Background: The speech by Megawati Soekarnoputri, the 5th President of Indonesia, commemorating the 50th anniversary of Partai Demokrasi Perjuangan Indonesia (PDIP), has sparked significant public debate. While critics argue her speech was overly critical of President Joko Widodo, others view it as constructive criticism. Therefore, it is significant to examine Megawati’s actual perspective on the incumbent president and the real relationship between her position as chairperson and the president’s status as her cadre. Purpose: This study aims to analyze Megawati’s speech to uncover whether there is a misalignment between its intended message and impact which may have led to controversy. It analyzes the interpretation of people outside PDIP based on Aristotle’s rhetorical framework—ethos, logos, and pathos—to assess her communication strategy and public reception. Methods: A descriptive qualitative approach was used, with special interviews to gain a broader perspective. Triangulation was achieved by involving informants, along with observations, juxtaposing it with previous related research. Results: Based on the research findings, the author discovered that Megawati’s speech functioned primarily to communicate internally with the party’s members within her role as the chairperson. Based on rhetorical frameworks, the speech was exclusive to the internal context, and it could have been misinterpreted by people beyond the intended audience if the message had been amplified by mass and social media channels. Conclusion: The controversy arose because some receptors were not intended to receive her message due to massive distribution to the public either by mass media or social media. Implications: Interpretation of Megawati’s speech must be contextualized within the internal framework of PDIP reflecting its distinctive cultural and tradition attributes. The media outlets that cover this event should adopt a more balanced approach to present the realities to the public.

Background: Due to the dynamic competition and development of marketing communication, countries in the ASEAN region need integrated collaboration between countries to combine and take advantage of opportunities that modern marketing communication practices in ASEAN countries combine sustainability, ethics, and cultural practices. Purpose: This study aims to systematically analyze and classify research articles and then visualize them. Method: A comprehensive discussion of the development of marketing communications from the past to the present can be done by conducting research using Bibliometric Analysis. The research dataset was processed and analyzed using R Language and Biblioshiny software. This research examines 302 documents from 1991 to 2023 covered in the study period (32 years), taken from the Scopus dataset source. Result: The number of publications from year to year has increased significantly; for the last 32 years, 2023 was the peak publications of marketing communication articles, and Indonesia, Malaysia, and Thailand are the countries with the largest contribution to the production of research articles in the field of marketing communication in the ASEAN region. Conclusion: Collaboration between ASEAN countries is facilitated by geographical proximity, cultural similarities, and the maturity of research networks in several countries that dominate this region. Implications: Further research can be conducted to identify marketing communication research topics that are most often the focus of collaboration and to determine priority topics for the future.

Background: Digital transformation, in this sense, means incorporating digital technology into many aspects of higher education, including learning, teaching, administration, and research. Purpose: This research aimed to generate a framework that is more knowledgeable than it was by utilizing digital technologies. In education, digital evolution attempts to establish an effective pleasant learning environment for everyone involved in a Smart Learning Environment. Methods: It employed an explanatory database analysis with multiple linear regression to examine the influencing factors of West Java’s higher education digital transformation. Results: The results indicated that digital transformation promotes more efficient work. However, there are also disadvantages, including reduced versatility, increased levels of student participation, and greater interaction among universities. It assures that the technology is dependable, functional, and satisfies stakeholders’ requirements. As they must adjust to the digital age and incorporate new methods and practices, higher education institutions play a significant role in the transition of the educational field. Conclusion: In education, digital transformation has demonstrated positive impacts, such as faster and more efficient work processes and increased access to information. Digital transformation also presents negative aspects, such as loss of flexibility, increased student involvement, and increased interactivity between universities. Implications: The application of technology information systems in higher education is significant for developing the education system. Transforming information technology systems in higher education is a strategic and enlightening vision for organizations, increasing efficiency, productivity, and accessibility.

Background: Empowering impoverished communities has been a long-standing endeavor. However, the persistent prevalence of poverty still affects approximately 25 million individuals (BPS, 2023). Nevertheless, the government continues its relentless efforts to minimize the presence of impoverished families. One of the strategies employed is the implementation of the Family Hope Program (PKH). PKH stands as a program that has effectively fulfilled its mission. Various research studies have been conducted to comprehend the processes, mechanisms, impacts, and societal implications. However, research exploring the cross-sectoral communication aspects, elaborating on the involvement of stakeholders and PKH implementers spanning multiple institutions, remains lacking. Purpose: This research aims to measure the level of influence of multi-sectoral integration communication on the performance of individual PKH implementers. Methods: The employed methodology is an explanatory survey. The surveyed population comprises civil servants engaged in PKH. The population size consists of 80 individuals. Probability sampling is utilized as the sampling technique, with a sample size of 44 respondents, determined using the Slovin method. Hypothesis testing employs Path Analysis. Results: The research findings indicate a significant influence of cross-sectoral communication factors, encompassing organizational member perceptions, organizational strategies, communication climate, media quality, information accessibility, information dissemination, information accuracy, and organizational culture, on the performance of individual PKH implementers. Conclusion: Organizational member performance emerges as a critical aspect for the success of PKH implementation. The research results demonstrate that this performance is influenced by several factors, including information accessibility, media quality, information accuracy, organizational communication climate, organizational culture, information dissemination, and organizational strategies in the execution of the PKH program. Implications: The success of PKH is contingent upon the performance of individual members from collaborating institutions. Enhancing the effectiveness and efficiency of individual performance factors can be achieved by synergizing with cross-sectoral communication components.

Background: Tuberculosis (TB) patients face medical challenges and stigmatization from their surroundings. The Terjang Foundation is actively working to combat societal stigma towards TB patients. Purpose: This research analyzes the Terjang Foundation’s interpersonal communication approach to combating stigma towards TB patients. By understanding and assessing the communication methods employed by the foundation, the study aims to contribute to developing effective strategies for reducing the negative stigma associated with TB. Methods: This research utilizes a qualitative research method with a case study approach. In-depth interviews, field observations, and literature reviews are conducted to gather relevant data and insights. Results: The results of this study indicate that the Terjang Foundation employs five positive attitudes in their interpersonal communication approach to combat stigma towards TB patients: openness, empathy, positivity, equality, and supportiveness. These attitudes contribute to fostering an environment that challenges the negative stigma associated with TB. Continuous and frequent communication is crucial in combating stigma, promoting understanding and empathy, and disseminating accurate information. Empathy and equality emerge as prominent positive attitudes consistently demonstrated in communication. Conclusion: The study concludes that maintaining an ongoing and frequent communication process is essential for combating stigma in interpersonal communication efforts. Implications: The research findings have both practical and theoretical implications. Practically, the study emphasizes the importance of adopting positive attitudes, such as empathy and equality, in interpersonal communication strategies to reduce stigma towards TB patients. These insights can guide organizations, healthcare providers, and policymakers in developing effective communication campaigns and interventions to combat stigma related to TB and other diseases.

Background: Indonesia is a disaster-prone area, situated in the equatorial zone where several tectonic plates converge, and the Ring of Fire runs through. Indonesia requires an effective disaster mitigation system to minimize risks and losses during disasters. Meteorological, Climatological, and Geophysical Agency (BMKG) is a non-departmental government institution. Through its mobile application and official website, BMKG actively provides various information accessible to all Indonesians. Purpose: The research aimed to understand how BMKG conducts environmental communication and disaster mitigation through a mobile application and website. Methods: This research is descriptive qualitative using a constructive paradigm. The data was collected using documentation and observation studies. The authors carried out content analysis using Philipp Mayring’s methods on the “Info BMKG” application and the website http://www.bmkg.go.id/. Results: The BMKG application and website cover some aspects of environmental communication, including rhetoric, media, public participation, and education campaigns, delivering a range of environmental messages. They facilitate disaster mitigation by providing information and vulnerability maps for different types of disasters but lack details on regulatory measures and planning for disaster-prone areas. Conclusion: The BMKG application and website effectively communicate environmental and disaster-related information but need to improve coverage, speed of notifications, and include more details on regulation and planning for disaster-prone areas. Implications: This study suggests the need to enhance the platforms’ content and user education. Besides, it emphasizes theoretical implications for communication, public participation, and media theories in the context of disaster risk reduction.

Background: The study examines intercultural communication competence of Banten students at the University of Lampung. In this context, the field of intercultural communication describes student participation in regular interactions in cognitive, affective, and behavioral terms. This is important because a strong understanding of intercultural communication serves as the foundation for students’ professional development at the University of Lampung. Purpose: The goals of this study are to: 1) Identify the cognitive component of intercultural communication among Banten students at the University of Lampung. 2) Identify the affective component of intercultural communication among Banten students at the University of Lampung. 3) Identify the behavioral component of intercultural communication among Banten students at the University of Lampung. 4) Develop a model of intercultural communication proficiency for Banten students at the University of Lampung. Methods: The study used informant interviews as data sources for qualitative research. The research informant included 70 students from the University of Lampung who were members of the Banten student association. The analysis process consisted of three steps: 1) Data collection, 2) Data reduction, and 3) Data presentation, which involved compiling facts used to guide decisions and actions. Results: The intercultural communication among Bantent students at the University of Lampung encompassess cognitive, affective, and behavioral aspects. Implications: Banten students at the University of Lampung can serve as an example for newcomers on how to maintain cultural distinctiveness across different regions by leveraging their cognitive, affective, and behavioral expertise in cross-cultural communication.

Background: Bank Sumsel Babel is faced with demands to focus on not only financial growth but also the positive impact on social and environmental fronts. The evolution of Corporate Social Responsibility (CSR) to Creating Shared Value (CSV) reflects a paradigm shift. As a regional development bank, Bank Sumsel Babel faces the demand to adopt CSV as an integral part of its CSR strategy to create a positive impact on society and the environment in the South Sumatra and Bangka Belitung regions. Purpose: This research explored the company’s strategy in implementing the Creating Shared Value (CSV) program as a new paradigm of CSR at Bank Sumsel Babel and analyzed the program publication to improve its reputation. Methods: This research used a descriptive qualitative research method to see the implementation of CSV at Bank Sumsel Babel. The researchers obtained data through interviews, observations, and document analysis. Results: Bank Sumsel Babel has successfully integrated the CSV approach into its CSR activities, particularly through the Bina Mitra program. This program has helped the bank address social issues such as education and community development and enhanced its business performance by building trust and loyalty among stakeholders. Conclusion: Companies can implement CSV-based CSR in some areas, while in other areas, they can use more traditional approaches, such as philanthropy or donations, to achieve a positive social impact. Implications: Bank Sumsel Babel can improve business performance and bring a positive impact on society through Creating Shared Value (CSV) programs as part of its CSR strategy.

Background: The teaching of history and civic education, intended to foster national identity, is not fully achieved due to the absence of technological innovation in the instructional communication media used in high schools. Purpose: This research explores the need for ICT among students and teachers as instructional communication media to promote national identity in history and civic education. Method: This research used the Research and Development (R&D) method. The initial design involved an exploratory qualitative approach, with data collected through interviews with teachers and students from four high schools in Malang City, along with documentation from the Kurikulum Merdeka. The data were then analyzed using interactive analysis techniques to understand the information technology and communication needs of students and teachers for simulating national identity in history and civic education. In the next stage, a development approach was carried out to construct a model for instructional communication media that incorporated technological innovation to simulate national identity in history and civic education. Results: The results indicate that instructional communication media for promoting national identity through simulated history and civics education require technological innovation in the form of the NUSANTARA.IN application, which offers. Teaching materials on history and civic education tailored to students’ characteristics, A virtual reality feature that provides students with a virtual learning experience in history and civic education, and User-generated content to build a network among students for learning history and civic education. Conclusion: NUSANTARA.IN, which includes three distinct features, is a technological innovation designed to serve as an instructional communication media, enabling students and teachers to simulate national identity in history and civic education. Implications: The findings from this study contribute to the theoretical advancement of instructional communication media by incorporating concepts such as virtual reality, user-generated content, and student networking in high school education.

Background: The cultural practice of inheritance through the female lineage, known as matrilineal relationship, is built on the belief in inheritance values that women are more appropriate to be heirs. However, belief alone is not enough to build a shared commitment to maintain the cultural relationship of the matrilineal system. Purpose: This study aimed to analyze the process of matrilineal cultural relations in the interpersonal relationships of the indigenous people of Kampung Pulo, Garut. Methods: It employed a phenomenological study with a qualitative approach. Data was collected through observation and interviews. The participants were selected purposively with a total of 10 informants consisting of the customary head, deputy customary head, and indigenous people of Kampung Pulo, the original descendants of Embah Dalem Arief Muhammad. Result: This study shows women in the indigenous people of Kampung Pulo play a crucial role in cultural inheritance, especially in preserving heirloom property. Some aspects of interpersonal relationships strengthen matrilineal relationships among the indigenous people of Kampung Pulo. Matrilineal cultural relationships are maintained because they are believed to have values, such as togetherness, harmony, mutual respect, nurturing, and cooperation. Conclusion: The family of the indigenous people of Kampung Pulo is more harmonious with the matrilineal cultural relationship system. The culture is preserved if the members can establish good interpersonal relationships. Implication: The study results are expected to contribute to the cultural preservation in Kampung Pulo, Garut. Besides, it might be worth referring to those who research the matrilineal system, either further research related to its relationship with interpersonal relationships or other fields.