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DIGITALIZATION AND ECONOMIC GROWTH: A BIBLIOMETRIC ANALYSIS

The Digital Economy (DE) has significantly impacted the global economy. This paper presents a bibliometric analysis to explore the impact of digitalization on economic growth, covering literature from 2008 to 2024 sourced from the Scopus database. It aims to map the intellectual contours and evolution of research within economics, econometrics, finance, business, management, accounting, and environmental studies. The study identifies key themes, influential works, and authors by employing advanced data mining, visualization, and analytical techniques while highlighting theoretical and empirical underpinnings that connect digitalization with economic expansion. The analysis discerns a scholarly trajectory from the foundational role of digital technologies in economic development to a nuanced understanding of digitalization's interplay with sustainability and specific innovations like blockchain and Industry 4.0. The recent focus emphasizes integrating digital growth with sustainable development goals, indicating a shift towards examining the environmental impacts of digital advancements. This comprehensive overview charts the dynamic shifts in scholarly focus and underscores the significance of interdisciplinary approaches in navigating the complexities of digitalization's effects on economic growth, offering a roadmap for future research directions.

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Strategic Guidelines for Managing Marketing Consistency in the New Normal of Industrial Business Organization

This research aims to study marketing consistency management strategies to support the new normal in the business sector. The study conducted both qualitative and quantitative methods. The qualitative research involved in-depth interviews with nine experts and group discussions with eleven experts. For the quantitative research, a questionnaire-based survey was conducted with 500 entrepreneurs from business organizations that had received awards in marketing and management. Descriptive statistics, inferential statistics, and multivariate statistics were used. The findings demonstrate that marketing alignment management strategies support the new normal in the business sector. The priorities of the four components are as follows: 1) Management Focus (X̄ = 4.55), 2) Merchandise Focus (X̄ = 4.53), 3) Media Focus (X̄ = 4.51), and 4) Marketech Focus (X̄ = 4.46). The results of hypothesis testing indicated that the size of business sector organizations did not differ significantly at the 0.05 level. Analysis of the developed structural equation model showed that it met the evaluation criteria and was consistent with the empirical data. The chi-square probability level was 0.080, the relative chi-square was 1.129, the goodness-of-fit index was 0.957, and the root mean square error of approximation (RMSEA) was 0.016.

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Artificial Intelligence-Driven Business Analytics for IT Strategy: Advancing Decision-Making, Real-Time Insights, and Organizational Agility Through Intelligent Automation and Data Integration

This research assesses the way AI-driven analytics help organizations operate more flexibly, make decisions quickly, and fully align their IT with business priorities. In the current digital era, companies depend on business analytics powered by AI to modify their IT strategies and improve their ability to decide. AI with business intelligence, organizations process huge amounts of data quickly to get useful information that supports efficient work and gives them an edge over their competitors. The focus is on how using smart automation and integrated data allows IT governance to become proactive and enterprise planning to adapt. A combination of qualitative and quantitative methods is used in this study. Through surveys given to 300 IT experts and leaders from many industries. The experience with AI-driven analytics tools and how they see AI helping with strategic planning was recorded. Deep insight into these factors was gathered through interviews with 20 IT executives. The author used SPSS software for statistics on numbers and thematic coding on words to look for similar themes and links between AI adoption and IT plan results. AI technology in business analytics is shown to help companies react more quickly, support data-driven choices and ensure alignment between the business and IT. With intelligent automation, there is less complexity in operating the business and to real-time analytics, reactions to market changes are faster. Some integration obstacles and data quality issues did not stop organizations from achieving better innovation and standing out in the market. The research makes clear that AI is key to having successful data-based and flexible IT systems in the future.

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