- Research Article
- 10.17015/ejbe.2025.035.02
- Jun 30, 2025
- Eurasian Journal of Business and Economics
- Umit Dogrul + 1 more
Brand authenticity is increasingly recognized as a crucial driver of brand love, fostering customer loyalty and enhancing repurchase intentions. However, the relationships between brand authenticity, brand love, and repurchase intention have not been sufficiently explained, particularly when considering the moderating role of brand image. This study examines the impact of brand authenticity on brand love by considering four sub-dimensions—quality commitment, brand heritage, originality, and sincerity—and explores how brand love influences repurchase intention. Furthermore, it investigates the moderating role of brand image in these relationships. Data was collected from 321 participants aged 18 and older who own mobile phones, and the analysis was conducted using partial least squares structural equation modeling (PLS-SEM). The findings reveal that all dimensions of brand authenticity significantly impact brand love, and brand love significantly enhances repurchase intention. Brand image moderates the effects of quality commitment and originality on brand love, as well as the relationship between brand love and repurchase intention. In contrast, no moderation was observed for brand heritage and sincerity. This study contributes to the literature by clarifying the nuanced interplay between brand authenticity, brand love, and brand image, offering valuable implications for theory and practice.
- Research Article
- 10.17015/ejbe.2025.035.03
- Jun 30, 2025
- Eurasian Journal of Business and Economics
- Lejla Sehanovic + 2 more
The shortage of healthcare employees is a significant concern today. High levels of burnout and workforce turnover remain a challenge in the healthcare sector in the Federation of Bosnia and Herzegovina (FBiH). This study examines the relationships between leader support, team support, emotional exhaustion, affective commitment, and turnover intention among healthcare employees, with a specific focus on the mediating role of emotional exhaustion. The research surveyed 125 employees from public and private healthcare institutions using validated measurement scales. Structural equation modeling was applied to test both direct and indirect effects. The findings revealed that leader and team support significantly reduce emotional exhaustion and positively influence affective commitment, while emotional exhaustion itself strongly predicts turnover intention. However, emotional exhaustion did not significantly mediate the relationships between support mechanisms and either affective commitment or turnover intention. Team support showed a positive relationship with turnover intention, suggesting that team dynamics or organizational stressors may play a complex role in shaping employee decisions to stay or leave. By offering a comprehensive analysis of how leader and team support influence emotional exhaustion, commitment, and turnover intention, this study provides critical suggestions to reduce burnout and enhance retention in healthcare institutions.
- Research Article
- 10.17015/ejbe.2025.035.04
- Jun 30, 2025
- Eurasian Journal of Business and Economics
- Ali Coskun
The Eurasian Journal of Business and Economics (EJBE) has consistently contributed to the global discourse on business, economics, and policy, with a distinctive focus on emerging markets, transition economies, and evolving business models. This study offers a comprehensive bibliometric and thematic analysis of the Eurasian Journal of Business and Economics (EJBE) from 2008 to 2024. Drawing on 240 peerreviewed articles, it identifies key trends in thematic focus, methodological diversity, regional representation, and scholarly impact. The findings highlight EJBE’s interdisciplinary strengths across core domains such as financial systems, efficiency analysis, international trade, innovation, and human capital, with a pronounced emphasis on emerging and transition economies, particularly in Eurasia. Quantitative techniques, especially DEA, regression models, and cointegration analysis, dominate the methodological landscape, while the journal maintains a growing citation impact in both Scopus and Google Scholar. Contributions come from authors affiliated with 48 countries, demonstrating EJBE’s global academic reach. Through keyword and JEL classification analysis, the study also maps recurring research priorities and suggests future directions in business, policy, and economic research aligned with regional development challenges.
- Research Article
- 10.17015/ejbe.2025.035.01
- Jun 30, 2025
- Eurasian Journal of Business and Economics
- Nergis Aziz + 4 more
Opportunity recognition is a key entrepreneurship research focal point, but has not been thoroughly investigated with respect to digital entrepreneurship. This research studies the impact of prior knowledge, online social capital, and frequency of social media usage on digital opportunity recognition in developed and emerging economies. It also examines hedonic value as a predictor of social media usage frequency. Data from 177 United States and 87 Kazakhstan digital entrepreneurs were analyzed using PLS-SEM. Social media usage frequency did not predict opportunity recognition in either country; however, online social capital partially mediated the social media usage frequency and opportunity recognition relationship in both economies. Prior knowledge significantly impacted opportunity recognition only in the United States. A positive correlation between hedonic value and frequency of social media usage was found in both countries. The study findings provide useful insights for both scholars and practitioners. Limitations and future research avenues are provided.
- Research Article
1
- 10.17015/ejbe.2023.032.06
- Nov 30, 2024
- Eurasian Journal of Business and Economics
- Esmir Demaj + 1 more
In response to growing consumer demand for sustainability, the objective of this study is to investigate the impact of strategic sustainability signaling on consumer purchasing behavior, assess consumer perceptions, and identify key factors that enhance the effectiveness of these signals in promoting sustainable purchasing practices in the fast fashion industry in Albania. It adopts a quantitative research approach with an experimental setup featuring two surveys: one for a control group and one for a treatment group. Participants completed surveys distributed digitally, yielding 416 responses. Data was analyzed using Ordinal Logistic Regression and Structural Equation Modeling (SEM) to evaluate relationships between demographic factors, purchase preferences, perceived product attributes, and other relevant factors. Findings highlight the significant role of factors like sustainable packaging, perceived product attributes, sustainability awareness, social influence, brand loyalty, and exposure to sustainability signals in positively influencing sustainable consumer purchasing behavior. This study provides novel insights into how fast fashion brands can enhance sustainability initiatives. The application of signaling theory to sustainable packaging and its impact on purchase intentions offers a unique perspective, emphasizing the importance of credible and effective sustainability communication.
- Research Article
- 10.17015/ejbe.2024.034.05
- Nov 30, 2024
- Eurasian Journal of Business and Economics
- Diksha Saini + 1 more
The present research is an endeavour to measure the extent of overconfidence bias among Chief Executive Officers (CEOs) in India. Additionally, this investigation seeks to examine the financial disparities among firms led by CEOs exhibiting different levels of overconfidence. This study is based on a sample of 500 large Indian companies listed on the Bombay Stock Exchange over a period of twelve years starting from 2009-2010 to 2020-2021. The findings reveal a downward trend in the overconfident behaviour of CEOs over the specified period, with notable exceptions during key corporate events like the introduction of the Companies Act in 2014 and the COVID-19 pandemic. Moreover, the t-test and ANOVA estimation results unveil that firms led by CEOs with different overconfidence levels have significant variations in their returns, size, age, liquidity, and growth. The study offers valuable insights into behavioural finance literature and serves board members, investors, and policymakers by expanding the understanding of executive psychology within the Indian context. Additionally, to the best of the authors’ knowledge, this present study is the first to analyse the decade-long trends and financial implications of cognitive attributes of top executives in the Indian corporate sector.
- Research Article
- 10.17015/ejbe.2024.034.02
- Nov 30, 2024
- Eurasian Journal of Business and Economics
- Mirdin Zilic + 2 more
Organizations worldwide, including universities, have been significantly impacted by the COVID-19 pandemic, which required swift adaptations in human resource management practices to maintain employee performance. This research examined the relationships between HRM practices, job performance, and the mediation of emotional exhaustion among university employees in the Western Balkans, reflecting on COVID-19 experiences. An online survey was conducted across public and private universities in the region, collecting 1,020 responses. The results showed a significant positive relationship between HRM practices and job performance. Furthermore, a significant negative relationship was found between HRM practices and emotional exhaustion. Despite predictions, the study did not confirm that emotional exhaustion mediates the relationship between HRM practices and job performance. This study emphasized how important HRM practices are to preserving job performance and reducing emotional exhaustion among university staff members during the COVID19 epidemic. The results highlighted the necessity of specialized HRM approaches that tackle the difficulties encountered by university staff, guaranteeing their welfare and continued productivity in times of emergency.
- Research Article
1
- 10.17015/ejbe.2024.034.07
- Nov 30, 2024
- Eurasian Journal of Business and Economics
- Protap K Ghosh + 2 more
This study examines the relationships between a country’s governance indicators and bank financial stability and the moderating effect of a country’s income level on those relationships. This study uses unbalanced country-level panel data of 110 countries from the World Bank from 2010 to 2021. Ordinary least squares (OLS) estimation fails to pass heteroskedasticity, first-order autocorrelation, and cross-sectional dependence tests. To ensure robustness in the estimation, this study uses panel corrected standard error (PCSE) estimation model for the direct and moderating effect analysis. The findings show that banks’ financial stability mostly depends on bank-specific factors, and better country governance enhances bank financial stability. This study also finds that a country’s high-income, upper-middle-income, and lower-middle-income moderate the relationships between a country’s governance indicators and the bank’s financial stability. This finding will help bankers, regulators, and policymakers adopt effective governance policies to strengthen the financial stability of the banking sector. Unlike previous studies, this study overcomes the limited regional context and scope of measuring the relationships between a country’s governance indicators and a bank’s financial stability and also measures the moderating effect of the country’s income level on the same
- Research Article
- 10.17015/ejbe.2024.034.03
- Nov 30, 2024
- Eurasian Journal of Business and Economics
- Emil Begimkulov + 1 more
This research investigates how bank digitalization influences competition and profitability within the banking industries of Kyrgyzstan and Kazakhstan over the period from 2012 to 2023. The bank digitalization index is estimated following the System Dynamics Approach. The assessment of banking competition is conducted using the Lerner Index and the Boone Indicator. The relationships between bank digitalization, competition, and profitability are analyzed through a two-step Generalized Method of Moments analysis. Findings reveal that in Kyrgyzstan, digital transformation enhances bank competition and efficiency, advocating local banks to accelerate digital adoption to leverage favorable market conditions. Conversely, in Kazakhstan, despite higher levels of digitalization, the impact on competition and profitability remains insignificant. This highlights the need for banks to persistently expand their digital capabilities beyond current innovations to stay competitive and improve financial results. The study recommends that policymakers foster an environment that nurtures innovation and sustains competitive equilibrium in the banking industry.
- Research Article
- 10.17015/ejbe.2024.034.04
- Nov 30, 2024
- Eurasian Journal of Business and Economics
- Santanu Mukherjee + 2 more
This study uses an integrated balanced scorecard-based Additive-DEA framework to identify proxy variables for the inputs and outputs for a sample of firms in India’s information technology and information technology-enabled services sector to identify and analyse these firms’ inefficiencies. The additive-DEA model is used because it is invariant to data translation, in addition to being non-radial and nonoriented, and hence can deal with negative values of variables that are critical to analyse in(efficiency). This is the first such study in the Indian context that focuses on dealing with negative values for earnings as one of the output variables. The results show that high-performing firms, as calculated by the Additive-DEA method, have higher financial gains in terms of revenue, earnings, and return on equity. Further, the study also attempts to explain the factors influencing the firms’ performance using a regression framework for which a generalised two-stage least square method is used. The regression results show that firm characteristics like age, industry specialisation, and business type have no influence on firm performance, while factors like exports, exchange rate changes, and market focus impact its performance. These results have critical policy implications for this sector to reduce inefficiency by controlling costs and increasing spending on research and development.