Action Buttons Research Articles

The Top App Bar (TAB) seamlessly integrates essential elements such as app titles, navigation icons, action buttons, and search fields without creating visual clutter. However, designing a well-structured TAB presents a challenge, particularly for novice UI designers, due to the need to balance aesthetics, functionality, usability, and user experience within a limited space. This study introduces an auxiliary design method to address this challenge. It proposes the sequence representation learning technique to cluster TABs in software repositories based on their structure. A novice designer can input their preconceptualized structure to retrieve design examples from the software repository’s TAB clusters that have structures identical or similar to their concepts. Experimental results demonstrate the method’s effectiveness, achieving an accuracy of 66.7% and an F-1 score of 0.717, highlighting its alignment with human clustering. This method not only enhances the design efficiency of novice designers but also helps them understand successful design practices in various contexts. By avoiding common pitfalls and design errors, designers can adapt and innovate based on existing solutions. The dataset used in this study, containing approximately 4228 TABs, is available on Zenodo.

This study analyzes the iPhone 15 Pro advertisement video using a semiotic approach to uncover the meanings behind its verbal and visual signs. The research identifies various types of signs, including denotative elements like technical specifications the A17 PRO chip, Action button, and portrait features and connotative elements such as color schemes, imagery, and product design. Through Roland Barthes' theory of denotation, connotation, and myth, the study explores how these signs convey messages of sophistication, versatility, and empowerment. The advertisement uses visual cues like sleek grey tones, white text, and yellow highlights to emphasize modernity and functionality, while verbal descriptions highlight technological innovation and user customization. Together, these elements create a myth of technological superiority, artistic empowerment, and social status associated with owning an iPhone 15 Pro. The findings demonstrate how Apple integrates semiotic strategies to appeal to consumers emotionally and culturally, reinforcing its brand identity as a leader in innovation and design. This research contributes to understanding how semiotic analysis can reveal the layered meanings in advertising and their impact on consumer perception.

This project aims to develop prototypes of interactive cards using augmented reality (AR) to support SMEs and microenterprises in promoting and disseminating their products, goods, or services on social media. These interactive cards will offer an immersive and personalized experience, incorporating elements such as 2D and 3D objects, videos, images, sound, animations, and direct links to social media and websites, as well as other features like location and action buttons. With these capabilities, the project seeks to enhance brand visibility and reach in the digital environment, providing companies with an innovative and effective tool for their marketing strategy.

Sales transaction applications are a solution commonly used in the business world to simplify the process of recording and managing transactions. In the context of a visual programming course, this application serves as a learning tool for applying programming concepts based on an interactive graphical interface. This article discusses the development of sales transaction applications using visual programming languages, focusing on the use of graphical components such as input forms, data tables, and action buttons. Users can perform various activities, including entering item data, recording sales, calculating total prices, and generating transaction reports. The application development process includes interface design, transaction logic processing, and the implementation of a data storage system. The results of this application help students understand workflows in creating desktop-based software and deepen their understanding of basic visual programming concepts involving user interfaces and system interactions.

Recent development in mobile technology has significantly improved the quality of life. Everyday life is increasingly becoming dependent on mobile devices as mobile applications are targeting the needs of the end users. However, many end users struggle with navigating mobile applications, leading to frustration, especially with sophisticated and unfamiliar interfaces. This study focuses on addressing specific usability issues in mobile applications by investigating the impact of introducing a floating action button (FAB) and icons with names at the bottom in popular applications such as YouTube, Plex, and IMDb. The current research includes three studies: Study-1 explores the navigation issues that users face; Study-2 measures the experiences of the users with improved navigation designs; and Study-3 compares the results of Study-1 and Study-2 to evaluate user experience with both existing and improved navigation designs. A total of 147 participants participated and the systems usability scale was used to evaluate the navigation design. The experiments indicated that the existing design patterns are complex and difficult to understand leading to user frustration compared to newly designed and improved navigation designed patterns. Moreover, the proposed newly designed navigation patterns improved the effectiveness, learnability, and usability. Consequently, the results highlight the imperativeness of effective navigation design in improving user satisfaction and lowering frustration with mobile applications.

Abstract Introduction Two editions, 2022 and 2023, of the Tobacco Free Advent Calendar (TFAC) built a large network of Organizations, Universities, Institutions, individual experts and medical students across Europe, coordinated by ENSPNext (European Network for Smoking and Tobacco Prevention Youth Group), to advocate for Youth and for Public Health. This study has 2 objectives: 1. Monitor the performance of TFAC 2023 vs TFAC 2022 for 31 days 2. Evaluate improvements in reach and engagement made for TFAC 2023. Methods For 24 days, TFAC 2023 featured thematic messages, embedded fact sheets, quizzes, videos and call-to-action buttons. New content was accessible daily starting on the first day of advent, ending on Christmas. TFAC was available in English and Armenian. AI was used to assist for various tasks and challenges during development and research. Comparative and Time Series Analysis were conducted in Excel and IBM SPSS26. Results TFAC 2023 was accessed 3764 times (8.8% increase), the doors were opened 1506 times (3.9% decrease), Call to action buttons were clicked 261 times (169% increase). For english version a strong variation in reach was observed, but not in engagement which remained relatively constant. In Armenian version both reach and engagement varied in 2023 vs 2022. A seasonal component was identified for both versions, particularly an increase at weekends and a decrease on weekdays. Similar to 2022, the reach and engagement were higher at the start and lower as time passed, although in 2023 the reach and engagement remained higher and more constant over time. Completion rates of interactive materials ranged between 21.4% to 100% in the English version and from 7.1% to 100% in the Armenian version. No interactive material remained unanswered. Conclusions Decrease of translations didn’t lower the reach and engagement of TFAC. Engagement with TFAC 2023 was higher, possibly due to the implication of students organizations and collaboration with influencers. Key messages • Targeted dissemination increased the reach and engagement of TFAC 2023 versus TFAC 2022. • Members of the target group should be recruited for being members in the projects affecting them to increase engagement and impact of the campaign.

Technological advancements within social commerce platforms, such as “action buttons” on Facebook or Instagram (e.g., the “Shop” button), have simplified how customers interact with brands, leading to greater impulse buying opportunities. Using a mixed methodology in two studies involving Instagram users in the United States (US), this research conceptualizes (Study 1) and operationalizes (Study 2) a higher-order model of consumer motivation for social commerce engagement as a hierarchical construct that drives the urge to impulse buy. Further, consumer–brand identification and perceived social risk of commenting are included in the proposed framework. Results show consumer motives of brand intimacy, shopping planning, entertainment, channel advantage, remuneration, and escapism influence impulse buying. Findings further identify consumer–brand identification as a mediating mechanism between consumer motivation and the urge for impulse buying, which also neutralizes the negative moderating effect of the perceived social risk of commenting on social platforms. This study contributes to motivation and impulse buying theory as well as social commerce practice. The findings inform content marketing activities seeking to heighten customers’ urge for impulse buying and mitigate contingency variables. This study also acknowledges related ethical considerations, including the need for brands to understand the urge to impulse buying behaviors to ensure responsible marketing practices that align with principles of consumer well-being.

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Abstract We use bounds of character sums and some combinatorial arguments to show the abundance of very smooth numbers which also have very few nonzero binary digits.