Ageing in India is exponentially increasing due to the remarkable advancement. However, the limited health care facilities, lack of trained manpower, absence of insurance products and services for elderlies contribute to the neglected components of the health system and thereby, necessitate immediate light to the growing burden. Thus, the present study conducted the in-depth interview method to investigate the products and service-related to the elderly difficulties and challenges. The interview was conducted among 28 participants from the age group 60 years and above in the Nagaon district of Assam, India. While noting the reasons for motivation to demand for the products and services, factors such as bodily fragility, physical dependence, transportation, financial dependence were identified. Additionally, the need for medication, hygiene needs, mobility needs and caregiving facilities were highlighted along with some physical ailments among participants. Although marketers do not accord a high priority to elderly customers, the study has found that the demand and issues related to the marketing of elderly health care products and services may trigger innovative and creative construction leading to cover marketing to all the generations harmoniously.

Gaining quality employment as the outcome of an exhaustive job search process apparently has no clear pathway for success. With little experience of the job market, young graduates’ initial steps into the complexity of finding the right job essentially need guidance. This study provides insights on how recent management graduates could achieve long-term employment success through factors that would assist them in obtaining quality jobs. A conceptual framework rooted in social-cognitive career theory imparted the present study a twofold purpose of examining the effect of perceived employability (internal and external) and focused job search on employment quality (starting salary and job satisfaction) and investigating the intervening employment quality. A two-wave correlational study was performed which involved 250 recently employed management graduates. The structural equation modelling analysis via Partial Least Square (PLS) found that the internal perceived employability was significantly related to starting salary and job satisfaction. However, the external perceived employability was only significantly related to starting salary. Moreover, a competitive mediation by focused job search showed its negative influence on the relationship between internal perceived employability and starting salary. Finally, the results upheld that employability perceptions and a job search approach are vital aspects to be considered during the university-to-work transition. These insights would assist the career counsellors to instill positive employability perceptions in the focused management graduates to enhance their possibility of obtaining better pay and a more satisfying job.

Kajian ini dilaksanakan untuk mengkaji perhubungan antara sokongan pengurusan dengan pemindahan latihan serta mengenal pasti peranan kesedaran pembelajaran sebagai pengantara dalam perhubungan tersebut. Kaedah kaji selidik digunakan untuk mendapatkan hasil dapatan kajian sebanyak 283 borang daripada para pekerja di sektor awam Malaysia. Perisian SmartPLS digunakan untuk menilai kualiti data dan seterusnya menguji hipotesis kajian. Dapatan pengujian model persamaan struktur mengesahkan bahawa perhubungan antara sokongan pengurusan dengan pemindahan latihan adalah dipengaruhi secara tidak langsung oleh kesedaran pembelajaran. Seterusnya, kajian ini mengemukakan perbincangan, implikasi, dan kesimpulan kajian. ABSTRACT This study was conducted to measure the relationship between management support and transfer of training as well as to identify the role of learning awareness as a mediator in the relationship. A survey using questionnaires was employed to collect data from 283 employees of the Malaysian public sector. SmartPLS package was used to assess the quality of data and to test the research hypotheses. The outcome of the structural equation modelling test confirmed the relationship between management support and transfer of training which was indirectly affected by learning awareness. This was followed by a discussion of the study, implications, and conclusion.

Social media is gaining popularity nowadays and is increasingly being used by many small and large organisations. Organisations are adopting new social platforms and technologies to achieve their key and effective management strategies. However, there are still opportunities to explore the role of new technologies in developing useful strategies. In current research, the utilisation of technological tools especially social media was examined to improve the customer value analysis in the organisations. Besides, the research of social media use for crisis management is also increasing and the relevant strategies are still being-investigated. To overcome this gap, this research aims to evaluate the impact of the use of social media on customer value analysis and crisis management. To attain this, a detailed questionnaire was adapted from several different studies. Data were collected from a diverse targeted sample of tourism-related firms from all over Malaysia, including hotels, resorts, travel agencies and transportation companies. The model was tested using Smart PLS software and the results were generalised. Overall, this research will add a noteworthy contribution to the literature by highlighting the significance of social media and recognising its urgency during crisis for businesses. It will also help in answering questions regarding the role of social media usage towards customer value analysis and crisis management of organisations in the Malaysian tourism sector. Moreover, the practitioners will use the findings to make strategies for crisis management and build customer value chain.

There exist some concepts such as workaholism, career satisfaction, work-life balance, work commitment and financial needs, which cause workers to put in more effort at the workplace and subsequently, an increase in their working hours. The main reason why these concepts are called premises is related to the fact that they are defined as factors leading heavy work investment (HWI) in the literature. Overworking has been a concept which could be measured only through time during work until recently, however, it is currently regarded as a concept which covers much more than heavy work as a result of HWI. The present study contributes to the literature by determining the interaction of HWI with its premises. In order to determine whether HWI is formed with effort or via time dimensions and which premises have been effective in its formation, 372 people working in Kars were surveyed on HWI and its premises. The data collected were analysed through Statistical Package for the Social Sciences (SPSS) and Analysis of Moment Structures (AMOS). Due to the limited number of studies on HWI in the literature, the effect of premises on HWI was investigated by developing more than one model. In fact, HWI-Time Commitment (TC) had a negative mediation effect between career satisfaction and premises while HWI-Work Intensity (WI) did not have any effect.

Organisasi merupakan satu unit sosial yang mengandungi individu atau kumpulan yang mempunyai kebergantungan antara satu sama lain untuk mencapai matlamat organisasinya. Bagi memastikan sesebuah organisasi mencapai matlamat yang diinginkan, kepengurusan dalam sesebuah organisasi atau perusahaan adalah penting. Begitu juga dalam perusahaan aktiviti penangkapan ikan laut dalam yang sering dikatakan tidak tersusun dan tiada organisasi. Justeru kajian ini bertujuan menjelaskan corak pengurusan organisasi aktiviti penangkapan ikan oleh juragan laut dalam. Kajian dilakukan di Wilayah Ekonomi Pantai Timur (ECER) Semenanjung Malaysia, iaitu di Kelantan, Terengganu, Pahang dan Johor Timur iaitu Mersing. Responden kajian ini adalah seramai 17 orang, iaitu lima di Kelantan, tiga di Terengganu, enam di Pahang dan tiga di Mersing menerusi pendekatan kualitatif. Penemuan kajian menunjukkan juragan ini yang merupakan pengurus perusahaan mempunyai organisasi yang bersistematik dan teratur. Malah mereka boleh menyusun setiap ahli organisasi mengikut kepakaran bidang sama ada organisasi di darat mahupun organisasi di laut. Penemuan ini secara tidak langsung dapat menghuraikan kecelaruan kepada umum bahawa komuniti nelayan sebenarnya mempunyai perancangan dan pengurusan dalam menjalankan operasi tangkapan ikan.

Gamification has become increasingly popular among businesses, institutions and consumers, especially since the emergence of Covid-19 pandemic. It has been widely used to promote positive changes in user behaviour, improve companies’ digital presence and provide immersive and engaging brand experiences. Though bibliometric studies on gamification have been conducted previously, information on citations and networking analysis emphasises marketing and consumer behaviour remains scarce. Thus, the purpose of this bibliometric study is to describe how gamification is structured and how it has evolved over time. To achieve this, we utilise citation analysis and co-word analysis to visually uncover the intellectual, conceptual and social network structures in gamification research. A total of 558 articles published between 2011 and 2021 were extracted from the Dimension.ai database through the PRISMA review process. The results reveal positive growth in gamification research between 2011 and 2021. The United States was the most productive and most cited country and the most productive and influential institution was Tampere University in Finland, which houses Juho Hamari, the most influential and most cited author. Additionally, the results reveal recent trends in gamification research including those related to value, brand and attitude as well as emerging trends including artificial intelligence. The results also reveal collaborations through co-authorship among authors, institutions and countries. Together, they depict the intellectual landscape of gamification as related to marketing and consumer behaviour. This is beneficial for both inexperienced and experienced scholars, practitioners, funding agencies and policymakers.

Since the establishment of super-regional and mega malls in Malaysia, little is known about green consumers’ purchase intention and behaviour in the malls’ general merchandise stores (GMS). This study first examines the profile of green consumers’ purchase intention and behavior on green products in the GMS. Second, the green consumers’ social classes were segmented to explore social class differences in the purchase intention and behaviour in the stores. The purposive sampling was used to collect the data from the respondents in the southern region of Malaysia. Using the SmartPLS, the data were analysed using the multi-group analysis (MGA) and the measurement invariance of composites (MICOM). The results showed the psychographic variables positively influenced ecologically conscious consumer behaviour (ECCB) on the purchase intention and behaviour. In addition, the middle-class consumers’ shopping lifestyle influences positively on the ECCB and they are more likely to purchase green products than the upper middle-class group. The outcome of the green consumer profile provides an insight into the patterns of purchasing of the consumers in the GMS and the indication of consumer’s consideration of energy conservations from home.

The purpose of this study is to reveal the impact of the different engagement strategies used to respond to the economic, sociocultural and existential pressures on the purchase intention of the adult consumers and to compare the purchase intentions of the engagement strategies across gender and income. We embodied a scenario-based within-group experimental design to investigate the effect of engagement strategies on purchase intention. We used a convenience sampling strategy with 221 university students enrolled in an elective course on public relations in Turkey. The results showed that the engagement strategies that respond to the existential pressures are at least essential as those strategies that respond to the economic pressures during the Covid-19 pandemic. Additionally, the findings showed the purchase intentions on the different engagement strategies change across gender whereas there is no significant difference in various income groups. Unlike similarly themed studies, this study employed the quantitative analytical approach. This study shows that the engagement strategies developed for existential pressures have become as important as the economic pressures.