Adoption Of Social Media Technologies Research Articles

An investigation of the Factors Affecting the Users’ Adoption of Social Media Technologies in the Public Sector: Case of Egypt

An investigation of the Factors Affecting the Users’ Adoption of Social Media Technologies in the Public Sector: Case of Egypt

Analysis of users’ perceptions of data privacy on social media networks in Nigeria

This present study aims to classify users' perceptions of data privacy on social media and provide feedback to users on making informed choices. The emergence of social media networks (SMNs) has revolutionized the way people interact and share information online. SMNs have enabled users to connect with friends, family, and colleagues, making communication more efficient and faster. Several studies have highlighted the data privacy challenges without providing a framework for the development of a system for classifying users’ perceptions of these data privacy challenges on SMNs. Furthermore, there is limited evidence-based research that examines the level of awareness about these hidden data privacy issues based on perceived threats by users. However, the widespread adoption of social media technologies has also raised concerns about privacy and security. The study explores and adopts a mixed-methods approach, integrating quantitative surveys and qualitative interviews. The survey collects data using Likert scale questions to measure participants' privacy concerns and awareness of data privacy settings. A total of 468 responses were obtained, representing diverse demographics. The findings indicate that the majority of respondents were males aged 18-25 years, with a high school education. Additionally, participants spent an average of 2-4 hours daily on social media. The study highlights the need for users to read privacy policies before registering information on websites. The results of this research contribute to a better understanding of users' perceptions of data privacy on SMNs, facilitating informed decision-making regarding social media usage.

Impact of Social Media on Society

This paper offers a comprehensive analysis of the effects of social media on society, businesses, and especially adolescents. The study emphasizes the rapid advancement and widespread adoption of social media technologies, with Facebook alone boasting 3.03 billion users in 2023. The research demonstrates that teenagers are particularly engaged in social networking, with 22% accessing platforms around 10 times daily. Additionally, the paper points out that over half of teenagers check in more than once a day using their mobile phones, and 75% of them possess their own devices. Nevertheless, the study also underlines the growing threat of cybercrime via mobile phones, as RSA documented a 173% surge in such incidents between 2020 and 2023. The paper examines the consequences of social media on society and businesses, discussing how social media plays a part in mounding public opinion and affecting consumer behavior. It also investigates the advantages of social media can offer businesses, such as increased exposure, enhanced customer interaction, and the capacity to target specific demographics. Lastly, the paper centers on the implications of social media for teenagers, addressing the dangers of cyberbullying, privacy issues, and potential adverse effects on mental health. The study recommends that parents and educators work together to instruct teenagers on responsible social media usage and the potential hazards involved. In conclusion, the paper stresses the importance of a balanced approach to social media utilization, acknowledging both its positive aspects and potential drawbacks.

Social media in higher education: A literature review of Facebook

The rapid adoption of social media technologies has resulted in a fundamental shift in the way communication and collaboration take place. As staff and students use social media technologies in their personal lives, it is important to explore how social media technologies are being used as an educational tool. The aim of this paper is to analyse the role of social media, in particular, Facebook, as an educational tool in higher education. Through a review of the literature, this paper explores the myriad ways in which Facebook is being used as an educational instrument for learning and teaching. Multiple benefits of Facebook usage for learning and teaching have been identified such as increased teacher-student and student-student interaction, improved performance, the convenience of learning and higher engagement. The paper also highlights the potential problems and limitations of Facebook usage ranging from educators’ dominance to privacy concerns. Finally, Facebook usage guidelines that can be adopted by educators to encourage social media adoption are proposed. As social media usage continues to grow in higher education, future empirical research is warranted.

Adoption of technology in recruitment of library professionals and faculty members

Purpose This paper aims to attempt to study the adoption of social media technologies in the process of recruitment and selection process of library professionals and faculty members in India. Design/methodology/approach Extended Unified Theory of Acceptance and Use of Technology (UTAUT) model was used for the study. Two additional constructs, namely, impact of the position of recruiters and level of education were added for the study. Data were collected from 230 recruiters for the study. Findings Results of the study highlighted that the hypotheses of UTAUT model were supported. The constructs were performance expectancy, effort expectancy, social influence as well as facilitating conditions that triggered the behavioral intention of recruiters to adopt social media. Originality/value Till date, no any study has been carried out on the application of social media in the process of recruitment of faculty members and library professionals.

Adoption of Social Media Technologies and their Impact on Students’ Academic Performance: The only Way for Future Survival of Distance Education Students in Pakistan

This study aims to investigate the adoption of social media technologies and their impact on academic performance of distance education students at Allama Iqbal Open University (AIOU), Islamabad-Pakistan. This study opted Combined-Technology Acceptance Model and Theory of Planned Behavior (C-TAM-TPB; Taylor & Todd, 1995) as theoretical model. Descriptive survey was administered to collect data with the help of self-reported structured questionnaire on 365 students, randomly selected from the targeted population. The response rate was 84.6%. Majority of the respondents were familiar and using the social media technologies frequently such as Facebook, YouTube and WhatsApp whereas Twitter was rarely used, also the students were having poor knowledge about the technology. Similarly, majority of the respondents were having average knowledge and familiarity in using Skype. The results of t-Test disclosed that gender difference existed in opinion towards frequency to use Facebook, Twitter, Wikipedia and WhatsApp only. The regression analysis also revealed that perceived usefulness, perceived behavior control, attitude towards use helped to enhance the students' actual use of social media technologies. However, perceived ease of use and subjective norms did not contribute in the use of the technologies. Furthermore, distance students' academic performance was increased by using the technologies. This study is delimited to five social media technologies; Facebook, Twitter, YouTube, Wikipedia, WhatsApp, and Skype only. To our best knowledge, this is first comprehensive study in distance education perspective which may provide guidelines to offer off-campus students services through effective utilization of the social media technologies.

POLITWEETS: social media as a platform for political engagement between Victorian politicians and citizens

ABSTRACTPolitical parties and candidates’ adoption of social media technologies engender both optimism and concern about voter engagement in Australia. On one hand, scholars have expressed hope for a more democratic politics freed from traditional media’s gatekeeping role; on the other, researchers find political communication through social media generally fails to transcend politics 1.0. Following international studies, Australian scholarship focused on candidates’ use of Twitter and Facebook for political campaigning has identified a largely unfulfilled potential for a more participatory public sphere. This article contributes original research to this question of online political engagement by examining Victorian state politicians’ social media use during both non-election and election periods. We undertook quantitative content analysis and social networks analysis of politicians’ Facebook and Twitter use in 2014. We find state politicians like their federal and other state counterparts are rapidly adopting digital technologies, particularly Facebook, for political communication. Yet, despite the significant increased social media use by Victorian politicians for public communication purposes, we find that similar to other recent Australian studies the extent of political engagement between politicians and voters on these social media sites remains low. We identify two related factors that impede political engagement in the digital sphere, they are citizens’ negative comments and politicians’ long-standing desire to control the political message.

Creating Educational Networking Opportunities with Scoop.it

The adoption of social media technologies by higher education institutions reflects a significant change in learning paradigms. The traditional classroom model in which instructors were the sole source of information and knowledge is being replaced by a social constructivist model that allows learners to work together to share and create content. This study explores the potential of the digital curation platform Scoop.it as a networking tool among a group of first year Information Communication Technology (ICT) students. It will be shown that Scoop.it is a useful platform for the creation and sharing of information resources with other students and the wider community. Scoop.it facilitates the creation of networks for information sharing and knowledge building, which will be referred to as educational networking, but was less successful as a platform for forming social connections.

Cultural Influence On The Diffusion And Adoption Of Social Media Technologies By Entrepreneurs In Rural South Africa

This paper examines how culture influences the diffusion and adoption of social media technologies in rural businesses. The cultural factors influencing the diffusion and adoption of social media technologies among the rural communities in South Africa are still not clear. The study aimed to determine cultural factors influencing diffusion and adoption of social media technologies by rural businesses in KwaZulu-Natal (KZN). Data was collected from five rural areas in KZN. The sample consisted of 175 business owners/managers, selected using quota sampling, with respondents completing a questionnaire with the assistance of an interviewer. A mixed approach of qualitative and quantitative techniques was used. Results of the survey reveal that the majority of respondents indicate that they do consider their cultural values as most important when diffusing and adopting new social media technologies such as Facebook, Twitter, and MXit. Further research should aim to develop training programmes that will provide community entrepreneurial skills and encourage an entrepreneurial spirit and use of new social media technologies among rural dwellers particularly in KZN.

Clinical Social Networking—A New Revolution in Provider Communication and Delivery of Clinical Information across Providers of Care?

The adoption of social media technologies appears to enhance clinical outcomes through improved communications as reported by Bacigalupe (Fam Syst Heal 29(1):1-14, 2011). The ability of providers to more effectively, directly, and rapidly communicate among themselves as well as with patients should strengthen collaboration and treatment as reported by Bacigalupe (Fam Syst Heal 29(1):1-14, 2011). This paper is a case study in one organization's development of an internally designed and developed social technology solution termed "Unite." The Unite system combines social technologies' features including push notifications, messaging, community groups, and user lists with clinical workflow and applications to construct dynamic provider networks, simplify communications, and facilitate clinical workflow optimization. Modeling Unite as a social technology may ease adoption barriers. Developing a social network that is integrated with healthcare information systems in the clinical space opens the doors to capturing and studying the way in which providers communicate. The Unite system appears to have the potential to breaking down existing communication paradigms. With Unite, a rich set of usage data tied to clinical events may unravel alternative networks that can be leveraged to advance patient care.

People power or pester power? Multiple sclerosis, YouTube, and the liberation procedure

BackgroundVenoplasty—dubbed the liberation procedure—has been proposed with the controversial theory of chronic cerebrospinal venous insufficiency (CCSVI), as a possible treatment for multiple sclerosis. Despite concerns about its effectiveness and safety, thousands of patients have undergone this procedure. Those with positive results often become vocal advocates and use internet technologies to express their support. In the extant published work, social media is both credited and criticised as affecting research and policy decisions. However, no in-depth analysis has been done of how internet technologies are actually being used in this context. MethodsFrom more than 4000 videos returned from a YouTube search for CCSVI, we used a mixed methods approach to analyse the top 100 most viewed. 70 videos remained after non-English language and non-CCSVI videos were removed. First, with an inductively derived coding scheme, in which all three authors independently coded the first 15 videos and reached a consensus as to what constituted a positive, negative, or ambiguous video. BGO'N and FM independently coded the videos in terms of topic and attitude adopted towards CCSVI: negative, positive, neutral, or ambiguous. Second, a qualitative analysis was done on channels incorporating patients' experiences before and after venoplasty. FindingsThe videos adopt an overwhelmingly positive stance towards CCSVI (67, 96%); 46 (66%) of them were uploaded by patients, most of which present treatment experiences before and after venoplasty (26, 57%). These videos are popular, with the number of views of the top 100 videos ranging from 7103 to 79 956. These figures are similar to those for videos about another alternative treatment, low-dose naltrexone (1332–131 141) and a biomedically accepted one, natalizumab (3911–72 595). They are also consistent with those for the top 100 videos about human papillomavirus (10–43 172). We identified three subtypes of patient video. The first, commercial patient experience, focuses on individual patients, but is produced and circulated by a third party for promotional purposes. The second, personal treatment evidence, focuses narrowly on the liberation procedure and has one or two videos of before and after venoplasty directly linked to treatment. The third, experiential diary, includes diaries and commentaries on living with multiple sclerosis or CCSVI, or both. Some of these channels span years and have more than 30 videos, combining discussions on CCSVI and multiple sclerosis with other aspects of the individual's life. They contain strong advocacy messages, using the patients' experiences to call for venoplasty to be funded and supported as a treatment for multiple sclerosis. InterpretationYouTube allows patients to vividly show and describe the effectiveness of treatments. Social media platforms enable the aggregation of individual experiences, creating a database of experiences that patients can draw on in making their decisions and use when advocating policy changes. The increasingly mainstream adoption of social media technologies means that this type of so-called people power advocacy, in which patients turn personal experience into a form of evidence, will probably proliferate and be adopted by other groups looking to disseminate their message. In the case of CCSVI, this use of social media technologies has led to some patients expressing frustration at the slow speed of research and policy change, whereas many in the medical establishment have expressed an equal frustration about what they perceive as a hijacking of the multiple sclerosis research agenda—so-called pester power. This study highlights some of the tensions that practitioners and policy makers face as patients go online, not only to seek information, but also to share it. FundingUK National Institute for Health Research.