The green utilization of urban land is a critical component of regional high-quality development. Enhancing the green utilization efficiency of urban land (GUEUL) is of great significance to improving the quality of ecological environment and achieving a green lifestyle and low-carbon production. With the process of urbanization, the industrial structure is constantly adjusted, which has an impact on the structure and efficiency of urban land utilization. Taking 43 cities in the Bohai Rim region as an example, the super-efficiency slack-based measure model with undesirable outputs (super-SBM-undesirable model) was employed to evaluate the GUEUL from 2006 to 2021, and the panel quantile model was used to explore the impact of industrial structure on GUEUL. The results showed that the GUEUL in the Bohai Rim region appeared a fluctuating upward trend from 0.664 in 2006 to 0.837 in 2021. High-value zones shifted from western Liaoning province and southern Shandong province to a “C”-shaped belt around the coastline and expanded continuously, while low-value zones decreased significantly. Furthermore, the influence of industrial structure on GUEUL was significantly positive, but there were significant differences among different efficiency levels. Industrial structure upgrading exerted the most significant effect on GUEUL improvement in low-value zones, while industrial structure rationalization was dominant in high-value zones, and the influence of industrial structure technologization was more significant in medium-low-value zones. Therefore, differentiated industrial structure adjustment policies should be formulated based on the actual condition of each city to improve GUEUL.
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