Virtual reality technology has recently become a method of artistic expression, which brings new aesthetic experience to audiences. This paper discusses the application of virtual reality technology in animation creation and its influence on audience experience. The study compares the viewing experience of virtual reality animation and ordinary animation through questionnaire survey. The results show that virtual reality animation is better than traditional animation in terms of viewing effect and immersive experience. However, the highly immersive environment of virtual reality animation may make it difficult for the audience to distinguish between reality and virtual situations, resulting in psychological and physical discomfort, so this aspect still needs to be improved. This paper also discusses the potential and future research direction of virtual reality technology in animation creation, including personalized customization and interactive communication enhancement. This study has reference significance for the creation of virtual technology in animation.
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