This study was aimed at testing the mediating role of knowledge management on the influence of competitive benchmarking on operational performance of Uganda’s hospitals. A cross-sectional survey was conducted from August 2021 to October 2021.Primary data was corrected from 53 private general hospitals. Statistical Package for Social Sciences (SPSS Version 20) was used to capture, clean and perform preliminary descriptive statistics while Partial Least Squares - Structural Equation Modeling (PLS-SEM) was done by use of SmartPLS software to test the hypotheses about the relationships among variables. Results showed that both competitive benchmarking and knowledge management had positive and significant direct effects on operational performance. The findings further indicated that knowledge management partially mediated the relationship between competitive benchmarking and operational performance. Hospitals were advised to create a suitable environment for creating, storing, sharing and utilizing knowledge in order to achieve better operational performance. Furthermore, managers needed to set aside resources and build capacity of staff to effectively benchmark other hospital operations in order to improving operational performance. This study had a number of limitations. First, the study mainly used private general hospitals thus suggesting another study to consider both public and private hospitals. Furthermore, other researches need to be done while controlling for contextual variables such as hospital age, hospital size and experience. Longitudinal studies could also help to test the causality of competitive benchmarking and knowledge management on operational performance.

The objective of this study was to establish the influence of market segmentation sometimes referred to market partitioning as a marketing strategy on the banking industry performance, with evidence from the Tanzania Postal Bank (TPB) Bank Plc currently known as the Tanzania Commercial Bank (TCB). Structured questionnaires were used to randomly collect data from 242 Tanzania Postal bank employees. Multiple regression analysis was used to quantitatively analyse data. Findings revealed that all the four constructs of market segmentation have a positive influence of which only three namely demographic, geographic and psychographic constructs significantly influence performance of the bank. The other variable of behavioural construct had apositive but insignificant influence on the Bank performance. From the findings, it is recommended that effort should be made to segregate markets, based on their demographic, geographic and psychographic characteristics. The banks should then tailor their marketing efforts by considering specific needs for each of the market segments based on those with most influential attributes in each of the significant constructs. This would allow for an effective alignment between Tanzanian banking products and the consumers’ needs and interests.Keywords: Market segmentation, marketing strategy and bank performance

This study examines the influence of service quality dimensions on customer satisfaction within the Court of Appeal of Tanzania. Employing the SERVQUAL model, the research assessed the influence of tangibles, reliability, responsiveness, assurance and empathy, on customer satisfaction. Partial Least Squares Structural Equation Modeling (PLS-SEM), was utilized to analyze data gathered from 265 court advocates. The findings reveal that tangibles, reliability, assurance and empathy significantly predict customer satisfaction but responsiveness does not. Additionally, the study identifies opportunities for enhancing customer service within the Court of Appeal based on SERVQUAL model elements. The study concludes that enhanced quality dimensions may boost customer satisfaction in the Tanzanian Court of Appeal. Furthermore, investing in training and seminars to empower court staff could significantly improve service provision and ultimately impact customer satisfaction positively

This study investigates how entrepreneurial marketing dimensions affect the performance of small and medium-sized enterprises (SMEs) in Tanzania's agroprocessing industry. By integrating insights from the Resource-Based Theory ) and Entrepreneurial Marketing Theory , the analysis focuses on three critical dimensions: customer intensity, value creation, and proactiveness. Data were collected from 255 SMEs in Dar es Salaam, Tanzania, and analyzed using Structural Equation Modeling (Partial Least Squares SEM) with the SEMinR package. The results demonstrate that both customer intensity and proactiveness significantly enhance SME performance, suggesting that prioritizing customerfocused activities and adopting a proactive approach can lead to improved outcomes. Interestingly, the study finds that value creation does not directly correlate with SME performance, indicating a need for a more nuanced approach in the agro-processing sector. These findings offer practical implications for agro-processing SMEs seeking sustained growth and competitiveness while advancing the theoretical understanding of both ResourceBased Theory and Entrepreneurial Marketing Theory.

The aim of this paper was to investigate the mediating role of the Management Control System in the relationship between Corporate Governance and the Financial Performance of State-Owned Enterprises in Tanzania. Data were gathered from board members through questionnaires, resulting in a sample of 50 State-Owned Enterprises with 300 respondents. Agency and Contingency theories were employed to explain the effects of the interdependence between Corporate Governance and Management Control System on firm performance. The data were analysed using PLS-SEM, revealing that corporate governance significantly enhances management control systems, which subsequently positively affects the financial performance of state-owned enterprises. However, Corporate Governance and Financial Performance were found to be negatively related. Additionally, Management Control System serves as a mediator in the linkage between Corporate Governance and Financial Performance in Tanzanian State-Owned Enterprises. The findings had practical relevance for boards of directors, Chief Executive Officers, and the Treasury Registrar, assisting them in utilizing Corporate Governance and Management Control System to develop strategies for improving State-Owned Enterprises financial performance. Prior research on the linkage between corporate governance and financial performance did not include Management Control System as a mediating variable, making. The current study fills this gap and adds to the body of literature. However, the findings apply only to commercial State-Owned Enterprises s and do not extend to non-commercial State-Owned Enterprises. Keywords: Corporate Governance, Management Control System, financial performance, State Owned Enterprises

This study investigates how entrepreneurial marketing dimensions affect the performance of small and medium-sized enterprises (SMEs) in Tanzania's agroprocessing industry. By integrating insights from the Resource-Based Theory ) and Entrepreneurial Marketing Theory , the analysis focuses on three critical dimensions: customer intensity, value creation, and proactiveness. Data were collected from 255 SMEs in Dar es Salaam, Tanzania, and analyzed using Structural Equation Modeling (Partial Least Squares SEM) with the SEMinR package. The results demonstrate that both customer intensity and proactiveness significantly enhance SME performance, suggesting that prioritizing customerfocused activities and adopting a proactive approach can lead to improved outcomes. Interestingly, the study finds that value creation does not directly correlate with SME performance, indicating a need for a more nuanced approach in the agro-processing sector. These findings offer practical implications for agro-processing SMEs seeking sustained growth and competitiveness while advancing the theoretical understanding of both Resource-Based Theory and Entrepreneurial Marketing Theory. Keywords: Entrepreneurial Marketing, Performance, Small and Medium-sized Enterprises, Customer Intensity, Proactiveness, Value Creation

The trend of individuals using the internet has been increasing over the years leading to the booming online shopping that has attracted academic researchers to investigate the motives or benefits of online shopping. This study aimed to elucidate the influence of extrinsic benefits (variety, price, and ease of use) on online shopping behavioural intentions, with customer satisfaction as a mediating role. A self-administered questionnaire was used to capture data from online shoppers in Tanzania. The data were analysed using Smart PLS 3 structural equation modelling. The results indicate that the extrinsic benefits significantly affect online customer behavioural intentions. Satisfaction fully mediates the effects of two dimensions of extrinsic benefits aspects (variety and ease of use) on behavioural intentions. Extrinsic benefits also partially mediate the effects of price on behavioural intentions. The results provide insights into how online vendors can use strategic and tactical use of extrinsic benefits in leveraging their short- and long-term marketing strategies. The study affirms the utility and integration of the extrinsic benefits and the Uses and Gratifications Theory in the context of online shopping. Keywords: Extrinsic benefits, online shopping, satisfaction, behavioural intentions