ABSTRACT Purpose: This article investigates the main initiatives that contribute to developing a sustainable entrepreneurial ecosystem (EE) aimed at entrepreneurs 50+ (E50+) in Brazil. Originality/value: Entrepreneurs 50+ more present in political, social, and academic debates, and the EE emerge as a dynamic force that shapes the economic performance of regions, companies, and individuals. Entrepreneurs 50+ are active in various ecosystems, which can be formal—such as those composed of universities, governments, private initiatives, or funders—and informal—such as those formed by family, friends, or personal contacts. The lack of a specific representation for senior entrepreneurs in ecosystems has been the subject of discussions in the field of scientific knowledge of entrepreneurship. However, they are still incipient in studies in the area. Design/methodology/approach: This is a qualitative and descriptive research. Data was collected through a Focus Group conducted online with seven experts in 50+ entrepreneurship. The data was then entered into the ATLAS.ti software and analyzed using content analysis. Findings: The suggested initiatives focus on coaching training, access to financial resources, training and specialization courses, support, and communication from public and private entities. The survey results point to the need for greater attention from representative bodies concerning this specific niche, highlighting the importance of developing a set of political, governmental, and private initiatives. From an integrated perspective, there is a need to implement actions that minimize potential barriers and trends related to the growth of unemployment among older adults, whose objective is to promote the inclusion of entrepreneurs 50+ in the EE.
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