The hotel industry, the largest water consumer in mass tourist destinations, has developed many water-saving measures over the past decades to alleviate scarcity in the Mediterranean coastal regions, where water balance is delicate and is threatened by climate change. In this context, non-widespread water-saving actions arise. However, a research gap exists regarding guests’ perceptions of them, which may affect their success and viability. This study explores perceptions of water-saving measures based on 850 face-to-face surveys carried out in the Mediterranean destinations of Benidorm (Spain) and Rimini (Italy) during the summer of 2021. A two-step cluster analysis was performed to segment guests based on their perceptions of water-saving measures, and non-parametric tests were employed to identify differences in their sociodemographic profiles and stay characteristics. Outcomes showed a greater acceptance of introducing non-conventional water sources and economic incentives, as well as differences between tourist profiles based on their origin, age, traveling companions and educational attainment. This information will be helpful for the design of social marketing and climate change adaptation strategies for tourist destinations.

This study explores how subjective norms and entrepreneurial passion influence business performance in the tourism and hospitality sectors using the Theory of Planned Behavior (TPB). Data were collected using convenience sampling from 320 managers and entrepreneurs through a survey, and structural equation modeling (SEM) via WarpPLS was employed to analyze the relationships between constructs. The findings reveal that subjective norms and entrepreneurial passion enhance self-efficacy, which in turn strengthens intention. Intention drives persistence behavior, which positively impacts firm performance. Persistence behavior also mediates the relationship between intention and firm performance. Additionally, psychological capital boosts self-efficacy and intention, while perceived barriers hinder intention and persistence behavior. This study provides a validated model of persistence behavior, psychological capital, and perceived barriers, offering insights into the role of entrepreneurs in economic development. These findings are particularly relevant for policymakers in developing nations to address challenges and foster growth.

This study investigates the intricate interplay between destination pull factors, culinary destination image, culinary experiences, and culinary destination loyalty within the unique culinary landscape of Hanoi, Vietnam. Using a mixed-methodology approach, quantitative data were collected from 670 Vietnamese travelers, complemented by qualitative insights from 15 Vietnamese travelers. Grounded in the Stimulus-Organism-Response theory, structural equation modeling was used to test the hypotheses. The results demonstrate relationships among destination pull factors, culinary destination image, culinary experiences, and culinary destination loyalty, along with mediating effects of culinary destination image and culinary experiences and moderating effects of culinary involvement. The findings reveal two main themes: Cultural background, which encompasses three dimensions: food enthusiasts and cultural ambassadors, the influence of cultural heritage on culinary exploration, and culinary traditions as cultural connectors in travel experiences; and culinary expertise, comprising two dimensions: professional culinary expertise and culinary exploration and education. By emphasizing Hanoi’s unique position as a gastronomic hub, this study provides a conceptual framework for future research that applies the SOR theory to the culinary domain and offers practical strategies for enhancing culinary tourism, applicable to other destinations with similar cultural and culinary attributes on the global stage.

In the fast-paced and competitive world of the hospitality industry, strategies have an inseparable role in unlocking the full potential of the hotels in this industry. The current study examined how strategy differentiation (SD) and strategy social responsibility (SSR) influence corporate identity (CI), organizational commitment (OC), and organizational citizenship behavior (OCB) of independent hotel employees across various national cultures. Additionally, it investigated the role of servant leadership (SL) in shaping these strategies. Data were gathered through questionnaires from 840 hotel employees in the USA and Portugal, representing two distinct GLOBE cultural clusters. The results indicated that the two cultural groups were significantly different. The main hypothesis proposed a positive link between SL and OCB, which was found to be significant only in the Portugal cluster. The USA cluster did not show this relationship. Four other hypotheses acted as mediators for the main hypothesis. The second and third hypotheses focused on the mediating effects of SD and CI between SL and OCB, showing significance in Portugal but not in the USA. The fourth hypothesis regarding SSR as a mediator was insignificant for both groups, while the fifth hypothesis about SSR and OC as mediators was supported only in the USA. This research sheds more light on servant leadership and strategy in the hotel industry within two distinct GLOBE clusters. It illustrates how cultural differences within these clusters influence relationships between servant leadership, different strategies and their impact on different organisational variables.

In response to the increasing demand for faster checkouts, shorter wait times, and enhanced customer experiences in fast-food establishments, the use of self-service kiosks is on the rise. This study employs an integrative framework combining the Technology Acceptance Model, the Technology Readiness Index and the subjective norms component of the Theory of Planned Behavior to explore the factors influencing customers’ continued intentions to use self-service kiosks. Data collected from 412 customers across fast-food restaurants in Jordan were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that perceived usefulness and ease of use significantly influence ongoing intentions to use self-service kiosks, while subjective norms do not exert any notable influence. Additionally, the Technology Readiness Index plays a crucial role in shaping subjective norms, perceived usefulness, perceived ease of use, and continuous intention. These findings underscore the significance of individual technology readiness and perceived benefits in encouraging sustained kiosk usage. The study offers actionable insights for fast-food marketers aiming to enhance kiosk adoption and usage rates strategically.

The current study proposes to investigate the impact of employee green innovative behavior (EGIB) on coworker envy (CE), which in turn affects employee environmental commitment (EEC) and intention to engage in non-green behavior (NGB). Furthermore, it investigates the moderating role of individual green value (IGV) and perceived green organizational support (PGOS) and the mediating effect of coworker envy (CE) between the proposed model relationships. Operating PLS-SEM, the 389 valid questionnaires collected from the employees of five-star hotels were analyzed. The findings showed that employee green innovative behavior (EGIB) significantly enhanced coworker envy (CE), negatively influencing employee environmental commitment (EEC) and positively influencing intention to engage in non-green behavior (NGB). The results also proved the moderation role of individual green value (IGV) and perceived green organizational support (PGOS) between CE and EEC and CE and NGB, respectively. The study contributes insightful theoretical implications by integrating the social comparison theory (SCT) and affective events theory (AET). It also has practical impacts on catalyzing green change by inhibiting coworker envy.