The article aims to identify and characterize consumer segments purchasing services from cultural insti-tutions based on their preferred purchase channel—physical, digital, or hybrid—taking into account demographic variables such as age, gender, place of residence, and level of education. The study was conducted on a nationwide sample of 1,844 respondents who had purchased services from cultural in-stitutions within the past 12 months. The research was carried out using an online survey, and the data were subjected to statistical analysis using segmentation analysis and intergroup comparisons. The analysis's results revealed five distinct consumer segments differing in their preferred method of purchasing cultural services. The largest group consisted of hybrid consumers who balanced the use of both physical and digital channels. Consumers with higher levels of education and residents of large or major cities were significantly more likely to use digital channels. In contrast, older individuals, rural residents, and those with lower levels of education demonstrated a stronger preference for physical access. The findings have important implications for managing cultural institutions, both at the opera-tional level (selection of distribution channels) and at the strategic level (designing customer experience and developing inclusive policies).

This paper aims to analyse the causal relationship between the culture of sustainable governance and green economic development (GD) across EU countries for the period 2013-2023. The study hypothesiz-es that a strong culture of sustainable governance significantly enhances green economic outcomes, and vice versa. To test this hypothesis, the Panel Vector Autoregression method was applied to examine the impacts and interconnections between the culture of sustainable governance, measured by the World Governance Indicators, and green economic development, quantified via the Malmquist‒Luenberger Index. The analysis reveals that past GD significantly predicts future growth, with improvements in go-vernance culture playing a critical role, explaining up to 33.44% of GD variance over time. The study also found that research and development positively contribute to GD, although to a lesser extent than go-vernance does. Countries such as Austria and Germany demonstrate high GD scores due to strong tech-nological adoption and efficient resource management, whereas countries such as Lithuania and Malta face challenges in these areas. The findings underscore the importance of integrating governance cul-ture with technological innovation and resource efficiency strategies to promote sustainable economic growth in the EU.

The article attempts to define and interpret the concept of the cross-border market for tourism services. In its first part, a systematic literature review focused on the cross-border market, particularly for tour-ism services. The analysis was based on one hundred selected scientific publications written in English and available in the SCOPUS database, using the Bibliometrix (biblioshiny) software. The literature re-view indicates a growing interest among researchers in the issue of cross-border markets. However, there is a noticeable research gap concerning cross-border tourism markets' definition, determinants, and functioning. Therefore, in the second part of the article, based on a critical analysis of the literature and classical definitions of a market, a definition of the cross-border market for tourism services is pro-posed. The structure and determinants of this market within the Polish-Czech borderland are also pre-sented. The author’s findings may serve as a starting point for further in-depth analyses, particularly regarding consumer behavior on the Polish-Czech cross-border tourism market, or the process of shap-ing relationships between tourism providers and recipients of their offer in border regions.

Differentiated Instruction (DI) is increasingly recognized as an effective pedagogical approach in address-ing the diverse needs of learners. Despite its growing application in higher education, limited research explores its implementation from students' perspectives, particularly in specific cultural contexts. This study examines the application of the DI module in Indonesian universities, focusing on its impact on students’ learning experiences. Using a sample of 320 students from four universities, qualitative data were collected through open-ended survey responses. Text and sentiment analysis methods were ap-plied to identify key themes and evaluate student sentiments regarding the DI module. Results indicate that the module was well-received, with 61.3% of responses expressing positive sentiment, particularly emphasizing improved understanding of materials, interactive learning experiences, and increased access to resources. Neutral sentiments (34%) highlighted areas for refinement, while negative feedback (4.7%) identified challenges such as insufficient personalization or clarity in implementation. Topic mod-elling revealed recurring themes, including the module's role in enhancing learning outcomes, the need for more interactive activities, and the importance of tailored instructional materials. Students also pro-vided actionable suggestions for improvement, such as incorporating diverse teaching strategies and enhancing material accessibility. The findings underscore the DI module’s potential to foster inclusive and effective learning environments in higher education. However, the study also highlights the need for flexibility in instructional design better to address diverse student preferences and local educational contexts. While specific to Indonesia, the insights offer valuable guidance for educators and policymak-ers seeking to optimize DI practices globally. Future research should explore broader applications and incorporate mixed-method approaches to evaluate DI effectiveness comprehensively.

This phenomenological exploration has its roots in the intersectionality framework. It unveils the lived experiences of indigenous learners with disabilities in the Philippines, particularly those from the Alan-gan-Mangyan communities in Naujan, Oriental Mindoro. Being part of a doctoral dissertation, this arti-cle serves as a basis for developing a culturally responsive special needs education (CRSNE) framework. In total, nine research participants from three Alangan-Mangyan communities met the inclusion criteria. Correspondingly, key informants from the said indigenous group, government organizations, and na-tional and local education agencies, among others, were identified. The datasets were analyzed using the seven-step modified van Kaam method of Moustakas, which resulted in the emergence of four overarching themes that disclosed the participants’ issues in (1) equity and accessibility, (2) social, (3) psychological, emotional, and motivational, and (4) cultural aspects. These issues are often attributed to both the indigeneity and disability of the participants, rather than just one or the other. Their issues in educational participation were also found to unfold at different levels, beginning from the individual to the government and policy level.

This article argues the cultural programming of the Olympics is an exercise in soft power and it illumina-tes instances of institutional entrepreneurship using London 2012 as a case. Specifically, it reviews and critiques Joseph Nye’s concept using explicit Olympic examples. The article highlights new organizational formats using work by Steve Maguire, Cynthia Hardy and Thomas Lawrence to examine the structure of the London Olympic Organizing Committee, creation of the opening ceremony, and the World Shake-speare Festival. Using case study methodology, it explores how the International Olympic Committee and local organizing committee engaged with institutional entrepreneurship during the London 2012 Olympics to create new structures for the organizing committee and implement the cultural program-ming to exercise soft power. Ultimately, the London Organising Committee of the Olympic and Paralym-pic Games’ new, hybrid public-private structure functioned as a resource for the production and imple-mentation of the Games because it impacted autonomy and accountability, which influenced the com-mittee’s ability to exercise soft power. This work emphasizes how institutional entrepreneurship activi-ties occurs within large organizations like the International Olympic Committee highlights how institu-tions consistently change to reflect the needs of stakeholders, but the goals of the Olympic Games re-main the same.

UNESCO included flamenco as part of Intangible Cultural Heritage of Humanity in 2010. In Andalusia, there is concern about the loss of flamenco traditions and dance forms. The 2023 Andalusian Flamenco Law aims to recover the essence of flamenco, Spain’s most representative art form, and teach it in Andalusian schools. The objective of this study is to contribute to the recovery of the teaching of traditional flamenco through a qualitative study (conducted via in-depth interviews) of all teachers of the Escuela Sevillana (Sevillian School), the paradigmatic female flamenco dance in Spain. The data were analysed using Atlas.ti. The results showed that flamenco teachers are concerned to preserve the essence of flamenco dance and have created their own experiential learning methods, reinforced by pedagogical principles commonly used in their teaching practice. A strong methodological foundation is necessary to effective-ly teach flamenco and begin the process of codifying its content.

The success of digital transformation in the modern business landscape is intimately linked to the avail-ability of relevant experience, knowledge, and skills among personnel who engage with digital technolo-gies. This underscores the necessity for fostering a digital culture within organizations, a critical factor for their efficient functioning and sustained growth. A scrutiny of Scopus data reveals a steady annual increase in research focusing separately on sustainable development, and on digitalization and culture. Yet, the intersection between digital culture and sustainable development remains notably underex-plored. The primary aim of this article is to evaluate the impact of digital culture on the attainment of sustainable development goals. This evaluation is performed through the analysis of bibliographic data from scholarly works on this topic. To achieve this aim, a comprehensive array of scientific publications was assembled, followed by a bibliometric analysis employing "co-occurrence" and "co-authorship" methods. The selected sample for analysis, guided by keywords representing "digital culture" and sus-tainable development (inclusive of its 17 goals), comprised 864 documents indexed in the Scopus data-base from 2002 to 2023. The bibliometric analysis was conducted using VOSviewer software, which also aided in the visual representation of the findings. Visualization maps generated from keyword co-occurrence in these publications identified and semantically delineated six clusters and five evolutionary stages in the study of digital culture and sustainable development themes. The results highlight that the intersection of digital culture and its influence on sustainable development goals warrants further inter-disciplinary investigation, particularly in the context of an evolving technological landscape and its im-pact on various aspects of sustainable development. Building on these findings, further research in this field can contribute to a deeper understanding of the role of digital culture in advancing sustainable development goals. Such research can help formulate effective strategies for organizations across vari-ous sectors, navigating the intricate relationship between technology, culture, and sustainability.

Spatial sciences increasingly tackle less traditional soft factors of location and development. Mental maps reflecting the psychological-social perception of space belong to the most fre-quented notions in this respect. Geographical patterns of information in the media constitute one the most relevant determinants for the formation of mental maps. More importantly, the media transfer information selectively, presenting merely a part of a highly complex reality. It is far from surprising that traditional industrial urban areas, such as Ostrava rank among the most sensitive entities from the view of their media perception. Old industrial territories are often labelled by negative information. This is in spite of the fact that real life in these territories can be much more motley and interesting than that portrayed by the media. The main objective of this article consists in the analysis, evaluation and interpretation of various contributions broadcasted within the national TV reporting that are related to the town of Ostrava. In this context, the special attention is devoted to the culture-related contributions that concern Os-trava. It is shown that Ostrava as portrayed within a national TV reporting can be in a nutshell paradoxically characterised as a rough place befallen by many socioeconomic issues where the fine culture is however existing.