This research is motivated that in the implementation of development will depend on the availability of good transportation and adequate. To meet these needs, will depend on the automotive sector investment in Indonesia. Tire development of the automotive sector investment fruktuatif occur each year in Indonesia. The purpose of this study to determine the factors that affect the automotive sector investment and the implications for the Import Content, Gross Value Added (NTB) and Labor Absorption in Indonesia. This dissertation is expected to provide input to the Indonesian government and investors in the automotive sector efforts to increase investment to improve the Gross Value Added ( NTB ) and Manpower Absorption. This study uses two tools of analysis, namely regression analysis and analysis of Input-Output. The results of quantitative analysis for the model structure, acquired that interest, GDP, exchange rate, inflation, simultaneously very significant influence on investment. There is a positive and significant effect in each of the Interest Rate, Economic Growth, Exchange Rate, the Automotive Investment, while inflation has a positive effect but not significant. The results of quantitative analysis for the structure of a second model, There is a very significant influence on the Import Content Automotive Investment, Gross Value Added and Labor Absorption. Results Input-Output analysis, that the automotive sector investments provide a significant impact on: wages, depreciation, operating surplus and indirect taxes. Thus the automotive sector is a key sector in development, to increase added value. Keywords : Automotive Sector Investment, Interest Rate, Economic Growth (GDP), Exchange Rate, inflation, Import Content, Gross Value Added (NTB), Labor Absorption, Likage Backward and Forward Linkage in Indonesia.
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