Numerous Malaysia policies underscore the need to build exceptional R&D capabilities as the key economic driver. This study acknowledges the influence of high-performance work practices (HPWP) on R&D innovativeness. Underpinned by social exchange theory, this study investigates the implementation of innovation-enhancing HPWP in Malaysian R&D organisations and their relationship with project performance. Survey data on R&D project performance and six dimensions of innovation-enhancing HPWP were collected from 210 project leaders and members. Results suggested that innovation-enhancing HPWP implementation is still low as HPWP might be a relatively unknown practice in the R&D sector. Nevertheless, four HPWP dimensions were significant predictors of R&D project performance: employee recruitment, performance appraisal, reward and compensation, and employee participation. These findings will guide managers in developing relevant HPWPs to foster innovativeness. This includes a comprehensive audit of existing R&D people, processes, and products, and how these three `Ps’ can be streamlined into an innovation-enhancing HPWP.

The last few decades have witnessed a drastic change in the nature of commerce due to the development of ubiquitous computingtechnologies. E-commerce has evolved to an ultimate stage that is called u-commerce. This study seeks to provide an understandingof consumer satisfaction and trust in u-commerce characteristics. Thus, the research examined how u-constructs affect satisfaction and trust from the mobile banking perspective. Ubiquity, uniqueness, universality, and unison comprise the characteristic featuresrepresented as u-constructs. In this study, a total of 1012 samples were analysed using Structural Equation Modelling (SEM). The results showed that characteristics of ubiquity and universality have positive effects on customer satisfaction, yet they do not have any effect on trust. It was also found that uniqueness and unison have positive effects on trust and that trust has a positive effect on satisfaction. This study contains some theoretical and practical implications for researchers and practitioners who are interested in u-commerce and improving customer satisfaction.

Product placement has been a crucial influence for multi-ethnic Malaysian moviegoers in terms of purchase intentions. This researchwas conceptualised based on the Tripartite Typology of Product Placement by Russel (1998) and the Planned Behaviour Theory(TPB) by Ajzen (1985). This investigation measured how brand recall mediated the relationship between plot integration, audiostimulus, visual stimulus and consumer purchasing intentions. The research focused primarily on multi-ethnic cinemagoers in Peninsula Malaysia. Past research has also proven that the ethnic background of an individual does have a positive impact on the purchase intentions of the individual. This research studied the purchase intentions of each ethnicity in Peninsular Malaysia to determine if there is a difference among the purchase intentions of respondents when it comes to brand recall mediating the relationship between product placement and the various modalities of product placement. Respondents were sampled from all states within Peninsula Malaysia except for the states of Kelantan and Perlis due to the unavailability of operating cinemas in these states. Respondents were invited to participate after they had watched a movie in the cinema. Preferences only for those who watched Hollywood movies. A total of 513 respondents participated in this research. A questionnaire based on the five-point Likert scale was created as the research instrument to collect data by adapting from past research. A reliability test was done to ascertain the reliabilityand validity of the instrument. Data obtained was analysed using the Smart Partial Least Squares (PLS) Software to determine the relationship between the hypotheses tested. The results generated have proven that brand recall is able to influence the relationship between plot integration, audio stimulation, visual stimulation and consumer purchase intentions of all the ethnicities in Peninsula Malaysia.

This study aims to investigate the impacts of green site management on corporate environmental and economic performances by improving the efficiency of energy and water consumption at construction sites. The identified green site management has been proven to improve both environmental and economic performances. This study allows practitioners to study and advocate for appropriate green site management strategies. A qualitative method was carried out since this research focused on the construction players’ opinions on green site management practices. Five contractors were selected randomly from the construction sites in Malaysia based on the convenience sampling method. All selected respondents were qualified to give opinions as they held management posts. The results have shown green site management practices can reduce the consumption of resources and improve energy efficiency management and water consumption management, which are considered to have a positive impact on the construction project’s environmental and economic performance. The findings also revealed that green site management practicesimplementation must not affect their economic performance, such as increasing the construction cost with high initial and maintenance costs. As the construction industry consumes a vast amount of water and energy daily, these consumption reductions can help construction sites achieve energy efficiency and utilize natural resources, eventually improving corporate environmental and economic performance. Thus, green practices must be implemented to bring sustainable development to the construction industry.

Continuous innovations are taking place worldwide to develop solutions for problems encountered by human beings. The preventionof a variety of accidents due to burning, drowning, terrorism, electric shocks, and road traffic is among the important concerns ofresearchers and solution developers. Specifically, this current study aims to analyse the contributions of different driver behaviours that resulted in road accidents, followed by proposing a viable solution and reducing the road accident frequencies to benefit society at large. This study employed two methods to analyse data. One was through SEM, and the second was through Artificial Neural Network (ANN). The study is descriptive in nature and it used the survey method to collect sample data from 345 drivers from various professional backgrounds. The questionnaire consisted of independent variables, namely slips, errors, mistakes, lapse violations and unintentional violations. To measure the contributions of these variables towards accidents, age was taken as the moderator. The statistical techniques used included reliability, correlation, and normality analyses, in addition to artificial neural networks and regression analyses. Each factor was found to be a significant contributor to road accidents. Moreover, no significant difference was found in drivers’ behaviour between males and females, but age was found to have a moderating effect on the relationship between driver behaviours and accidents. Additionally, the rate of accidents decreases with the increases in age and vice versa.

Consumers are becoming more interdependent and open as a result of globalization. Because of the idea of globalization, branding isessential to take into account from both the marketing and consumer viewpoints. The current study intends to determine Bangladeshicustomers’ preferences for cell phone brands based on global versus local perspectives and to comprehend the influencing factors and cell phone features that could affect users’ purchasing decisions. A structured questionnaire was used to survey 850 consumers selected through a simple random sampling technique for the study, and 593 of their responses were deemed sufficient to continue the research. According to the study’s findings, customers favored the Android operating system and the Samsung brand the most. The majority of consumers believed that having a cell phone’s ‘convenient’ usage was its best feature. The study also identified a range of preferred budgets for a new cell phone. Eventually, a new measurement model for cell phone brand preference factors among Bangladeshi consumers was excavated by the study. Only four of the nine items selected for measurement in the study were sufficient for validating the model. The study’s inability to pinpoint any local ethnocentrism for brand preference was one of its flaws. The study will contribute and originate the value with novel and significant implications for cell phone consumers to choose their preferred brands with quality of service, cell phone brand marketers, telecom service providers, payment gateway service providers, and their support systems, including producers, supply chain and industry experts, before and after-sale service providers, brand promoters, stakeholders, policymakers, and governments of various developing and developed countries to build up and implement brand strategies and policies in the global cell phone device and internet-connected digitalized era. As a result, consumers can achieve their greater perceived brand value, ensuring their desired level of satisfaction with highly cognitive brand preferences, brand trust, and brand loyalty to their expected cell phone brands.

The aim of this study is to unpack the bright side of overqualification. Based on social learning and human capital theories, this study is an attempt to explore the relationship between overqualification and innovative work behavior. Further, we investigate the role ofentrepreneurial leaders as a moderator in the relationship between overqualification and innovative work behavior. The study is basedon a dyadic source field study from employees and their supervisors. The empirical results reveal that overqualification has a positiveand significant association with innovative work behavior when the overqualified employees feel that their leader/supervisor has adopted an entrepreneurial leadership style. This is the first study that explores the relationship between overqualification and innovative behavior in the presence of entrepreneurial leadership. Additionally, the limitations, restrictions, and future directions are thoroughly covered.

This paper examined the relationships between recruitment and selection practices with business performance in the manufacturingsector using the Small and Medium Enterprises (SMEs) in the Lagos metropolis as the unit of analysis. It identified employee referral,job vacancy advertisement, employment agency and employee promotion as the most commonly used recruitment and selectionpractices in the manufacturing SMEs’ environment. The study made use of a questionnaire administered to 288 respondents and the results obtained showed that the vacancy advertisement and employment agency have a moderate relationship with business performance while employee promotion has a weak relationship with business performance while employee referral has a negative relationship with business performance. Regression results also indicated a positive relationship between combined recruitment and selection practices and business performance. It was concluded that the management of SMEs should prioritise employment agency among the recruitment and selection practices since it was found to have a more decisive influence on business performance. Thus, having the patronage of the employment agency with sound personnel policies that will be costeffective and outline human resource requirements is recommended.