Senior entrepreneurs are increasingly turning to social media platforms, notably Facebook, to promote and grow their businesses. Despite often having limited technical skills, senior entrepreneurs recognize the benefits of using social media as an essential tool for business communication and marketing. While there may be initial resistance to adopting social media, its benefits for businesses are widely recognized, making it a valuable entrepreneurial tool, facilitating communication and marketing efforts. This area of research is significant due to the global rise in the aging population and the growing trend of seniors transitioning into entrepreneurship after reaching retirement age. This qualitative investigation employed semi-structured interviews complemented by observations to explore the use of Facebook among senior entrepreneurs. Ten participants were interviewed face-to-face, with observations conducted based on insights gathered from these interviews. The findings indicate that senior entrepreneurs utilize Facebook to a moderate extent, primarily constrained by their limited digital knowledge. However, numerous features on Facebook remain unexplored, presenting potential opportunities for further business innovation within this demographic. This investigation provides insights into the adaptation of senior entrepreneurs to social media, particularly Facebook, as a tool for enhancing their business activities.

Entrepreneurship plays a crucial role in the economy of any nation, including Indonesia. Recognizing the demographic advantage, the government has emphasized youth entrepreneurship. Therefore, this study aims to examine how entrepreneurial passion and entrepreneurship education influence students’ entrepreneurial intentions. The study employed purposive sampling and collected data from 232 active students in Indonesia. Data analysis was performed using Partial Least Squares (Smart PLS). The results indicate that entrepreneurial passion directly impacts entrepreneurial intention, whereas the effect of entrepreneurship education is not significant. Additionally, the study confirms the role of entrepreneurship education in fostering entrepreneurial passion. Both entrepreneurial passion and entrepreneurship education influence attitude, subjective norms, and perceived behavioral control. However, only attitude and perceived behavioral control positively affect entrepreneurial intention, while subjective norms show no significant effect. Perceived behavioral control fully mediates the relationship between entrepreneurial passion, entrepreneurship education, and entrepreneurial intention, as indicated by the mediation analysis. Notably, attitude influences the relationship, while subjective norms do not. Policymakers can leverage on these findings to develop entrepreneurial curricula aimed at enhancing entrepreneurial intention among students.

In light of prevailing technological advancements, online shopping has become increasingly prevalent. A well-designed webpage interface, particularly in terms of visual appeal, has the potential to evoke customer emotions such as pleasure and arousal, thereby stimulating impulse buying among consumers. In contrast to global brands, local web stores have faced challenges in devising strategies to cultivate an environment conducive to enhancing brand perception and encouraging impulsive buying behavior, specifically in the realm of online local brand retailing. Previous studies have primarily focused on customers’ cognitive perspectives, including privacy concerns, content sharing, and websites credibility. However, existing research has yet to provide a comprehensive framework for understanding customers’ online impulse buying behavior. Addressing these gaps, this study aims to investigate the effect of different web store stimuli on creating consumers’ brand perception of online web stores and its impact on customers’ impulsive buying behavior. Data was collected through purposive sampling, involving 423 users of different online local web stores. The results showed interesting findings with implications for both theory and practice. Specifically, environmental stimuli, such as ambience (lighting), assortment, forum fnac and helping staff, were found to significantly enhance the brand perception of local web store outlets, consequently boosting customers’ impulse buying behavior.

Deceptive advertisement is a primary factor affecting customer loyalty because when people do not receive what they expect from advertisements, they tend to avoid using those brands. Although past researches have addressed the perceived deception in advertisements and its impact on customer loyalty, there is a lack of studies focusing on the mediating role of corporate trust, corporate image, and perceived deception in relation to customer loyalty. Household consumers were chosen as the target population due to their exposure to advertisements. A sample of 250 individuals participated in this study. Smart PLS was used for data analysis. This study confirms that perceived deception, corporate trust and corporate image play a significant mediating role in establishing customer loyalty. The findings of this study can assist marketers in developing new designs and strategies that do not mislead customers. It will also help marketers to identify the factors that should be considered when designing advertisements.

Pembiayaan kewangan dan sikap usahawan dilihat memainkan peranan penting dalam membantu pertumbuhan perusahaan bersaiz mikro, kecil dan sederhana (PKS). Kajian ini dijalankan bagi melihat sejauh manakah perkara ini memberi kesan secara langsung dan tidak langsung ke atas prestasi PKS. Tumpuan kajian diberikan kepada perusahaan bersaiz mikro Bumiputera di Pulau Pinang. Sejumlah 350 orang usahawan mikro Bumiputera di Pulau Pinang yang menerima pembiayaan kewangan mikro daripada pelbagai agensi dan institusi kewangan telah dipilih sebagai sampel kajian melalui kaedah pensampelan bola salji. Kaedah regresi berbilang digunakan bagi menerangkan pengaruh faktor pembiayaan dan sikap usahawan ke atas prestasi usahawan mikro Bumiputera di Pulau Pinang. Dapatan kajian mendapati pembiayaan mikro dan sikap usahawan memberikan pengaruh secara langsung yang signifikan positif ke atas prestasi perusahaan mikro Bumiputera. Hasil kajian dapat memberikan sumbangan kepada institusi kewangan dalam menilai keberkesanan kemudahan pembiayaan mikro di samping memberikan manfaat kepada usahawan mikro dalam membantu mengenal pasti faktor sikap yang dapat menyumbang kepada peningkatan prestasi perusahaan. ABSTRACT It is believed that microfinance and entrepreneurial attitudes contribute significantly to the expansion of micro, small, and medium-sized businesses (SMEs). This study was conducted to determine the direct and indirect effects of these factors on the performance of Bumiputera micro-enterprises in Penang. A total of 350 micro Bumiputera firms in Penang which received microfinance from various agencies and financial institutions were chosen as the sample through the snowball sampling approach. The influence of microfinance and entrepreneur attitude on the performance of Bumiputera micro companies in Penang is explained using multiple regression analysis. The regression study predicted that microfinance and entrepreneurial attitude have a direct and significant favourable effect on the performance of Bumiputera micro companies. The findings of this study can be used by financial institutions to evaluate the efficacy of microfinance facilities and by microbusinesses to identify attitude that contribute to enhancing enterprise success. Keywords: Bumiputera, micro-enterprises, microcredit, entrepreneur attitudes, Penang.

The purpose of this study is to assess whether Lean Six Sigma can improve the quality of teaching-learning processes in higher educational institutions during the Covid-19 pandemic. The integration of e-learning technologies with lean six sigma (LSS). DMAIC stands for five phases of sig sigma project: define, measure, analyze, improve, and control was applied to implement quality assurance in the teaching-learning process. Action research was adopted in 30 courses of a particular engineering programme. The methodology was applied as a course improvement tool, and the challenges encountered during the implementation were also studied. The LSS DMAIC methodology could successfully improve the quality of various courses simultaneously through online mode during the Covid-19 pandemic. The adopted methodology could assist in effectively responding during the present stage of uncertainty and provide stakeholders with guidelines to deal with the post-pandemic era. In terms of practical implications, this study discusses a new approach to improving the quality of the teaching-learning process in higher educational institutions. The LSS DMAIC is applied with the help of online educational and social media platforms for the simultaneous improvement of courses in a particular engineering programme.

Peningkatan pembelian secara dalam talian merupakan salah satu kesan daripada penularan wabak Covid-19 di Malaysia. Walaupun ia memudahkan urusan kehidupan harian, namun ramai yang beranggapan bahawa pembelian secara dalam talian merupakan suatu aktiviti yang berisiko. Oleh itu, kajian ini dijalankan bagi melihat hubungan antara persepsi risiko dengan tingkah laku pengguna terhadap pembelian secara dalam talian. Responden kajian ini seramai 392 orang dan kesemua responden telah menjawab soal selidik secara dalam talian. Namun, hanya 373 borang soal selidik yang lengkap diterima dan boleh digunakan. Data daripada soal selidik ini dianalisis menggunakan kaedah analisis regresi berganda. Hasil analisis mendapati bahawa risiko kewangan mempunyai hubungan negatif yang signifikan dengan tingkah laku pengguna terhadap pembelian secara dalam talian di Lembah Klang. Risiko produk dan risiko penghantaran pula mempunyai hubungan positif, manakala risiko masa tidak signifikan. Hasil kajian memberikan input kepada syarikat e-dagang dan penjual dalam talian untuk menambah baik perkhidmatan mereka. Ia juga dapat membantu untuk mengenal pasti risiko yang mungkin menjadi ancaman kepada perniagaan mereka dan mengambil tindakan mitigasi bagi mengurangkan kemungkinan dan impak, sekiranya risiko yang dikenal pasti itu berlaku. ABSTRACT The increase in online purchases was one of the effects of the Covid-19 outbreak in Malaysia. Although it simplifies our daily life, many still think that buying online is a risky activity. Therefore, this study was conducted to examine the relationship between risk perceptions and consumer behavior towards online purchases in the Klang Valley. A total of 392 respondents answered an online questionnaire, but only 373 questionnaires were completed and could be used. Data from the questionnaire were analyzed using the multiple regression analysis method. The results of the analysis found that financial risk perception has a significant and negative relationship with consumer behavior towards online purchases in the Klang Valley, while product risk and delivery risk perception have a positive relationship. The results of the study provide input for e-commerce and online sellers to enhance their services. It also helps identify risks that may harm their business and to take action to mitigate the likelihood and impact should the identified risks occur. Keywords: Online purchase, risk perception, financial risk, e-commerce.

The unstoppable use of the Internet, especially in big cities, has led to changes in payment patterns and financial transactions. Originally, wallets have transitioned to electronic wallets, driven by perceived benefits, ease of use, and social influence among e-wallet users. Therefore, it is crucial to investigate the intention to continuously use e-wallets among young people who have become accustomed to Internet usage. The method employed for processing the data collected through questionnaires is SEM-PLS. The research sample consisted of 240 young e-wallet users in Seoul and Jakarta who participated in the study. The results showed a discrepancy in the effect of perceived ease of use on the continuous usage intention of e-wallets among the young users in the two cities. Young users in Seoul found e-wallets easy to use, whereas users in Jakarta perceived the opposite. However, the perceived usefulness and social influence had a positive and significant effect on the continuous usage intention of e-wallets in both cities. This indicates that Generation Z believes e-wallets will continue to be used due to their benefits and the influence of social factors. This implication underscores the penetration of Internet users and mobile applications associated with e-wallet users. The findings of this research hold significant importance for the rapidly expanding e-wallet industry today, serving as a valuable reference for the development of the e-wallet market.

In business landscape, companies attempt to meet stakeholders’ expectations by publishing their corporate social responsibility (CSR) information in specific reports. In fact, CSR reports encompass a set of information related to companies’ sustainable actions, approaches, and motivations. CSR reporting readability is an important issue to handle at the corporate level in order to leverage companies’ sustainable disclosure. This article investigates CSR reporting to identify specific categorizations and structures related to published CSR information of listed stocks. Mixed research methods are applied to a sample of 58 Moroccan companies that have the CSR label. First, content analysis was conducted for each organization’s CSR annual report. Second, multiple correspondence analysis was conducted to detect specific associations and structures in CSR reporting. Our findings highlight that companies communicate more concisely and completely when they perform social actions based on a value creation approach and under normative motivations. The results shed light on companies’ awareness of integrating CSR dimensions into their corporate disclosure. This study contributes to the literature by highlighting the extent to which CSR reporting structures could be used as indicators of the complexity and readability quality of companies’ sustainability reporting. It could serve as a tool to assess companies’ social and environmental engagement and reputation.