groups. Previous experience about group membership, the size of agribusiness enterprise in terms of income and ability of the female agri-preneur to access and borrow the loan positively influences women participation in groups. This can be attributed to more experience, skills, knowledge and attitude that female agri-preneurs get as they involve more in previous groups and the accessibility of the resources needed to manage their post- production activities.

FORMALIZATION OF THE INFLUENCE OF EXOGENOUS AND ENDOGENOUS PROCESSES ON THE FINANCIAL ACTIVITIES OF AGRIBUSINESS ENTERPRISES

The functioning of business structures in the agricultural sector has recently become significantly more complicated. In today's conditions, it is becoming more and more difficult to develop security strategies for agribusiness enterprises, because factors that have arisen relatively recently, especially of an external nature, have a significant negative impact on the financial activities of enterprises. In order to make optimal financial decisions, the entire toolkit, developed and tested by many years of business experience in the agricultural sector both abroad and in the middle of our country, should be used. One of these methods is economic descriptive cognitive modeling, which allows to analyze external and internal factors influencing the activities of enterprises, evaluate the strength of their interaction, and graphically display cause-and-effect relationships in a dynamic system. The method of cognitive modeling was studied in order to formalize the influence of exogenous and endogenous processes on the financial activity of agribusiness enterprises. As a result of the research, the components of the development of enterprises in the agricultural sector were analyzed from the standpoint of ensuring the efficiency of their financial activities using cognitive modeling. A matrix of causality and a cognitive map of the influence of a number of factors on the target component "financial activity of the agribusiness enterprises" were built. Impulse modeling of the influence of given concepts was carried out. The results of the conducted cognitive modeling of the influence of factors can be used to develop a safe strategy for the sustainable development of enterprises of other industries in the conditions of dynamic changes. The application of the cognitive approach made it possible to foresee various processes of development of situations in this system that may arise in it under the expected influence of various factors, as well as the influence of regulatory and control systems.

Quantitative Assessment of the Relationship between Land Management Practices, Financial Literacy, Supply Chain Integration, and Profitability in Agribusiness Enterprises


 This research explores the relationship between land management practices, financial literacy, supply chain integration, and profitability in agribusiness enterprises. Using a quantitative approach with a sample size of 150 respondents, the study investigates the influence of these factors on profitability. Results indicate significant positive relationships between land management practices, financial literacy, supply chain integration, and profitability. Sustainable land management practices enhance productivity and environmental stewardship, while financial literacy empowers stakeholders to make informed financial decisions and access capital markets. Additionally, supply chain integration improves operational efficiency and reduces costs. These findings highlight the importance of integrating good practices in farming, finance, and supply chain management for long-term success in the agricultural sector.

Prospective assessments of the implementation of marketing tools in the sales activities of agribusiness enterprises

The article aims to reveal the specifics of the marketing activities of agrarian enterprises, considering marketing approaches to their management. Differences in the definitions of the terms «sales,» «sales activity,» «sales policy,» «sales activity management system,» and «sales activity management» were revealed. It has been established that «sales» and «sales activity» are interchangeable concepts. It has been proven that the marketing activity of agricultural enterprises has its own characteristics, which are primarily determined by the specifics of products, the sales market, and the state of production systems. It was noted that the implementation of the marketing policy of agricultural enterprises is negatively affected by several factors, most of which are related to the inherited problems of domestic agriculture, in particular, the underdevelopment of logistics, price disparity, and low quality of agricultural raw materials etc. Differences in the organization of agricultural production are also projected on enterprises' sales activities, particularly the architecture of their sales channels. It was established that, compared to 1991, the volume of crop production in Ukraine during 2014-2022 increased (except factory sugar beets), while livestock production decreased. Agricultural products' production and sale volumes during 2014...2021 did not undergo significant changes. In 2022, the production volume of the main types of agricultural products decreased, which relates to the beginning of the full-scale invasion of the rf into Ukraine. Prices for all main types of agricultural products in the studied period tend to increase. It was found that there is a conflict of interest between the value chain participants, primarily because each has their commercial interests, which are maximizing profits at the expense of minimizing costs. It is recommended that direct marketing methods using the potential of social networks and the Internet be implemented to ensure a high-income level for representatives of agrarian businesses. Keywords: sales, sales activity of agricultural enterprises, marketing tools, distribution channels, value chain.

ПАРАМЕТРЫ КИНЕМАТИКИ И ДИНАМИКИ ЭЛЕКТРИФИЦИРОВАННОЙ ПЛАТФОРМЫ ДЛЯ ПОСТРОЕНИЯ МОДЕЛИ АДАПТИВНОГО УПРАВЛЕНИЯ

Increasing the efficiency of transport operations at agribusiness enterprises is inextricably linked with the introduction of automated, including adaptive control systems. This makes it possible to optimize and expand the functions of vehicles, improve the quality of their performance in conditions of significant unpredictable changes in the parameters of the control object and the external environment. The realization of the advantages of adaptive control is possible when using methods based on the laws of mechanics and taking into account all the essential features of both the vehicle design and its interaction with the external environment. (Research purpose) The research purpose is analyzing and substantiating the parameters that determine the kinematics and dynamics of a four-wheeled vehicle with independent drive of all propellers, an electrified platform, and building adaptive control algorithms. (Materials and methods) Using the methods of theoretical mechanics, the main groups of parameters describing the static and dynamic loading of an electrified platform, as well as its interaction with the environment, are considered. (Results and discussion) Based on the performed analysis of the proposed design of the electrified platform, its functionality and control features, groups of parameters are given that fully characterize the properties of the vehicle itself and its interaction with the environment. (Conclusions) The use of vehicles with a fully independent drive of rotational and rotary movement of the wheels allows you to get a number of advantages. To implement them, it is necessary to use adaptive control systems that must take into account all the groups of parameters considered.