This study aims to investigate the forms of locution, illocution, and perlocution speech in TikTok ads and their influence on consumer responses and behaviors. Using a qualitative approach with pragmatic content analysis methods, this study analyzed three video ads from beauty and personal care products—handbodies, makeup, and toothpaste—as well as user comments on TikTok as secondary data. Data was collected through video content documentation and screenshots of comments, then analyzed based on J.L. Austin's speech theory of action. The results of the study show that each ad uses an effective linguistic and multimodal strategy in conveying a persuasive message. The act of locution functions as a conveyor of product information, the act of illocution contains an invitation and the formation of a brand image, while the act of locution can be seen from the appearance of real responses such as trust, buying interest, and positive testimonials in the comment column. This study concludes that speech in TikTok ads has an important role in shaping consumer perception and encouraging consumptive behavior, making language a strategic tool in digital marketing communication.

Penelitian ini dilatarbelakangi oleh pentingnya pelestarian cerita rakyat sebagai medium refleksi budaya dan kritik sosial, terutama dalam konteks pembangunan dan relasi kuasa. Cerita rakyat “Buaya Putih dan Keuyeup Bodas” dipilih karena mengandung simbol-simbol ideologis dan ekologis yang relevan dengan dinamika sosial-politik masa kini. Penelitian ini bertujuan untuk mengkaji representasi kekuasaan dan oposisi dalam cerita tersebut melalui pendekatan analisis naratif Propp, semiotika Barthes, dan teori representasi Hall. Metode yang digunakan adalah deskriptif dengan pendekatan fenomenologi terhadap teks cerita dan wawancara dengan masyarakat lokal. Hasil analisis menunjukkan bahwa tokoh Buaya Putih merepresentasikan kekuasaan hegemonik yang rakus dan eksploitatif, sedangkan Keuyeup Bodas melambangkan kekuatan oposisi yang menjaga keharmonisan alam dan kepentingan rakyat. Cerita ini menyuarakan kritik terhadap pembangunan seperti proyek Waduk Jatigede yang mengabaikan keseimbangan ekologis dan partisipasi masyarakat. Dengan demikian, cerita rakyat tidak hanya berfungsi sebagai sarana hiburan, tetapi juga sebagai ruang edukasi dan refleksi atas praktik kekuasaan dan ketidakadilan sosial. Penelitian ini menegaskan perlunya pendekatan lintasdisipliner dalam mengungkap makna budaya dalam folklor agar tetap relevan dan dapat dimaknai ulang oleh generasi masa kini.

This study investigates the use of hyperbole in song lyrics through a pragmatic lens, focusing on a comparative analysis of “I Wanna Be Yours” by Arctic Monkeys and “Annabel Lee” by Stevie Nicks, both of which are adaptations of classic poems. Employing a qualitative descriptive method, the research analyzes the lyrics to identify hyperbolic expressions and interpret their pragmatic functions. Data were collected through documentation and close reading of the song lyrics, followed by systematic coding and categorization of hyperbolic instances. The analysis reveals that both songs utilize hyperbole to intensify emotional expression, create vivid imagery, and emphasize key themes such as love, devotion, and longing. “I Wanna Be Yours” is found to contain a greater variety and frequency of hyperbolic expressions, often highlighting the speaker’s desire for closeness and unwavering support. In contrast, “Annabel Lee” employs hyperbole to elevate the depth and tragedy of love, aligning with the melancholic tone of Poe’s original poem. The findings demonstrate that hyperbole in song lyrics serves not only as a stylistic device but also as a communicative tool that shapes listener perception and emotional engagement. This comparative pragmatic analysis contributes to a deeper understanding of how exaggerated language operates in artistic adaptation, bridging poetry and music to enrich the audience’s interpretive experience.

Penelitian ini bertujuan untuk mendeskripsikan hegemoni ideologi patriarki terhadap perempuan dan perlawanan tokoh Maryam terhadap ideologi patriarki dalam cerpen Maryam karya Afrion. Untuk mengetahui hal tersebut perlu dilakukan kajian terhadap cerita pendek Maryam dengan menggunakan teori feminisme. Penelitian ini menggunakan metode kualitatif deskriptif dengan teknik simak catat. Adapun sumber data kajian ini adalah antologi cerita pendek Lelaki Bukan Pilihan karya Afrion yang diterbitkan oleh Laboratorium Sastra Medan pada tahun 2018. Hasil penelitian menunjukkan bahwa laki-laki memiliki dominasi terhadap perempuan dalam kontrol ekonomi dan kontrol sosial. Selain itu pelekatan peran wanita dalam ranah domestik tampak lebih dominan. Maryam melakukan perlawanan dalam bentuk tidak menikah lagi dan bekerja sendiri untuk memenuhi kebutuhan hidup. Kata kunci: Perlawanan, Feminisme, Ideologi Patriarki, Cerpen Maryam, Antologi Cerpen Lelaki Bukan Pilihan Karya Afrion

This research addresses the erosion of Kawali folklore by transforming it into 2D animated digital storytelling, aiming to preserve local culture and provide engaging oral literature learning media, particularly for Community Reading Gardens (TBM) in Ciamis Regency. The research adopted the Research and Development (R&D) method, encompassing phases from data collection and script adaptation to 2D animation production using Toon Boom Harmony and Adobe After Effects. The primary finding was the documentation and selection of "The Legend of the Origin of Kawali" (Legenda Asal-Usul Kawali) due to its significant values regarding sacrifice and toponymy. The output is a narrative audiovisual script and an animated short film currently 80% complete, featuring simplified plots and culturally authentic character designs (Ki Bondan and Ajar Sukaresi). The study concludes that 2D animated digital storytelling is a highly effective, innovative, and relevant solution for integrating local wisdom into literacy programs, fostering cultural preservation, and enhancing reading interest among the digital generation at TBM Gada Membaca Kawali.

Penelitian ini bertujuan untuk mengembangkan media pembelajaran interaktif BERKATA (Belajar Riang Membentuk Kata) serta menguji tingkat kelayakan dan kepraktisannya dalam pembelajaran literasi dasar siswa kelas II sekolah dasar. Penelitian menggunakan metode Research and Development (R&D) dengan model pengembangan ADDIE yang meliputi tahap analisis, perancangan, pengembangan, implementasi, dan evaluasi formatif. Media BERKATA dirancang untuk membantu siswa membentuk kata sederhana secara bertahap melalui aktivitas interaktif yang memadukan unsur visual, audio, dan permainan edukatif sesuai karakteristik literasi Fase A Kurikulum Merdeka. Hasil validasi menunjukkan bahwa media BERKATA memperoleh kategori sangat valid dari ahli media dengan persentase 95,8% dan ahli materi sebesar 94,4%. Selain itu, hasil respon guru menunjukkan kategori sangat praktis dengan persentase 95%, sedangkan respon siswa memperoleh persentase rata-rata 93,3% dengan kategori sangat praktis. Berdasarkan hasil tersebut, dapat disimpulkan bahwa media BERKATA sangat layak dan praktis digunakan sebagai media pembelajaran interaktif untuk meningkatkan kemampuan pembentukan kata dan membaca permulaan siswa kelas II sekolah dasar.

This study aims to determine the meaning of KI Hajar Dewantara's three educational mottos, to understand how students as prospective teachers implement these mottos, and to measure teacher professionalism through these mottos. This study uses a qualitative descriptive method with interviews as the data collection technique. The subjects in this study are Indonesian Language and Literature Education students as prospective teachers, selected through simple random sampling. The results of this study answer the researcher's curiosity, namely that these educational mottos are more than just slogans; they serve as concrete guidelines in building teacher professionalism, particularly in terms of personality. A teacher who can serve as a role model, motivator, and supporter for students will create a learning environment that is not only knowledge-oriented but also focused on character development. Therefore, it is important for prospective educators to familiarize themselves with these principles from an early stage, so that they can later deliver humanistic, inspiring education and produce a generation that is intelligent, competitive, and of noble character.

The purpose of this research is to implement and test the effectiveness of the multisensory learning model in improving students' imagination skills in writing poetry. The multisensory model is used to stimulate the imagination through sensory stimulation so that it can enrich the creative process of writing poetry. The method used is a mixed method with a quantitative pre-experimental approach (one-group pretest-posttest) and qualitative data support through observation, interviews, and documentation of poetry works. The assessment is carried out based on five main indicators. The results of the t-test analysis showed a value of t = 2.815 with a p-value = 0.013, indicating a significant difference between before and after treatment. These findings show that the multisensory model effectively develops students' imagination in writing poetry. Keywords: multisensory, imagination, writing poetry

Indonesian language learning aims to help students develop language skills through various activities such as reading, writing, speaking, and listening. The use of media can influence students' writing skills. Audio-visual media, especially those based on regional culture and language, can improve students' understanding of the language they are learning. This study also found that the use of the audio-visual media "Asal-Usul Kediri" significantly improved students' language skills. The research design involved a non-equivalent control group to test the effect of the use of the audio-visual media "Asal-Usul Kediri" on student learning achievement. The instrument used in this study was a test, which is an instrument used to collect test data. The statistical tests used in this study were descriptive statistical tests, homogeneity tests, normality tests, and hypothesis tests with the SPSS 29.0 program. The use of the audio-visual learning media "Asal-Usul Kediri" had a positive impact on students' short story writing skills. Based on the conclusions of this study, it is recommended: (1) The use of the audio-visual learning media "Asal-Usul Kediri" can develop students' regional insights. Therefore, teachers as implementers of learning must prioritize processes that support the creation of an educational learning atmosphere. (2) Teachers still need to conduct continuous research to prove that the use of the audio-visual learning media "Origins of Kediri" is appropriate for all the material and characteristics of students.