Queens of the Wild: Pagan Goddesses in Christian Europe, by Ronald Hutton. New Haven and London: Yale University Press, 2022. Hb. x + 245 pp. US$86.95. ISBN: 9780300261011

Islam and Pseudoscience, by Stefano Bigliardi. Cambridge: Cambridge University Press, 2025. Ebook. 76 pp. AU$34.95. ISBN: 9781009608213 (Pb.); 9781009608237 (ebook)

Uyghur Women Activists in the Diaspora. Restorying a Genocide, by Susan J. Palmer, Dilmurat Mahmut, and Abdulmuqtedir Udun. London: Bloomsbury Academic, 2024. Hb. 164 pp. $103.50. ISBN: 9781350418332

This study identifies strategies for maintaining consumer loyalty among esoteric specialists in Russia’s digital market. Employing a mixed-methods approach, we conducted 20 semi-structured interviews with online esoteric practitioners and analyzed 150 Telegram channels (50 each for tarologists, magicians, and astrologers) between March and May 2024. Thematic coding and quantitative content analysis were used to examine loyalty strategies. Results indicate that specialists employ two main approaches: increasing customer engagement through profitable deals, multichannel communication, personalization, and image-making; and creating value for clients by offering referral programs, client communities, webinars, live broadcasts, esoteric courses, and feedback mechanisms. Notably, webinars and live broadcasts are utilized as part of broader strategies to deepen client engagement and foster community rather than as stand-alone tactics. This research highlights how digitalization reshapes loyalty strategies in the esoteric services market, emphasizing the importance of both engagement and value creation.

Relating with More-than-Humans: Interbeing Rituality in a Living World, edited by Jean Chamel and Yael Dansac. Cham: Palgrave Macmillan, 2022. ePDF. xiv + 253 pp. ISBN: 978-3-031-10294-3

Poetic Faiths: New Religions and Rituals as Works of Living Art, Volume I, by Tony Wolf (ed.). Sky Meadow Press, 2025. Pb. 164 pp. £15.99. ISBN: 9798990363359

Spring Man: A Belief Legend between Folklore and Popular Culture, by Petr Janeček. Lexington Books, 2022. Ebook. 228 pp. £58.32. ISBN: 9781666913767

Religious eco-oriented Catholic organizations are a new phenomenon and the field of ecology is dominated by secular organizations which formulate their goals and motivations beyond the religious discourse. On the other hand, religion is an important factor shaping individual and group identity and actions and, as such, has a great potential for influence on the faithful in their daily decisions and general attitudes towards ecology and environmental crisis. Hence, understanding how dominant actors in the ecological field approach religious organization is vital since it may help diagnose modes of cooperation and boost effectiveness of challenging the environmental crisis. The aim of this article is to analyse the perception of Catholic ecological organizations in Poland and Italy by representatives of secular eco-organizations and their approach towards the Catholic Church’s engagement and attitude towards ecology. Based on ten in-depth individual interviews conducted with selected representatives of secular eco-organizations in Poland and Italy, the article explores the multifaceted relationship between secular and Catholic ecological organizations, focusing on perceptions, collaboration, and the broader sociocultural context in both cultural contexts.

Iconophages: A History of Ingesting Images, by Jérémie Koering, trans. Nicholas Huckle. Zone Books, 2024. Hb. 480 pp. $54.12. ISBN: 9781890951276

The Cosmic Movement: Sources, Contexts, Impact, by Julie Chajes and Boaz Huss (eds.). Ben Gurion University of the Negev Press, 2020. eBook. 538 pp. ₪78. ISBN: 9789655363197